How Page Speed Affects Google Rankings & SEO

Speed is an essential criterion for a website. Its importance can be judged based on the fact that Google takes Speed into account as one of the ranking factors. Google has taken a lot of measures into account for improving the loading speed of the websites. Science for a few years, It has taken the initiative to set up advanced tools for the developers to improve the Speed, and one of such tools is Google Lighthouse.

Let’s understand some more about the Page Speed Insights Tool from Google and how the page speed is going to affect SEO

This article has answers to everything you need to know.

The Page Speed Insights tool never used to be an essential factor in earlier times. However, you can easily find the information regarding its functioning anywhere. But the fact that it is undoubtedly challenging to use makes its usage more complicated. Some new changes have been made in that tool by Google, making it work in a better manner but at the same time, even harder to understand.

Google PageSpeed Insight: A more in-depth dive

Google PageSpeed is a set of tools by Google Inc, designed to help in optimizing the performance of a website. It was introduced at the Developer Conference in 2010.

 

Page Speed Insights analyzes all the contents of a web page and generates suggestions to make that page faster. Thus, overcoming all the performance issues of the site.

To access PageSpeed Insight tool, visit:

Analyzing a webpage

As soon as the page opens, you would witness a blue bar with an ‘Enter a web page URL‘ and an Analyze button.

To analyze a web page, all that you need to do is copy and paste the webpage link and click on the analyze button.

Mobile & Desktop Scores

At first, the Page Speed Tool worked in an approach to just give data about the work area rendition, But, lately, we have seen an impressive increment in the utilization of cell phones and the vast majority of the individuals utilize cell phones to look through the web. As Google moved to a versatile first list, it turned into a need for them to try out the site for the Mobile forms also.

Why are you likely to get different scores for the different versions?

Mobile Version: When the Page Speed Insights instrument is utilized for the Mobile form, the main outcome to spring up would be for Mobile speed. 

Nonetheless, there can be critical contrasts in the score because of the web association in the portable, for example, utilizing a 4G would give a speed score higher than that of a 3G association, yet honestly not exactly a 5G association. However, utilizing a more slow system speed despite everything loads the page at a tolerable burden speed. 

In this way, with this, we realize that the issue doesn’t lie in our site, yet in our portable association, it is the Speed of the association. In this way, the fundamental explanation here is your moderate association which is influencing the stacking velocity of your site.

Desktop Version: At the point when the PageSpeed Insights instrument is utilized for the Desktop form, as the association speed is higher, you will in general get a higher score as far as Loading Speed is considered. That is a direct result of the utilization of fiber optics.

PAGE SPEED, a deeper dive

Speed is relative: The Speed usually depends on a lot of factors

page-speed

Image Source – Pixabay.com

  • The performance of the website
  • The performance of the server you are working on
  • The web page you’re working on
  • The connection type you’re using 
  • The internet service provider
  • The internet package
  • The device’s processing power
  • The Browser being used

Page speed is the speed at which each page loads on your website. Different pages may have different speeds due to features such as images and text.

How does page speed affect SEO?

Page Speed influences SEO. As indicated by the Google Speed Algorithm, the positioning is straightforwardly influenced by the heap speed of the page. 

For Google, clients are a matter of first importance. A Google study shows that 3G transfer speeds are more slow. Likewise, clients will in general go off the site following three seconds of utilization. This implies their experience isn’t sufficient, henceforth influencing its SEO.

You can also test your webpage using https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite/ 

Compare-mobile-site-speed-home

For a detailed explanation of how fast your site loads!

The SpeedSpeed is always measured in seconds, not in points from 0 to 100. 

Some important PageSpeed Insights Factors

A lot of things affect the Speed of the webpage, Google had different categories for different aspects in the PageSpeed Insights Tool, for a better understanding of these factors.

1) Field & Data Lab

Field data is typically the most significant in the constant condition since it is information given by Google to genuine clients. This should be possible utilizing Chrome or other information giving web crawlers. 

Lab data, usually, for the most part, is viewed as less significant because it is gathered from a domain that is controlled. This implies not different clients are included, and the information is picked up utilizing a solitary association. 

If Google lacks in field information, it can utilize the lab information to play out the examination for the site. 

