Gone are the days when hiring an SEO consultant or a professional was a cakewalk. There was a time when companies used to hire an SEO Expert who knew link building was all about posting hordes of articles on submission websites, listing your business on directories and writing a few on-page blogs.
Then came GOOGLE UPDATES – Panda, Penguin, Hummingbird, Above the Fold and what not….
Are you still wondering what I am talking about? If yes, I am here to open up the secret things that your SEO professional will not tell himself if you are about to hire him for your website SEO handling.
If you have landed on this article of mine, you certainly do not know much about SEO and this is the reason you are looking for ways to become somewhat familiar with all the aspects, before you finalize one for your company. It is highly important for you to ask certain questions to the SEO consultant in front of you since search engines have become quite strict on strategies you undertake in order to improve rankings of your website. So, if you want your business to grow genuinely and progressively, you need to make sure that you ask him simple and fair questions.
Asking these 10 questions before you hire an SEO expertwill not only help you understand his potential but at the same time give him an expression that you are not a novice in industry and can well understand how he will be taking things forward.
So go on and ask him confidently:
Can you provide me the profiles of your last successful projects or clients?
If the SEO consultant you are planning to hire is reputed and trustworthy enough, he will be happy to share his list of former projects and clients. Rather he will be proud sharing some of his outstanding achievements while working for these clients.
This will help you understand the repute he carries and authenticate his working for different SEO campaigns.
Are you sure you will follow webmaster guidelines specified by search engines when you work for my site?
It is highly important for you to hire a consultant who abides by the webmaster best practices set by Google which prohibit certain SEO tricks which include, spam content, bogus and hidden text links. If this guy doesn’t adhere to all these guidelines, the biggest loss will be yours. Google bans such sites which do not follow the SEO ethics genuinely. Similar is the case with other search engines like Yahoo and Bing.
How will you improve the search engine rankings of my site?
Whether or not you know well about these practices, a confident and strong question will help you check his confidence in what he is planning for you. He must be able to explain every strategy when you ask him. Ask him about the estimated duration for improving the rankings of your site. Take a realistic though tentative deadline to meet your goals on traffic or rankings whatsoever suit your kind of business.
Enquire about the on-page and off-page techniques he is going to use to boost your rankings. Ask about the ways in which he will spread awareness of your business.
Can you ensure me that my site will achieve No.1 ranking in major search engines, Google, Bing and Yahoo?
Anyone would expect a person to say YES…..But if you come across a person who says yes, to this question of yours, you must hold on….
It is just not possible to guarantee No.1 ranking on any of the search engines. Those who promise you this right away are not ethical enough and are simply befooling you.Also, make sure you do not believe if someone tells you that he has some internal contacts with Google people out there or something shit like this. Many of you may be wondering that does it really happen.
Let me be honest, this friend of mine was actually looted when he succumbed to these filthy promises on behalf of the fact that the SEO guy he hired had strong contacts in Google- Stupid!!NO?
Will I get the report of the changes you make on my site?
SEO for your website certainly requires a great deal of changes on it. This may be in coding, designing and content on your site. It is highly important to know what are the exact changes being taken place on your site time to time and what will be the benefit of the same in rankings.
Ask him to mail the reports for you so that if you are not well versed with a particular change, you can get them checked from some other professional you know. Also, some changes may require your permissions as well.
At the same time, you must make sure whether the cost being decided includes these changes or you will have to pay extra for any changes in coding, designing or content.
Do you have an experience in improving results in local searches?
It is significantly essential to be at top searches of your local search engines especially for small business in city. This is needed to attract customers and clients in your region and you obviously want your consultant to bring local leads for you so that they can be converted easily.
Ask the consultant whether he is confident to work for “local SEO” as they call it as. This will help your business appear when the users for your services in your local area about your services.
How do you analyze the success of your SEO campaigns?
In order to know how well your SEO consultant is performing, you need to analyze the quantity as well as the quality of traffic that is reaching your site. Consultants should have good experience in using Google Analytics that gives clear track of traffic and in turn the improvements in search engine rankings, links from other sites bringing traffic to your site and the keywords driving traffic to your site.
Ask for their suitability to share these reports with you.
What will be the mode of communication and how often will you?
The customer service styles and standards vary for different consultants. Make sure you look for someone who best fits your business needs. It can be through email, calls or Skype. Confirm when and how often he will reach you for the updates on the status.
What is your payment terms and fees?
It is obviously important to know how much he will charge and this is one of the essential questions to ask before hiring and SEO expert. Project based payments is one way and is the most common in industry. This can vary as per the complexity and demand of the project.
Hiring him with the quoted prices depends on your budget.
What is to be done in case we do not want to continue?
It can be either of you two who does not want to continue because of any unavoidable circumstances. So, make sure you know about all the terms and conditions when you part ways. Make sure that the contract adheres to the fact the changes made on your site will stay as it is even after you are not together. Also, confirm whether there is any fee at the time of contract termination if it is done from your end.
Once you have asked these 10 questions from the candidate who is offering SEO services and you have got satisfactory answers, you can trust him to take your website to the next level. However, once you hire him for your SEO, I would suggest you to start gaining some simple knowledge yourself as well so that you can check the reports thoroughly and ask for explanations in case of any discrepancy.
Do you have any more questions before you hire an SEO Expert, please share with us. We would be happy to know about different questions for hiring SEO Consultant or SEOEexpert.
This time I am interviewing one of the top SEO expert Micheal Martinez. He is currently running his blog: SEOTheory I am very much glad that he answered all my difficult questions related to SEO, Social media and many more. I appreciate his time and efforts he had put in this interview. So I hope my readers gonna enjoy it.
First of all thanks a lot for accepting my interview proposal. I and my readers are very pretty glad to have you . Please tell us about yourself and your educational background.
I was born and raised in the southern United States before there were many educational programs for gifted students. I dropped out of high school in the 9th grade because I was frustrated with the education system holding me back. Eventually I went to college and earned two degrees in Data Processing and Computer Science. I have always been a science fiction and fantasy fan, which may have influenced my decision to work with computers. I got my first programming job when I was 15; it was part of a Summer Jobs program for teens. That was in 1975.
