It shouldn’t come as any surprise to learn that the Hardest SEO Niches are the ones that are able to generate the most amount of cash. What is classified as a hard SEO niche? One that even a man and his dog are searching for online.
Hardest SEO niches are topics (or keywords) like “women’s clothing”, “news”, “restaurants near me”. Things that literally everyone wants to know.
The problem is that there are so many people trying to go after these niches. You’re competing against Amazon ffs.
So, how do you hook into the Hardest SEO Niches to start making bank? Let’s take a look at how to get to that number 1 spot.
Ads? Hmmm… Maybe Not. Google’s Ad Platform Has Gone Through Some Massive Changes
Hey, remember that right-hand panel of ads that used to pop up on your Google searches? Hmmm… Where’s that go? Google has overhauled their ads platform and it’s not just changing the name from AdWords to Google Ads.
At the moment I’m not seeing any ads in my search results.
What does all this mean? It’s harder to pay to play – you’re going to have to work hard to give people what they want instead of trying to cheat the system.
So What Do People Want?
Google is using all that “big data” to concentrate on what people want. They know what you want even! And what’s that?
Localized results – I’m in Sydney, I don’t care about a clothes shop in Belize
Personalized results – I’m in finance, ROR means Rate of Return, not Ruby on Rails
Video content – Apparently people can’t be bothered reading any more
Most likely answers – ‘Featured snippets’ are what Google thinks is the best answer to your question
Instantly shoppable results – Ads are often shown up top with the item and price, one click you’re done!
#1 Ahrefs: No. tool for finding hot SEO niches 🙂
Ahrefs Site Explorer is a search engine optimization tool for monitoring and analyzing backlinks to a specific site . Ahrefs site explorer is another trusted source of backlink data. Ahrefs.com is an independent tool for SEO analysis with a wide range of features. It is designed, first of all, for SEO specialists and site owners. Analyze websites, track social media, build backlinks – Ahrefs has you covered.
Check out the new keyword explorer from Ahrefs:
SEO for Those Google Rankings: Get Yourself Some Authority
Authority is something that’s earned not just handed to you. In the workplace, it’s becoming an expert on some subject or becoming a great manager. On the internet, it’s a little bit different.
There are a few different components that go into your website gaining authority online:
- Many visitors
- Low bounce rates
- Links from popular websites
- Links from websites that are popular in your area
- A website that’s been around for a while
- Unique content in your niche
Google keeps its authority ranking metrics a close secret (hey, why wouldn’t they?). Instead, your best bet is to use Moz to help figure out both your domain authority and page authority.
If you gain authority in these niches your life is golden:
- Payday Loans
SEO Hacks vs Real Authority
While there’s plenty of SEO “hacks” to help you gain authority, it’s best to think about authority as its real-life essence. What makes someone an authority? They really know their stuff. That means, with your website, whatever niche you’re targeting you need it to be expert level.
That’s up to date data that is on the cutting edge of whatever it is you’re doing. Are you selling women’s clothing? You and everybody on the planet. How can your website possibly be an authority on women’s clothing? Keeping content fresh with the latest Fashion Weeks from Milan, New York, Melbourne, obscure fashion capitals. Spotlights on the up and coming designers and models. Following style trends and learning to predict what’s going to be hot in upcoming months. Stats about where other labels are produced, ethical production, material composition, different sizings around the world. You get the picture.
It’s the backing of other authoritative people in the niche. If we’re going with women’s clothing, it’s a collection with an up and coming designer. It’s a shoot with an Instagram fashion icon. It’s Vogue linking to your site.
Long tail keywords are your best friend
While it’s going to be super hard to rank #1 for “women’s clothing” it’s going to be a whole long easier to rank for “women plus size sequined jumpsuits”.
Start creating those long tail keywords and bumping up your content surrounding them. Check out Yoast’s post about getting into long tail keywords for all the nitty-gritty.
Google isn’t the be-all and end-all it once was
People have lost trust in Google. They type in something and get a bunch of nonsense some blogger came up with to try and make money through affiliate marketing. The content doesn’t tell them anything useful. While Google is trying to change this and adapt, the public is busy using other channels instead.
Facebook’s trying to become “everything”. You have a better chance of finding a good Facebook group and asking a question to get a useful answer. You search YouTube, and even though you have to listen to the dude waffle on for 5 minutes eventually he’ll tell you how to fix that leaky tap. An Instagram endorsement from someone famous can get your brand to stratospheric heights. You’re searching Google Scholar just to see whether some health or food claim has any scientific basis in the slightest. You’re confused af because who even knows what fake news is anymore?
Think about the niche you’re after and which platform/s your audience congregates on to develop strategies there, too. Make your brand authoritative, trustworthy, audience-tailored, and easy to contact and find and you’re halfway there.
You know what makes millions? Research, hard work, time, and effort
Making money online isn’t just a “throw it together and sit back and watch the cash rake in” activity. It’s an ongoing process. You need to work at it bit by bit.
Building, growing and adapting when Google throws spanners in the works with their search algorithms. Utilizing other platforms that your audience uses. Setting goals, tracking success, networking, and making things look awesome all count.
So if you’re ready for a new career – and have the time, brains, and patience – this could well be it.