Easy Guide To On-Page SEO Optimization For WordPress (SEO 2022)


Blogging is the term which may still unknown to many people. And those who know, are facing difficulty in getting started with it. Blogging needs time and dedication along with the investment of weekend’s hours too. To be successful in the area of blogging you have to care about many factors like Blog Design, SEO and many others factors and some vital element

SEO Tips: WordPress Sites

WordPress is the largest CMS( Content Management System) it contains an array of features. Basically, WordPress SEO is the key to increase the blog visibility in the search engines. Here, you will have the top-notch Search Engine Optimization guide for your WordPress blog. The issue is that many newcomers hire SEO experts to get the solution of the SEO and Visibility in Search Engines. The time has come to say no to experts; here you will get the legit SEO guide that you can easily implement on your WordPress blog easily.

What is SEO?

SEO stands for Search Engine Optimization. Basically, it’s a strategy commonly used by the owners of the website for getting more traffic by getting higher ranking in search engines.

SEO is not any trick that manipulates the system of Google. In simple words, SEO is about creating a website that has the optimized code and has simple formatting which is easy for the search engines to find your website and rank it higher.

Suppose people make a search about the topic you write about on your blog, and the content is properly Search Engine Optimized then definitely it will appear higher in the search results. And you will get the more traffic on your website and more click rates will be there with the help of Search engine optimization.

Why SEO is important?

You can have the idea now why it is so important, search engines are the biggest source of getting traffic for most of the websites.

Google and other search engines in the market use the most advanced algorithms to understand and do the rankings of the page approximately in the search results. Keep one thing in mind that these array of algorithms are not that much perfect and yes they need your help to understand your content.

Now its simple if your content is not optimized, then search engines will not rank it and if people search for the topics you write about your website is not visible in the search engines. Due to this, you will get traffic to your site and you will be invisible in the search results.

Essentially, SEO is very important for all the website owners to make their website search engine friendly and it will help you in getting the top-notch search result and huge traffic.

SEO GUIDE FOR WordPress Blogs

WordPress Sitemap:

A sitemap is a type of XML file which basically contains an index of all the significant and important link (Posts, Pages, Tags) of your blog. The role of sitemap is to help engine bots to effectively discover the content of your blog content and it also indexes them in the search engine.

SEO Tips- View Sitemap

You can choose over many WordPress Sitemap plugins. Google XML sitemap is the oldest and the reliable plugin out there. You need to install the plugin and just activate them, move on to the plugin settings and generate the sitemap of your blog.

Just go on to Google Webmaster tool and Bing Webmaster tool, submit it and verify your site along with the submitting of a sitemap. This step will help them to crawl and index the basic internal pages of your blog. You can go and add a Sitemap link at the footer of your blog in the section Robots.txt of your blog.

Check out these Sitemap plugins:

Control Indexing of WordPress Blog:

The most important and vital factors in getting better search engine rankings are to offer the best content in the search index.

Recently, with the Panda updates Google can figure out the domains with low-quality contents and then you may realize that pages like tags, categories, and the Author Achieve are not useful for the basic search engine index.

You can take initiative and just add a noindex tag to such pages. If you want this process to be done quickly then use WordPress SEO by Yoast plugin.

WordPress Permalink (URLs):

  Permalinks are basically the URLs of your blog post. URLs which are SEO friendly contain the words which clearly explain the contents of the page. They are easy to read and understand both by humans and Search Engines.

SEO Tips- WordPress Permalinks Structure

Non-SEO friendly URL will look like:

  • http:// anynomus.com/?p=356
  • http//example.com/archives/3487

You should avoid these types of URLs

When we talk about WordPress Permalink these are not integrated and friendly with search engines. Due to which it will not give any additional value in the on-page optimization of your blog posts. You should set up WordPress Permalink when you install WordPress. You need to visit Settings > Permalinks page just select the post name and click on to the ‘Save Changes’ to restore the settings.

WordPress will offer post name permalink in its latest version, it’s better to select and give search engine friendly URL.

Important: If your website is running for the duration more than 6 months then do not ever change your permalink structure, despite you are using the number option, day and name or month and name, then continue using that.

When you change the permalink of your established site, you will be going to lose all of your social media share counts and there is also a risk of loss of your current SEO ranking.

So before taking that step think a minute. It should be better to hire a professional to change the permalink structure because they will set up the proper redirects. Still, you may lose the social media share count on the pages.