I became involved in the online world in the early 1990s through a job that required me to join a software support community on CompuServe. From there I gradually migrated to the Internet and I built my first Website in 1996. By the end of 1998 I had become involved with search engine optimization. After practicing SEO for myself and occasionally as a contractor for many years, I changed careers in 2006 and took a position as Director of Search Strategies for a company in Seattle. In 2012 I went back to freelancing and formed an SEO consulting partnership with my friend Randy Ray. We had collaborated on some projects for a few years and finally decided to work together full-time.
What suggestions would like to my blog Bloggersideas.com. What things you didn’t like about my blog? Please give me your opinion.
Create a name for yourself by publishing articles you will enjoy reading in five years. If you feel they are still useful and relevant then – without any reservations or excuses – they probably will be and your readers will probably agree with you. No amount of SEO advice can outperform that approach to blogging.
Which blog do you open daily and what are your favorite blogs ?
I read several SEO blogs daily, mostly because they cover newsworthy topics: Search Engine Roundtable, Search Engine Land, and Marketing Land. I also check some of the official Google blogs on a regular basis. I like Jeff Bullas and Dan Zarella’s blogs, although they don’t write as much as I would like them to. Bill Slawski’s “SEO By the Sea” is a must-read for anyone who is interested in search algorithm mechanics. Eric Enge’s interviews on Stone Temple’s Website are simply amazing.
And I watch the Google Webmaster videos even though they seldom provide much insight for advanced SEOs. Sometimes you come across a real gem.
What are your favorite social media tools ? Which tools do you prefer to use to incease user engagement?
At the present time I am using Twitterfeed and Twuffer more than any other tools. I try to respond to most people who say something to me, either on my blogs or on Twitter. I ignore Facebook as much as possible but once in a while I respond to someone there, too.
Two things improve engagement in my experience: treating people with respect and publishing something where they feel compelled to discuss it with you. Writing from the heart rather than from keyword research works better if you’re trying to get people to stop lurking and say something.
These days I can see that many well established blogs and websites losing their rankings? Why this is happening. Is SEO dead ?
Search engine optimization should never have been tied to rankings. 12 years ago we didn’t know any better. Five years ago we DID know better but people continued to talk about rankings. We should always have been measuring SEO value in terms of search referral traffic.
I find that search engine optimization works just as well today as it did 12 years ago. What is not working so well are all the bad ideas people have been sharing on their blogs, at conferences, and in their books. SEO should not be treated as a production process that can be followed according to a formula. You have to treat each Website differently.
The Websites that run into trouble with the search engines are following formulas for success. Ultimately that leads to failure.
Is there any benefit of doing SEO on copied content, as some experts are ranking copied content high on SERP?
That is a long, complicated topic. The short answer is, yes, you should optimize duplicate or copied content. But the longer answer requires that you explain what it means to “optimize” such content for search. Today we devote more effort to canonicalization because the search engines demand it; hence, the optimization process for duplicate content is not so much about how to bring in more traffic for it but how to use it to channel value into source content.
Recommend: Capture Your Audience with These 5 Amazing Content Marketing Tips
On the black hat side there are things you can do with duplicate content that leverage some of the gimmicks black hats favor. Is that “optimization”? I guess opinions will vary, but if you’re getting the best search performance value out of the copied content that you can, then that is optimal performance is it not?
Optimal performance does not necessarily equate to the most efficient, or most effective search marketing strategy. I think people assume that if you achieve optimal performance you’re being efficient, but sometimes you pick the wrong strategy and you lose efficiency despite achieving optimal performance.
How does Google see backlinks from guest posts?
They treat guest post backlinks like they treat any other backlinks. Every linking source has to earn Google’s trust.
I have been warning people not to use guest posts as a linking strategy for almost two years now, but not because guest posts are bad. It is the pattern that you create when you do something “just for links”, “just for the search engines” that gets you into trouble.
Guest posting has always created incredible value for both writers and readers when the content was the most important part of the process. The moment you start guest posting for links you devalue the content and yourself and that shows. So naturally the search engines lose interest in what you are trying to say.
Being known by a million people is better than boosting a site to the top of a single popular keyword for a few weeks or months with links. After the links stop working people stop reading your content because you made the links more important than your own name.
With increased volatility in the search engine landscape, how do you see SEO future shape up in the time to come? Does it still remain competitive to Paid Search Marketing?
Natural search engine optimization should always provide considerable value when compared with paid search marketing. In fact, most people don’t do very well with paid search marketing. It’s a very challenging business model and I know many people who avoid it because they lose money at it.
The PPC specialists who maintain high ROI have carved out an important niche for themselves. That is what an organic search specialist has to do. You have to show your clients sufficient ROI to keep them interested in the project. Sometimes that just isn’t possible to do.
You can dominate a search result by spending a lot of money, but if the return on investment is poor then you have achieved a Pyrrhic victory. It’s not worth winning.
5 must have SEO tools in your arsenal?
A Webmaster dashboard at the search engine.
A half-way decent spam filter.
A rudimentary analytics tool.
I am a big believer in “less is more” with search engine optimization. The fewer tools you rely upon the better you have to become at seeing problems and finding solutions for them. Tools hold people back.
Mobile SEO Dos & Don’ts?
DO make your site easy to read on a smart device.
DO use mobile-friendly navigation. “Less is more”
DO expect mobile users to be more ephemeral than desktop users.
DON’T assume all “mobile” traffic is mobile. Some of it is robots.
DON’T create short, fluffy content for mobile users. They want a good return on their investment. Mobile browsing is painful and users don’t want to waste their time on low quality content.
Best possible way to decipher the ‘not provided’ organic keywords?
I don’t actually worry about it. I only ever advocated looking at search referral keywords for the sake of identifying weak content. You can still do that by looking at which pages receive the least amount of referral traffic from search engines.
Why do you need to know that you received 1,000 visits for “FAVORITE KEYWORD”? What is that going to tell you?
If you receive 1,000 visits for PAGE ALPHA and 1 visit for PAGE BETA then you know you need to do something about BETA.
How does Google know if one blog is a sponsored blog vs guest blog? We only do guest blogs, because we don’t want to buy links, but many blogs these days ask for money.
Paid posting creates tell-tale signs, the so-called “statistical footprint”. They have developed sophisticated learning algorithms but their spam teams have collected a large number of examples of “good sites” and “bad sites” for the algorithms to learn from.