Origin Summary shows a normal of the site Speed all in all. As such, you can have a thought regarding how your page is contrasted with the site and how the site is contrasted with different destinations in the Chrome User Experience Report. 

First Contentful Paint is  the moment that clients first observe something on a website.

First Meaningful Paint , as a rule, Represents a point where the client comprehends the exceptionally beginning period of the substance. Like the favoured content or picture clear, as opposed to directly shading and foundation. 

The Speed Index  is significantly more confused. The measures the force of notoriety of your site. The sooner they show up, the better the speed marker. It might be ideal on the off chance that you decided to get the most minimal score here, as it is likewise estimated like a flash. 

First CPU Idle speaks to the time at which the site has enough stacked information or data with the goal that it can deal with the primary contribution of the guest on that site. For instance, if there is no legitimate data stacked on the site, the client probably won’t have the option to decipher the valuable significance out of the complex data. He may need parchment or snap on the site, yet because of the postpone stacking, nothing will occur. 

Time to Interact in this progression; it is the time taken by a site to be operational ultimately. This additionally implies everything that was there on the site has wholly been stacked to the memory of the gadget that you are utilizing to surf through the site. It is presently prepared to work ultimately.

Max Potential First Input Delay the defer a customer experiences from where they partner with the projects direct at which the program responds. This is the essential execution metric which doesn’t impact the page speed score.

2) Opportunities & Diagnostics

The opportunities factor is useful for the data on what enhancements can be made on the site. It additionally gives data about a gauge of how much the issues are going to influence the heap season of the site, and you ought to deal with your undertakings to increase a fast factor for the site. 

You will find information about each and every recommendation and how to fix these issues to improve your site speed. You will see that the parts which may be the purpose behind causing issues are the photos and pariah substance and enormous documents. 

The Passed Audits zone is the once-over of things that are fine on your site page and require no changes. For the most part, it will show segments from both the Opportunities and Diagnostics portions that fit inside Google’s limits.

PageSpeed Insight Score Calculation

Even though you may watch a considerable amount of limits in the PageSpeed Insights Tool, the score is resolved using only the Seconds in the Lab Data portion. If you look at eagerly, you’ll have the choice to see the message “These segments don’t impact the Performance score.” under Opportunities and Diagnostics. 

The parts in the Lab Data are called execution estimations. There are 6 of them—each estimation scores from 0 to 100. Each estimation has a substitute load for learning centres.

By order of importance, they are listed as such: 

  • Time to Interact
  • Speed Indexing
  • First Contentful Paint
  • First CPU Idle
  • First Meaningful Paint 
  • Estimated Input Latency

How to improve the PageSpeed Insights Score?

1) Image compression

Resize your images : Images with higher resolution(often created with a professional camera) slow the page load times considerably. While working for print reproduction, you need to scale down the file size without a lot of quality for them to work well on the web.

Optimize image file names

Choosing the right filename is very important for page SEO and positioning in image search results. Before uploading any image, be sure to rename the file with appropriate, descriptive keywords for SEO power.

You can likewise utilize W.P. Smush to enhance your pictures. It is a module that will pack the pictures with no quality misfortune. It implies you can recoil a 1000×1000 pixel picture from 200 KB to 150 KB without seeing the distinction in quality, in this manner making it load 25% quicker.

Screen Size: Screen size is the size at which a picture is shown. For instance, the picture beneath is being shown at 300×300 pixels. 

To make pictures load quicker, ensure you’re not utilizing the picture more significant than it will be shown. For instance, on the off chance that you have an HTML segment enlivened with CSS at 300 × 300 pixels, however, you transfer a 900 × 600-pixel picture to the source, you lose the heap season of that 600 x 600 pixels. 

The explanation is, the Browser needs to download a picture of 900 × 900 pixels and decrease it to 300 x 300 pixels. This sets aside more effort to download and lessen the procedure. You can fix this issue by transferring your pictures in a similar width and stature that they will be shown. 

Conceding the photos is another technique that can be utilized to improve transfer time. This suggests you can download them later as the customer inspects the page. There will be a short second when the photos are not distinct.