Image Alt tag and Image Sitemap:

When you add images to your content then it will improve the presentation of your content that will be easy to provide the good user experience. If somehow you are not using images then start adding it to your content because:

  • Images help in driving more organic traffic via Image Search
  • Images make your post presentation better
  • Images make your content Pinnable on Pinterest

Above listed points are the advantages of using images with your content. The optimization of WordPress images also plays an important role in Search Engines.

Search Engine bots use Alt tag to understand the images and rank it on Google. If you are not using any Alt tag to the images search engine will never find the image and alas your image will be invisible in the search engine.

SEOTips- Images ALT Tag

The best option is to use SEO friendly images plugin to create the auto alt tag for all the images on the WordPress. Check the Alt tags of the images before publishing your content and make sure your images are meaningful.

You can create a Sitemap of WordPress if your blog is having lots of images and after creating the sitemap just submit it to Google Webmaster tools for the indexing purpose. Doing this will help you in getting better rankings and driving huge traffic.

Unique Meta Title and Description:

The most versatile and biggest SEO blunders which many newbies make is not using the unique Meta title and Meta Description of the Blog posts.

SEO Tips- Titles & Meta Description

When you add attractively and Keyword rich Meta title then, it will help your content in getting the better rankings and higher CTR rates.

The length of the Meta description should be off (in 160 characters) it will help the searchers to easily understand your content this will help you in getting better CTR. You can use many plugins which will help you in achieving this. You can go for WordPress SEO by Yoast the most trending plugin in the market.

Learn SEO on your own, do the SEO optimization service for you, do not waste money on it. The best part of the WordPress is that you can use the SEO plugins easily but you will need the proper configuration to use it properly.

Make Internal Linking a Habit:

Search Engine always assigns each page on your website a score (page authority). The use of the score is kept secret nobody cannot get the game results. But the most common signals of authority are the links.

You should stick to the internal linking to your own content from your other blog posts and pages. Whenever possible do the internal linking of your own posts whenever possible. This will help you to boost page views and will increase the time users spend on your site and definitely, it will increase the SEO score.

Here I am attaching Neil Patel’s SEO guide which may help you out:

Some of the WordPress SEO related articles are here that may help you out:

EndNote: On Page SEO

I hope this article helped you learn how to properly optimize your WordPress site for SEO. Go ahead and implement these WordPress SEO tips and definitely you will see an increase in your traffic within few months and the search engine will rank you better than before.

Do let me know if you are facing any issue in On-Page SEO optimization. Show your love and support by sharing this article WordPress SEO tips on all trending social media platform.


Read More
adminde October 4, 2022 0 Comments

On-Page Vs Off-Page SEO 2022: What’s The Difference?


On-Page Vs Off-Page SEO: What’s the Difference? lets checkout.

There are two kinds of marketers on this planet. 

The first group has already realized the importance of search engine optimization (SEO) and is already brainstorming ways to skyrocket organic traffic.

The second group doesn’t exist or is likely living under a rock.

That’s right.

If you want to start or grow a business in the 21st century, there’s no alternative to a well-defined SEO strategy.

Apart from boosting website traffic, SEO plays a key role in establishing brand awareness, authority, and credibility.

When correctly implemented, an SEO campaign even helps drive conversions and generate revenue from your website.

On-Page Vs Off-Page SEO: Understanding The Differences

Search engine algorithms have come a long way since the early days of SEO.

They no longer build search engine results pages (SERPs) based on exact keyword matches.

Instead, search engines use a wide array of ranking signals to determine your website’s position in relevant SERPs.

A high-performing SEO strategy is one that pays equal attention to on-page and off-page optimization.

But what’s the difference between on-page and off-page SEO? Let’s find out.

On-page SEO covers everything you do on a particular web page to boost its search engine ranking.

Its goal is to provide search engines and website visitors with relevant, engaging, and valuable content.

It includes various techniques, such as:

  • Keyword research
  • Content creation
  • Content optimization

A robust on-site SEO checklist involves improving other aspects of a web page, such as speed, layout, mobile responsiveness, security, and internal linking.

Off-page SEO lies on the other end of the spectrum.

It encompasses all the actions you take outside a web page to improve its position in SERPs and drive more traffic.

High-quality backlinks from authoritative domains are the cornerstone of off-page SEO.

The purpose of off-page optimization is to tell search engines that others perceive your website/brand as a trusted and authoritative source of information.

In the following sections, we’ll dig deeper into a few effective on-page and off-page SEO tactics.

Let’s get started.