What are some strategies for brainstorming and creating linkbait in SEO?
I like to scan news feeds and social media to see which conversations the media and their audiences keep going for several weeks. If a topic has that long a lifetime in news and social media then it will probably have a long lifetime on the Web.
After choosing a topic I do some research to see which questions have been satisfactorily answered and which questions have not. Of the answered questions, I look to see which ones whose answers are easy to find in search.
I usually come up with a short of list of topics I can write about. At that point I pick the topic that is most interesting to me. If I as the writer am interested in the topic I will probably write something pretty good for it.
This approach works well for all kinds of topics but if you only concentrate on upcoming events you have a better chance of “being there” when people go looking for answers. That is, some well-promoted events stimulate increases in search traffic around related topics. If you anticipate that growth in traffic then you can prepare the best, most useful content for people to find when the time is right.
What kind of competitor analysis tools you are using? Can you suggest best tools to track competitor backlinks?
When we look at backlinks my partner and I tend to use Majestic SEO and AHREFS. But we don’t really recommend looking at competitor backlinks. That’s usually a good way to find links that will get you penalized.
One of the directories I am in is being reviewed by Google. Should I be concerned that my website will be penalized?
One bad directory link won’t hurt you. Five bad directory links should not hurt you. Ten bad directory links probably won’t hurt you. But if you’re getting a lot of directory links you should ask yourself, “Who uses these directories to find Websites?”
If a directory link is not sending you traffic you probably don’t need it. Search engines don’t mind small niche directories that people actually use. They do object to directories that were “made for SEO (link building)”.
Social shares from Blog itself and from using third party services like JustRetweet have same impact on Serp or not?
There is no SEO benefit from social shares. Natural shares indicate that people are aware of you and interested in your content. Natural shares should correlate well with other signals that search engines use to promote content that people like.
Artificial shares may create visibility for you in social media environments, and that visibility may translate into traffic. But if you’re violating social media services’ guidelines by buying shares then you risk losing a valuable channel for traffic.
As with aggressive search engine marketing, aggressive social media marketing comes with risks and you need to be aware of and manage those risks. Churn-and-burn marketing is not unique to SEO. It also happens in social media. No one should use churn-and-burn marketing strategies with any brand Website or social media account because once you lose that visibility it may be gone forever.
I hope you enjoy this long interview of Michael Martinez. He had shared his valuable strategies here.
It is always a matter of debate whether SEO is there to stay or not. Search Engine Optimization tactics have so far been the reason why certain websites rank well while others don’t. It’s a question that’s immensely important for people who plan to have a career in SEO. To put it in a straightforward manner- SEO is here to stay.
However, what’s continuously changing is what kind of SEO tactics work for people at a certain point in time. SEO has been dynamic ever since its inception.
The reason we are here talking about the future of SEO is that there are many factors, including technology, algorithms, and many more that influence how SEO works. To make more sense out of it, let’s see how SEO has changed over the past few years, and then let’s move on to the future of SEO.
The Future of SEO in 2022: How SEO Has Changed Over Time?
As already discussed, there are some significant ways in which the way SEO applies to rank pages has changed over the last decade. Here are some of the changes we’ve witnessed:
KEYWORD STUFFING HAS DIED
Initially, as people figured out keywords help in ranking the content, the practice of keyword stuffing became a popular way of ranking the content.
However, the two major Google algorithm updates by Google- Panda and Penguin- focused on this practice and penalized all the websites engaging in keyword stuffing. Thus, keyword stuffing is no longer a way through which you can make your content rank better.
The way keywords work to help the content rank better changed even more after the Hummingbird update. Semantic search has been introduced, and user intent is of great importance. The meaning of the keyword is the primary focus rather than using a matching keyword.
MOBILES HAVE COME INTO THE PICTURE
Two decades ago, we could’ve never imagined how mobile phones or any device other than the desktop would be useful in doing searches on Google or any search engine. But here we are, holding phones in our hands to conduct most of the searches that we make on the internet.
Since a majority of people look up information using their mobile devices, Google has also started ranking websites better when they are optimized for mobile phones. This is in a constant effort to make the task of searching and accessing information easier for the users.
LOCAL SEARCHES HAVE BECOME DOMINANT
The Pigeon update made local searches enter the picture, and soon, local SEO experts realized how optimizing a website for local searches can work as a Holy Grail. This was when people started listing their website on online directories. Ever since this update was made, Google ranks directory websites with high authority.
If you optimize your website for local keywords and focus on Google My Business, you know your website would do a lot better. Thanks to the changes that happened over time.
CONTENT HAS BECOME MORE IMPORTANT
Back in the days when people were figuring out how to rank their site, spammy content and keyword stuffing were in trend. The Google Panda update not only put an end to keyword stuffing but also sent clear signals that spammy content was no longer welcome. Furthermore, these days, the content has to be unique for it to rank well. You have to offer something better than what your competitor has to offer.
In the initial days, when certain SEO practices were lauded, nobody would have imagined content marketing would be a thing.
Today, for people to call an SEO strategy ‘well-designed and planned,’ it is important to involve content marketing. There’s no doubt about the fact that content is king and content marketing is the queen of SEO.
VIDEOS HAVE BECOME INTEGRAL
A few years back, content and images were largely where most of the focus went in for providing information to the user. However, noticing a trend as to how videos are more preferred and how users access YouTube for info, video marketing has also become an integral part of SEO strategy.
How SEO Will Change In 2022? : Expert Predictions For Tomorrow
Most of the SEO experts believe that the coming years are bright for SEO. While SEO being dead is out of the question, a lot might change based on other technological changes. The reason why there’s so much change happening is due to the fact that SEO has become quite complicated over time.
Google started with a couple of ranking factors, and today, we have two categories of those factors (on-page, off-page) and so many subcategories.
It also makes sense since every other business out there wants to be on Google, as a result of which there’s a lot of crowding. To rank websites with all fairness, the evolution of the SEO factors with passing time is essential.
UX MIGHT PLAY A BIGGER ROLE
Most people would say that SEO is technically oriented, and there’s only a limited space for creativity and innovation. However, the way SEO has evolved over the years is proof of how SEO efforts have much to do with creativity. While there’s no denying technical stuff is a major part of SEO strategies, a search engine optimization is equally a form of art of knowing the search engine, knowing the audience, and striking a balance.
