Through this detailed guide on How to Start a Blog, Jitendra Vaswani wants to help newbies who wants to get started in blogging  2022 and are willing to make money in blogging. 

The world of blogging : Can you Really Make Money From Blogging ? I will explain everything here 

Internet & blogging today

Over the years, internet has seen an all-time boost with social media platforms like Facebook, Twitter, Linkedin, etc. taking over the ranks. News, education, entertainment, knowledge, health, etc. have found a new and concrete platform for showcase through Google and YouTube.

The internet has grown faster than ever before and today anyone can build a website for free. Since the late 1990’s, blogging has created a new and unique platform to share and spread knowledge and opinion through online contents and posts. It has now become a genuine profession that earns you both income and respect.

If you go out on a survey, you will find millions of blogs being created every day across the globe.

A QUICK RUN THROUGH GUIDE ON HOW TO START A BLOG  2022

(Tips and tricks)

Once you have read through all the necessary steps and requirements for building your blog, let me take you through a quick and brief run through for revision purposes. The following steps are more of tips and tricks, rather than a typical guide.

• Choose your website platform.
• Get a domain name.
• Use a cheap and reliable web hosting solution.
• Choose the advertising that is right for your blog.
• Sign up to and use affiliate programs to sell other’s products.
• Choose and contact reputed and established potential advertisers.
• Market your services to your readers.
• Use your blogs to deepen existing relationship with your customers.
• Write and upload relevant and good quality contents.
• Update and optimise your blog on a regular basis.
• Install and add useful plugins for added features and functionalities.
• Use SEO techniques to attract more visitors and traffic to your blog.

“Feel free to comment down below if you have any kind of doubts or queries. You can even contact me through email([email protected]) . I will be really glad to guide you through your problems.”

Blogging in detail

With the advent of Web 2.0 and social networking, blogging has gained much popularity. Blogging has become an online diary for thousands of people. It has also had crucial impacts on the world of politics, business and society with their contents. People and businesses are recognising the power of bloggers as online influencers.

Just for some extra knowledge, there are a few popular and important variations of the term “Blogging” that you should be aware of, if you are thinking to start your own blog.

Blogging is simply the act of writing a post for a blog.

A blogger is simply a person who writes/creates content for a blog.

Blogosphere is an online community consisting of blogs and bloggers.

Types of bloggers

There potentially 5 types of bloggers recognised according to the existing trends and technologies today:

These people consider blogging as a hobby and blog for fun. Their works mostly include blogs on personal musings, etc. and don’t earn an income from it. More than 60% of these bloggers spend less than 4 hours a week on blogging.

• Part time professional bloggers

These are the people who use blogging to earn a side income to supplement their primary source of income.

• Full time professional bloggers

These are the people who have taken up blogging as a full time profession and treat it as their primary source of income.

These are the people, who blog as a part of their full time job. They can even work full time for an organisation. Work from these bloggers make up to almost 8% of the total blogs.

These are the people, who blog for a company they own. This is most commonly seen in cases of start up entrepreneurs. Work from these bloggers make up to almost 13% of the total blogs.

Top 10 highest earning blogs  2022

Here is an updated list of the top 10 highest earning blogs in the world.

• The Huffington post (Monthly earnings: ~$2,330,0000)
• Mashable (Monthly earnings: ~$560,000)
• Perez Hilton (Monthly earnings: ~$450,000)
• TechCrunch (Monthly earnings: ~$400,000)
• Smashing magazine (Monthly earnings: ~$190,000)
• Timothy Sykes (Monthly earnings: ~$150,000)
• Gothamist (Monthly earnings: ~$110,000)
• Tuts Plus (Monthly earnings: ~$110,000)
• Car advice (Monthly earnings: ~$70,000)
• Venture beat (Monthly earnings: ~$60,000)

If you are reading this guide, then here’s why you will find this BLOG setup guide useful.

• This blog setup guide is simple and PERFECT FOR BEGINNERS.
• Direct and easy to understand. This guide is not complicated and we guarantee you will have a well functioning blog by the end of this guide.
• This guide is up to date with the latest facts and trends and is updated on a regular basis.
• This guide has been created primarily focusing on the WordPress platform to get you best results.
• Help on demand. Contact me via email or drop your comments down below. I will be glad to help you with your queries.
• IT IS FREE!

Steps to build a blog

Just like any other normal web site, there are various steps and requirements to create a blog. In this guide, I have compressed that list of requirements into 3 major steps with all other general steps revolving around it. So let’s jump right into it without any further ado.

Step 1: Choose your website platform.

Step 2: Choose a domain name and hosting.

Step 3: Customise and tweak your website.

A blog is just another type of web site which requires a basic set up platform, domain name, hosting and customizations. Once you’ve set up these things, it’s your choice to make it a blog or an online store.

 

Step 1 : Choose your website platform

The first thing you need to worry about is deciding which platform you’re going to build your website with. You should preferably choose a user-friendly platform for building your website and managing your own online content.

A Content Management System (CMS) or website building platform has made website building accessible to literally anyone and allows you to create your website and handle it instead of using a bunch of loose HTML pages.

There are numerous website building platforms in today’s date, each having varying difficulties, functions and features. Here is a percentage breakdown of the most popularly used website building platforms today.

HubSpot CMS is one of the most user-friendly content management systems in the market. It allows you to create all sorts of pages and automatically optimises your content for mobile and search engines. Additionally, you can personalise your content for each website visitor based on location, source, device, language, or any other detail stored in your HubSpot CRM, from demographic information to your contacts’ interactions with your brand.

WordPress is clearly the most preferred and used website building platform and leads the chart by a huge margin. Let me list down the key factors that give WordPress such a comprehensive lead over other rival platforms like Drupal and Joomla. There are a bunch of advantages to be pointed out.

Anything that’s free, garners massive attraction. WordPress is no exception. You will not have to worry about creating a paid account for it. You won’t have to pay any downloading or installation cost. IT’S COMPLETELY FREE.

• Highly customizable and easy to use.

WordPress is the easiest platform I’ve worked with. It has an easy user interface and is highly flexible and will suit everyone’s purpose. When it comes to customisation, WordPress offers a huge community who have designed attractive themes, layouts and templates that you can choose from, to beautify your website.

It’s more important to be “Beginner friendly” than being “User friendly”. WordPress has an entire collection of useful and free plugins that enable you to handle any type of site you wish to create. “Plugins” enable you to add contact forms, subscription forms, image galleries, etc. and offer a more interactive set up to your website.

• Great for both, small and large websites.

WordPress can easily handle light sized blogs to large scale business websites and online stores. In fact, WordPress is used by large scale sites like eBay, Mozilla, CNN and even NASA.

• Responsiveness and compatibility.

Once you build a website, you would want it to function on almost every mobile device possible. Websites built through WordPress are responsive and work on smartphones, tablets and laptops .

You don’t need any technical coding to create a website on WordPress. Perhaps this is the prime reason why WordPress is the most preferred website building platform today.

WordPress provides you the best search engine optimisation (SEO), which makes your website more likely to attract more customers.

Step 2: Choose a domain name and hosting

Step 2 puts in front two important requirements for the proper existence and functioning of your website:

• A domain name (Something like yourblogname.com)
• A host (To connect your site to the internet)

A domain name is simply the web address that you will type into the search or URL bar to navigate to your site. It will be your personal blog address where people find you over and over again. It defines the very existence and identity of your website.

A domain name can be chosen by either purchasing your own custom domain name through your preferred website builder, or you can purchase it on your own through online domain registrars GoDaddy or NameCheap.

A host is a medium that connects your website to the internet server. Having a hosting server will make your website load quickly and people can access it easily. Without web hosting, you’ll be unable to use your domain.

I would strictly suggest NOT TO create a “FREE” website/blog as it has a list of disadvantages that will put you down.

• Free websites are owned by the provider, NOT YOU.
• Such websites can be taken down any time without prior notice.
• The provider will put their own ads on your site.
• You can’t make money from a free website.

Where can I get my domain name and hosting?

If you search on the internet, you will find there are countless of authorised and reliable sites on the internet from where you can get your Domain name and hosting. But if you ask me to pick one out of the lot, my personal preference would be www.Bluehost.com

Now, let’s get you in with the login process.

• Go to com/wp-admin
• Enter your username and password which you used to create your WordPress account.

• The first page that will load up for you will be showing your WordPress admin menu.

General settings and customizations

You will find a list of various options in the menu sidebar to click and explore, but for now, let me take you through the initial customizations and settings.

Let us start with applying a theme to your blog.

• Scroll down the dashboard to find the “Appearance” option.
• Click on “Themes”

• Now click on the “Add New” button on the top and choose from the various themes displayed. You can even search for themes according to your preference.
• After you have chosen your preferred theme, install it and activate it.

How do I create pages for my blog?

WordPress allows you to add pages to your blog according to your preference. You should add pages to your blog that are relevant and make sense. Pages like a “Services” page, “About me/us” page, “Contact me/us” page, “Contents” page, etc., all can be added to your blog.

Free Premium Theme – Themify Ultra

If you’re looking for a WordPress theme, chances are it’s rare to find something that is both beautiful AND free. We’ve partnered with Themify to offer you a free version of their most popular theme, Themify Ultra. The free version we are currently offering is a stable version of the official and most recent version of the Ultra theme.

The Ultra is loaded with a number of instant demo import sites that actually function and work for their intended use. Use their shop to market your affiliate product links and make the most of your E-Commerce WordPress site. Perhaps you need to set up a quick portfolio site – this is easy using their instant demo import. Create a site with identical features and layout, and use Themify’s industry-recognised Builder to tweak as much or as little as you want!

It is intended for personal and educational uses only. It has all the features of the premium version except the 12 bonus Builder Add-ons are not included. If you like it and would like to take your relationship with Themify to the next level, we have a 20% off coupon code for you. Please use this coupon code for your 20% off today: BLOGGERSIDEAS

Ultra Theme Features

The Ultra Theme will give users access to the following:

• 19+ Skins/Demos (Including the New Ultra Coffee Skin, Lifestyle Blogger Skin, Horizontal Skin for photo bloggers, and so much more!)
• 12 Free Bonus Builder Add-ons (Not available in this free, educational version of Ultra)
• Use On An Unlimited Number of Sites
• Access to One Year of Downloads, Updates, and Support
• 30 Day Money Back Guarantee!

How to Install Themify Ultra:

• Download the themify-ultra.zip and save it on your computer (don’t need to extract the zip file)
• Go to Dashboard > Themes, click “Add new“, then click on themify-ultra “Upload Theme” button
• Upload the themify-ultra.zip and activate it

Themify Ultra documentation: for more information on how to use the Ultra theme, refer to their Ultra theme documentation.

• Just go to the “Pages” option in the dashboard side menu.
• Bring your cursor over it and click on “Add new”.
• When you do so, it will open up a blank screen that looks similar to what you have seen and used in Microsoft Word.
• You can add text, images and more to build the page the way you want, and then save it when you’re done.

Create your homepage

A homepage is the face of a website or blog. It makes your website look more organised and acts as a neat entrance to your blogs and posts. If your website doesn’t have a homepage, then your posts will show up there each time you create one. This looks kind of untidy and unprofessional.

Creating a homepage for your website involves 3 very simple steps. Here’s how you can do it.

• Go to“Settings” and then “Reading”.
• You will find two options for creating pages. Front page is your home page and Posts page is the page for your blog.
• Choose the page you want to add.

How should I add posts to my blog?

Once you have learnt how add a page to your blog, now let’s learn how to add some posts and edit them. There is nothing to tricky about this. The first thing you need to do is decide the appropriate category of the post you are going to write. Your blog posts can be organised into different categories based on the topic you are writing on.

• To add categories for your posts, just go to “Posts” and then “Categories”. You can add as many categories as you want to this list according to the contents you come up with as your blog matures.

• You can also choose to add your categories after you are done writing your entire post.
• Check the proper box in the categories section when you are finished writing your post.

• Every post you write keeps getting saved automatically after every change you make. But I would still recommend you to manually save your draft changes after every update.

Adding media to your posts

Posts having images and media are catchy and can easily attract audiences. A good content should always have relevant media and images along with it to keep readers engrossed and let them relate to your posts easily. Images also make your posts more understandable.

Here’s a full list of files supported by WordPress that can be uploaded to your posts:

Images

• .jpg
• .jpeg
• .png
• .gif
• .ico

Documents

• .pdf (Portable Document Format; Adobe Acrobat)
• .doc, .docx (Microsoft Word Document)
• .ppt, .pptx, .pps, .ppsx (Microsoft PowerPoint Presentation)
• .odt (OpenDocument Text Document)
• .xls, .xlsx (Microsoft Excel Document)
• .psd (Adobe Photoshop Document)

Audio

Video

• .mp4, .m4v (MPEG-4)
• .mov (QuickTime)
• .wmv (Windows Media Video)
• .avi
• .mpg
• .ogv (Ogg)
• .3gp (3GPP)
• .3g2 (3GPP2)

NOTE:

Always remember to add an image title, a description and caption to the image. But it’s more important to add an “Alt text” to it. This helps search engines identify your images.

Adding links to a post

It is always necessary and recommended to insert useful and relevant links into your posts. These are called “Chain links” and are often required to provide an extension to your research and knowledge by adding video links, news links, links to other well recognised blogs and many more.

It’s easy! Simply click on the “Chain link” icon in the tool bar to insert a link into your post.

DO NOT add unnecessary or extra links. The links you add should be relevant to your content and must help enhance the readability of your posts.

Page title/Site title setup

A page title will be what people see on search engines when your site or its pages show up in the search results. You should always remember to use the appropriate keywords for the page title of your website. Make sure to keep it SIMPLE AND DIRECT.

Taglines

A tagline is added to the page title to simply add a little more meaning to it.

You can manage both your page title and tagline by heading to “Settings”, then “General”.

Enabling/Disabling comments

Comments are a very integral part of any website. It gives a more interactive feel to your website, be it a blog, niche website or even and online store. Allowing your readers to post comments often lets you know how good or bad your post is. Comments also help in improving your future posts and website optimisations, based on the views and opinions from viewers. It is a useful way to stay in touch with your readers.

While many find having people commenting on their posts pretty useful, some may not want people commenting on pages or posts. Access to settings for comments can be easily found in the WordPress menu. Just click “Settings”, then “Discussion”. Now check or uncheck the “Allow Comments” option according to your preference, whether you want to enable or disable comments in your posts.

How to Add Plugins In WordPress

What is a plugin? Why is it important?

Plugins are codes that will enable your website or blog to perform various functions. If you want to add more features and optimise the functionality of your website, then adding plugins is a must. These are simply extensions that allows you to enhance the capabilities of your website.

If you install plugins, you will be able to get your website to do what you want to. Plugins are very useful for almost everything including adding photo galleries and submission forms.

How do I install and add plugins?

If you want to start adding new plugins to your website, you will need to first install plugins.

• Go to “Plugins”, then “Add new” and start searching.
• You will find thousands of plugins to choose from. Once you have found the plugin you like, just click on “Install”.

HubSpot All-in-One Marketing

HubSpot All-in-One Marketing offers all the free tools you need to do marketing on your WordPress website. It allows you to create lead capture forms and popups, add a live chat to your site (even chat bots!), and it syncs all of your contacts’ information in a CRM so you can stay organised.

