Even today, there are those new businesses and entrepreneurs that consider the“blogosphere” an unknown entity. But the writing is on the wall, and according to Social Media Today all stats point to blogging as the driving force of online marketing. In fact, those businesses with an eye for the prime demo of 21-35-year-olds should know that some 53% of bloggers are in this age group.
That makes for a large sphere of online influence. On the marketing end, the data is just as ironclad,with 67% of B2B marketers using blogs to increase their leads. All these stats serveto buttress one point: blogging today is integral to small businesses and large.
Those on the smaller end — startups and their ilk — are likely still finding their footing when it comes to that perfect marketing strategy. Now that it’s established just how crucial blogging is in today’s world of commerce, the next step is implementing it properly in an overall plan of attack.
To this end, here are a few things every small business owner should know about blogging.
Be in it to win it
Blogging for business is not hobby, and therefore it can’t be treated as such. Google,that most giant of search engines, won’t waste precious algorithm time on a blog with less then 50 posts.
And even after hitting that number, the page rank will still likely be low for some time. That’s why business owners need to commit for the long haul. That means publishing at least two posts a week – preferably more.
Hire out (when necessary)
Those starting a muffler shop or small health food store, for example, may rightly feel some apprehension about undertaking a task that doesn’t fit in their wheelhouse. That’s okay. Those who don’t have the stomach for clacking away on the keyboard for hours a day can enlist content writing services from outside.
There are plenty of pro guest bloggers and SEO firms out there who will be happy to compose professional blog posts tailored to a specific audience, for a fee. Again,those who are apprehensive about shelling out this extra cash should remember this particular stat: 77% of all Internet users read blogs.
Publish first at home
Social media is great, and it is inexorably linked to blogging and business. However,social sites serve a specific purpose and should never be the launching pad for content. The goal should always be for business owners and marketers to first publish at home, on the business’ website, with a goal to getting folks to share it across social platforms.
Be personable and useful
Especially useful. Blogging is not the appropriate medium for the hard sell. This is a brave new marketing world, and in this realm folks want their content to be of some use in their daily lives.
The aforementioned health food store, for example,can publish blogs detailing low-calorie recipes that readers can prepare quickly at home. And if these blogs can offer a personal touch, such as writing in the voice of an employee or even the owner, then all the better.
The above four tips should provide a decent roadmap to those business owners new to blogging on how to cultivate success in that world. Above all else, diligence is the most important thing. Setting a regular, weekly blog schedule and adhering to it is paramount. Only then will the blogging strategy pay dividends.
Hey you bloggers we are back again with another stunning interview session!
As part of our BloggersIdeas interview series, today we have Professional blogger Adrienne smith, She loves sharing what she have learned over at her blog, adriennesmith.net.
She ‘ve become pretty much a fanatic for all things having to do with blogging, driving traffic to your blog and building relationships with your readers. She is keen blogger and always ready to help fellow bloggers.
Lets explore with Adrienne.
Please tell us about yourself and your educational background ?
I want to thank you as well Jitendra for this opportunity and I’m happy to be here.
My name is Adrienne Smith and I’ve been online now for seven years. I was an executive assistant for over 31 years while in corporate America. When our company downsized I made the decision to do something else with my life and eventually found my way to the internet to see if I couldn’t build a business online.
It took me quite a while to understand how this all works and what it was that I enjoyed doing the most. Blogging just ended up being what I loved and my passion has always been to help others. Those two things just ended up going hand in hand.
As far as my educational background I didn’t attend college and I’m pretty much self-taught. Everything I learned how to do I either did it on my own or took a course to learn the skills.
I’ve always loved to learn although at times it can be rather overwhelming.
With increased volatility in the search engine landscape, how do you see SEO’s future shape up in the time to come? Does it still remain competitive to Paid Search Marketing?
In all honesty, SEO is not my area of expertise and I don’t even write for the search engines anymore. I did back when I was doing just affiliate marketing and wanting to rank for certain terms.
As I ventured away from that though I started writing more for my readers and stopped concentrating on SEO.
The one thing I know we all can be sure of is that SEO will never die. Without it there would be no search engines so I’m sure as the years go by that Google will continue to improve how content is being found in the search engines although we may not always agree with those changes.
I don’t want to get on Google’s bad side but I can’t ever seem to please them so I concentrate more on referral and social traffic.
I don’t do any paid search marketing so I can’t really comment on that.
How do you increase your Facebook shared post reach to your audience? Any ideas?
I haven’t concentrated much on Facebook to be honest with you. Ever since they changed their algorithms in order for us to pay for our content to be promoted I have put more focus on other social platforms.