UX or user experience identifies aspects and works on them to provide users with the best experience. Today, Google prioritizes its audience, and constantly updates its algorithms to rank the best pages on the first page of the search results.
UX resonates with Google in this, and we are already seeing a change as to how UX has become a part of SEO.
In the future, as search engines and search results align themselves more with the user experience, we might witness UX become a compelling factor to do better SEO and rank better.
While your content and marketing can be impeccable, if you’re unable to engage users despite that, you won’t be able to progress. You can focus better on UX by using Google analytics.
AI MIGHT HELP RUN SEARCHES
AI has become a part of our everyday lives. Whether Alexa or Siri, artificial intelligence has made things easier for us. AI is already being used to provide users with better search results.
It considers the location, frequently visited websites, search history, and search pattern to get you the results. Since AI is involved in how we search and what the search results are displayed, they are sure to affect the ranking of websites.
RankBrain of Google came into existence in 2015. RankBrain was introduced in an effort to promote results based on search intent. Feeding data from various sources helps RankBrain in providing useful search results.
Therefore, the density of keywords used would be of lesser significance in the future. Instead, conducting proper keyword research, using a variety of keywords, and writing relevant content matters much more so that RankBrain analyzes the content better and ranks it accordingly.
This is why SEO will have to take AI into account to make pages rank better. To begin with, images and videos will have a huge impact on your rankings because AI makes it easy for search engines to understand what visual content is about. Visual content that is of contextual importance to the user’s search query will rank better. Therefore, when you create visual content, you have to be wise in using keywords, description, and tags.
INFLUENCERS WILL PLAY A HUGE ROLE
One of the biggest challenges of implementing any set of SEO strategies is that they don’t pay off immediately. You have to be very patient and wait for a few months to see if your SEO strategy becomes fruitful. There are too many websites, and out of hundreds of them, there are only about 10 websites on the first page. Imagine starting from scratch and having to outdo so many websites; it doesn’t happen that easily.
While your website would hardly be visible to people, having someone famous promote your site will at least draw people’s attention to it.
This is why the role of influencers in promoting websites has been trending currently. It’s safe to say that influencer marketing might take up an important place in SEO and digital marketing in the future.
When you establish a relationship with an influencer, it becomes easier to target a large number of people. Influencers are capable of helping you have more people to your website by creating a positive impression through a seemingly neutral review. It works even better if the influencer is from your niche and is a highly influential personality.
GOOD CONTENT WILL ALWAYS BE CRUCIAL
Over the years, various Google algorithm updates have focused on raising the benchmark for the quality of content on websites to rank. Today, you have to craft unique content that is relevant to what people are looking for. However, what’s in store for the future concerning content?
Good quality content will always be required. Videos and images are increasing in popularity among users. However, written content builds brand trust.
In the future, you might need to focus a lot more on the quality of content to ensure what you write builds trust and retains clients.
While content is here to stay, what may change is the way the keywords will be used in the content to make it rank. Various features that we have been talking about, like artificial intelligence and so much more, will impact the kind of content that will be preferred. One such example is voice search.
Since so many people are more likely to do voice search in the future, it’s important to write in a format that is voice search-friendly, for instance, headings being in question format.
COMBINATION OF FORMS OF CONTENT WILL BE THE HOLY GRAIL
Voice search is gradually becoming a more preferred way of running a search. With Alexa, Siri, and Cortana, it has become more than convenient to speak to your phone and ask it to provide you with results. Moreover, voice searches are the fastest way of making a query.
However, the fastest way of consuming information is through scanning written content. With that said, you know you can’t fire all your content writers in the future by saying you don’t need written content. However, it’s not going to be just about written content. In the coming times, you have to add a combination of content to your website to thrive.
If you’re adding video, podcasts, and written content to your website, people who prefer different forms of content would be attracted to your page. Thus, you’re targeting a vast number of people without disappointing people who prefer a particular format.
For people who have been wondering if SEO will even be alive after a few years, this major discussion about SEO makes it clear that it’s here to stay for a very long time in the future. While SEO is more clearly defined today, it’s most likely to become a combination of so many things in the coming times. However, adapting won’t be difficult because that is what SEO experts are great at. We have seen a significant change in how SEO works, and SEO experts have been doing great so far.
While we have talked about the various ways in which the future of SEO might change or progress, it’s not possible to make accurate conclusions. This is because we are in a time where every other day, we see something new happening.
Whether it’s a new Google algorithm update or new features and technology being rolled out, there is so much that SEO depends on. We can only make estimates as to where this road may go.
What’s important for online businesses is to realize that real efforts will always count, no matter how Local SEO and digital marketing changes in the coming years. If you’re adopting the best practices of the time, you won’t find it difficult to keep up with the changes or compete with other business owners on the internet.
Author Name: Shreya
Shreya is an ardent content writer and has been a part of the digital marketing industry for 2 years. Each day, as she learns new things about the digital marketing landscape, she puts her knowledge and experience to words to come up with helpful blogs.
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This interview will give you insights on becoming SEO Expert and how to make money doing SEO. Deepak Shukla who is a SEO Expert and the CEO of Pearl Lemon, an award-winning SEO agency in London. He has a track record of optimising and ranking websites higher in search engines by offering bespoke SEO recommendations. He is SEO Expert in London & Local SEO Expert UK.
We had a long chat on building SEO agency & how Deepak is helping his UK clients to rank higher on SERP.
Check out his interview & learn to build 6 fig. SEO Agency :
✅ Make Money Online With FAQ’S:
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Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living digital nomad lifestyle and founder of internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 8 years long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide & contributor of “International Best Selling Author of Growth Hacking Book 2”. He had trained 10000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven. Investor in Imagestation Newsmartwave
. Check out his portfolio( jitendra.co). Find him on Linkedin, Twitter, & Facebook.
In this post, we have actually featured Expert Roundup Post On- Best SEO Strategy For Small Business. SEO experts from all over the world is sharing their secret SEO Strategy For Small Businesses.
Let’s check out Experts Opinion On- Best SEO Strategy for Small Businesses.