There will be hundreds of different plugins that can perform the same function. To help you save some time in choosing and installing the ideal plugins, here is a list of the most popularly used plugins bloggers use today.

1) Yoast SEO (WordPress specific)

This plugin allows you to edit your title tags, meta descriptions and a lot more before publishing the post. All this can be done from within the page itself.

2) Google analytics

This is a very important tool if you are interested in tracking the visitors/traffic to your website or blog. All you need to do is install the plugin and link it to your Google account.

3) Backupbuddy

Helps you create an automatic backup for your website or blog. It offers you 1 GB of free cloud storage to store your backups.

4) W3 Total cache

Helps optimise the speed, performance and functionality and also provide advanced control options to your website.

5)Floating social bar

This plugin will let you add share buttons for social media like Facebook, Twitter, Linkedin, etc. FCB will be very crucial for publicity of your blog or posts to various social media platforms by your visitors.

 

6) Disqus

If you are blogging, then you are bound to have a number of comments and opinions posted by your readers on your posts. Disqus helps manage your posts when a large amount of comments drop in. It also provides a voting system for displaying the top comments.

 

7) 404 Redirection

This plugin simply helps redirect broken pages back to your homepage.

 

These plugins will help expand your site’s features and give you new and enhanced capabilities for a better and smoother growth of your website.

 Also read: 

Top 5 WordPress Plugins To Make Your Website Responsive

Top 12 WordPress Plugins for Your Business Blog

Top 20 Best WordPress Plugins List You Must Have

Detailed Grasshopper Discount Coupon Code

Detailed StableHost Review

Things to do AFTER your blog is ready

Once you have set up your blog and have learned the basics, let’s take a look into some important things to do post set up. These points will be crucial, if you want to make your blog a success.

Create an “About me” page

This page simply tells your readers about the creator or author of the website or blog. It is usually the most visited page in a blog, so you better put some brains and efforts in making this perfect.

• Your “About me” page should be attractive to grab the attention of your readers. Try opening the page with an interesting header instead of the typical and boring “About me/About us” headline.
• Highlight important and relevant points, terms or sentences in the content to keep your readers interested and engrossed.
• Add relevant and interesting photos, videos, snapshots, etc. from behind the scenes to make it look more personable and presentable. People should be able to connect, relate and be inspired by this content.
• Add some snapshots from social media platforms showing people sharing and commenting about you, your blog and your work. This will add leverage to your credibility and buy the trust of your readers.
• Add a simple and short bio/description about you, your life along with a nice photograph of yours.
• Focus on telling your readers WHY YOU DO IT.
• Don’t try to be over creative with your language and grammar. Just write the way you talk.
• Keep the content DIRECT AND RELEVANT.

Create a “Contact me” page

Once you are done with the ‘About me” page, it’s time to set up your “Contact me” page, so that people can contact you.

For this, you will need to install a plugin called “Contact form 7”. This plugin allows your visitors to contact you with their doubts, queries or collaborative projects. They can fill in the form and send you an email without logging into their own email provider.

If you don’t want to use Contact Form 7, there are lots of other form plugins out there, including HubSpot All-in-One Marketing. It comes with pre-built templates, including a “contact us” form template that you can easily work off.

I have described how you can install and add new plugins in the “How do I add and install plugins?” section above.

• Once you have installed and activated the plugin, you will find a new “Contact” area in the WordPress side menu.
• Click on it and choose “Add New.”
• It will open up a coded form in the “Text format”.

• Your default contact form will include these fields:
• Your Name (Required)
• Your Email (Required)
• Subject
• Your Message

• Fill up this form and click on “Send” to get it approved.
• Once this is done, you need to add this contact form to your blog.
• After you have saved your contact form, you’ll notice a short code show up directly below your contact form’s title. Copy this code.

• Now navigate to the page you want to display your contact form on.
• Place your form where you want it to show up. Just right-click, and click on “Paste.”
• You can even choose to add your contact form as a widget. Just head to the widgets section in your WordPress side menu.
• Go to “Appearance”, then “Widgets”.
• Now from the list of available widgets, choose “Text,” and then add the widget according to your preference.
• You can add your contact form as a widget in your sidebar or footer.
• Regular redesigning and optimizations

If you want to keep your blog up to date and running, then you yourself as a blogger need to remain updated with the latest in trends and technology.

Audiences are always eager and curious to see something new and attractive. You should enhance your blog in such a way that it creates a positive visual impact on the viewers. Blog optimisation is not just limited to beautification of your site, it also focuses heavily on speed, performance and functionality.

If readers find your blog outdated, then it may lead to high bounce rates and decline in traffic.

Useful Guides:

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What is Search Engine Optimization (SEO) For Blog 

Here’s a word of truth. Whether you are creating a blog, a social media site, an online store or any other type of website, SEARCH ENGINE OPTIMIZATION (SEO) is a must have feature for your website. It is the process of getting traffic to your web site from the search results on search engines.

If you have a blog or are planning to build one, then SEO can help your business grow and meet the business objectives. As a traditional pattern, users always trust the web sites that show up in the top 5 positions of the search results for the keywords they search for. SEO will help your web pages and media contents such as images, videos, etc. get shown and ranked on the basis of what the search engine considers most relevant for its users.

SEO can put your blog right ahead of your rivals when it comes to competition. For example, If two blogs of similar contents are representing the same product/service/topic, the search engine optimized (SEO) blog is likely to attract more customers and earn better revenue as a result of increased website traffic.

SEO Management

Management of SEO is rather a framework with various rules and processes to be followed and executed carefully than a static process. To make this quick understandable, let us break down the SEO management process into 2 prime stages:

It is a framework of what rules and regulations are to be applied on your blog to make it search engine friendly. These include basic tweaks that you can apply to your blog and increase its visibility on search engines. It can also improve the credibility of your blog, if followed correctly. All search engines trust your blog on the basis of your web site structure and the SEO.

This is a framework that primarily focuses on how to promote your blog so that it can rank better in search results. You may also think of Off-site SEO as “link building” or “web site promotion”. This is because a proper way to promote your blog involves much more methods along with building links.

FREQUENTLY ASKED QUESTIONS (FAQs) AND RELATED DOUBTS FOR BLOGGING

Why should I choose WordPress to create a blog?

It would be wrong on my part to say that WordPress is THE ONLY option to build a website. There are definitely other established and reliable website building platforms as well that you can try out. But if you are a beginner, I would strongly recommend you to stick to WordPress. It is the easiest platform I’ve ever worked with and is flexible enough to suit everyone’s purpose. It’s free, easily customizable and you don’t need any technical coding to create a website here.

On the customisation front, WordPress has a huge community who have designed attractive themes, layouts and templates to choose from, making it easy to get going fast.

WordPress is the best choice for startups and small scale businesses all over the globe. In fact, it is even used by large scale sites like eBay, Mozilla, CNN and even NASA.

Do I need to have coding skills to build a well functioning blog?

Not at all! Technology has eased up to such an extent now that, you can build a website with only a little bit coding or ABSOLUTELY NO CODING! Today you don’t need to be an IT engineer or some tech junky to build a website. You don’t even need to hire a web developer to the same. WordPress enables you to build your own web site without any coding involved.

Do I need to hire a website developer?

Website developers are hired to make your website work on mobile devices as well. A website built through WordPress will be responsive to working on smartphones, tablets and laptops. So hiring a web developer won’t be necessary anymore.

Where do you recommend me to get my domain name and hosting?

You will find there are countless of authorised and reliable sites on the internet from where you can get your Domain name and hosting. But if you ask me to pick one out of the lot, my personal preference would be www.Bluehost.com

Bluehost offers hosting at reasonable and pocket friendly costs just around $2.95 – $3.49 per month and they even offer you a FREE domain name. Their hosting management is seemingly one of the best I have come across. On the technical front, Bluehost provides and offers unlimited storage & bandwidth. You will also be provided with a personal email account specifically for your website or blog. I always prefer buying my hosting and domain from Bluehost for my various projects.

How much would it cost me to build a blog?

It hardly costs anything to build a properly functioning blog. Costs depend on hosting and domain services that you will use. WordPress and other website building platforms are free, but a domain name and hosting will cost you around $2 – $5 a month. Thus, domain and hosting on yearly basis may be usually around $50 – $60 per year.

Bluehost.com just around $2.95 – $3.49 per month and they even offer you a FREE domain name.

What should I do to optimise my blog?

If readers find your blog outdated, then it may lead to high bounce rates and decline in traffic. Thus, optimising your website on a regular basis is necessary and will help attract more visitors and yield more revenue. Redesigning a blog does not necessarily mean rebuilding it from scratch. It simply means you should make useful changes and facelifts on a regular basis. This includes minor changes like color, themes, and templates to major changes like custom logo design, user interface, website plugins, SEO, and regular up-gradation of your blog contents.

Audiences are always eager and curious to see something new and attractive. You should enhance your blog in such a way that it creates a positive visual impact on the viewers. Blog optimisation is not just limited to beautification of your site, it also focuses heavily on speed, performance and functionality. If you want to keep your blog up to date and running, then you yourself as a blogger need to remain updated with the latest in trends and technology.

Can I add videos in my blog posts? What are the supported formats?

Yes! You can upload videos in your posts. Here is a list of video formats that are supported by the WordPress server:

• .mp4, .m4v (MPEG-4)
• .mov (QuickTime)
• .wmv (Windows Media Video)
• .avi
• .mpg
• .ogv (Ogg)
• .3gp (3GPP)
• .3g2 (3GPP2)

Why should I add advertisements to my website and posts?

The world of advertising has become so much advanced that advertisements have become the primary source or method of generating revenue from any kind of business, be it online or offline. When it comes to blogging, there are numerous ways in which advertisements and promotions can be done through your blog to fetch revenue.

Once your blog is ready, you must be very much excited to know how your blog will fetch you some revenue. Generating money from a website is definitely some hard work. You can wisely choose to invest the money you earn from your blog into future modifications of your blog or into your other projects as well.

Which plugins would you recommend me to install for my niche website?

Plugins help expand your site’s features and give you new and enhanced capabilities for a better and smoother growth of your blog. There will be hundreds of different plugins that can perform the same function. To help you save some time in choosing and installing the ideal plugins, here is a list of the most popularly used plugins that bloggers use today.

• Yoast SEO (WordPress specific)

This plugin allows you to edit your title tags, meta descriptions and a lot more before publishing the post. All this can be done from within the page itself.

This is a very important tool if you are interested in tracking the visitors/traffic to your website or blog. All you need to do is install the plugin and link it to your Google account.

This plugin lets you create forms and syncs your lead’s information with a CRM.

Helps you create an automatic backup for your website or blog. It offers you 1 GB of free cloud storage to store your backups.

Helps optimise the speed, performance and functionality and also provides advanced control options to your website.

This plugin will let you add share buttons for social media like Facebook, Twitter, Linkedin, etc. FCB will be very crucial for publicity of your blog or posts to various social media platforms by your visitors.

If you are blogging, then you are bound to have a number of comments and opinions posted by your readers on your posts. Disqus helps manage your posts when a large amount of comments drop in. It also provides a voting system for displaying the top comments.

This plugin simply helps redirect broken pages back to your homepage.

What is an SEO? How is it important?

Whether you are creating a blog, a social media site, an online store or any other type of website, SEARCH ENGINE OPTIMIZATION (SEO) is a must have feature for your website. It is the process of getting traffic to your web site from the search results on search engines.

If you have a blog or are planning to build one, then SEO can help your business grow and meet the business objectives. As a traditional pattern, Users always trust the web sites that show up in the top 5 positions of the search results for the keywords they search for. SEO will help your web pages and media contents such as images, videos, etc. get shown and ranked on the basis of what the search engine considers most relevant for its users.

SEO can put your blog right ahead of your rivals when it comes to competition. For example, If two blogs or similar contents are representing the same product/service/topic, the search engine optimized (SEO) blog is likely to attract more customers and earn better revenue as a result of increased website traffic.

How to find keywords for my blog or niche  ? 

I have made this tutorial for Keyword research tool SEMRush and you can see detail video here to find keywords for your niches.

In which category does your blog fall into? Can you please explain?

What you are reading RIGHT NOW is a Homer blog. The Homer is any kind of blog that takes its readers on a journey of over 2,500+ words in content. A Homer blog can be about anything starting from health & fitness, Fashion & lifestyle, Educational coaching, Spirituality, Step by step guides and so on. Work on such blogs often requires an excessive brain storming and research to yield effective and observable results and conclusions.

Posts for Homer blogs require a major share of time investment and a hell lot more research. It is very important and rather hard to hold your reader’s attention through such a large word count. Research and surveys reveal that long form contents that cross over 2,500+ words tend to get shared more than short form contents. Greater word count and research gives you better chances at attracting organic search traffic.

If you are writing a Homer blog post, what must be your prime concern is getting the length right. You will need to master the art of creating a balance between your research content and the word count. Craft your post in such a way, that you plot in key points of your research without pushing in too many words into the post.

What all should I keep in mind to build a good personal brand blog?

A personal brand blog portrays you as the person who writes the blog. It tends to have your name and face all over the home page. It is the right kind of blog if you are seeking to position themselves as experts or masters in a particular field. Make sure your Personal Brand blog showcases a name that has a personality. This does not at all mean that the posts have to be all about you. Your posts should be framed and aided by your own personal views and experiences.

Try writing posts that showcase things like:

• The struggles and failures you have experienced within your field. Tell your readers what you learned from them.
• Self made strategies and techniques you have personally created and tested.
• The tools you have used to achieve results your audiences desire.
• Your personal views and opinions on divisive and valuable issues within your field.

Please explain me the concept of a guest host blog?

This is the type of blog where you act as a host for publishing posts that mainly come from guest authors. Although your blog will regularly feature content from other guest authors, you as the person behind the blog, can also regularly step back in and write posts of your own. The biggest plus about creating a guest host blog is that you don’t have to spend any time creating contents. In fact you can also get help for promoting every post. You can rely on the brand awareness and knowledge of the guest writers you host.

The key to having a great guest hosting blog is not in the creation of the post, but the selection of the post. You need to brain storm pick the right topics to write posts on. You will have to do a lot of research and know how to recognise great content. Since you are not the only person who will be posting on your blog, your guest writers will also need to keep in mind the above mentioned points.

Place guest posting guidelines in a prominent place on your blog so that it reaches the eyes of your visitors and writers. Add a submission form or contact email address so that the writers can submit their ideas to you.

Why is it so important to add a “Contact me” page to my blog? How should I do it?

Once you are done with the “About me” page, you need to set up your “Contact me” page, so that people can contact you. Visitors and readers may contact you with their doubts, queries, experiences, opinions or even collaboration and other business ventures. For this, you will need to install a plugin called “Contact form 7”. This plugin allows your visitors to contact you with their doubts, queries or collaborative projects. They can fill in the form and send you an email without logging into their own email providers. You can scroll up to check how you can install and add new plugins to your blog. Also you can see how to set up the “Contact form 7” plugin to create your “Contact me” page.

How do I select an ideal background for my blog?

An attractive website background always attracts more visitors to your site. If you want your website to create a nice visual impact, then you can use an attractive background image. But if you want to emphasise the readability of your website, then you should simply opt for a plain colour which is appropriate for any blog.

What is the difference between a blogger and a content writer?