2) Server Response Time

You can always test the hosting provider’s site with PageSpeed Insights and search for their TTFB (Time To First Byte) or Server Response Time. On the off chance that it’s in the Passed Audits segment, you realize you have yourself a privilege hosting provider.

Check Your Hosting : You want pages to load faster for users, so the first thing you need to have is enough resources to manage your traffic. If you lose resources, apply additional traffic results to longer SRTs, which means your server manages fewer users in a given time.

check-your-hosting

Image Source – Pixabay.com

Optimize Your Web Servers : Once you have selected the web server to use, you will need to set it up. While trying to take the easy way out and go with the default settings, one size does not fit all. By choosing this method, you run the risk of using less configuration for your needs and usage patterns.

Unfortunately, each web server configuration differs from another, so there’s no generalized solution for optimizing a web server.

Optimize Your Database

By ensuring that your database can retrieve data as accurately as possible, you speed up loading times for your entire site, not the page the Browser was currently showing. Minor questions are the first reason why a server responds to a slow request, so you should take the time to identify ways to prevent bottle problems when loading.

1) HTML & CSS Structure

The HTML structure of your website page portrays how it is stacked. Programs read the page through and through and load its components similarly. If you need something on the head of your page, please make a point to code it at the top in the HTML

Generally, issues are not with HTML; however, with CSS. If you compose your CSS erroneously, it will have the impact of stacking gradually accordingly prompting a superior client experience. 

It is additionally a smart thought to see your portable style since cell phones are standard. You may require in any event an essential CSS Training to get a thought of ​​this divine side and have the option to recognize issues with the code yourself. 

Be that as it may, on the off chance that you have entered vital records, for example, Analytics, which should proceed quickly, at that point, by all methods keep them in the features and ensure they are running smoothly. Or on the other hand, this may bring about a lower PageSpeed ​​page.

2) Minification & Script Compression

Minification is the process of minimizing a file by removing all information that is no longer needed from it. This is the process of removing all unwanted characters from unwanted code by the Browser to run the device properly. This includes white spaces, line breaks, comments, bookmarks, etc. 

Compression is the process of compress, i.e. reducing files by restoring a sequence of information (repetitive) with every sequence having only a single reference.

This happens mostly on the server-side and is more commonly called Gzip compression. The server is sending a compressed version after the Browser finds the compressed file and partitions it by reverting the process, reading the content itself.

When a client browser finds a compressed app, it should first disperse the data. All browsers officially supported by Kentico should be able to download files correctly. In cases where the customer is not able to process the compressed data, the system automatically sends the uninstalled service.

3) Lightweight Themes & Plugins

The Website theme is an extensive ‘plugin’; most of the websites have. Most themes come with massive 3rd party builders and extensive libraries of plugins all making the site slow.

When looking for a theme, try to find one without too many pictures, slides, activities, and more. If you look at the big websites, you will see that the plugins they use are straightforward.

BULK CHECKING the PageInsight Score

The Page Speed Insights checks only one web page at a time. However, there is a way to enforce bulk checking.

Once you set up the technical SEO analysis with the Site Audit, go to your Campaign -> Site Audit -> Performance -> Page Speed.

SEO tools for improving the Website Speed

GT-Metrix

GTMetrix is ​​one of the tools we have found to utilize extensively and to get detailed reports on our site execution. It is a free tool that breaks down your page’s speed performance utilizing Google Page Speed.

GTmetrix-Speed-and-Performance-home

The basic GTmetrix version is completely free and you can get to numerous alternatives by signing up for an account. They likewise have premium programs. If you have an account, you can specify the number of additional analysis options. The first is the capacity to pick where you want to test your URL. The visual area you choose is critical as it identifies with the region in which your website is hosted.

The less latency, the quicker your load times. Presently available areas include:

  • Dallas, USA
  • Hong Kong, China
  • London, UK
  • Mumbai, India
  • Sydney, Australia
  • São Paulo, Brazil
  • Vancouver, Canada

At the point when you run your WordPress website through GTmetrix, it produces a performance report which includes your PageSpeed Score, YSlow Score, Fully Loaded Time, Total Page Size, and the number of requests you have on your website.

