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How to decrease your bounce rate of a website, many webmasters ask this question but the real question lies within the website design and usability. If your website had perfect landing page, you can easily decrease bounce rate of your website. So check out this awesome inforgraphic and learn how to decrease bounce rate.
Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living digital nomad lifestyle and founder of internet marketing blog BloggersIdeas.com & Digital Marketing Agency DigiExe. During his more than 8 years long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide & contributor of “International Best Selling Author of Growth Hacking Book 2”. He had trained 10000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven. Investor in Imagestation Newsmartwave
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Blog owners often focus on the importance of Search Engine Optimization for increasing their website traffic. Just like any other content posted online, blog owners depend a great deal on SEO for promoting their website online. SEO or Search Engine Optimization or SEO is considered as the new mantra for success for one and all, be it a business enterprise or an individual.
Any company or individual that wishes to get noticed by the online audiences tries to get themselves listed among the top in the listings of popular search engine result pages.
It is said that you must be seen to be sold. SEO helps you keeping exactly this particular phrase in mind. When any content is placed online, like the company website, blogs or a forum, the sole purpose is to get more and more people visit the website and view the content. This is where SEO has a great role to play.
Experts declare that when more SEO is used, more will be the site traffic and thus greater success rate of the blog website. Nothing is more encouraging for a blog owner than to see his or her blog page being listed among the top 5 names in the result pages of popular search engines. It is obvious that the blog is likely to enjoy more and more visitors if it gets noticed quickly.
Why choose SEO for your blog?
Engaging in good SEO for your blog essentially help you achieve higher rates of success in acquiring greater online traffic. Some major benefits of using SEO for your blog are,
Increase in transparency with audiences
Provide better customer service
Increase in visitor loyalty & stickiness
High Bounce rate- a headache for blog owners
However, many blog owners complain of facing critical problems like high bounce rates. You may be wondering what bounce rate means? Bouncing is the term used when a large number of visitors visit your website but leave without going through your content or do not proceed to other pages of your website.
Here is good video by jvfocus explaining some good tips to reduce bounce rates.
The bounce rate means the number of people who visit and leave from the same page. This rate is often shown as percentage. For example, if you witness a bounce rate of 55% for your website, that means that 55 out of every 100 visitors who clicked on to your link did not view the other pages of your website rather simple left within seconds on visiting the first page of your blog.
A high bounce rate can often affect the confidence of the blog owner. Perhaps you need to ponder in depth and find out the reason behind the high bounce rate. Once you pin point on the reason, you can easily find a solution to prevent such and overcome the problem of high bounce rate in no time.
Reasons why visitors may be bouncing away
Bloggers state that relevant and credible content is often their sole criteria when they go through blogs for information. Audiences are on the lookout for valid information when they enter a particular keyword in the search engine. For the success of your blog, your prime focus should be on good quality and genuine content.
ATTENTION: SEO Services for Blogs and Bloggers
Also, you should offer ease of use and navigation in you blog for the visitors. You probably wouldn’t want them to leave your blog for some other page. Some common reasons that result in an unwanted increase in bounce rate for blogs include,
1) Pop-ups: though timely placed pop-ups can increase in conversion rate, visitors often find pop-ups very annoying when they are bombarded with such as soon as they enter a blog page. You must let the visitor enjoy you blog first. Perhaps the pop-up can be placed in the later pages.
2) Bad designing: unappealing website design is often a common reason for visitors losing interest in the blog and thus leaving sooner than expected. You should analyze your blog with an unbiased viewpoint.
3) Ease of use & navigation: a cluttered blog does not aid a visitor to find the vital information he or she may be looking for. You should highlight on the keywords and devote ample white space to give a fresh and clean look to the blog page.
4) Use of Multimedia: blog owners often think using audio and video adds a modern and more authentic feel to their blog article. Perhaps, it is true. But one must be cautious while using audio visual elements as unnecessarily long or irrelevant content might compel visitors to leave your page.
5) Relevancy: the content you present in your blog should be relevant and useful. Visitors are likely to leave the blog page if they do not find the information they are looking for as per to the keywords entered by them in the search engine.