There are considerable amount of differences between being a blogger and a content writer. A content writer is someone who simply writes posts for a website or a blog. The only thing they need to focus on is content research and the write up. While a blogger needs to focus on a whole lot more apart from just writing posts.

As a blogger, you need to focus on things like website design, themes, SEO, optimizations, marketing and so on.

A content writer just writes, while a blogger manages the entire blog.

How can I manage affiliates through my website?

Managing functions and activities on your website depends on the plugins you have installed. There are various plugins that help in managing all your affiliate program needs. WP Affiliate is a great plugin for doing so. It allows automatic affiliate registration, management and payments. It also enables stable integration with WooCommerce, WP Shopping Cart, eShop and a number of other e-commerce platforms.

E-junkie is also another popular alternative. This plugin provides several payment options, autoresponder, newsletter and updates, customised emails and a lot of other useful options. Some other popular advertisement management tools are iDevDirect, JROX and Clickbank.

Do I need to pay or create some paid account for signing up for an affiliate program?

There is no cost for signing up to promote a brand through an affiliate program. You can choose to sign up for as many programs as you want across any affiliate network at absolutely no cost.

How good is GoDaddy to get my domain name and hosting? What do you suggest?

GoDaddy is well regarded as a domain name registrar but not a hosting provider. Their domain management is good, but for hosting my  personal preference would be Bluehost.com for both, domain management and hosting services.

How to Earn Money From Your Blog? How To Make Money Blogging 2022

Once your blog is ready, you must be very much excited to know how your blog will fetch you some revenue. Generating money from a website is definitely some hard work. You should never expect your blog to start earning as soon as it is set up. It may even take a month or two for your earnings to start and stabilise.

But if you work on your blog the right way, optimise and update it on a regular basis, then the earning process would definitely become easier in the long run. You can wisely choose to invest the money you earn from your blog into future modifications of your blog or into your other projects as well.

It is very much necessary that the monetization methods of your blog keep evolving with the latest technologies and trends. You need to stay up-to-date with the current web and social trends. With the advent of technology and a revolution in the world of advertisements, monetization methods are also evolving along with it.

Some helpful guides

Make Money With Best High Paying Hosting Affiliate Programs

Best High Paying Affiliate Marketing Programs/Networks

Shopify Affiliate Review: Make Up To $2,400 Per Sale? LEGIT ?

How I Made $ 450 with Template Monster Affiliate Program

Let us discuss in brief, about the various methods through which your website or blog can earn you revenue. Please note that this list of methods is subject to changes due to new and unpredictable future advances in technology.

The world of advertising has become so much advanced that advertisements have become the primary source or method of generating revenue from any kind of business, be it online or offline. When it comes to blogging, there are numerous ways in which advertisements and promotions can be done through your blog to fetch revenue.

This is the most popular type of advertising. These ads are usually banners that you place in your content or sidebar. You are paid when visitors click on an ad. Each advertiser pays differently.

For every thousand times the ad is displayed, you get paid. This works according to the amount of times the ad is displayed on your website. These ads pay you a fixed amount of money based on how many people view your ad.

Google AdSense is one of the largest advertising networks, and perhaps one of the best networks for placing these types of ads. It is preferred by the largest percentage of website owners. AdSense allows users to set up advertisement banners on their website. These ads are generated on the content of each page. This is technically called targeted advertising, which helps in placing content relevant advertisements on your website.

You will find numerous similar programs available on the internet like Chitika, Infolinks, and Media.net that will serve you the same purpose if AdSense doesn’t work for you.

Benefits:

Major benefits of these two types of advertising methods include points like, be it a small amount or big, income is often guaranteed. Thus very little effort is to be done to monetise your blog or website. These advertising strategies save you a lot of valuable time. It is also a great way to connect and build a network with others in your industry.

Drawbacks:

Important and considerable drawbacks include points such as it tends to take away from the user experience. Ads, banners and links in between important points in a post often tends to break the continuity and flow of your content and distracts the readers.

The price of such advertisements are fixed. If you set a set price per month, you can’t make any more even if your website traffic doubles over time. Advertising is a dynamic business, hence advertisers come and go once their desired promotion is done. You will have to spend time editing, adding, deleting and finding more advertisers for your blog.

Sell private ads

If your blog has grown substantially and attracts heavy traffic, advertisers may come directly to you with various offers and ask you to place their ad on your site to promote their products and services. You may also choose to contact potential advertisers yourself. The biggest advantage here is that there is no middle man involved and you can set your own ad rates.

These private ads can be in the form of banners, buttons, or links. You may charge a one-time fee for a link within a post or you might even charge your partner monthly, if you are hosting banner ads.

Sponsored posts

You can even make money writing sponsored contents and posts. Such contents may include write ups or reviews about an advertiser’s product or service. These often deliver relevant, useful, high-quality content, and these relevant contents result in higher engagement. Higher engagement equals more value and more value equals more revenue.

Affiliate marketing

Affiliate programs are networks in which you have the option to select from various advertisers. A few of the major search engines offer programs for advertising and promoting an affiliate product on your site. Here is a brief explanation on how this works:

• If an advertiser has a product he wants to sell, he will agree to give you a commission from each sale of his product, if the buyer is coming from your site.
• He will give you a unique link (Affiliate link) that will track your affiliate code. This will enable him to know when a buyer uses your link to make a purchase.
• You include your affiliate link on your site. You can do this in two ways. Either directly through the content of your post or through banner ads.
• If a reader clicks on this unique link and buys the product you have recommended, you earn a percentage or commission of what the buyer has purchased.

• This way, the ads are relating to your content and mostly are of interest to your readers.
• Over 70% brands worldwide utilise affiliate marketing to drive sales and promote their products and services.

Benefits:

The major benefits of advertising through Affiliate marketing are that this method can earn you big bucks and lots of passive income. Income through affiliate marketing is guaranteed. The affiliate networking process and advertising is quite easy to setup and doesn’t require much support.

Drawbacks:

Certain important drawbacks of affiliate marketing include points like irregular earning structure. Earnings are not guaranteed. You can earn as much as $1000 one month and it may even drop to as low as $100 the next.

Good products can even end up having low converting sales pages while high converting sales pages can have rubbish products.

Email advertising

Email advertising doesn’t eat up any unnecessary screen space on your website and in fact engagement rates tend to be higher. It helps in a big way as a considerable percentage of readers know what areas of a website to avoid if they don’t want to see ads. You can also choose to make direct email promotions, to deliver free reports that are monetized.

Benefits:

The most major benefit of email advertising is that it is a very direct way to market. One email can make you thousands and anyone can do it. It is widely considered by most to be the no.1 way to make money online and that too consistently.

Drawbacks:

The only thing you need to keep in mind before going forward with email advertising is that your approach needs to be very clean and professional. If subscribers don’t like your emails, they will unsubscribe.

Sign up with advertiser-publisher connection programs

Another way to make money through your blog is that you can sign up with an advertiser-publisher connection program like BlogAds or AdBrite. Doing so gets you listed in their publishers’ directory.

Benefits:

This method of advertising is considered to be highly profitable. It has proven to be very useful to readers. It earns you recognition and makes you stand out as you are doing something different. Advertising through such network programs nearly guarantee you income.

Drawback:

One major drawback about such type of advertisements are that it is not free. It costs to setup. Also, research and surveys have revealed that smaller sites may not work so well for these advertisements.

Approach companies directly

If your site is already getting lots of traffic, you can also directly approach companies to ask if you can advertise for them. In such a situation, you may try looking for sites that offer complementary products and target the same sections of audience or market that you do.

So you will need to research and brain storm a bit and contact potential internet advertising partners with good reputation. When you do so, you should be prepared to supply them with information about your business and your site traffic.

The more details and information you can provide regarding your blog, the more likely they will be to consider your offer. This method really comes in handy once your blog has grown substantially over time and have garnered much reputation and visitors alike.

Attract advertisers through links

You can even get advertisers interested in your blog with a link they can use to contact you for promotional rates and requirements. This method also works best when your blog has garnered a lot of visitors and traffic. Links like these often can be messages like “Click here to find out how to advertise on this blog!” in between your posts or on the sides of your home page, etc. This would allow anyone visiting your site to contact you and discuss advertising opportunities with you.

Miscellaneous methods

The more traffic your blog attracts, the more likely it is to earn more revenue. You can also conduct web seminars (Webinars) and online workshops relating to your business, apart from promotions and placing advertisements on your blog. This will help establishing the credibility of your website and help companies and ad programs build trust with your business.

NOTE:

Once you’ve chosen the right type of advertisement you need for your website audience, you will need to place the ads on your website. Just choose a banner style or text style ad. Banner ads are permanent ads that stay in a fixed position on your website, while text ads are temporary.

TYPES OF BLOGS

Now that you have more or less learnt and understood how to create your own blog, you will need to know about the different types of blogs you can set up and understand the difference between them. Let me guide you through the most common and popular types of blogs that exist these days.

Rogue blogs are those which post contents that are sharp, honest and to the face, whether in favour of the issue or against it. Rogues very easily attract attention of readers both good and bad. These bloggers are not afraid to bend the rules and go against the facts. They take bold stances and put forward sharp views and opinions on divisive issues. This quite sensibly wins them both admirers and haters.

Advantages:

There are bunch of advantages if you choose to become a rogue blogger. You get to tell everyone what you really think. You polarise with your honest and decisive point of views, which attracts attention. Readers will appreciate your confidence and stance, plus they will find your work very promising. You may feel apprehensive and hesitate initially, but realise that there are enough people out there who can benefit from reading it.

Disadvantages:

Honesty doesn’t always pay you off in a positive way. You should be well prepared and expect to attract an above-average amount of haters. It’s actually pretty tough to pull off without feeling forced. You will be subjected to a considerable amount of negative attention, controversies and debates, and it will be hard for you to physically fight your way out of tricky and debatable situations.

Ingredients for a good Rogue blog:

• You must be passionate about taking it forward. Avoid feeling apprehensive. This will prevent your post from sounding forced.
• Brain storm and research down to the core to gain the best knowledge regarding the topic or issue. This will give you the ability to hold an intelligent argument.
• You must be confident and experienced enough to take a stand and stick to it without dwindling away from your point. This will help you reinforce your argument.

Guest host blogs

This is the type of blog, where you yourself don’t write and upload too many posts for your blog. You basically act as a host for publishing posts that mainly come from guest authors. Although your blog will regularly feature content from other guest authors, you as the person behind the blog, can also regularly step back in and write posts of your own.

Advantages:

The biggest plus about creating a guest host blog is that you don’t have to spend any time in creating contents. In fact you can also get help for promoting every post. You can rely on the brand awareness and knowledge of the guest writers you host.

Disadvantages:

Attracting guest writers will require a significant amount of time investment. You will need to build a relation with your guest writers so that they trust the credibility of your blog. Your blog will already need to have some considerable following to assure guest writers that their content will be exposed to a new audience.

Ingredients for a good “Guest host” blog:

• The key to having a great guest hosting blog is not in the creation of the post, but in the selection of the post. You need to brain storm and pick the right topics to write posts on. You have to do a lot of research and know how to recognise great content.
• Your work will need to have standards and you need to know how to promote your post.

• Since you are not the only person who will be posting on your blog, your guest writers will also need to keep in mind the above mentioned points. Place guest posting guidelines in a prominent place on your blog so that it reaches the eyes of your visitors and writers. Add a submission form or contact email address so that writers can submit their ideas to you.

• Post an ad for guest writing for your blog in your sidebar or at a place where it easily grabs attention from visitors.
• “Crash test dummy” blogs

A Crash Test Dummy blog simply tests and reviews different strategies, techniques, and tools. It then shares what works and what doesn’t, so you can know what to implement and what to avoid.

Advantages:

Creating and handling such this type of blog lets you stay focused on consistently testing and monitoring different strategies and techniques in your business. People easily are attracted to detailed how-to style articles and guides. It will enable you to gain new insights into your own work.

Disadvantages:

You will need to consistently achieve significant and observable results in your business that impresses and attracts more visitors and guest writing offers. You will need to keep in mind that sometimes the strategies you reveal through your work could potentially help your competitors and other rival blogs.

Ingredients for a good “Crash test dummy” blog:

• A good Crash Test Dummy post can be mathematically expressed as:

Good Crash Test Dummy Post = Step-by-Step guidance + Teaching + Results

• You should sincerely make sure that your Crash Test Dummy posts try to teach readers by providing actual results that you yourself have achieved. Even after providing all the results, you should systematically guide and teach your readers how to get those same results.
• Great Crash Test Dummy posts take weeks and months to create after some extensive research and intensive testing. You need to be very patient and give whatever strategy or technique you are testing, enough time to produce observable and desirable results to draw any solid conclusion.
• You will then need to focus greatly on exhaustive details as you explain the process in your post and teach readers how they can set up something similar. Make sure to add visual media like screenshots, animated GIFs, charts, etc. to keep your readers engrossed into your post.

Let me emphasise a little bit on Niche blogs: What are Niche Blogs

Like I’ve mentioned earlier, Niche blogs are blogs that target a specific section of audiences who have a specific interest. In other words, when writing a niche blog, you need to write about one thing and one thing only. The Contents you write should be having one purpose, one goal and one target.

No reader likes wasting their time in reading through too many words. If you create a Niche blog, then the biggest advantage you will have is that it won’t take up too much time of the reader since your work is targeted on a specific topic. That is one reason why people with targeted interests don’t prefer reading lifestyle blogs as it eats up their time.

While starting a Niche blog, you should be well aware of the fact that you have to manoeuvre your work within the field of your niche. You should be experienced and talented enough to twist and shake up your contents each time to offer your readers something new. Different posts within a niche blog may be connected to each other, but readers should still feel the difference between them.

“As a niche blogger, your challenge is to create variety within boundaries. You should be able to manoeuvre your knowledge in a limited area of play and craft it into something new each time.”

Now here are a few trademark benefits that come from a niche blog:

Since a Niche blog always focuses on a specific topic, it lets you stay on track with your content. This means that you will hardly tend to deviate off the topic that you are focusing on. A niche blog has more concrete ways of finding ideas because the topic is restricted. Boundaries keep you from dwindling away from the topic. Thus, having a firm hold on the topic is a very important necessity for a niche blog to be successful.

• Ensures growing a reliable audience.

Audiences are always certain of what they are searching for. Which means that if they have a specific area of interest, they will always be more likely to visit the blogs that offer them exactly what they want. Readers with niche interests want nothing more or nothing less of what they are looking for. This way, a niche blog will give you THAT section of the audience whom you understand and who understand you back. They are sure that they will find their desired content on your blog. Thus, this will enable your niche to grow a following that are reliable, valid and appreciative of your work.

• Easier monetization for your blog.

If you have a niche blog, then posting specific contents is a must. If you post specific contents, they will feature advertisements that are relevant to the contents. Specific contents attract targeted audiences who will find the ads relevant and will be interested in them. They will be more likely to click on the ad links, visit the page and even purchase the promoted products. This will directly result in higher sales, more commission or revenue for your blog. Thus, monetization of your blog becomes much easier.

Here’s a chain to make my point brief and clear,

“Niche blog à Specific content à Relevant ads à Targeted audience à Higher sales à More revenue”

• Helps expand your knowledge and enhance creativity.