22 SEO Experts Roundup On- Best SEO Strategy for Small Businesses In 2022
1) Kent Lewis
Kent Lewis is President of Anvil Media Inc., an award-winning digital marketing agency founded in 2000. Since 1999, he’s founded or co-founded four agencies and two professional associations (SEMpdx & pdxMindShare).
Lewis has been an adjunct professor at Portland State University since 2000, where he currently teaches search engine marketing. Lewis was a recipient of Portland Business Journal’s Top 40 Under 40 Award and named Marketer of the Year by American Marketing Association Oregon.
As a career agency professional specializing in SEO since 1996 and owning my own measurable marketing agency since 2000, I have a few thoughts on product page optimization.
I’ve outlined my tips below:
Tip 1: Embed relevant keywords throughout product page copy and code For Google’s ranking algorithm, relevance factors focus on keywords embedded in the product page. When it comes to helping Google rank your product pages above the competition, it is essential to incorporate relevant keywords within the body copy as well as code, especially Title Tag, Header (<H1>), ALT tags.
Tip 2: Leverage Schema markup. Let Google know key product attributes to maximize the opportunity to appear in search results and related feeds. Elements might include brand, price, availability, reviews, etc. For details, check out Google’s developer resource:
Raelyn Tan is a blogging and digital marketing strategist at raelyntan.com, where she helps online entrepreneurs start, grow, and monetize their blogs and businesses. She specializes in helping invisible businesses get more traffic and subscribers.
Raelyn’s Best SEO Strategy for Small Business
Start with employing on-site optimization strategies and optimizing your website for relevant keywords. Then, I would craft an outreach strategy to get featured on as many sites as possible in order to build a stronger backlink profile. You need a compelling hook and story that will get enough attention so that your business is seen as unique enough to be featured and interviewed by influencers, bloggers, and thought leaders on the net. Reach out to them with your story and build up your online brand influence from there.
3) Mike Schiemer
Mike Schiemer is a lifelong frugal entrepreneur, award-winning digital marketer, social media influencer, and highly sought after SEO consultant. In addition to starting several companies of his own, Schiemer has worked with many multi-billion dollar global corporations on content marketing and social media campaigns. He is the owner of 10 websites including Bootstrap Business as well as the author of 2 books including The $10 Digital Media Startup.
Mike’s Best SEO Strategy for Small Business
Guest posting on other high-quality blogs in your niche is still one of the best SEO strategies for small businesses in 2019. While it can take some time and effort, it’s a cost-free way to earn exceptional backlinks, referral traffic, brand awareness, and new business relationships. Some marketers think that guest posting is dead. Their perception is guided by the fact that Google already started cracking down on websites that blatantly guest post on a large scale for links.
Sure, Google has cracked down on some websites or Private Blog Networks (PBNs) and Matt Cutts infamously said that “guest blogging is done” way back in 2014. Guest what, guest blogging still works great in 2019. When done right, guest blogging is still an incredibly effective method of acquiring high Domain Authority / Rating (DA / DR) links for improved SEO. Below is a simple breakdown of a basic procedure to follow when looking for quality guest posting opportunities in your company’s niche.
First, use relevant search operators. The following examples offer a good starting point for guest blog posting opportunities. – Your keyword intitle:”write for us”– Your keyword inurl:/guest-post/– Your keyword intitle:”write for me” – Your keyword “become a contributor” – Your keyword intitle:”contribute to”– Your keyword “guest post guidelines” Once you’ve compiled a list of websites you consider a good match for your brand in terms of audience and metrics, it’s time to reach out to the owners.
Use WHOIS or Contact Us pages to find the website or blog owner contact information and build a quick spreadsheet. When contacting these blog owners and webmasters, always have in mind that providing valuable content for their audience is the most important goal to meet. Promoting your company should come second if you want a real chance of getting published.
Although you should customize your outreach emails as much as possible, here’s an effective sample email you can use for guest blogging or outreach: Subject: I loved your recent post and would like to collaborate Hello [INSERT NAME], I recently found your post title [BLOG POST TITLE] and loved how [CUSTOM POST MESSAGE]. I’m a writer myself and would relish an opportunity to write a small piece for your site. Do you accept outside contributors to your blog?
I have 3 blog post ideas that I think would be great for your audience: – UNIQUE IDEA 1 – UNIQUE IDEA 2 – UNIQUE IDEA 3 I would love to create an outline for your review. Looking forward to hearing what you think. Here are some of the articles I have published recently: – EXAMPLE URL 1 – EXAMPLE URL 2 – EXAMPLE URL 3 Regards, [YOUR NAME] [YOUR COMPANY / WEBSITE / SOCIAL MEDIA HANDLE] For optimal results, always follow up on your initial backlink building outreach email; a maximum of three total emails is enough, with each sent a few days or a week apart. Make sure you are professional and sincere in your messages and avoid sounding pushy.
Most importantly, use an assertive language and an attention-grabbing subject line for higher email open rates. Include a clear opt-out as well to avoid potentially spamming anyone. If you reach out to a dozen people each week, you should be approved to contribute to several high authority blogs each time. Keep this up for months or years and you can see how the valuable backlinks will add up.
4) Chris Makara
Since 2003, Chris Makara has developed a broad digital marketing background with a focus on SEO, Social Media, Automation and Analytics. He is the founder of Bulkly, a social media automation tool for individuals and small businesses. Feel free to find him on LinkedIn or Twitter.
Chris Best SEO Strategy for Small Business
While there is not a one-size-fits-all SEO strategy that works for everyone, there are fundamental components that will build a solid foundation for small businesses. Among the core components are: – Having content created for the different parts of the funnel (TOFU, MOFU, BOFU) – A content marketing plan that leverages resources to secure inbound links – Consistent NAP listings – Fast loading website that leverages caching, minimal scripts, etc. –
Onsite SEO (page titles, meta descriptions, alt text, URL structure, internal linking, schema) – A website that is designed for mobile first, web second – Definition of success criteria and a way to track/measure them And when you have these fundamentals in place it will your website rank better organically. But a strategy isn’t much good if you don’t know what goal(s) you are trying to achieve.