Pingdom

Pingdom Speed Test is a great tool that measures the Speed at which a web page loads. Once the test is complete, you will get results similar to the Google tool.

Pingdom-overview

It is a Swedish-based organization (presently claimed by Solar Winds) that offers a variety of services, such as time checking, page speed observing, transaction monitoring, server monitoring, and visitor awareness (RUM). Maybe one of the most mainstream is their website speed observing tool. This is one of the most popular performance testing tools in the WordPress community.

Pingdom at present permits you to test the Speed of any site from 7 unique locations (5 continents) deliberately positioned around the globe:

  • Asia – Japan – Tokyo
  • Europe – Germany – Frankfurt 
  • Europe – the United Kingdom – London 
  • North America – USA – Washington D.C. 
  • North America – USA – San Francisco 
  • Pacific – Australia – Sydney 
  • South America – Brazil – São Paulo

FAQS

What Is Google PageSpeed Insights?

PageSpeed Insights is an online tool by Google which is used to find performance issues on sites such as accessibility, page speed and more

Is your page speed performance impact SEO?

It is very important factor, If for no particular reason your site’s rankings drops check your page speed that could be the reason affected the rank.

Does Google care about page speed for SEO?

Yes, Google and other search engine care a lot about user experience, the time your website takes to load will affect your SEO ranking.

Is page speed optimization good for traffic?

A few extra second to load your website can affect user experience and Google closely monitor that so site speed is the most important factor for traffic.

Conclusion : How Page Speed Affects SEO & Google Rankings 2022 Complete Guide 

Improving website speed is essential for better search ranks. PageSpeed ​​Insights provides excellent performance and potential improvements, which are prioritized by their impact on the SpeedSpeed of your website.

While the points themselves should not bother you too much, it is good practice to try to get more than 50 points. However, focus on upload time, which is measured in seconds. A good website should load within 3 seconds. Someone fast should upload 1 second.

What did you get at your PageSpeed Insights Score? Have you seen better rankings after improving the loading speed of your website? Don’t forget to share your experience with us.



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adminde November 5, 2022 0 Comments

Top 10+ Best FREE Website Speed Test Tools In (2022)

The speed of a website matters a lot in getting higher SEO ranking, lower bounce rates, high conversion rates and longer visitors on site along with the better user experience. Websites speed is very critical to its success. So here we go, with the best Website Speed Test tools with top-notch specification and user experience.

If we do have the resources then why we are not taking advantage of it, means you should use these Website Speed Test Tools to get the optimal performance of your website. The benefit of having these tools is they will help you in getting better SEO ranking than ever before.

Here in this post, I will cover the importance of Website Speed in getting better SEO ranking along with the best higher SEO ranking. So don’t pause it here, just stick to the post let your page load faster with the provided list of Best Website Speed Test tools.

What is Page Speed? 

Page speed basically determines how fast the content of your page loads. You can call it as “page loading time” the total time which is being taken for displaying the content of a specific page. Here it can also relate to “time to the first byte” means that the total time taken by the browser for the first-byte information about your website server.

Its totally depend on you, how you measure page speed but having a faster page speed will give a user best experience on your website. You should focus on page speed along with website speed if you want to make your online business profitable than ever before.

How to speed up your Website?

Here, I will come up with few ways through which you can easily increase your page speed. Don’t wait just go through it:

Enable Compression:

The file compression is very important. You can use GZIP Compression for reducing the size of the files on your website. Here this will help you in reducing the sizes of CSS, HTML and JavaScript files that have more than 150-byte size.

Here, for reducing the size of images you can go for a program like Photoshop. It will really help you in retaining the control over the quality of the images.

Minify JavaScript, HTML and CSS:

When you optimize your code and remove (commas, spaces along with another unnecessary character) by doing this you will increase your page speed.

The best thing you can do, just remove the code comments, formatting and the unused code. You should use YUI Compressor for both the CSS and JavaScript.

Reduce Redirects:

Just in case of the page redirect, all the visitors need to sacrifice is their time they have to wait for HTTP request-response cycle to complete.

Use Browser Caching:

Brow cache holds many pieces of information such as JavaScript files, images, style sheets and many more. So make sure when a visitor comes to your site again, the browser doesn’t get involved in reloading the entire page.