Niche blogs, requires you to do a hell lot of brainstorming and research to craft something reliable that interests your readers. This feature encourages in-depth coverage of topics. Since you are writing about one specific topic, you will naturally have to dig in deeper and cover details as much as you can because there isn’t another topic to bounce on. This will help expand your knowledge regarding that niche and enhance a sense of creativity and expression.

How to start a Niche blog?

There are a few simple but very necessary prerequisites you need to keep in mind if you want to start a niche blog.

• You should know your passion.

As a niche blogger, you will have to write heavily about a very focused topic. This itself is a tough task to execute. Hence, it’s your job to make it easy on yourself and have a serious, passionate and interest in your niche. Otherwise, your blog is going to be very short-lived.

• Short term or long term blog?

While choosing the right area to target on, you should also think of a topic that will always have some long term following. I would strongly suggest you refrain yourself from setting a niche on topics that trend for a short period of time and then fade away. They may be profitable while the topic trends, but you’ll experience a fall in traffic once the hype dies off. Pokemon GO was a highly trending and profitable topic for categories like mobile gaming and augmented reality games for a couple of months, but it eventually faded away into disappearance.

• Decide how to monetize your blog.

Until and unless you are doing it just for fun or killing time, any blogger would want his or her blog to earn some revenue. Apart from setting up your blog, you should think of the methods through which you will monetize your blog. You must brainstorm and research to decide which advertising program to sign up with for achieving the best possible results. Niche blogs are uniquely able to handle advertising and affiliate marketing very well.

If you want to use advertising, your blog should showcase the topics that attract a specific audience that advertisers are eager to market. For this your blog will need to build up a considerable amount of traffic so that advertising programs can trust your credibility, marketability and consider your blog.

If you want to use affiliate marketing, you will need to pick a niche topic where good affiliate marketing programs and products are available. You should research for available and well reputed affiliate programs that offer you a decent commission and fetch you the best results.

If you decide to build a niche blog and want it to bring in money and traffic, then you need to find specific and relevant keywords. If you want to write about an iPhone for your niche blog, then you must realise that the term “iPhone” covers a pretty broad area of topics. You must be sure what you are talking about. Jail breaking an iPhone? Software updates for an iPhone? Screen recording on an iPhone? Recording calls on an iPhone? Gaming compatibility of an iPhone? Or a lot more.

To understand this better, you might want to refer to Google’s keyword planner for better keyword management for your niche blog.

• Rekindle your current blog.

If you already have a blog and it has gone off track and became a blog about everything, you can still turn it back into a niche blog. Let me tell you how.

• Figure out the appropriate category.

Take a nice look into the list of categories you have written contents about so far. You will notice which category you seem to write in the most. This will give you a good hint at where your passion and interest in blogging lies.

• Analyse trending posts and traffic.

Along with observing the appropriate category, you should try to study which of your posts have trended and attracted traffic the most. This will indicate why people come to your blog. It also indicates if a post has done well in search.

• Remove unnecessary posts.

If you’ve figured out your category, you should consider removing or deleting posts that are irrelevant to your niche and completely off-topic. It won’t leave a nice impression on your readers if you are claiming your blog to be a niche, but it features posts that are completely off your area of interest. Try to build on the existing traffic and following while you regain focus as a niche.

Ingredients for a good “Tell-All” blog:

• A Tell-All blog have many similarities with a Rogue blog. They both tend to reveal shocking details and experiences with observable conclusions. The major distinguishing point between the two is that a Rogue blog is concerned with revealing external details, while the Tell-All blogs focuses more into revealing internal details.
• Always make sure that your Tell-All posts has compelling narrative that reveals a valuable lesson that’s relevant to your readers. Crazy experiences are a prerequisite for Tell-All posts.
• Personal brand blogs

Personal Brand blogs are the blogs which those people use who are seeking to position themselves as experts or masters in a particular field. It comes in very handy when you are building a brand. Such a blog helps in making your personality a cornerstone of the blog you are building. A personal brand blog portrays you as the person who writes the blog. It tends to have your name and face all over the home page.

Advantages:

When you are seen and branded as an expert, people will want to hire you as a consultant, or offer you a job. They might also want to book you as a speaker or even invite you to write on their blog or be interviewed on their podcast. A personal brand blog can increase your name, credibility and recognition within your industry.

Disadvantages:

The term “Personal brand” itself, means that you need to be comfortable putting yourself in the spotlight. You have to be well prepared to treat yourself like a product, which is a challenge that requires brutal self honesty.

Ingredients for a good “Personal brand” blog:

• Make sure your Personal Brand blog showcases a name that has a personality. This does not at all mean that the posts have to be all about you. Your posts should be framed and aided by your own personal views and experiences.

Try writing posts that showcase things like:

• The struggles and failures you have experienced within your field. Tell your readers what you learned from them.
• Self made strategies and techniques you have personally created and tested.
• The tools you use to achieve results your audiences desire.
• Your personal views and opinions on divisive and valuable issues within your field.

Enterprise blogs

As the name itself suggests, an enterprise blog is a blog built for a company rather than an individual. Typically, a team of writers create content that is relevant and valuable to the section of audiences that the particular company is targeting to dish out their sales. That content, then attracts those potential customers to the website, where they can learn more about the company’s products and services.

Advantages:

Such blogs are prime ingredients for effective content marketing strategy for your company. A great Enterprise blog can dramatically impact and boost your company’s sales and revenue. You can even choose to feature a variety of writers and voices.

Disadvantages:

You will need to invest a lot of time in finding great writers you can trust with the brand you’ve worked so hard to build.

Ingredients for a good enterprise blog:

• A good Enterprise post not only attracts prospects with high value content, but it also converts them into potential customers. If you have a product that is relevant to the needs of your readers, you wouldn’t have to bother to hit them over with a sales pitch.
• Your content can generate more sales if you mention your product details along with interesting results your other customers have achieved with your product.

Over To You: How To Start A Blog and Make Money 2022

So I hope this detailed guide on how to start a blog under 15 minutes will help you get started in blogging and it will help you to achieve lots of success through blogging.

“Feel free to comment down below if you have any kind of doubts or queries regarding how to start a blog. You can even contact me through email([email protected]bloggersideas.com) . I will be really glad to guide you through your problems.”

 

In this article, we will discuss SEO Explained: A Step-by-step Guide to Search Engine Optimization

Despite the rising popularity of digital marketing, search engines are still the most convenient way to bring organic traffic to your website. Therefore, you must optimize your website for the various search engines if you want to get noticed online.

But how do you go about doing SEO the right way? What exactly are the goals of search engine optimization? What are the available tools that can help you go through the process? What are the types of SEO? What are the factors that can affect your SEO goals?

What are backlinks monitoring, and why is it crucial for your site’s rankings on Google and other search engines? And more importantly, how do you improve the accessibility of your website on such search engines? Read on to find your answers if you have any of these questions.

SEO Explained: What Is Search Engine Optimization?

Search Engine Optimization is a multi-stage process aimed at ranking a website or a web page at the top of the organic (non-paid) search engine results. In general terms, SEO is all about optimizing a website in such a way that a search engine such as Google or Yandex ranks it as the most relevant resource for a given topic or a keyword.

For example, we will consider a pharmacy business delivering medicines in a certain area. Now, whenever someone searches for anything related to medicine or health from within its operating area, the pharmacy website should come up as the first result. However, to achieve that rank, the pharmacy website will have to go through the whole process of Search Engine Optimization. 

If the pharmacy doesn’t have a website optimized for the search engines, it will get a lousy index and might be listed on the 3rd or 4th page of search results despite the quality or relevance of its products.

What Are The Goals Of SEO?

SEO or Search Engine Optimization is used to achieve three primary goals, with the details being the following:

• To rank high on search engines: The first and foremost aim of SEO is to take the highest rank on Google search results for any given topic or keyword. The reason here is that 40% of Google users never go beyond the first page of search results, and, therefore, it is crucial to be among the top results to get the required traffic. Besides, the average click-through rate for the first result on Google is 34%. At the same time, the rest of the links share 68% of the clicks. Simply put, a quarter of the users searching for information never go beyond the first link. So, if you want a fair share of organic traffic from search engines, you have to be at the first spot, or as Grant Cardone’s book says, “If You’re Not First, You’re Last.”
• Provide better user experience: One of the key benefits of SEO is that it enables you to detect and prevent anything that might affect the users’ experience. Besides, Google SEO recommendations are all about delivering a better experience to the end user. It includes an easy-to-navigate website structure, lower loading times, transparency, easy access to required data, etc. So, if a website is said to be search engine optimized, it simply means it is suitable for the users.
• Bring in organic traffic: In the end, all efforts for SEO lead to a single destination, and that’s to bring high-quality organic traffic to the website. SEO is by far the best marketing tool to fetch traffic that actually matters. The truth is that a whole lot of online businesses spend millions to run ads on different marketing platforms such as Facebook and YouTube. If these companies were spending even half of their marketing budget on SEO, their sales could skyrocket. Why? Because it is easier to sell something when someone is actually looking or searching for it than randomly pitching your product to irrelevant customers.

SEO Explained: Best Tools for SEO In 2022

SEO is a vast field, and there are different scenarios where you will have to use various tools to get the required results. Here are 5 of the best tools for SEO:

Google Analytics

Google Analytics is by far the best and most free tool you can use for a better SEO strategy. It provides you with key insights that can help you make the required changes for a better rank on Google. The key feature of Google Analytics include:

• traffic analysis and visualization;
• campaign management and analysis;
• keywords analysis;
• user reports and analysis;
• errors reporting;
• sales and spending analysis.

Ahrefs

Ahrefs is another excellent tool for SEO engineers. It focuses more on on-page SEO as it lets you look for the most relevant keywords on any given topic. The critical feature of Ahrefs are as follows:

• keyword research;
• website audits;
• rank tracking;
• competition analysis;

Link Checker Pro

Backlinks are considered to be the “vote of confidence” by Google. In simple words, when different sites refer to your website, Google ranks it as a high authority website and, therefore, your rankings on Google search results increase. However, link building and backlink monitoring are hard fields to master. That is where the Link Checker Pro tool can prove to be of great help. It is an innovative, easy-to-use software that automates the whole backlink monitoring process. Key features of Link Checker Pro include the following:

• backlink monitoring;
• link building;
• batch analysis;
• website audits;
• Google rank analysis and recommendations.

Google Trends

Google Trends is an optimal asset for bloggers and news websites. It gives you a detailed outlook on the most popular trends and searches. You can track and write about the most relevant trends to achieve your traffic goals. These are the Google Trends features that can help you better your SEO:

• popular topics and trends;
• keyword analysis;
• search queries analysis and visualization;
• user demographics;
• local SEO optimization.

Screaming Frog

Screaming Frog is another SEO tool built to provide you with key insights through detailed SEO audits. The tool also provides you with a detailed analysis of competitors and the keywords they are using. It is known for its fast and robust approach to SEO with the following key features:

• error detection;
• competition analysis;
• website audits;
• duplicate content checker.

SEO Explained: A Step-by-step Approach to SEO

SEO should be in your utmost focus right from the planning stage of a website. Once a site goes public and is poorly ranked by Google, it is pretty hard to make it to the top. Therefore, all SEO must be done before the site is launched on the internet. Here is a step-by-step guide to SEO for a new website.

• Step 1 – Plan a trendy site: The first step is to plan your website according to the current trends. Make sure there is a need for what you are about to deliver. You can assess the feasibility through Google Trends.
• Step 2 – Select a domain: Next step would be to select a domain. Even though a domain name doesn’t directly affect your SEO scores, it still is crucial to get it right on the first try, as moving to a different domain name might affect your SEO. There are multiple things you should keep in mind while selecting a domain name, including:
  • Use any top-level domain: .com, .org, .net, etc.
  • Use small but catchy domains.
  • Make sure to use the main keyword in your domain name, which conveys what your website is for.
  • Avoid special symbols in the domain name.
• Step 3 – Design phase: Design isn’t something that will directly influence your SEO strategy, but a heavy design filled with images will increase your loading time which will directly affect your rankings on search engines. Therefore, it is better to use a nice and clean design with a minimalistic approach.
• Step 4 – Add necessary pages: Make sure your website has a privacy policy page, as it is crucial if you want to rank higher on Google. Your privacy policy should detail everything you want to collect from the user’s device, such as cookies, location, etc. Also, the About Us and Contact Us page is also essential.
• Step 5 – Find the keywords: Next step would be to find the most relevant keywords for your business. Remember, at this stage, you are looking for keywords relevant to your website and the idea it represents. If you have a blogging site, you must find keywords that are relevant to blogging.
• Step 6 – Get your content right: Now, it’s time to use the collected keywords to write content for your website. Use relevant keywords on the Homepage, About Us page, and Contact page. Use headings and subheadings to make it easier for the users to get the right information. You can use different tools to assess the competitors’ websites and plan your keywords strategy accordingly.
• Step 6 – Go online: After dealing with on-page SEO, it’s time to go online. At this stage, remember to submit your website to Google Search Console. Also, make sure to submit your Sitemap. Besides, get your site registered on Google Analytics to gain key insights on performance.
• Step 7– Website audit: Once the site is up and running, it’s crucial to run website audits to ensure that the site is performing well online. In simple words, it is the best time to go through the technical SEO processes to nail down the technical aspects such as loading time, navigation image size, etc. 
• Step 8 – Off-page: Lastly, you will begin the tiring process of link building. Depending on the strategy you choose to work with, you place your backlinks on blogging websites, guest posts, start affiliate programs, or general directories such as Wikipedia and Quora.

Now, wait for your SEO strategies to work, as it will take some time before the effects of your efforts show any significant results. 

In the meantime, you can start a blog on your website and start posting stuff related to your business with relevant keywords. For instance, if your website is selling paint, you will write blogs, such as the best paints for the doors, the most economical paint choice for farms, and the best outdoor paint options. You can then use internal links to the products you are selling online. 

Quick Links:

When we are talking about Search Engine Optimization of a website, Google automatically comes into our mind. Why not, it makes sense but we need to optimize our site for all the search engines not just for only one. Google is the most popular search engines without any doubt. But data statistics are showing that traffic coming from the Bing searches is increasing.

All marketers run after Google but keep one thing in mind that Bing has also lower competition. And Bing has the decent market share nearly 21.3% in the US which includes Yahoo searches which are powered by Bing. Bing is much more open about the ranking factors as compared to Google.

Here in this post, you will come to know about Bing Webmaster tools which will definitely help bloggers and website owners to get their site on the reliable Bing search index and getting more traffic from Bing.

Submitting your site to Bing Webmaster tools:

Bing webmaster tool is a free service by Microsoft basically for the webmasters from submitting their site to getting a complete SEO report. You will get many features in Bing webmaster tool which is not available in Google webmaster tool. Really there is no reason you will find in not submitting your site to Bing Webmaster tool.

Step 1:

All you need to create a free account or you have the option to use your existing windows live ID for login to the Webmaster account. Once after the sign-up and account creation process. The first step will be to add your website and verify your ownership.

Step 2:

After the submission of your website all you need to do is to add the details related to site and ownership and website owner details and many more. You should create the sitemap of your website using Google XML sitemap plugin. Then add the sitemap link in the site page info page. The need of providing sitemap link is because it will help Bing bots to do the deep crawling and index more pages on your site.

The best part is that you can even set email communication preferences about the health issues of your website. You can set a daily alert if you are having a high traffic site and you will get notified regarding any site issue.