Therefore, you must define these goals and work backward from there on how you want to achieve them. For example, is it increased leads from organic search? Or perhaps, increasing return visitors from organic search? No matter what it is, make sure you document your goals and create an outline of what it will take in order to meet them. Because using a bunch of tactics without goals to achieve isn’t much of a strategy.
5) Emory Rowland
Emory Rowland is an SEO consultant and founder of Leverable, a company that helps underdog businesses surpass the competition through organic search. 20+ years of optimizing websites have taught him a lot about life, business, and human behavior.
Emorys Best SEO Strategy for Small Business
Most local small businesses are willing to create a website to support customers and win new ones. Many are willing to invest in a design for good user experience. Others are willing to invest in paid ads to grow. It is rare that a small business puts significant resources toward developing content that performs substantially better than competitors.
Doing the research, gathering the data, creating the graphics and not settling for anything less than expert authoritative content that is superior to competitors has worked very well for us. I’m talking about going far beyond hiring a general writer to whip up a few interesting articles based on keywords. Doing it this way can be a painful process to develop content like this but well worth it.
6) Nick Eubanks
Nick is the CEO at Digital Strategy Consulting firm, From The Future, and a Partner at TrafficThinkTank.com and NK Tech Ventures. He has built and sold multiple companies, dozens of websites, and his soul to Google.
Nick’s Best SEO Strategy for Small Business
Let your competitors do all the work. Once you’ve identified your priority keywords (however long this list is, whether it’s 10 keywords or 100 keywords) scrape all the URLs that rank on page 1 of Google for each keyword. Then download the full keyword profiles for each URL, and compare against your own ranking footprints for your URLs that are targeting the same terms — where you are missing terms find opportunities to work those terms (and more so write about those topics) on your target pages to immediately increase the total number of keywords your pages are ranking for.
7) Maddy Osman
Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects.
Maddy’s Best SEO Strategy for Small Business
As cliche as it may sound, content is king – regardless of the industry you serve. Your target customers are searching for answers to questions that you can expertly address on your website. By showing people that you know how to solve their problems, you’re well positioned to turn that searcher into a business lead.
So make sure that whatever content you create, you’re optimizing it for a keyword of relevance to your target audience. You also want to ensure that you’re fulfilling the expectations they have by choosing your content in response to a search query. Learn the basics of keyword research and onsite SEO and you’ll go far when it comes to promoting your business in search — so long as you create great content around these guidelines!
8) Chris Dreyer
Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency for personal injury lawyers. Chris has been featured in numerous legal and search marketing publications such as Legal Ink Magazine, Law Marketing, Attorney At Work, Moz, and more. With over 15 years of experience in Search Engine Optimization (SEO), Chris has helped hundreds of law firms get first-page positions in search engines using innovative campaigns that are difficult for competitors to reproduce. He is dedicated to helping lawyers get more leads and win more clients.
Chris Best SEO Strategy for Small Business
SEO strategies vary from industry to industry, but in general, small businesses should focus on Google’s top 2 ranking factors: links and content. Generate Authoritative Content No matter the industry, generating high-quality, authoritative content should be a cornerstone of your SEO efforts. Once you have an idea of what keywords your SEO campaign is targeting, generate content that covers those topic areas in-depth for your audience. Take a look at what is ranking on the first page of Google search and make your content better than those top results.
Good keyword research is important when crafting your content strategy. Create a list of purchase-intent and informational-based keyword phrases. After you select the phrases for which your business needs to rank, focus on longer-tail and more specific keyword phrases, which will drive qualified traffic to your site. No matter what phrases you choose, they should all have some search volume, as well as preferably be low competition. Use a separate page on your site to target each one of your keyword topic areas; blogs work great for this strategy. Writing well-researched and authoritative content helps Google determine that your content is relevant and useful for users. It helps your audience understand that you know your stuff when it comes to your industry and gives them a reason to listen to you.
Build High-Quality Links Backlinks are one of the most important aspects of an SEO campaign. Your content can be the best, but no one will see it without a concerted link building campaign to complement it. Some years ago, any link was a good one, but the bar has gone up in terms of what’s needed to move the needle in search. Look for high DA/DR (Domain Authority/Domain Rating) links from sources relevant to your business.
Use a dedicated tool (such as Moz Link Explorer or Ahrefs) to evaluate the quality of a domain from which you are trying to get a link. These tools can also be used to look at your competitors’ domains and see what sites are linking to them. You can take that information and try to acquire the same links, leaving you on equal footing. Another way to get good links to your site is to leverage your existing assets and relationships. For instance, you can reach out to any associations, charities, clubs, universities, or non-profits that you may be associated with to try and get a link placed on their site.
If you have relationships with business owners or other professionals, this strategy is equally applicable here. There are, of course, many other SEO tactics to make a site rank well in search, but having a strong content and link strategy is key to generating long-lasting, meaningful results.
9) Doug Cunnington
Doug writes about SEO, productivity, project management, and affiliate marketing.
Doug’s Best SEO Strategy for Small Business
Small businesses have to be strategic about where they spend their time and resources. I’m a big believer in the Long Tail to ensure that you’re niching down far enough.
And the Keyword Golden Ratio (KGR) can help you find the search phrases in a data-driven way. If you can niche down, you get at least two big benefits:
1) Your competition will be lower so you’ll be able to rank without backlinks.
2) The visitors to your site will be targeted to your business. If you use the KGR, then you know that visitors are searching for the solution to a particular problem. Your small business can help them solve it.
The KGR is this: The number of Google results that have the keyword phrase in the title divided by the local monthly search volume, where the LMS is less than 250. If the KGR is less than 0.25, then you should rank in the top 100 when your page is indexed. You should still rank in the top 250 when the KGR is between 0.25 and 1. And it should be pretty fast.
10) Robbie Richards
Robbie is the author of robbierichards.com, creator of The SEO Playbook, and Director of Search at Virayo.
Robbie’s Best SEO Strategy for Small Business
Many small businesses serve specific local markets, therefore local SEO should be the number focus. i.e. showing up in the local map packs whenever some searches for the products or services they sell. This is by far the #1 way to drive website visits, phone and/or foot traffic in small local businesses. There are many resources online that outline local search strategies, but at our agency, we run our clients through a fairly sequential process that consistently drives results across the local maps.
Here’s a brief overview
1) Google My Business: The first step is to get your GMB page set up and verified.