5 On-Page SEO Tactics: A Closer Look

Identifying relevant keywords and publishing well-optimized content is a given for every on-site SEO checklist.

But there are several other on-page optimization techniques that can be used to boost traffic and rankings.

1. Harness Metadata:

The title tag and meta description of a web page are used to generate its search engine listing.

They give your audience a glimpse of what the web page contains.

Also, they help search engine spiders understand the topic and content of the web page.

That highlights the importance of crafting clear, descriptive, and keyword-rich title tags and meta descriptions for all web pages.

Keep each title tag under 60 characters, and meta description under 160 characters.

On-Page Vs Off-Page SEO- on page seo Harness Metadata

Image via Google

2. Leverage Subheadings:

If you’ve been publishing content on your blog/website, you’re already using subheadings (H2s, H3s, and so on) to divide your content into logical segments.

But the benefits of well-written subheadings extend beyond improving readability and scannability.

They help search engines crawl through a web page and understand its content.

Use simple and descriptive subheadings that give an idea of the corresponding segment.

Don’t try to force-fit target keywords into every H2, H3, H4, etc.

3. Optimize URLs:

Short and descriptive URLs play a key role in improving click-through rates.

Find ways to include target keywords in the URL too.

On-Page Vs Off-Page SEO- Optimize URLs

Image via Hootsuite

4. Add Alt Text To Images:

Effective use of alt text can help your website images claim prime SERP real estate.

For instance, when you run a Google search for ‘buyer’s journey’, relevant images are featured at the top of the first SERP. 

On-Page- Add Alt Text to Images

Image via Google

The alt text of an image helps Google understand its content and relevance to a specific search query.

Use the alt text to provide a concise description of what the image is all about. Include the target keyword in an organic way.

Avoid using redundant phrases, such as “image of” and “picture of”.

5. Don’t Ignore Internal Links:

Strategic placement of internal links hooks website visitors for longer and compels them to engage with your content.

Also, it helps search engine spiders navigate your website, and understand the importance of each web page.

Add relevant internal links to all your blog posts and product/service pages.

Use meaningful anchor text for each internal link.

4 Off-Page SEO Tactics: A Closer Look:

Your on-page SEO checklist will deliver the desired results only when it’s supported by a robust off-page optimization strategy.

The main focus of off-page SEO is to enhance your website’s inbound link profile, and position it as an industry authority.

1. Leverage Social Media Platforms:

Links from all social media platforms are nofollow.

Even if you repeatedly share your website’s URL on your social media profiles, it won’t add any credible backlinks.

But that doesn’t discount the importance of social media in off-page SEO.

On-Page Vs Off-Page SEO- Off-Page Leverage Social Media Platforms

The vast reach of social media platforms takes your content to a wider audience.

That, in turn, drives more traffic to your website and eventually, improves its search engine rankings.

Share links to newly published/updated content on all social media platforms.

Encourage your audience to further share the content on their profiles.

2. Partner With Influencers:

Associating your brand with an influencer enhances credibility and reputation.

Also, it amplifies brand awareness.

The best part is that you can use the influencer’s clout to earn the trust of their audience.

All these factors positively impact your website’s search engine visibility.

off page seo Partner With Influencers

Find influencers who are relevant to your niche.

Interview them on a podcast and publish the transcript as a blog post.

Ask them to share the content on their website and social media profiles.

Also, you can explore other influencer collaboration techniques, such as contests and giveaways.

3. Don’t Ignore Guest Posting:

Guest posting continues to be an effective way of attracting high-quality backlinks to your website.

The key is to find popular and authoritative blogs in your industry.

Connect with the blog owners/admins with a compelling outreach email.

Highlight your expertise as a content creator. Also, list a few relevant topics that you’d like to use for the guest post.

4. Participate In Forum Discussions:

Identify popular threads on Reddit and Quora that are relevant to your target audience.

Engage with users by offering valuable suggestions and answers to their questions.

On-Page Vs Off-Page SEO- Off-Page Forum Discussions

Don’t try to promote your brand/products right away.

Offer useful advice to address their queries, and gently nudge them to check out your website for more information.

Quick Links:

On-Page and Off-Page SEO: Finding Common Ground

On-page and off-page SEO can’t succeed in isolation.

Both aspects must work together to help your website climb up the SERP ladder.

Focus on creating top-notch original content filled with fresh insights and valuable information.

It’ll compel others to use your content as a reference.

Also, it’ll help you grab the attention of your target audience.


Read More
adminde August 4, 2022 0 Comments