Right after the filling of the details just click on Save and automatically you will be redirected to Bing Webmaster tool dashboard. In the dashboard, you will see a message “ Site Ownership has not been verified, verify now”. Just click on to verify now and use any method to verify your website. You can go through these processes out there:

• File upload <XML File>
• Adding Meta tag in Header
• CNAME record DNS

Currently, if you are using WordPress SEO by Yoast, you can easily add the content part from the Meta tag verification an add it into WordPress SEO dashboard.

Site Verified on Bing the What next?

As already we have submitted our site to Bing Webmaster tool and successfully done the verification. Now the next step is to do the configurations of few settings listed below that will definitely provide an edge.

Submission of more Sitemap to Bing:

You can create the separate sitemap for Images and Videos and the best part is that Bing bots are smart and will pick all sitemap from an existing website. The process of generating Image and Video sitemap is very simple you can sue Image sitemap and Video sitemap plugins. Just go to Dashboard > Configure My Site > Sitemap and you can and definitely, you can add the new sitemap to Bing.

Submission of Individual URL:

Somehow if you have submitted a completely new site then it will take time for Bing bots completely crawl and index your site completely. You can just go and manually few links here.

You can submit 50 URLs submissions per month and daily you can add only 10, yes the limit is set is by Bing.

Ignore URL parameters:

If somehow your website pages are indexed with URL parameter in Bing search then you should add this parameter here. If here Bing populates few URL parameters by defaults just like Google Webmaster tools do.

Crawl Control:

One of the interesting features of the Bing Webmaster Tool, they will allow you to control when Bing bots should crawl your site more. So it totally depends on you, to set time when there is the busiest time of your blog and the best part is that Bing bots will select the time to crawl the site more if somehow your website is less busy. And this step will be useful for high traffic sites along with the sites with limited hosting bandwidth.

Block URL’s and Directory in Bing search:

Here bots started indexing process of your WordPress content, tags and categories folders. Decide to remove all tags and categories or any other directory from the Bing search. This section definitely helps you to do the same.

You have the option use block the URL section and stop the indexing of any page or the directory. It will take 90 days you have manually removed the URLs and you will be getting Email notification 8 days before the completion of the 90 days. Now you have to decide whether keep them out of the index or let the Index in Bing.

 Granting of Access to your Webmaster tool to other users:

If you have WordPress setup then you can quickly add your client site using Bing Webmaster Tools. You can give him Admin access later. The best part is that you can even manage your blog with a team or partner, now you have the choice to give them access to your site webmaster tool under the user’s sections. You will provide these three roles:

• Administrator access
• Read and modification
• Real only

Follow the above guide listed above and improve your search engines visibility in Bing tool.

Also, read:

Conclusion: Guide To Bing Webmaster Tools For SEO

You can do many more things with Bing to improve your Search engine visibility in Bing Search. Just go and explore the Bing Webmaster tools and submit a site to Bing. Now you have all the information regarding Bing Webmaster tools and the submission of a site.

Feel free to ask if you are stuck anywhere in between in the comment section. I hope you like this post bloggers guide to Bing Webmaster Tools for SEO. Show your love and support just by sharing this post on all trending social media platforms.

Blogging is the term which may still unknown to many people. And those who know, are facing difficulty in getting started with it. Blogging needs time and dedication along with the investment of weekend’s hours too. To be successful in the area of blogging you have to care about many factors like Blog Design, SEO and many others factors and some vital element

WordPress is the largest CMS( Content Management System) it contains an array of features. Basically, WordPress SEO is the key to increase the blog visibility in the search engines. Here, you will have the top-notch Search Engine Optimization guide for your WordPress blog. The issue is that many newcomers hire SEO experts to get the solution of the SEO and Visibility in Search Engines. The time has come to say no to experts; here you will get the legit SEO guide that you can easily implement on your WordPress blog easily.

What is SEO?

SEO stands for Search Engine Optimization. Basically, it’s a strategy commonly used by the owners of the website for getting more traffic by getting higher ranking in search engines.

SEO is not any trick that manipulates the system of Google. In simple words, SEO is about creating a website that has the optimized code and has simple formatting which is easy for the search engines to find your website and rank it higher.

Suppose people make a search about the topic you write about on your blog, and the content is properly Search Engine Optimized then definitely it will appear higher in the search results. And you will get the more traffic on your website and more click rates will be there with the help of Search engine optimization.

Why SEO is important?

You can have the idea now why it is so important, search engines are the biggest source of getting traffic for most of the websites.

Google and other search engines in the market use the most advanced algorithms to understand and do the rankings of the page approximately in the search results. Keep one thing in mind that these array of algorithms are not that much perfect and yes they need your help to understand your content.

Now its simple if your content is not optimized, then search engines will not rank it and if people search for the topics you write about your website is not visible in the search engines. Due to this, you will get traffic to your site and you will be invisible in the search results.

Essentially, SEO is very important for all the website owners to make their website search engine friendly and it will help you in getting the top-notch search result and huge traffic.

SEO GUIDE FOR WordPress Blogs

WordPress Sitemap:

A sitemap is a type of XML file which basically contains an index of all the significant and important link (Posts, Pages, Tags) of your blog. The role of sitemap is to help engine bots to effectively discover the content of your blog content and it also indexes them in the search engine.

You can choose over many WordPress Sitemap plugins. Google XML sitemap is the oldest and the reliable plugin out there. You need to install the plugin and just activate them, move on to the plugin settings and generate the sitemap of your blog.

Just go on to Google Webmaster tool and Bing Webmaster tool, submit it and verify your site along with the submitting of a sitemap. This step will help them to crawl and index the basic internal pages of your blog. You can go and add a Sitemap link at the footer of your blog in the section Robots.txt of your blog.

Check out these Sitemap plugins:

Control Indexing of WordPress Blog:

The most important and vital factors in getting better search engine rankings are to offer the best content in the search index.

Recently, with the Panda updates Google can figure out the domains with low-quality contents and then you may realize that pages like tags, categories, and the Author Achieve are not useful for the basic search engine index.

You can take initiative and just add a noindex tag to such pages. If you want this process to be done quickly then use WordPress SEO by Yoast plugin.

WordPress Permalink (URLs):

  Permalinks are basically the URLs of your blog post. URLs which are SEO friendly contain the words which clearly explain the contents of the page. They are easy to read and understand both by humans and Search Engines.

Non-SEO friendly URL will look like:

• http:// anynomus.com/?p=356
• http//example.com/archives/3487

You should avoid these types of URLs

When we talk about WordPress Permalink these are not integrated and friendly with search engines. Due to which it will not give any additional value in the on-page optimization of your blog posts. You should set up WordPress Permalink when you install WordPress. You need to visit Settings > Permalinks page just select the post name and click on to the ‘Save Changes’ to restore the settings.

WordPress will offer post name permalink in its latest version, it’s better to select and give search engine friendly URL.

Important: If your website is running for the duration more than 6 months then do not ever change your permalink structure, despite you are using the number option, day and name or month and name, then continue using that.

When you change the permalink of your established site, you will be going to lose all of your social media share counts and there is also a risk of loss of your current SEO ranking.

So before taking that step think a minute. It should be better to hire a professional to change the permalink structure because they will set up the proper redirects. Still, you may lose the social media share count on the pages.

Image Alt tag and Image Sitemap:

When you add images to your content then it will improve the presentation of your content that will be easy to provide the good user experience. If somehow you are not using images then start adding it to your content because:

• Images help in driving more organic traffic via Image Search
• Images make your post presentation better
• Images make your content Pinnable on Pinterest

Above listed points are the advantages of using images with your content. The optimization of WordPress images also plays an important role in Search Engines.

Search Engine bots use Alt tag to understand the images and rank it on Google. If you are not using any Alt tag to the images search engine will never find the image and alas your image will be invisible in the search engine.

The best option is to use SEO friendly images plugin to create the auto alt tag for all the images on the WordPress. Check the Alt tags of the images before publishing your content and make sure your images are meaningful.

You can create a Sitemap of WordPress if your blog is having lots of images and after creating the sitemap just submit it to Google Webmaster tools for the indexing purpose. Doing this will help you in getting better rankings and driving huge traffic.

Unique Meta Title and Description:

The most versatile and biggest SEO blunders which many newbies make is not using the unique Meta title and Meta Description of the Blog posts.

When you add attractively and Keyword rich Meta title then, it will help your content in getting the better rankings and higher CTR rates.

The length of the Meta description should be off (in 160 characters) it will help the searchers to easily understand your content this will help you in getting better CTR. You can use many plugins which will help you in achieving this. You can go for WordPress SEO by Yoast the most trending plugin in the market.

Learn SEO on your own, do the SEO optimization service for you, do not waste money on it. The best part of the WordPress is that you can use the SEO plugins easily but you will need the proper configuration to use it properly.

Make Internal Linking a Habit:

Search Engine always assigns each page on your website a score (page authority). The use of the score is kept secret nobody cannot get the game results. But the most common signals of authority are the links.

You should stick to the internal linking to your own content from your other blog posts and pages. Whenever possible do the internal linking of your own posts whenever possible. This will help you to boost page views and will increase the time users spend on your site and definitely, it will increase the SEO score.

Here I am attaching Neil Patel’s SEO guide which may help you out:

Some of the WordPress SEO related articles are here that may help you out:

EndNote: On Page SEO

I hope this article helped you learn how to properly optimize your WordPress site for SEO. Go ahead and implement these WordPress SEO tips and definitely you will see an increase in your traffic within few months and the search engine will rank you better than before.

Do let me know if you are facing any issue in On-Page SEO optimization. Show your love and support by sharing this article WordPress SEO tips on all trending social media platform.

Are you looking to drive more traffic to your website? Do you want to generate more leads that you can easily convert? Are you searching for ways to increase sales and ROI?

Then, you’ve come to the right place! Here you’ll learn how to create an online quiz for social media, which will help you increase audience engagement, generate qualified leads, and supercharge your sales.

Quizzes are generally fun, which is precisely why people love them. Creating a quiz relevant to your brand can really help you increase traffic, improve online visibility and SEO ranking, and yield positive results regarding your lead capture and conversion.

 

{Detailed Guide} How to Create an Online Quiz For Social Media 2022

Without further ado, read on to explore this step-by-step guide to creating your own social media quiz.

• Set up a Goal for Your Social Media Quiz

To make sure your online quiz is effective, you need to start with your goal. What is it that you want to accomplish with your social media quiz? What data do you want to collect? What do you want your quiz takers to do?

Only when you establish a clear objective and goal of your online quiz will you be able to make sure it actually helps you achieve that goal.

Here’s an example of Airbnb’s Trip Matcher quiz to help you get the big picture.

It’s a personality quiz for helping people find their travel personality, before providing them with an Airbnb trip itinerary for their next vacation. Once the quiz takers get their results, they can explore all the other travel personalities, each coming with its own exciting trip itinerary.

Since Airbnb is a hospitality service, a quiz about travel personalities definitely hits the bullseye. Offering trip itineraries that fit the quiz takers’ interests will help the hospitality giant capture more leads, and increase sales.

 

• Consider Your Target Audience’s Needs

This is just as important as your goal. You need to create an online quiz that provides real value to your audience, and you can’t do that if you don’t address their needs.

 

Find out your audience’s biggest pain points, and thoroughly think about how you will address them in your quiz. If you manage to tap into your audience’s emotions and truly engage them in the quiz, they will gladly give you the necessary information for following up and keeping in touch.

Creating a Social Media Quiz: Step-By-Step Guide

Once you have your goal, and you know what your target audience needs, you can start creating your online quiz. Here are all the steps you need to take.

 

 

• Choose the Right Type of Quiz

There are two main types of quizzes for social media that you can choose from:

• Personality quizzes
• Knowledge tests.

 

Personality Quizzes

A personality quiz, as its name suggests, helps people learn more about themselves. Once your quiz takers are categorized into different personalities, you can provide them with personalized recommendations regarding your products and services.

For instance, if your target audience consists of bloggers, you can create a “What Kind of a Blogger Are You?” quiz. You can incentivize your quiz takers to share their details with you by offering a free eBook on better blogging, for example or anything else that will give them real value.

Knowledge Tests

Knowledge tests are types of quizzes that help people assess how much they know about a particular subject.

By creating a quiz just like the example above, you can help your quiz takers know where they stand on a particular topic – in this instance, coffee.

The incentive to get them to subscribe to your email list could be, for instance, offering them exclusive access to your healthy coffee recipes. You could also offer discounts for your espresso makers, for example.

You can easily wrap your quiz, no matter the type, around any product or service you’re offering. For instance, if you’re selling furniture, you can create a “What Is Your Interior Design Style?” quiz, and offer personalized product recommendations, specifically tailored to the answers the users gave. The options are really limitless.

 

 

• Come Up with a Captivating Title

 

This is perhaps the most important part of every online quiz. If the title is not catchy, people simply won’t click through and take the quiz.

So, you need to come up with something captivating that instantly grabs attention. You need to craft a headline that evokes emotions and makes people unable to resist taking the quiz. The title of your quiz is precisely what will help you get higher CTR (click-through rates).

How can you create quiz titles that actually get clicked? You can choose from the two main types of titles:

 

• The “Actually” titles

 

 

The “Actually” Title

When you add the word “actually” into the title of a quiz, the quiz instantly becomes a challenge that rarely anyone can ignore. 

This is a perfect title, if you have, let’s say, an eBook on online marketing. You can offer its free version, or an engaging excerpt, to everyone who subscribes to your email list.

 

The Comparison Title

These are all those “What/Which (blank) Are You?” titles for personality quizzes. You can use this type of title for pretty much any topic.

Instead of “digital marketer” in the example above, you can insert literally anything relevant to your brand that will address the needs of your target audience.

 

 

• Create Compelling Questions

 

Once you have the type and title of your quiz worked out, it’s time to come up with interesting and relevant questions that will keep your quiz takers engaged until the end. You need to make sure that they actually complete your quiz, instead of abandoning it halfway through.

To make your questions as engaging and effective as possible, you should:

• Keep them short and sweet – Don’t overwhelm your quiz takers with long, complex questions. Keep them concise, and don’t provide more than 5 answers per question.

Also, keep the quiz length between 5-10 questions, as that way it won’t take longer than 2-3 minutes for people to take your quiz. Anything longer than that, and you’ll make most of the people bounce back.

 

• Enrich them with captivating images – Adding images to each question (especially to each answer per question) will keep people engaged, and help you make a real connection with them.

• Stick to a relaxed, friendly tone – Craft questions in a friendly tone that reminds of a relaxed conversation with a friend. That way, your quiz takers will instantly feel genuinely comfortable answering all the questions.

This is great for showcasing your personality, and humanizing your brand, especially if you choose to sound a bit informal, which definitely isn’t something to be afraid of. People actually engage more in informal conversations.

 

 

• Craft an Engaging Lead Capture

 

Now, this is where the magic happens. This is where you incentivize your quiz takers to do something that will help you achieve the goal of your quiz. That’s getting them to sign up for your email list, which helps you move a step further in your marketing strategy and generate more conversions and ROI.

It is absolutely vital that you save your lead capture form for the part of the quiz that’s right before the results. There’s no point in trying to capture leads after you’ve provided the quiz results because there’s no incentive to get people to subscribe.