2) Optimize the GMB profile: Correct category, description, photos, business information, NAP+W (Name, Address, Phone, and Website). Note: if this small business has offices in multiple locations, you’ll want to create a city/town landing page for each location and connect that its own GMB profile. If you’re a single location, simply link GMB to your homepage. Note: use a UTM code to tag the source of your local maps traffic as GMB inside Google Analytics.
3) Citations: Start with a tool like Yext to immediately push your business information and NAP into the top aggregators and build a solid citation footprint.
4) More citations: Layer on additional niche/ local citations using Google search operators and tools like BrightLocal and Whitespark.
5) Build local links: This step can take many different forms. A couple campaigns we run are scholarships, local sponsorships, and local media outreach. On campaign landing pages we link to the GMB page in order to pass the link equity across to the GMB profile. A lot of companies miss this opportunity.
6) Higher DR links: We’ll often leverage local/ industry data to build an infographic or interactive map and then run outreach to regional and national publications. This will usually net us some mid-high tier links that we point at important local pages with a brand anchor.
7) Index citations: Most citations you build are on large directory sites meaning your profile might not get indexed. To ensure these valuable mentions get crawled and indexed, we (1) build link to the citations, or (2) add them to testimonial/ review page on the site to give people other options to leave reviews and then submit the page to Search Console. This works well. 8) Reviews: You can rank #1 in the maps and still not get the most traffic.
Truth is – reviews are critical to CTR and conversions. We have a tool we built internally to help clients scale the collection and dissemination of positive reviews across the major review sites. 9) Keyword strategy: This is an ongoing effort, but once we have the core local SEO foundation in place, we’ll begin building out a broader keyword strategy to capture all the core product/service terms, build a question-based topic list to capture middle-funnel traffic, and then move up the funnel to build a massive list of blog content ideas to drive traffic and/or links. There are other steps we take, but that is the core process we run through when first engaging with a small local business.
11) Mike Jolly
Strategy director at DEJAN Marketing with over ten years of experience in the industry.
Mike’s Best SEO Strategy for Small Business
I love when a small business SEO strategy employs tactics that work beyond Google. This means that benefits you implement for SEO go further than organic search. An example of that would be a local community strategy involving local influencers, small newspapers, blogs, sports clubs, schools and similar.
Sustained value of local community engagement tends to last in value for a long term and even opening up new streams of traffic and leads, for example, word of mouth referrals.
12) Winston Burton
Winston Burton is the VP of SEO at Acronym with over ten years in search marketing. Prior to joining Acronym, Winston was the VP of SEO at Havas Media, one of the world’s top ten global ad agencies. He started the SEO practice for Havas and built the practice to include clients such as Choice Hotels, Fidelity, Exxon, Volvo, and Marc Jacobs. Winston spearheaded SEO strategy including content marketing, mobile, link building, and all technical areas of SEO.
Winston’s Best SEO Strategy for Small Business
For small businesses, local SEO is extremely important if you have a local business. Make sure your listings in Google My Business are set up and verified. Your name, address, and phone number are set up correctly at the aggregator level to improve accuracy and bring all your business information current.
Always make sure you have positive reviews and are listening to your customers and answering questions in a timely manner, in addition to getting links and citations. It is important that your website is marked up with structured data. Structured data helps Google understand your content better. It is an important signal if you want your site to be visible within search and is a foundation for machines to understand your content.
13) Justin Herring
Justin Herring is the Co-Founder at YEAH! Local, a boutique SEO agency. Having been personally burned by SEO companies in the past he decided to open up his own agency focused on “Results”. After seeing how the industry operated years he knew there was a niche for marketing companies who actually did what they said.
Justin’s Best SEO Strategy for Small Business
Any SEO strategy needs to start with Keyword Research. I would use KWFinder to find out exactly what your clients or customers are searching for and create a list with decent search volume. Then you need to work on structuring your website to correspond with those terms.
Create separate pages for each service or product you offer and if local based create pages for each city. You then need to add the keywords you researched into the title, description, H1, and H2’s plus similar keywords throughout the content. Give it one to two weeks to see where you are showing up for those terms and then start your link building campaign to boost your pages up in the Google Rankings.
14) Takeshi Young
Takeshi Young is the Digital Marketing Manager at Optimizely, with over a decade of experience in SEO and online marketing.
Takeshi’s Best SEO Strategy for Small Business
One of the things I see small businesses struggle with when it comes to SEO is building links. In order to start ranking at all for relevant search queries, you need to build up your domain authority by building links. Some quick ways to get started are business directories and links from your business partners and customers.
Other good tactics include sponsoring scholarships and reaching out to universities, getting your job listings & sponsorships featured on websites, donating to charities & non-profits, and sponsoring events & conferences. These are all pretty much-guaranteed links. Once you have some decent links in place, make sure your site is set up reasonably well (most modern CMSes take care of most of this automatically) and start creating relevant content for your niche targeting relevant keywords.
15) Sean Si
Sean Si is the CEO and Founder of SEO Hacker, Qeryz, Sigil, and Workplays. A start-up, data analysis and urgency junkie who spends his time inspiring young entrepreneurs through talks and seminars.
Sean’s Best SEO Strategy for Small Business
It’s not much of a secret but is definitely underrated. My team and I produce content that is useful, informative, and are backed by research & facts. This may not sound much but the bulk of our traffic comes from links that are from other websites. So, why do these websites link to our posts? Because other webmasters know that our blog post can be used as a source for the claims that they’re making in their own blog posts or even as an additional reference for their own content.
This strategy never failed us and when I hear SEOs that say “write for search engines”, I immediately think about why I write for the users and not for the search engines. This is because when writing a blog post or any other type of content, rankings is just the consequential effect of having high-quality, informative, and useful content. Of course, having a well-optimized website and a great link profile is needed as well, however, if your content is not up to par with other factors, then having great rankings is useless if the users won’t do what you intended them to do (convert, subscribe, etc.)
16) Craig Campbell
Craig is a digital marketing consultant based in the UK, with over 17 years of experience.
There is no one best strategy that will work well in every niche, some niches are more competitive than others.
Outwith a nice site with good calls to action, fast loading and mobile friendly with decent on-page SEO, you want a focus on content and links, these are the two main parts of SEO that work well in my opinion.