You can use many tools available in the market to set the expiration date of your cache. All you need to do is set your ‘expires’ header just for knowing the information will be cached for how long. When you do use the browser caching, your website may make use of cached version.

Use CDN: Content Delivery Network

As mentioned above, CDN is also used as a content distribution network, basically are networks of servers that is indulged for distributing the load of the delivering content.

They just store the copies of your site at multiple centers so that it helps users in accessing your site faster than before.

Check out:

Optimize Images:

The important factors that decide the loading time of any pages are the images used in that page. Just make sure that the images you are using on your website are fully optimized. The size of the images should be low and should contain the alternative text.

The best-suited image format is PNGs that generally suits the graphics and it has less than 16 colors while the JPEGs are quite good for photographs. Make sure all the images are compressed for the web.

Use CSS sprites for creating the templates for images that can be used by you on your site when needed. Here CSS will combine your images into a large image which can easily load at all once. You can also choose software like Photoshop for compressing the image file size.

Check out:

Website Speed Test tools are helpful in many ways like:

  • It analyzes HTTP headers.
  • Testing Time to First Byte.
  • It checks rendering speed in a different browser.
  • It checks the performance from the different locations.
  • It will help in determining render-blocking CSS or JavaScript.
  • It will find out large images that basically results in bottlenecks.
  • It will pinpoint scripts, fonts, and plugins which cause the load time issue.

I am assuring you making your website loads faster will definitely offer you lots of advantages. You will certainly get high ranking on SERPs along with achieving the consistent conversion rates for sales.

It will also minimize the bounce rates that will definitely maximize the amount of time that a user will spend on your site. Here I have listed the top-notch free Website Speed Test tools that will let you optimize the performance of your website.

Top-Notch  Website Speed Test Tools

1.Pingdom Website Speed Test

                        

Pingdom is the market leader in the website monitoring services. It is the absolutely free website speed testing tool.  For a newbie who is willing to monitor his/her website the, Pingdom is made for them. Here Pingdom will display your entire site’s request in a waterfall view.

Here in this tool, you will get a different perspective on improving the performance of the website. It will offer speed performance rating and score out of 100. But the rating is broken down into 12 criteria and each of them gives an individual score.

The best part about Pingdom is it will store all the results of the tests performed by you right on your website so that you can easily compare the improvements time by time.

The test results will be summarized manner which includes the performance grade, response codes and the content size. But this will not support the HTTP/2 when you perform a speed test.

2. Google PageSpeed Insights

 Google PageSpeed Insights- Website Speed Test

No doubt, Google PageSpeed Insights is the best option you have got for analyzing and grading the performance along with the speed of your website. Here the analysis results will be based on 1-100 scale.  You will get the high score if you have done website optimization very well.

This tool is published and developed by Google. Here this tool will also improve recommendation on speeding the performance up of your website. You can also magnify CSS along with the performance of your website. This tools really work in a different way like:

The first one is basically known as time above the fold. As it measures the actual time taken when any users request a new page and at that moment the browser shows up the fold content. Moving on to the second one.

Here the second one is basically known as the time to full-page load. As it will measure the actual time taken when a user requests a new page and at that moment the browser fully loads the entire page.

The best part about this tool is that it has an additional category for the reports of the mobile websites. And this one named as the ‘User Experience” category. The reports you will be getting here can be shared and sent to clients and anyone you want to share.

3. Gtmetrix

GTmetrix- Website Speed Test Tool

GTmetrix is another popular website speed testing and analyzing tool. Really it is easy to use and perfect for newbies. Its analysis combines the performance and the recommendations offered by Google Page Speed Insights. That is why GTmetrix is the perfect solution for all the speed optimization needs.

Here this tool will offer top-level data speed analysis. It shows the summary right at the top of the page which is giving the information related to page load time, page size along with the number of requests. This will show the list of your request in a Waterfall Chart so that you can easily find out the problem areas.

Here with GTmetrix, you can create a free account that will allow you to save the last 20 test. Even you can compare the historical data. GTmetrix also supports HTTP/2 speed testing.