When creating your lead capture form, make sure you have these three crucial things in mind:

Value – If you ask for an email address, and offer nothing in return except for the quiz results, many people may bounce back. This is simply because they wouldn’t want you to potentially bombard them with irrelevant emails every single day (which you should never do).

You need to let them know exactly what value they will get if they subscribe to your email list. You can offer discounts, coupons, a free eBook, an entry to a free giveaway, or anything else that will make them want to share their details with you.

You can also choose to include the option to skip the opt-in step, like in the example above, if you’re perhaps only looking to drive more traffic to your website.

Honesty – You need to be completely transparent when it comes to your marketing strategy so that people know exactly what they’re signing up for. If you plan on sending them daily follow-up emails, let them know, so that they can make an informed decision.

Minimum information requested – Never ask for more information that you’ll actually need. If you’re only going to need your quiz takers’ email addresses, maybe even their first and last names, don’t ask for more information. For instance, don’t ask for a phone number if you’re never going to give them a call.

Requesting only the most necessary information is what will help you actually capture more leads.

 

 

• Create Relevant, Shareworthy Results

 

At this stage of your quiz, you’ve already accomplished your goal, that is, compelled people to sign up to your email list. However, the results you craft are just as important, because you want your quiz takers to actually share them on social media, and help you extend your reach.

Social media platforms give you an opportunity to reach a wide, global audience, so you need to make sure your quiz results truly entice people to share them.

To create the results that people will be more than happy to share on social media, you need to:

Implement eye-catching images – Using high-quality images that instantly grab attention is an absolute must for your quiz results. This is because the image is the first thing people will see when they come across the results someone shared on social media.

Use positive emotions – Positive emotions are precisely what will make people share the results of your quiz. Compliment your quiz takers, and focus only on their best traits, because who doesn’t like being praised for their personality? However, make sure you speak only the truth.

 

Include a compelling CTA – To get the most out of your social media quiz, you should include a CTA (call to action) at the end of the results.

Your CTA could be inviting people to check out your blog and find out more about your brand. It could be a link to your landing page or a product page with personalized recommendations.

 

Or, like in the example above, it could be a link to your guide, an eBook, or anything else of value. Include anything that will entice your audience to keep interacting with your brand, and don’t forget to add social media sharing buttons!

Also Read:

Conclusion: {Detailed Guide} How to Create an Online Quiz For Social Media 2022

Now you’re ready to create an online quiz for social media that people will absolutely love, and share. Just follow this comprehensive guide, and you’ll soon have lots of fun quizzes to share on social media and generate plenty of leads.

Maintaining a blog on your website is critical to its search engine optimization (SEO). That’s just a small piece of a successful content marketing, though. You also need to use guest blogging to get traffic and earn authority in your field.

Effective guest blogging builds trusting relationship between you and your audience, aids in building backlinks, and helps your site move up in the SERPs.

As with other forms of digital marketing, there is a lot involved in guest blogging. Grow your audience through guest blogging, and enjoy all the benefits this marketing tool provides.

Identify Your Goals

Before you create a blog post for another site, you need to identify your goals. Common goals include driving traffic, building a social media following, getting inbound links, and building a large email list. Once you know what you want to accomplish through guest blogging, you will be ready to begin.

Find Opportunities

There are countless guest blogging possibilities for every site owner. You just need to find them. Perform a search for websites — your neighbors in the niche, have loyal readers, and possess a strong presence in all kinds of social media.

If you find a website that meets these criteria, a guest blogging gig will assist you in reaching your aims. Here are just some ways that’ll help you reveal opportunities for successful guest blogging.

Use Google

Begin by creating a list of keywords related to your industry. Then, open up Google and get to work.

Begin by searching for “(your keyword) guest post.” Then search for “(your keyword) submit a guest blog post,” “(your keyword) accepting guest posts,” “(your keyword) guest post guidelines,” “(your keyword) guest blogger,” or “(your keyword) become a contributor.”

Your searches will bring back numerous results. Go through the results and look for sites that meet your criteria.

Use Twitter

Then, repeat the process on Twitter search. You will find some additional opportunities on the social media network. Vet each one and add those that meet your required parameters to your list of opportunities.

Search for Prolific Guest Bloggers

Every industry has its own set of prolific guest bloggers. You will notice these people posting on the top blogs in your industry. Using your list of industry-related keywords, search “(keyword) guest post by” to find the top bloggers in your niche. Add the websites to your list.

Analyze Competitor Backlinks

There is a good chance your competitors are already guest blogging. Use Open Site Explorer or another backlink tool to search for backlinks. Look through the links and pick out the ones that direct to guest blog posts. Add them to your list as well.

Is there any way to simplify this process of search?

Making the lists of potential bloggers is truly time consuming. We’re constantly looking for services that would do at least a part of this job.

One of the recent findings is Adsy – a guest blogging platform where you can select bloggers from a huge inventory, sort them according to the parameters you find important, and then order blog posts. We particularly enjoy the possibility to order the posts’ creation – very handy if you don’t have enough time to do it yourself.

Your Steps Before You Create a Pitch

Once your list is finished, you need to do some research before making your pitch. It will help you stand out in the crowd of other site owners when you contact the bloggers you’ve chosen.

Get to Know the Site

Many guest bloggers make the mistake of pitching a post before they know much about the site. Once you create your list of potential opportunities, take some time to get to know each website. Read the content so you are familiar with what is important to the site owner.

Make a Name for Yourself

Next, comment on the site’s content and share it on social media. If you post valuable comments, you will begin to stand out to the site’s owner. That can help you when you pitch your guest blog post.

Choose Your Topic

After you spend some time learning about and interacting with websites, you can start to think about the topic you want to cover. The topic you choose is extremely important. You need to find a way to add value to an already valuable website.

Begin by deciding the type of content you want to produce. You can create a piece in response to something that is already on the website, provide additional information on a topic that is important to readers, or write on a topic that has yet to be covered on the site but fits into the niche and is likely to be popular with the audience.

Narrow Down the Topic

After you come up with a general topic idea, go to BuzzSumo to narrow it down. Let’s say you want to write a post about internet marketing for beginners.

You would type that topic into the search box, and then the tool will show you the most popular posts on that topic. You don’t want to copy these article titles verbatim, but they will give you some insight into what is likely to be shared and commented on.

Create Your Pitch

Once you have your topic, you’ll be ready to create your pitch. This is another area where many people make mistakes. They think they can just email a site owner and ask for a guest blogging gig. To be successful, though, you need to follow a certain process.

Check the Guidelines

Most sites that accept guest posts have guidelines for guest posters listed on the website. The guidelines will include the types of posts accepted.

The guidelines also might include information about the pitch. Some site owners want you to submit an email pitch or fill out an online form, while others want you to submit the completed post. If you have to submit a full post, there will also be format guidelines. Follow this information to the letter, or your pitch/post will likely be ignored.

Write the Email

If you have to pitch the post, using the proper format is essential. Use these tips to create a powerful pitch.

Personalize the Introduction

People who own popular websites get lots of emails, and far too many start with “Dear Sir or Madam” or another generic opening. It’s important to find the blog owner’s name and use it to open the email.

Introduce Yourself

You need to let the blog owner know who you are. When you do this, focus on your blogging skills. Some blog owners only open their blogs up to other bloggers, so you need to mention that you maintain your own blog.

Provide the Benefits

You can’t just say that you’re a great blogger. You need to prove it. Explain why the site owner should publish a guest blog from you. Include links to at least two of your best performing posts.

Provide the Pitch

Next, you need to include the pitch. Pitches need to be short and direct and include the post title, along with a brief description. Keep each pitch within two or three sentences or use bullet points for easy reading.

It’s a good idea to pitch at least three blog posts. That way, the site’s owner can determine which post is right for the website.

Create the Post

If your pitch is accepted, you’ll need to deliver on your promise by creating an amazing guest blog post. There are a few things to keep in mind when creating your blog post.

Start with a Killer Title

You submitted prospective titles when pitching your blog post. You can tweak the titles if needed when creating your blog post as long as you maintain the essence of the pitch. Make sure the title uses action words and invokes emotion. It should also outline the benefits to the reader.

If you need help creating a headline, use CoSchedule’s Headline Analyzer. It will help you create a clickable headline.

Educate the Readers

Guest blog posts are not advertisements. They are pieces of content that educate readers. Create a blog post that delivers a great deal of value to the readers.

Include Links

It’s always a good idea to link to one of the host site’s pages. Look for relevant blog posts and link to them inside of your own guest blogging post.

You should also include source links to back up claims that you make in the post. This will show people that you have done your research.

Add a Call-to-Action (CTA)

Most guest bloggers realize they need to include a CTA, but they fail to do it properly. They use the CTA to try to get visitors to go to their own website or buy their products. Instead, use your CTA to ask people to leave comments. If people comment, the post’s engagement levels will skyrocket.

Check the Formatting

When you complete the guest blog post, go back and check the formatting. Posts should be formatted like other posts on the blog. Some blogs use lots of headers and images, and you should do the same if you want your post to appear on the site. You should also look for quotes, bold text, and other special formatting.

Create Your Bio

Before you even submit your guest blog post, work on creating your bio. It is almost equally important as the post you’ve written because this is how people will know more about you. A well-crafted bio will help you multiply the effect of your guest blogging goals.

Many people create guest blogs to drive traffic to their websites. If that’s your goal, add a link to your bio that sends people to a place where the traffic will be the most beneficial. Many people create custom landing pages for this purpose. The landing pages align with the topic of the blog and give additional promotion to products or services.

Getting backlinks through bio is another popular goal. Think through the anchor text you should have for the backlink and then include it in your bio. This is trusted to be an excellent way to get a high-quality link to your site.

If you plan to build your email list, include a link that directs people to sign up for your list in your bio. You might even want to talk about what your list delivers in our bio.

Similarly, you can use your bio to create a social media following. Instruct people to follow you on Facebook, Twitter, or another social media account and provide a link to it.

Don’t make the mistake of trying to reach all of these goals in your bio. Identify one the most important goal and create your bio to reach it.

What to Do After Your Post Is Live

You might think your work is done after your guest post is live, but that isn’t the case. You need to engage with the audience, promote the content, track your results, and repeat the process.

Engage with the Audience

Your goal is to invite people to engage and interact with your blog post. When they finally do, respond. This helps in two ways. First, it allows you to connect with the new audience you’ve reached through the blog post. Second, it makes blog owners incredibly happy.

They love it when their guest bloggers don’t just spot having got the backlinks, but rather engage with their readers. Do so, and your chances to get posted again will be much higher.

Promote the Post

You can’t count on the blog owner to do all the promotion instead of you. You also need to share and promote the post to ensure it will perform well. Use email marketing and social media to attract more audience to your guest blog posts. This will help you interact with even more people, boosting the engagement levels and traffic.

Track the Results

You will likely create lots of blog posts over the course of your career, and some will perform better than others. Measuring the results is necessary so you can determine which posts perform the best. Then, you will know which topics and websites help you reach your goals.

Google Analytics is an excellent tool for tracking results. The Advanced Segments feature lets you create different segments for your referral traffic. Create segments for each of your guest blog posts and then look at the conversions, top content, demographics, and more. Use that information to create highly effective guest blog posts moving forward.

Repeat the Process

Your guest blogging efforts shouldn’t be a one-time thing, but rather should be repeated. As soon as you post one guest blog, start crafting the next one. The more often you repeat this process, the easier it will be to achieve your goals.

Also Read:-

Get the Most Out of Guest Blogging : [Latest Guide] How to Grow Your Audience With Guest Blogging 2022

Guest blogging is easily one of the best content marketing strategies available. It gives you instant access to a new audience and helps you position yourself as an authority in your industry. It’s also an excellent way to connect with important blog owners in your industry.

Take your time when researching guest blogging opportunities, crafting pitches, and creating posts. If you rush the process, you are likely to make a mistake that will derail your campaign. Or, leverage the help of third party platforms, like Adsy the we’ve mentioned earlier.

This way you’ll be able to get remarkable results from your guest blogging and save your time and effort. Move forward carefully, and you’ll reach a huge audience and meet your goals.

 

Here is a comprehensive guide to stopping words used in SEO, also known as Google stop words.

You’ll learn how to identify stop words and when they should be removed from your writing in this new guide.

Since I’ve worked in SEO for almost a decade, I’ve used the exact same logic. An SEO stop word guide for practical use.

No matter whether you are a technical SEO expert or a complete beginner, you’ll find this guide easy to follow.

Let’s get going!

1. What Are SEO Stop Words?

Stop words are commonly ignored by search engines and are part of their algorithm.

Here are some examples:

The statistics show that stop words account for about 25% of the content of a blog post, even if they have nothing to do with it.

SEO stop words are often ignored by search engines, in both search queries and results.

It is likely that you have heard of the term “stop words” if you use Yoast’s WordPress SEO plugin. Those words that have been filtered out as stop words are words without meaning.

Stop words on Google usually include articles, prepositions, conjunctions, and pronouns. Search engines don’t care about stop words, since they don’t affect the results displayed.

2. Does SEO Suffer From Stop Words?

Depending on the situation.

Google views stop words as a way to expedite the process of crawling and indexing the web pages that it knows are available.

Thus, by avoiding “empty” words, Google saves time and saves databases space. Say someone searches for: “carpenter in New Jersey”

In this case, the word “in” does not affect the meaning of the remaining terms, so Google would not provide them and provide results for “carpenter New Jersey”.

It’s not uncommon for users to use longer phrases like: “an adoption shelter for dogs in Boston”.

Rather than showing “dog adoption shelter Madrid” search results, Google displays “dog adoption shelter Madrid” search results.

The results are still the same with minimal or no differences, but Google doesn’t have to put in as much work as before to generate them.

3. How Do Search Engine Rankings Affect Stop Words In SEO?

SEO stop words can have an impact on rankings, but they aren’t a major ranking factor in and of themselves.

In this game, stop words are an essential part of improving Google’s algorithms in order to better match search intent.

I have a good tip for you:

Theoretical SEO shouldn’t trump readability

Content is king when it comes to SEO. Consistently.

This is the title of another post that has been popular in this blog: “SEO Writing in 2020: How to Write SEO-friendly Blog Posts.”

Could we remove the stop words to make it read better? We should remove the stop words to make it read better: “SEO Writing 2020: How to Write SEO-friendly Blog Posts”

Even though it makes sense, to me it sounds a bit fishy… it’s almost like spun content!

As a ranking factor and your page’s potential first impression, your page title is the single most important on-page SEO factor.

The following is another good tip:

Synonyms and semantics are taken into account by Google’s algorithms.

Semantically, Google does not yet understand everything, but it gets better every day.

In order to optimize both readability and technical SEO, it’s best to remove every stop word like a terminator.

Here’s how you can look at it:

If someone looped together incoherent English fragments to remove stop words, would you click the results? I doubt it.

4. When should SEO Stop Words Be Removed?

Take a moment to consider:

Search engines don’t value SEO stop words. These characters eat up valuable space in key places like the URL or the page title. Do you know what to do?

Title (meta-title) of The Page

Titles of web pages should not exceed 55 to 60 characters, including spaces, as search engines read them.

In titles, should stop words be included?

I think they should not be removed, even though this is an old debate. Search engines do not find meaning in them, but users do. We write for people, not for search engines.

In The URL

SEO-friendly URLs are important.

URLs are a ranking factor according to Neil Patel.