Check out: Best SEO and social media WordPress plugins [Infographic]
6) Lack of speed: slow movement from one page to another or the lack of speed in opening links or topics may result in a loss of visitors. In the age of high speed internet, people demand swift actions. Your blog must offer quick loading of pages and fast site speed. Ensure that you opt for a good hosting that allows you high speed for your website.
7) Unwanted advertisements: people do not like see their window jammed with advertisements every 2 seconds the open a new page in your website. That to if the ads are totally irrelevant. Ensure that the ads you allow in your blog page are in some ay relevant to the content that your blog carries.
8) Poor language & low quality: visitors often look up for vital content. You may be providing such. But the language is terrible and your content is filled with grammatical errors. Be unbiased and think, would you read such content yourself? Ensure that your content is devoid of such language errors by proof reading before the final upload online.
9) Unnecessary images: images are important. But adding unnecessary images in the blog clutter the page and distract the visitor from the actual text. This may result in their departure from your blog page.
However, a high bounce rate may not always be a bad sign. It is always possible that perhaps the visitor found the required information in the first page itself and hence did not need to proceed further and left because his or her purpose was solved.
Do you want to share other methods for reducing bounce rate for blogs, what methods are you using on your blog to reduce bounce rate share with us in comments below.
The ultimate goal of any website is to rank on the top of the SERP, which can be made possible by implementing advanced SEO strategies and hiring professional SEO content writing services. The effectiveness and success of such efforts can be measured through the organic click-through rate (CTR).
To measure the organic CTR, you need to find the percentage of the number of times people click on your website by the number of times people actually come across your website. For example, if you rank for a given keyword that is searched 100 times in a given month and your website is clicked by ten people in that period, then your CTR is 10%. The higher the click-through rate, the higher will be the organic traffic coming to your site.
You must be already aware of how Google considers more than 200 ranking factors before pushing a website on the top of the SERP, and organic CTR happens to be one of them. Pages with higher than average CTR are expected to get a ranking boost. The organic CTR of a website is influenced by several factors, which we will discuss in this post.
12+ Proven Ways to Enrich Your Organic Click Through Rate 2022
1. Look For Long-Tail Keywords
Long-tail keywords are beneficial to make almost any SEO strategy successful. By adding more long-tail keywords to your web content, you can easily increase the chances of ranking your website. This process is known as “keyword clustering,” where instead of just targeting the primary keyword, you focus on all the related long-tail keywords alongside.
By using this keyword cluster, you can improve your chances to rank your website at the top of the SERP.Long-tail keywords also have less competition, so you always have a better chance to rank.
2. Write Impactful Meta Descriptions
A meta description can make or break a link to be clicked. It explains what a link is all about and what to expect when clicked on it. Writing clear, concise, and impactful meta descriptions can increase the click-through rate for a webpage and boost traffic.
The meta description character limit is 160 at present, and you need to be as creative as possible to explain what the page is all about within the set limit. You can check the preview of your meta description, like how it will appear in searches on WordPress with Yoast plugin or free SEO tools like seomofo.com. Adding a short call to action (CTA) always helps in attracting the audience to click.
3. Implement Structured Data
Structured data is responsible for showing up the informative infoboxes on the top of the SERP. They make our lives much easier because we don’t need to click on a site to read the entire content, and can get the necessary information from the excerpt on the top. This is useful, particularly if we are looking for something specific like the year WW-II took place or the year when the movie Titanic was released in the US.
Structured data or schema markup helps search engines to understand the content of your site better and enhance your ranking in the search engines by showcasing the necessary information when someone makes an online query. Even if you rank below 5th or 6th position in the SERP, if your content shows up in position 0, i.e., on the featured snippet, then you can expect more CTR than sites that rank in position 1 or 2 of the SERP.
4. Use Images in Posts
Pictures are essential in improving click-through rates and, of course, engagement. According to Vero, images increase the CTR in emails by 42%. Visual content is going to dominate the future of content and what could be a better way to utilize it than to use it in your content as much as you can. Also, remember to use original content and use Alt tags for images. Content with relevant images also plays an integral part in the featured snippets.