4. WebPage Test

WebPage Test- Website Speed Test & Performance Tools

The brain behind this amazing tool is of Patrick Meenan, the Chrome engineer at Google.  WebPage Test is basically an open source project. Here with this tool, you can perform a free website test from multiple locations using legit browsers like IE, Chrome etc.

If you need any additional data from the speed test then advanced users should go with this handy tool. It has the advanced testing capability like multi-step transactions, content blocking, change the connection speed and more. It also comes with Waterfall charts along with the resource landing report. This information will help you in making the required improvements to your site.

The best thing about this tool is that it supports HTTP/2 so that you can easily test the performance of WordPress website. You should go with these handy tools as it provides the advanced as well as basic information.

5. Dotcom-Monitor


Dotcom-Monitor Website Speed Test

Dotcom-Monitor will offer lots of useful tools for free. It will allow you to quickly test the speed of your website from the 25 location from all over the world. Here you have the option choose the different browser such as IE, Firefox, Chrome and Andriod and Windows Phone.

This tool will provide the web performance report that includes:

  • Comprehensive Waterfall Chart
  • 10% of fastest elements
  • 10% of slowest elements
  • Error check along with diagnosis

6. KeyCDN 

KeyCDN- Website Speed Test

Here, KeyCDN will offer you a free website speed testing tool with user-friendly interface. The simple page speed test will offer the waterfall breakdown along with the website preview. It provides the test in the 14 different locations all over the world. And it gives the total download time of your assets from that physical location.

Here you can run privately as well as a public test which can be shared for the future reference. The breakdown report you will get has an overview of the request method HTTP status codes, content size, and file size along with the total download time. The  KeyCDN we speed test tool will also support HTTP/2.

7. YslowKeyCDN- Website Speed Test

Yslow is basically Yahoo’s page performance tool. This one is basically comprehensive website speed testing tool and the tool needs to be installed as an add-on for your browser.

Yslow is completely free tool and it supports the entire browser all the browsers. It basically focuses its analysis on 23 factors and it offers an extensive analysis based on these factors. Here it will grade for each of these areas that will give you score from A to F. And with that, you can easily spot your weaker areas. And with this tool, you can unleash the target species.

8. Google Mobile Speed Testing Tool

 Google Mobile Speed Testing Tool

If your website is not mobile friendly then it will definitely crucial to your success. And most time if your website is not friendly then Google most probably abandon that website. This is the reason for making your website mobile friendly you should use this Google Mobile Speed Testing Tool.

This tool is powered by Google Page Speed Insights and it is mainly for the marketers and the agencies. Here this tool will deliver the easy to understand optimization reports.

You have the option to get your reports right your email or have them forwarded to your developer. The overall site performance will be evaluated and you will get the score out of 100. It will totally depend on the set up of your WordPress website.

9. Varvy PageSpeed Optimization

Varvy PageSpeed Optimization- Website Speed Test

This one also a Website Speed Test tool that has been developed and maintained by Patrick Sexton. This man also created the GetListed.org that is primarily known as Moz  Local. The reports that are shown by this tool will be in five different sections along with the resource diagram, CSS delivery, JavaScript Usage, Page Speed and the service speed.

For blocking render on your website just use this tool make use of the graphical representation. Here this tool offers the documentation for the optimizing your website right with the tutorials that will cover the various site issues like defer loading JavaScript and many more.

10. Sucuri Load Time Teste

Sucuri- Website Speed Test Tool

This one also one of the handy tool for the Website Speed Test. This tool will allow you to test the performance of any of the site from across the globe including more than 5 locations. This tool will show the time taken from each location, performance grade along with the average response.

Using his tool is very easy and helps you know the actual time taken to connect to your website along any page to be fully loaded. Here this tool will show “time to first byte” value. With that, you will come to know the time it really took for the content just to sent back to the browser along with the starting the processing of the page.

Also, read:

Moving on to the conclusion part,

EndNote: Website Speed Test

So, we end up with these Top 10 Best Website Speed Test tool that will really help you out in finding your Website load time. Do let me know if you are using Website Speed Test tool on your site in the comment section along with your valuable feedback.

I hope you find this post useful, do share this post with your friends and colleagues on the entire trending social media platform.



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adminde October 5, 2022 0 Comments