In more detail:

• According to Google, URL length is ranked #46 out of 200 ranking factors
• Path #47 is listed for the URL
• There is a keyword #51 in the URL
• There are 52 characters in the URL string

The URL, however, is barely noticed. To shorten a URL, it is recommended to remove SEO stop words. There are a maximum of 70 characters in a URL that can be displayed. As a rule, it is not good to edit URLs so that they are hard to read or understand.

As an example, this post’s primary keyword is “SEO stop words”

The title is: “SEO Stop Words: The Definitive Guide”

Make the URL something like this:

As follows:

So, the second URL is easy to remember, it contains my exact keyword, and it doesn’t contain any stop words.

Finally, do not eliminate stop words unless their absence would lead to a poor user experience. It is becoming increasingly difficult for Google and other search engines to distinguish empty words from useful terms. As a best practice, it is advisable to remove unnecessary words from the URL.

5. When Do Stop Words Count In SEO?

Stop words can sometimes alter the meaning of phrases or sentences.

In this case, Google’s algorithm is smart enough to take them into consideration, taking the words along with the main keyword into account when interpreting the search query.

6. Stop words According To The Experts

When writing for SEO, most experts recommend removing SEO stop words from URLs.

This affirmation is followed even by the popular Yoast plugin. Google stop words might have an unwanted effect on rankings, as well as increasing the URL’s length and making it more difficult to remember.

Does Google’s decision to stop words hurt SEO?

There is some truth to that, but not all. Good search engines want to enhance the user’s experience, and filtering out stop words would ruin that in a large percentage of cases.

Grammarly’s correct sentences must contain stop words to enhance their meaning.

These days, search engines discourage the idea that Google stop words are completely bad when in fact, avoiding them completely would be unnatural and unhelpful.

Quick Links:

Conclusion: Google Stop Words 2022

The use of excessive stop words hurts SEO, not the words themselves.

It might be a good idea to use general words and keywords as much as possible for any site, avoiding stop words when possible and only when necessary, because that may be considered a best practice by Google in terms of SEO.

This interview will give you insights on becoming SEO Expert and how to make money doing SEO. Deepak Shukla who is a SEO Expert and the CEO of Pearl Lemon, an award-winning SEO agency in London. He has a track record of optimising and ranking websites higher in search engines by offering bespoke SEO recommendations. He is SEO Expert in London & Local SEO Expert UK.

We had a long chat on building SEO agency & how Deepak is helping his UK clients to rank higher on SERP.

Check out his interview & learn to build 6 fig. SEO Agency : 

 

✅ Make Money Online With FAQ’S: 

 

 

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Jitendra Vaswani

Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living digital nomad lifestyle and founder of  internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 8 years long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide & contributor of “International Best Selling Author of Growth Hacking Book 2”. He had trained 10000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven.  Investor in
Imagestation
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. Check out his portfolio( jitendra.co). Find him on Linkedin, Twitter, & Facebook.

Google ranking is extremely important if you want to show up at the top in Google search results. To achieve this, the most important task is to develop your brand by building trust among the consumers and expertise in the work you do.

Off lately, you must have come across the word E-A-T, which is already used in SEO terminology. Google updated its algorithm in the year 2018 and since then E-A-T has come to the spotlight. This Google update affected majorly the websites which offer medical and health advice, then other verticals. This is the reason this update was named as the “Medic” update.

 

Let us dig more into E-A-T

In SEO, E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness. This term is extremely important to a lot of websites, but not all SEO’s admit that it plays a part in the ranking factor.

But, it has been observed that many websites got badly affected with the Google Quality updates as they did not have the E-A-T. Thus, it is imperative to improve your E-A-T to convert into more traffic and better rankings.

Many YMYL (Your Money or Your Life) websites also got affected by Google ‘medic’ updates. It is like a quality rating for the content. Google is particular about delivering the most relevant and correct information. It does not want to cater to links which share unverified and uneducated advice, in other words, fraud websites.

Google ascertains that it recommends only those websites which show a huge level of expertise, authority, and trustworthiness, a.k.a. E-A-T. This way Google protects the searchers from content which is unverified and low in quality. Such results can be detrimental and impact a user’s well-being and positivity.

So, if your brand or services come under the category of health, happiness, or wealth, then you definitely require E-A-T to create a positive impact.

Guidelines for Evaluating Google Search Quality

2015 Guidelines

The Google Search Quality Evaluator document contains the terms E-A-T and YMYL. Google released its Search Quality Evaluator Guidelines in 2015 which gave the ability to recognize a low and high-quality website. The human rating team of Google referred to this document while performing searches for the whole day and determining the top results for those searches. Such spot checks are carried out by a team of 10,000 people at Google.

These spot checks mean the process which is devised to keep a check on the ranking algorithms and their influence in determining the quality of the page.

The conclusions they come out with are fed to Google’s engineers team, who further improve the ranking algorithm. This algorithm is regularly improved and enhanced.

2018 Guidelines

After July 2018, Google made some additions and upgrades which had a huge impact. The people who evaluate the quality of the website now not only review the website’s E-A-T but also the E-A-T of the content creators.

Thus, now Google checks the author of the main content of the page and his/her credentials as per the matter of the subject, especially if the subject is under the YMYL category.

Thus, it is essential to update the E-A-T for both the website and the author. This can be achieved by giving author boxes or links to the profiles of the author, or by using author schema mark-up. These are the structured data which tells about the author and makes it easy for Google to connect with the author via any platform like social media, emails, etc.

Characteristics of a High-quality page, by Google

The page of high-quality must have a beneficial purpose and it should achieve it well. The characteristics of a high-quality page are:

• High level of E-A-T
• A good amount of great quality of the main content, which includes a title and description
• A good and positive website reputation
• The website information must be satisfying or the website owner’s information must be authentic

Characteristics of a Low-quality page, by Google

Low-quality pages are the pages which lack purpose and dimension. Here are its characteristics:

• An incompetent level of E-A-T
• The MC quality is poor
• The amount of main content for the page’s purpose is not satisfactory
• The title is exaggerating
• The website’s reputation or the creator’s reputation is negative
• The information about the website or its creator is unsatisfying
• Ads or SC are distracting from the main content

Let’s Understand Each Term of E-A-T Separately:

 

E – Expertise

E stands for Expertise in E-A-T, and an expert is someone who is skilful and knowledgeable in a specific area. Having knowledge alone will not help in getting traffic to your website.

It is essential to communicate this knowledge in an engaging way. The best combination of having sound knowledge, knowing what your audience wants, and delivering it in the best possible way is the ideal. The trick is to develop content which is great and innovative and loved by the audience.

You can create awesome content by looking at the answer to these questions:

• What is the intent of the searchers behind the terms they use in the keyword search?
• What is the keyword they are using for search and what are they exactly looking for?

It is vital to understand the understanding stage of the searcher, as a consumer. The situations can be many depending on a particular case. Like, do not use jargon’s and too many technical terms if the searcher is new to the subject.

• Always strike a balance between being all-inclusive and keeping it simple. So, format your text so that it is easy to digest, use audio-visual aids, images, etc.
• Always include the supplementary content and link it internally for easy access. You should determine the next query of the searcher in order to do so.

A – Authority

Having expertise over a subject is the beginning because authority comes when other influencers and experts take your name as a source of information or when your name comes up in relevant topics as a reference.

The Key Performance Indicators to judge authoritativeness are:

• Include links from authoritative and relevant websites, as it will enhance the ranking of the website.
• If you include how you got mentioned in the news or on other authoritative websites it will, in turn, enhance your authoritativeness.
• You can use the Moz Domain Authority score to determine the authority of the website
• You can also use the Majestic ‘trust ratio’ score to determine the authority of the website. A score of around 1.0 means all is going well.
• A content which is shared widely and frequently across social media, it means your authority is growing.
• Another measure is the branded search volume that determines the authority of the brand. More people searching the brand means the brand is coming in authority.
• If you have a Wikipedia page for your brand or for the people employed by you it shows authority because Wikipedia page is not possible until and unless you are recognized and popular.

T – Trustworthiness

Trust is extremely important to build any kind of relationship. Expertise and Authority enhance the rankings, Trustworthiness is important for its maintenance. Lack of trust can even tank your Google rankings.

It is your fundamental and primary duty to charm your customers and address any issues before the things go out of hand. Otherwise, there will be negativity attached to your brand.

Google clearly cites this in its guidelines that too many bad reviews mean poor quality.

If your website garners positive reviews on Trustpilot, TripAdvisor, Google My Business, etc. the trust in your brand will grow manifolds. For ones operating n Mexico, US, or Canada, you should have good reviews on bbb.org. Trustworthiness can be promoted in many ways:

• Correlating your website with a physical location
• Creating a T&C page, easily accessible to the users
• Including a page of the privacy policy which is easily accessible to the users
• For product websites, include detailed specifications of the product and include a safety manual, if applicable
• For websites which share knowledge, it is better to include the biography of the author or share links to the authority sites.
• Have a clean way to contact the website owners
• Ensure that the domain of your website is secure
• For websites that accept transactions, the policies of returns and refund must be very clear and shared with the user

How does Google determine E-A-T?

• Measurement of Links and unlinked mentions

Google is capable of determining which mentions and links to count. If your brand is garnering a lot of press mentions, it will be helpful in enhancing the rankings on Google. Google can determine the difference between the true buzz about your brand or company and the paid buzz. Google knows which one to ignore and only consider true links and mentions.

• Knowledge of the mentions to trust

Google uses the Penguin Algorithm (released in 2016) to determine the links that are not from trusted sources and must be ignored. Although some spammers can fool here using the Private Blog Networks (PBNs) and similar tricks. Google uses the algorithm to select the trusted pages which are good and create a network of trusted sites by traversing through the links on that page.

Google itself has created a database of trusted pages and sites and these are recognized for your vertical.

Google can also deduce from other different signals across the web which work towards the E-A-T.

• Influence of E-A-T on Algorithm Updates

Algorithm updates depend a lot on the E-A-T factor and this has been observed previously as well in 2018. When the changes were made in the algorithms, the rankings of thousands of websites changed drastically. In that case, for some websites, the rankings increased and for some, the rankings decreased.

• Influence of E-A-T on Broad Core Updates

Google engineers carried out the Broad Core Algorithm update in 2018, into the main algorithm. As a result, several webmasters got confused and paranoid about their rankings because for some the rankings shot up unexpectedly and for others, the rankings fell down drastically.

On this, Danny Sullivan, Google’s Search Liaison confirmed and explained that they carry out these routine updates many times in a year. After this explanation, the SEO community’s veterans decided to investigate these updates and found that the domains were missing the key E-A-T signals. This is how it was confirmed that E-A-T influences the Broad Core Updates.

• Influence of E-A-T on Medic Update

The Medic Update was the second biggest update that took place in 2018, which was also determined to be the next “broad core update” wherein the ranking of the websites got affected significantly, either upwards or downwards.

All this, because of the E-A-T scoring and other factors. It was investigated that the total and quality of inbound links is one factor, but majorly it was how well business was judged in terms of its expertise level, authority, and trustworthiness, which brought a huge change in the rankings and thus, huge losses in revenue for those whose rankings dripped.

The following kind of websites suffered the most:

• One which had outdated content
• One which already had a bad reputation
• One whose content was written by naïve and incompetent authors
• One whose return and refund policies were unclear and whose contact information was undisclosed

Consequences of Ignoring E-A-T

Businesses which ignore E-A-T have incurred huge losses in terms of visitors and eventually /revenues. For instance, DrAxe.com lost approximately 10million monthly visits, Prevention.com lost approximately 5 million monthly visits; due to which their rankings dropped from a cliff and incurred huge loss in the revenues. Their visitors dropped overnight and all this is irrespective of their business models.

What would happen if your sales dropped overnight by around two-thirds? Hard to imagine the losses. How will you pay for the premises, to your staff, for supplies, etc? The whole financial planning for the year will go in the bin with mass layoffs and non-payment of bills. That’s a scary thought, but businesses have suffered this for real only because they ignored E-A-T.

There are several such examples of flourishing businesses which became rags from riches, overnight. They are frantic about the E-A-T and are thriving to put things in place and rise again.

Is E-A-T Factor some Magic?

If the Medic and Brackets updates impacted you negatively, then E-A-T is not a magic factor. No one can provide you with some hack to get your website back to what it was before the updates.

Nor can anyone promise a future broad core algorithm which will improve the E-A-T. when dealing with digital marketing and SEO, no one can promise whether things will go as per required. But, you can always make improvements and necessary changes to provide you with good returns on your money and time.

Small, incremental changes can bring out small improvements on a daily basis and significant changes in the long run. Moreover, with SEO you will observe the best Return on Investment after twelve months or so.

The arithmetic works like this – if you make 1% improvements every day for the next year, you will observe a 37x improvement from where you stand at present. If you just sit and do nothing, you will make things worse each day, i.e. 1% decrease in work by 365 days in the year, you will be 96% worse off the present day. That is quite a deal to handle.

For example, there was a client whose business was selling services in the finance space and was facing problems with trust and reliability. In identifying the issues, the team came up with the strategy to create positive awareness of their brand and improve customer’s knowledge by updating the website content to relevant, informative content.

These slow and steady improvements made each day, picked up the brand’s reputation, ranking, traffic, and thus revenue.

Improving E-A-T for SEO

The first battle is determining that you have a problem with E-A-T, once you are sure of it, then it will be easy to optimize your website. Here is a checklist of the small changes that you can make to your website to improve the E-A-T.

Auditing your brand is the first step in improving E-A-T. You can do this by finding out what people think and say about your website or business because it is this that real people in the world will make or break your brand.

You can ask your existing customers, listen to their concerns or appreciation, ask about their experiences, what they liked and what they didn’t? Cross-check on your website to get a clear and transparent view as per your customer’s feedback.

Start with the home page and see how captivating, yet clearly it is, what image it portrays of you, does it look promising, are there accreditation from professionals which prove you are genuine, highlights of your achievements, your professionalism, and that one distinct thing which stands you out, etc.

After home page, go to the next most important page – About page. This page will give a clear picture of you, your brand, and of the business which you run. Look for answers for – who are you, what are the values of your company, for how long is this business running, etc. you should have the company’s history like when and how it was formed. It should have the values and principles followed by the company, etc. so that it builds up a brand sentiment.

The next step is to see whether you are promoting your team and the people who work for you. Give details of the CEO, and other officials working for the company, their experiences, whom to contact in certain scenarios, etc. All your employees and you, whether one or many, together make a team and make things work.

Every personal part of your company that you share is imagined as a real person by the target audience and they can connect well. ensure that the customers can easily reach out to you and give all the Contact details clearly on the website.

Keep a check on your social media reputation as they will enhance sales to a great extent. One unhappy client will tell many others and this can hamper the reputation of the brand. So anything wrong being talked about you should be addressed right away and try to avoid that mistake in future.

• Existing Content’s Audit

Your content is the first thing that visitors see on the website. Ensure that your website’s content is up-to-date and not old. Do not go with the word count of your content, instead strive for satisfying the needs of the person. Audit your existing content and imagine yourself to be a customer.

Do you like what you read? If no, then either revise the content to match up to the expectations or simply remove the irrelevant content. If it is possible to enhance your content with some minor changes then do so as the earliest. So, recycle the content and update its validity so that the visitors know they are looking at fresh, updated, and relevant information.