5. Create Simplified Titles
The first thing that you notice in any online search result is the title. Ensure to keep your titles simple yet engaging. If you want to boost personal branding, you can also add your site name at the beginning or end of your title. No matter how much you like to put it up, make sure you are doing it right. If the titles and headlines don’t urge users to click or read, then you need to reevaluate your mistakes and try framing better ones.
When you run Google Ads or Facebook ad campaigns, you can actually measure how your headline is performing. You can try tweaking the titles and headlines to see if there is an improvement in the CTR. This will also give you a clear idea of how well are your titles and headlines performing. If you don’t see a significant improvement in the CTR after a few tweaks, a safe bet would be to hire professional SEO content writing services.
6. Use Descriptive URLs
Descriptive URLs are real CTR boosters. The URL of your webpage is the perfect opportunity to use long-tail keywords. It is one of the first elements that a person notices while looking at an online search result. While writing a blog post or publishing web pages, it is important to categorize everything properly. This allows a place for more keyword placement and also boosts search engine visibility. It also makes it evident to the visitors that they are looking at a selected item page from a broad product category on your website. On WordPress, you can set the URL path in the Permalinks setting.
7. Use Effective Content Format
Effective content may not necessarily denote content that’s well written. It can also indicate the way content is presented. Very few people have the patience to read through a long-form content when they are in a hurry, a listicle serves them better. Listicles perform better than other forms of content. Thus, try to present your content in a listicle format to increase the CTR. This will also increase the chances of ranking your content in the featured snippets.
8. Optimize Site Speed
Site speed is an essential factor in determining the success of a CTR. If your web page loads slowly, people will get annoyed a leave before exploring what’s in for them. In mobile, little wait time from 1 to 5 seconds can increase the bounce rate by 90%.
Site speed is also a determining factor for page rank, and hence you must be very careful about making your website fast and reliable. There are numerous free tools available online that allow you to check site speed. Some of the common ways in which site speed can be improved by compressing website images, reducing server response time, and minimizing HTTP requests.
9. Compare Your Mobile Vs. Desktop Experience
When it comes to analyzing the CTR of a website, ensure to check for both mobile and desktop versions. What is working for the desktop version of your website may not necessarily work for the mobile version, as well. Make sure to have your website optimized for both desktop and mobile and check whether the loading time is proper for both the versions. Also, look for broken web pages, slow-loading images, and other such issues that may affect the click-through rate of the website.
You can compare the CTR in desktop and mobile easily with the help of free SEO tools and find out the issues. If you cannot find any significant problems within a page, try looking at the meta tags. Make sure that the meta title and meta description for a given webpage is not too long to fit in the portrait mode in mobiles and tablets.
10. Analyze Current CTR & Take Action
Another fundamental way to enrich your organic click-through rate is to analyze the current CTR and find the average CTR on your website. Any web page that is getting a less than average CTR must be analyzed thoroughly and tweaked for meta tags, headlines, images, and content if necessary.
11. Get in Google’s Knowledge Graph
(Image Source: Screenshot from Google )
Getting your business listed in Google’s knowledge graph will work in your favor. If you run a local business, you are most likely to have your business listed in Google Places or Local listings. Google may take information from those pages and form a knowledge graph for your business with details like what your business is about, the names of the business partners, link to social profiles, etc.
With your business listed on the Google Knowledge Graph, you can expect a higher click-through rate and increase the traffic to your site. The Google knowledge graph is a more advanced form of Google’s rich snippet.
12. Compare With Competitors
If you still feel that your webpages are underperforming in terms of CTR and traffic than your competitors, it’s time to see what is causing this in the first place. Most of the content that receives high CTR for a given search query has the meta tags, headlines, and content in sync with each other and trying to accomplish a purpose (informational/promotional) depending on the nature of the search. Make sure that your content is also in sync with each other, and the keywords are appropriately used.
The organic click-through rate is the natural traffic coming to your website to browse a webpage. You have to keep experimenting with your SEO strategies from time to time to see changes in the CTR. If you aren’t very proficient in SEO and content tactics, you can seek help from blog writing services and SEO experts to get the work done professionally.