The evolution of mobile devices like Smartphones, tablets and others has increased the involvement of internet users, while making these devices a first priority of many users. Out of the total search volume of the market, the number of mobile users is increasing and is likely to overshoot the number of desktop users by a huge difference.

Thus, mobile SEO has become one of the essential tools for a better optimization of a website and thus gaining a better ranking for it. With a strong hold in the SEO world, the potential of mobile devices is being exploited and thus, more and more companies are now turning to mobile optimization to gain an upper edge.

Unlike desktop SEO, different requirements laid down for a different user behavior regarding the mobile platform need a distinct strategy focussed towards mobile users. For an effective optimization of a website for mobile devices, a few points are provided below.

Use a different version:

As mobile and desktop platforms differ from each other in various manners like the screen size, processing capabilities, software support and many other factors, so a demand for a different version of a desktop website is necessary. With this approach, mobile users are redirected to a different version of the website, when they access it from a mobile device.

This adds to the flexibility of the users improving the experience of users, thus allows a developer to create a mobile version of a complex site as well.

There is a possibility that the search engine might mix up both the variations in the search engine results, which can be prevented by using Googlebot. Hiring a link building company can help you get a perfect link to your website’s mobile version of the desktop version.

Avoid Transconding:

Transconding is a technique used by search engines to display a modified desktop based web page on mobile devices. With this approach, various features, incompatible with the mobile browser, are disabled by the search engine, thus causing a poor display of the website to the mobile users. So, you need to use the ‘no-transform’ cache control within the headers to prevent search engines from modifying the user experience of your website.

Location Specific Keywords:

Most of the queries from mobile users are particularly based on search for a location based result. Surveys have reported than more than half of the mobile users intend to search for local results.

Since, users access mobile internet service to find local based specific results, so it demands for the use of location specific keywords to provide a better ranking to your site for local search queries.

Site Speed Optimization:

As we all know that mobile browsers are comparatively slower than desktop browsers, so having a faster loading mobile version of your website will provide you an upper edge. Also, the speed of loading of a website is one of the factors used by Google for providing ranking results, so using well optimized quick and small web pages for mobile users will contribute to a better ranking.

Thus, by following above mentioned tips successfully, you can achieve great success in mobile SEO and create a room for a better and a healthy traffic leading to higher ranking.

Image credits: Flickr

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What are ranking factors?

There is huge variety of different ranking factors. All of them you can find out here.

Several groups of Google ranking factors can be defined:

• On-Site WebSpam Factors

• Domain Factors

• Special Algorithm Rules

• Backlink Factors

• Brand Signals

• Social Signals

• Page-Level Factors

• Site-Level Factors

• Off Page Webspam Factors

• User Interaction

I’d like to pay attention on page level factors, social signals and brand signals as these categories are contradictory. They include such metrics as quality of backlinks, Page Rank, social networks activity.

There are a lot of argues about importance or unimportant of methods connected with that categories such as link building or promotion in social media. Someone believes that PR doesn’t have much value anymore taking into account tightening Google policy according backlinks. Let’s see mentioned Google ranking factors.

                                                                                                                       Source:Flickr

Social ranking factors

Among these are +1, likes, twitts, pins, authorship, shares, account authority.

As social networks provide no-follow links, you will not get “juicy links”. Consequently, social networks are tools that aimed to brand development, brand awareness, audience approach and getting traffic.

On the one hand, according to Google policy it’s important to create valuable and interesting content that willing to be shared; on the other hand, Matt Cutts states that +1, likes, twitts and pins have no influence on search ranking. Nevertheless they stay among factors of ranking. So Matt Cutts point is not be over concerned with getting likes, but if Facebook Page has a lot of likes, it will be counted. This is a little bit controversial.

Read:  Why Social Media Marketing is So Powerful

Brand ranking factors

Brand ranking factors are close to social signals since they include Facebook Page and likes, Twitter with followers, presence in Linkedin, brand name anchor text, brand mentions (even without hyperlink), brand searches and some more.

Thus, despite absence of “juicy links” in social networks, brand development and engagement with users lead to the top of search ranking anyway. In other words, when you brand becomes popular in social media, Google will notice it.

Page level ranking factors

There are a lot of page level factors such as keywords, title, keyword density, page authority, amount and quality of inbound and outbound links, page rank and some more, but I’d like to turn attention to Page Rank.

Regardless to Google guidance and this list of factors, PR is just among 199 other factors. In fact, PR shouldn’t be goal of SEO strategy because there are other factors that are considered as well. Currently webmasters should understand marketing strategies and be concerned about brand development. How to turn this into SEO strategy?

SEO strategy should be targeted to getting backlinks. No-follow, do-follow, social shares and so on. The point is to get quality back link from trusted resource and it doesn’t matter do-follow or no follow. By the way, quality and trust rank are among ranking factors.

Backlink performs 2 significant functions increase PR and attract traffic. Hence we come to PR.

Though PR stays crucial metric that is based on quality of backlinks and has bigger weight in ranking to compare with other signals. Originally page level ranking factors are above social and brand signals.

To sum up, what is essential for SEO? Looking through the list we can find that “everything” is taken into account for arranging from keywords and domain name to usability, grammar and Facebook fans.

The point is that a website should be quality in technical performance as well as friendly for users. Getting backlinks is #1 SEO goal as backlinks lead to increasing PR, top position in Google search, traffic and brand awareness. Therefore backlinks contribute to enhance other Google ranking factors.

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