• Content Creation Framework

After correcting the existing content, make a framework for your future content as well. you need a task list to future-proof your work for E-A-T. Ensure that extensive research is done for your content and is written proficiently by including links to other pages on your website or domains. The content should satisfy the customer’s need and should not be written just for ranking purposes.

If you are not able to handle the research and content writing part due to other work commitments, you can always hire experts. You can hire a team of professional writers and researchers, freelancers, or some agency. But, make sure you validate and sign-off that content yourself and then publish it under your own name. you can also publish the content with the author’s name and adding ‘Expertly Verified by..’.

It is advised to promote your expertise and build trust in the visitors. If more people see your brand and your level of expertise, they will believe you more. Make an About Page or/and a Team Page and promote your employees, citing their positions, their experience, and level of expertise, etc. You will see several websites, like Healthline, VeryWellHealth, etc. which promotes their managerial staff, content writers, researchers, etc. They also provide an outbound link to these people’s social media profiles to build trust.

After promoting your staff and employees, it is also advised to spread the message by asking your existing customers to help you. Ask your customers to leave a review of your services or products that they have used and link that review to Google My Business Page. Link those reviews to Reviews.co.uk, TrustPilot, Feefo, etc.

You can also ask customers to write reviews on your company’s Facebook page. Every single review you receive will help you build trust and reputation.

In the future of SEO, it will get easier for the people to find out about you from customer reviews. Promote your experts by asking them to write for your brand, speak at events and conferences, appear on podcasts, etc.

• Easy Access and Understanding

In today’s Mobile Age, a website should be easily accessed from a mobile device and Google has also started considering Mobile-first index for tis results. This implies a website will rank well if it performs well on a mobile device too. The websites being developed in today’s time must be designed for mobile devices as well. Whatever be the medium – laptop, desktop, mobile device, your website should be clear and easily navigable.

Do not use too much of advertising as it can be distracting from the main content and intent of the website. A few ads are fine with Google but too many can go against deceptive advertising.

Moreover, the website should be fast and easy to load, It should be easy to navigate and comprehend.

Never ever stop making small improvements to your website. You can optimize the E-A-T every day for SEO. It may take a bit longer to see the results, but you will surely get there. Make a commitment of improving by 1% on a daily basis, like one day you can only work on the Home page, the next day switch to the About page, and so on.

Thereafter start auditing your content and go on. Always invest in your content, expertise, and team and the E-A-T you will establish will boost your rankings manifolds and give more revenue.

Ways of Improving E-A-T:

We now know that E-A-T is a crucial part of Google’s Algorithm and in its absence ranking can be hard. you can always improve upon the E-A-T, as follows:

Online reputation about your brand or business matters a lot. The overall public sentiment for your business is important for improving E-A-T. you should search for the reviews, posts, discussions, and forums written by the people for the website.

Anything mentioned on Wikipedia will be recognized by Google. Getting your own Wikipedia page is not a cakewalk as it makes sure all the information about your company is verified and the business has got considerable coverage from trusted sources.

If there are positive mentions about your website on Wikipedia pages, it will help improve the E-A-T as well. You can also edit the Wikipedia page and mention about your website, but you should be careful as if Wikipedia perceives that you are self-promoting, it will remove the link right away.

• Earn mentions on authoritative sites

This is an essential feature of Google E-A-T. If your mentions across the web are true and not paid by you, your E-A-T will boost. You may have a news article from a reputed news site, or you can search for references, recommendations by experts, and other conclusive data about the website; it will boost the rankings.

The mention in the forums can enhance the rankings of your website. Google can easily determine which forum mentions are worth adding to the E-A-T and which are not. If your competitors are mentioned in the forums but not you, this means you are not recognized as an authority. Thus weak E-A-T.

Build trust with your consumers so that they only talk good about you and mention you where required. You should be able to impact positively in their happiness and well-being.

You can add about your website’s and even the author’s E-A-T on the About or Home page of the website and should be easily accessible to the user.

Quick Links:

Final Verdict: The Definitive Guide To E-A-T and SEO 2022

It is clear from the above review how essential E-A-T, how it can be improved, and how it can affect the ranking of your website. If your website deals with sharing information on health, medical, and/or financial matters, then you must have an E-A-T for Google so that it recommends your website to the searcher.

Google is very particular about sharing only the true and verified information with its searchers and does not tolerate fake news especially in health, happiness, and finance verticals. If you follow the E-A-T framework in digital marketing, it implies you are following an integrated approach to build and develop without shortcuts.

In the present times, you cannot just start shining on Google’s results page overnight because you should follow the E-A-T criteria and positively grow your brand and have a positive online presence. With the correct approach and high E-A-T, you can rank at the top of Google search results.

You might have often planned about starting your E-commerce store and look to earn money. What If you don’t own the inventory and is still curious to make money by E-commerce? The dropshipping was introduced further which made it handy and in fact easy to earn money quickly. But, the foremost thing that can be an obstacle to the progressive online business or any website is the absence of SEO.

‘SEO’-This term would be so familiar to you when it comes to designing the content for your website. Google counts the smallest parameter for ranking the website. Thus, the SEO-friendly content is the key to grow without spending a penny.

We will read the need for SEO-ing the dropshipping store and how you can you save dollars by not spending on Facebook Ads and still progress your store.

   What Is DropShipping?

I will be explaining the Dropshipping if you still do not know about what dropshipping is!! I have given more details about the Dropshipping in my other article.

Dropshipping is an internet business where you do not need to own the physical products. All you need is the website and just add the products to make the profits. You do not own the inventory, neither do you need to take care of the logistics or suppliers or packaging.

The only thing you would need to invest initially is some amount of money and a plenty of time to select the products that can actually be profitable for you. Initially, you might have to rely on the Facebook Ads or what we call as the apid traffic to get traffic to your site. Once, you have pulled enough traffic, it’s time for the SEO to come to the rescue.

   What Is SEO?

SEO- Search Engine Optimization is the method of improving the quality as well as the quantity of your website by following the certain set of rules. SEO is complicated to understand at first but once, you get familiar with it, and it can rank you higher.

Let’s assume that when you search for a product in the Google search box and it shows the scads of results for you. You would surely be clicking the first to fourth results on the first page of the Google to look for your query. This is what SEO does!!

It brings more and more traffic to your site by just ranking your page higher on its search query. If you follow certain rules as suggested by Google for your content, it will reward you by ranking you higher and bringing more traffic to your site. SEO works slightly different for the Dropshipping.

Thus, to be a successful Dropshipper, read this must-guide on SEO.

Detailed Guide August 2022: How To Optimize Your DropShipping Store and Make it SEO-Friendly?

The detailed SEO guide for the Dropshipping and E-commerce varies slightly. I have divided this guide into different stages of SEO to make it more convenient for you. Also, I have covered each and every point and explained it in detail so that you feel no need to go somewhere else.

SEO in the initial stage

To start with a profitable Dropshipping business, you need a niche which is SEO-friendly. Thus, choosing the niche is vital because if the niche itself has less reach to be the SEO-friendly, it will take a lot of time in getting popular. Not all the niches in the E-Commerce are SEO-friendly.

SEO in the development

Next in the line is the development of an SEO-friendly website. Besides crawling your content, these search engines also index and crawl your site well. Thus, proper orientation of products and easy navigation is certainly the most important part of the SEO-friendly site.

There are certain parameters that you would need to work on in the development stage. This includes choosing the right keyword, Site architecture, clean URLs and certain others.

 

SEO in the editing stage

The most important aspect of the SEO is its editing. A specific page ranks higher on the Google when it has got the quality content. Besides the content, editing and proper use of images are a big plus. You can turn the tables to yourself by using the unique content and the quality images. Use of proper tags is also a must for the SEO friendly sites.

Now, if you ask me what keywords do for your content, I would say that it is the name or the identity of your product. The keyword that you use for your product is the most important as the user would type in the keyword in the Google search box to find the product they need.

If the product they need is closely related with your keyword, Google will definitely consider it as a plus. Do not stuff just one kind of keyword to your post. You will need to make a variety in your keywords so that even if people search for a product with the scrambled keywords, Google will give the closest suggestion to the user.

These multiple keywords are called as the ‘longtail keywords’ and are of the utter importance. The longer the keywords, the better and easier it becomes for the Google to reach it. For example, the user would probably be closer to buy a product when he searches for ‘black casual leather 8’ shoes’ instead of ‘black shoes. This is where longtail keywords serve well.

 

Now, the best way to get the longtail keyword of your choice is to write some short as well as the long ones that are related to your niche. If you still need ideas, type in your keywords and look for the suggestions below.

For instance, I want to sell the camera and I need the keywords for it. I type in the camera and get the best searches for the camera. This way, my task for searching the best longtail keywords becomes handy.

Another way to get the keyword suggestions is to look up into the Google Keyword Planner. This keyword planner gives you all the relevant data regarding your keyword. Remember, if you would always choose the keyword with high monthly searches, they must be more competitive and thus it is advisable to use the medium as well as low frequency.

 

There are a lot of other helpful tools to make your search more relevant and wider:

• AMZScout

• Moz Keyword explorer

 

Google looks for all the possible ways to make it convenient for the users to reach their desired queries. And thus, it also counts site architecture as one of the parameters though not important. If you are creating the customized dropshipping store, then you would need to learn the howabouts of the site structure.

When you create the site structure, it should be such that it shows the way to the Google as well as the users to your each and every page. This way, Google will index all your pages. If the site structure is not well or unidirectional, this would increase the bounce rate and Google counts that too.

What I would suggest considering important in the site structure is;

• Internal links: Create internal links on each page so that they can be crawled by one way or the other. In my article, you will find some internal links that surely considers all of your pages valuable.
• Breadcrumbs: The breadcrumbs are the navigational elements in the website that would lead you to relevant search. Try using that to make your site user-friendly.
• Create product categories and the subcategories.
• Mobile-friendly site

 

• Titles, Description and URLs

Improving the product title, meta description and the URL creates more attention to your product rather than the old or the dull Title. The title is the probably the first thing that any search engine will understand when trying to reach your store. It is representing your niche as well as the products you have got in the store.

If you have imported the product from Aliexpress, do not use its product title. The title or the H1 tag used by the Aliexpress looks ugly and too lengthy. Delete a few irrelevant words and keep the words that display your keyword well.

For example, In my Best Top Rated Drone Cameras article, I have added the relevant title tag. 

After you have edited the product title, the next thing you would need to edit is the meta description. The meta description should be between 120 to 155 characters. Add the meta description smartly. You have to display the best features or the better pricing or the most significant thing about the product in merely 155 characters. I would suggest using the words such as ‘free’ or ‘offers’ or the ‘discounts’ in your meta description as it would give the viewers the reason to jump to your article.

Not just the H1 tag and the meta description is vital here, your URL also decides the credibility of your page. Suppose you have imported the product from the Aliexpress, the product, as well as the URL, might be ugly. So, make sure that you shorten the URL. Avoid the use of vague words and numbers or symbols. Make use of the keyword in the URL too.

The most important aspect of the SEO is the content. If your content is not user-friendly or if it is not related to your keywords, Google wouldn’t like it and won’t rank it too. In fact, the more content you have on your page related to the product, the better it will rank. So, keep the word count of your content up to at least 500 words to rank well.

The content must have keywords and that shouldn’t be stuffed too. It means that if you have a content of 1000 words, then the keywords must be up to 20 and not more than that. Do not stuff the keywords as it might look ugly. To make your content SEO-friendly, the keywords must be long-tail as I told above and should seem readable.

The same goes for the product description. It should be not copied or the duplicate even if you have imported it. Try using your creativity and use the best keywords for your product. Create the description which should be more in bullets and less in the paragraphs.

The reason why most of the pages do not rank well despite the healthy content is that they do not have images with it. Images become valuable when you are creating the SEO-friendly content. If you have the image of the product, it creates the sense of trust among the readers.

Always use the original image of the product. Even after adding the images, you will need to add the Alt tag to make it accessible to the search engine. Add the Alt-tag to your image and be sure that the Alt-tag has the keyword in it. Use the image title and Alt-tag as the same.

 

Below, I have inserted the ALT tag in my wordpress blog.

Links are another important aspect of your SEO-friendly content. The links help Google to crawl each of your pages. There are two types of linking; Outbound or external linking, Inbound or Internal linking. Internal links are the links that point to a particular page on your site. It is important as it gives the search engine an idea that which page you want to rank for a specific keyword. Moreover, use internal links wisely and do not overdo it.

Similarly, external links point to a page from your website for a specific keyword. Always use the site with high PR for the external linking as it would create trust among the visitors. This also boosts the page ranking.

Why Do You Need SEO for E-commerce?

• Get Featured: SEO helps your page to rank higher than other pages if it deserves that reward. Higher rank means more traffic to your website. The top rank pages also get higher in PR and DA. Thus, to get featured on the first page of the Google, follow what it says.
• Cut the cost: Initially, your site might need some cost for marketing. Creating the ads on Facebook, Instagram or even the Google Adwords might cost you dearer for a long time. Also, using the paid traffic reduces the reputation of your site. Using the SEO or no cost click can make your site more visible and eventually save you a lot of money. Instead, you can spend on some paid SEO tools.
• Long-lasting effect: Once you have stopped paying for the ads, it will rank lower. On the other hand, SEO has a long-lasting effect on your site.

Recommended SEO tools for Dropshipping

To improve the SEO of your website, a lot of useful tools can be used which can help you rank better!! Some of them are listed below:

• Keyword Tool:  Here with this amazing WordPress SEO Tool, you can easily find the keywords that people are trying to type into the Google search box. No doubt, this WordPress SEO Tool is the best alternative to the Google Keyword Planner. And the best part of this Keyword Research Tool is, it is absolutely free.Here this tool will allow you to generate keywords ideas just by typing a keyword in the search box. The keyword suggestion you will get here is gathered from Google’s auto-suggest features. Basically, these keyword suggestions are the treasure information. Here the Google autocomplete suggest the keyword based on how frequent and often used it in the search box.

• Yoast SEO: The most downloaded WordPress SEO Plugin of all time and this SEO plugin are used by millions of people all over the world. Here WordPress SEO is a complete solution for all of your on-page optimization. This tool will allow you to add SEO title, meta descriptions along with meta keywords to each of the post and page of your site.

Features:

• It has full controls over site breadcrumbs
• It comes with Content and SEO analysis
• It provides advanced XML Sitemaps functionality
• This plugin is capable of setting canonical URLs just to avoid duplicate content.

 

• SEO Ultimate: SEO Ultimate is regarded as the most powerful WordPress SEO Plugins in the market as it comes with 20+ modules and more than hundreds of free features through which you can easily optimize your site.

This plugin offers Title Tag rewriter feature that will allow you to edit your title of the post along with optimizing them for the improved on-page optimization. Here Meta Description editor let you add a Meta Description to your post, pages, and categories.  The best thing is that here open graph feature allows you to automatically create open graph data for the post.

 

 

Watch these awesome videos by Neil Patel

SEO for Dropshipping August 2022: How Vital Is It?

As I have mentioned, SEO is the most important part of any website. If your site is not SEO-friendly, you cannot perform well and would eventually fail. I have therefore given the detailed SEO guide on Dropshipping. You can use some tools to improve your SEO.

 

If you have more tips to share, please write us in the comment box!!