Now when my product is released hopefully this October, I may concentrate more on their ad network then promoting to just my fan base.
I haven’t taken the time to really grow that mainly because since they changed the way our fans see our content I didn’t want to be obligated to Facebook in that way. I know I would have a much better reach with their ad network then just my fan base.
What is call tracking in SEO, why it is important. Please give examples?
Again, SEO is not something I do but I have heard of call tracking and I believe this is how it’s defined:
“It’s a way for online marketers to track which sources, campaigns and keywords generate phone calls.
From what I’ve heard some of the biggest companies in the world use call tracking to measure the effectiveness of their PPC campaigns and SEO efforts. I can see why these companies would value call data significantly.
Marketing agencies also use call tracking. They use it as a way to prove their worth to their clients. It is especially popular among agencies that do PPC and SEO work.”
How do you optimize 404 page errors on websites?
I have a custom 404 page so that if someone lands on that page I have a cute message waiting for them. I actually direct them to my “Start Here” page so that they can find the information they were searching for.
Once I release my upcoming product I’ll have an advertisement on that page directing them to that as well.
I think that you should use this page to the best of your ability since people will have issues at times finding what they want.
Google Recently launched Panda and many big businesses got badly affected by it, were any of your sites affected by it?
None of my sites were affected by Google Panda.
What is the reason behind your Blogging success?
I was determined and consistent.
I had listened to so many people tell me what to do that I added what they shared plus what I felt comfortable doing and it just seemed to work well for me. I did what I knew would bring me results and I did that five days a week consistently.
Still to this day I do those action steps which is why my blog has remained where it is with my readers and I’ve built up a great community, subscriber list and client base.
According to you, what are the best ways to promote a Blog?
For me personally I love blog commenting. I do promote my posts on the social media sites as well but by commenting on other posts and putting yourself out there in front of enough people then they’re going to pay attention and be eager to see what you’re all about.
Of course, your comments have to be genuine and add value to the conversation because that’s what will make you stand out.
How are you building relationships with your Readers. How do you make them stay on your blog?
I truly care about my readers and they can tell from the content I write and how much I’m eager to help them.
When you like someone and you know they are helping you, you just want to hang around them for a while and learn more from them.
When you reach out to them and let them know that you want to help, no strings attached, people are more open to wanting to come back time and time again.
It’s not just about the content you write but people just want to know you truly care.
Penguin Proof, Panda Proof link building – Do those things exist.(I’ve been seeing link builders package or talk about this one on their services offered) ?
I seriously don’t pay attention to things like this. I’ve never heard of either of these terms. I do my best to provide valuable content to my readers that will benefit them so as long as you focus your efforts on delivering in that way I just don’t worry about Google’s next big thing.
Call me naïve if you want but I have yet to be affected by any of their changes so I must be doing something right.
How many years have you been blogging. What do you feel about blogging?
I’ve been blogging for six years and I started on the free platforms. I’ve been blogging on AdrienneSmith.net for five this past June.
I love blogging and I feel it’s the best way to get in front of your target audience and let them know who you are and what you’re all about. It’s the best way to help them learn, grow and solve their problems all while building relationships with them that can lead to having them either purchase what you promote or tell their friends all about how fabulous you are.
How many blogs do you have. Which blogs do you follow regularly?
I have three blogs at this time. One is inactive and I started it because of a course I was taking several years ago. I wanted to keep it up as a reference.
The other one I have I’m fixing to take offline because it promotes an affiliate product that I believe has run its course.
There are several bloggers that I met at the beginning of my own blogging journey that I look at as really dear friends. They all write such wonderful content in different niches and I can honestly say I still follow them to this day. Those people are:
Now there are a lot of blogs I visit regularly so that would be pretty long list.
What are your tips on traffic generation? Please reveal some must use techniques to get more traffic to new blogs?
Well as I mentioned earlier, blog commenting is my favorite way of getting out there in front of people and it’s the reason I am where I am today. By leaving genuine comments on people’s blog they’ll start to really notice you.
People pay attention to that and will start reaching out to you because they want you to do the same thing on their blogs too. It’s the best traffic source for me still to this day and has brought me so much success.
The other ways I drive traffic to my blog are by using Twitter, Facebook, Google+ and Triberr.
There are literally dozens of ways to drive traffic to your blog but you have to find where your target audience hangs out plus you have to enjoy those platforms too. I’m on several others as well but these are my best sources to date.
If you have any questions about this interview, please do ask in the comments below !
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