So my strategy for a small business would be to spend a lot of focus on that in the early days, whilst regularly auditing and keeping on top of the site itself and you will find the needle moving in the right direction.
17) Shane Barker
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
He is the founder of Shane Barker Consulting and the co-founder and CEO of Content Solutions. With over 15 years of experience in the field of SEO and digital marketing, Shane is one of the foremost thought leaders in the industry.
Shane’s Best SEO Strategy for Small Business
Since small businesses have a limited geographic presence and are usually localized to a country or region, I would focus on strengthening their local SEO strategy.
Here are some local SEO strategies that small businesses can use to grow their business: Google Listings The first and most important thing that small businesses need to do for SEO is to create a Google My Business listing. Provide accurate contact details, your website link, and company information and also make sure to add an accurate location on Google Maps.
This is usually the first thing a user will see if they conduct a local search query about businesses in your niche. So, you need to ensure that they don’t need to go anywhere else and can move directly to your website from your Google listing.
Directory Listings Local directories are also important platforms where you should list your business. These directories often show up on the first page of Google search results for local queries. So, chances are, that these will rank higher than your website. That’s why it is important for you to be listed on all important local directories.
One thing that you need to ensure is to keep your name and contact information accurate and consistent across all platforms. Otherwise, it might confuse people and they might not trust the listing and the information provided there. Target Local Search Keywords The best way to target potential local customers relevant to your business is by targeting local keywords form your niche.
To find such local keywords you can simply use the Google Keyword Planner. It is a free tool that you can use to find local keywords relevant to your industry or niche. You can use these keywords to optimize your website content and improve your search rankings for local search queries. Make Your Website Mobile-Friendly A majority of local search queries are made on-the-go using mobile devices.
So, if your website is not mobile-responsive, then you are losing a lot of relevant potential customers for your business. Optimize your website to make it more mobile-friendly to effectively target these local prospects that have high purchase intent and can be easily converted. To check how mobile-friendly your website actually is, you can use Google’s Mobile-Friendly Test. You can implement solutions to make your website mobile-friendly and keep checking using this tool until you achieve your goal. Conclusion You can use the local SEO strategies above to grow your small business and effectively target high-purchase-intent local prospects.
18) Bill Slawski
Bill is the author at SEO by the Sea and the director of SEO Research at Go Fish Digital. He worked at the highest level trial court in Delaware before starting promoting Websites in 1996.
Bill’s Best SEO Strategy for Small Business
The heart of SEO is to communicate with your ideal audience – engage in social listening and talk to whoever answers questions from that audience about what they want to learn about, and address those questions and issues on your website. Learn the words they use to describe your business, and will likely use to search for your pages with, and will expect to see on your site.
Being able to anticipate how they may search for you, and what questions they may have can help to start a conversation between them and you. Plan for that conversation and help them transform from consumers to customers.
19) Matt Janaway
CEO of Marketing Labs – multi award-winning digital agency.
Matt’s Best SEO Strategy for Small Business
The SEO strategy for small businesses is simple! Just be consistent in everything you do. From writing blog posts to keeping your website up to date – don’t let things fall by the wayside. A great trick to staying consistent within a small business is to share the workload between the team – create a calendar that sets reasonable timeframes to get tasks completed.
In the SEO industry, long term rewards take time and just like the tortoise, continual efforts month after month always pay dividends versus short bursts of digital activity.
20) Eric Hebert
Eric is the founder of Evolvor Media, a digital media empire-in-the-making based out of South Jersey. Eric has been working in the SEO and Digital Media space for over 15+ years and loves talking to small business owners about how search can become an important channel for generating leads and sales.
Eric’s Best SEO Strategy for Small Business
Find a budget for a smart and optimized AdWords campaign, track your goals to see which keywords convert the best, and make that the focus of your organic search strategy!
Fili is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
Fili’s Best SEO Strategy for Small Business
Small Business’ tend to operate with a limited SEO budget, which is why they have to pick and choose their focus carefully. There are of course basic content rules to follow, especially for any business operating in a niche and/or a well-defined region. The site’s content must reflect these realities, next to clearly outlining their unique selling proposition.
That, however, may not be sufficient yet to tip the scale in Google Search in the site’s favor, especially when their competitors look similar. This is where site performance can become a deciding factor from an SEO perspective. All things about equal, Google tends to show a preference for the site that provides a faster service to users.
Now fine tuning site performance is both an art and a science in itself and can be labor intensive. But some steps are more easily done than others, such as choosing the one hosting provider that cannot be outperformed: Google Cloud Services. Next, to extremely high reliability, which ensures that neither high traffic volumes nor potential DOS attacks can jeopardize uptime, there are two inherit SEO advantages. Google is providing a particularly fast-paced hosting service, which is a positive signal to Google bots but which also tends to reinforce positive user signals, by providing what users seek in no time and thereby reducing bounce rates.
An additional benefit is a fact that the site is hosted “as close” to Googlebot as it can be, further boosting site performance signals. Experience shows constantly that small and medium business’ whose infrastructure is often held back by legacy decision, limited in-house technical expertise and an understandable hesitation towards moving to a new hosting service are frequently the ones with the biggest gains to make.
The decision whether to consider the move, to begin with, does not have to be made on a whim. Google Lighthouse can be of great help to gauge any websites performance, including competitor sites. There are of course next to site performance countless other SEO steps that can be considered. The ones with the highest potential to boost organic search visibility can be identified when a technical audit is conducted, including crawling, investigating and analyzing the sites on- and off-page signals.
22) Craig Murphy
Founder of ALT Agency – A Birmingham based web design agency who help clients get more sales & conversions from their website using online sales psychology.
Criag’s Best SEO Strategy for Small Business
For us, what we are finding works well at the minute is going back and updating older articles and bringing them up to date for 2019. By adding in new paragraphs that are just pure value and relative to 2019 we are finding Google likes the content upgrade, it ranks higher in Google and any pages the content links out to get a slight boost up the rankings as well.
Final Verdict: Best SEO Strategy for Small Business
As of now, you might have a clear cut view of Best SEO Strategy For Small Business. You can apply these experts advice in order to build more profitable SEO Campaigns for your small business.
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