As part of our Bloggers Ideas interview series, today we have Tim Soulo from Bloggerjet.com who have joined SEO world about 4 years ago, mostly working full time for different projects, doing some consulting and bootstrapping some personal projects. He will be answering various questions related to SEO, Social Media & other Internet Marketing stuffs . So lets start with the interview.
First of all thanks a lot for accepting my interview proposal. I and my readers are very pretty glad to have you . Please tell us about yourself and your educational background.
Hey Jitendra, thanks for having me!
It’s really hard to describe what I’ve been doing for living for the past 6 years: I was involved in all kinds of internet marketing; I was building websites and online tools; creating and launching new products in different markets; optimizing web business of various online companies. So I guess that is something like “online business consulting”.
And a few years back I’ve started a personal blog where I was sharing some of the lessons I’ve learned along the way. It’s called BloggerJet. As for my education – it’s totally unrelated to marketing. So everything I know I’ve learned from books, blogs and friends.
How Can I Grow My Home-Based Business?
Well it really depends on the kind of business you’re running. If you have a solid product that really solves some issue – you can try putting up a sales page and buying ads. Oftentimes it’ll work if your product is good enough.
In case you don’t have any product idea yet, you can always start with a blog about something you’re passionate about and try to use this blog to attract clients.
You may also take products of other people and promote them either with ads or with your blog. That would be affiliate marketing. I mean there are tons of ways to launch and grow a home-based business.
How Can I Pitch My Product to Large Companies?
Well there are three fundamental rules you should follow:
1. Build a killer product.
2. Build a killer product.
3. Build a killer product.
If your product is really awesome, you won’t have any issues pitching it. Large companies may even reach out to you and offer you to become a partner if your product is worthy.
What Are Some Good Business Books to Read?
I’m a huge book lover and I can easily suggest you 20 good business books to read. But I’m going to name just three which I think are crucial for any business owner:
- Tim Ferris – 4 Hour Workweek
- Daniel Pink – Drive: The Surprising Truth About What Motivates Us
- Robert Cialdini – Influence: The Psychology of Persuasion
These three books cover absolutely different topics but each of them is absolutely crucial in running a successful business.
If you build your site with WordPress what plugins should you install?
- WordPress SEO by Yoast is an absolute must.
- Sharebar is perfect for displaying floating social media buttons next to your articles.
- PopUp Domination will skyrocket your email subscribtion rates with a fancy email optin form.
- TweetDis (this one developed by myself) will allow your visitors to tweet quotes from your articles with just one click
Is Guest Posting useful and how do you benefit from it? Matt Cutts recent article on guest posting had create panic situation among all webmasters.
I think Matt Cutts was referring to low quality articles that SEO companies create in hundreds and send out to every blogger in a hope that he may blindly publish it. Quality guest articles will always be a perfect tool to build traffic to your website and help it rank in search engines.
We shouldn’t stop our guest posting activities no matter what Matt Cutts says.
How do you improve your e-mail subscription rates?
The best known trick to improve e-mail subscription rate is to offer a freebie that can only be delivered to an email address of your visitors. Add PopUp Domination here and you will absolutely nail it!
However there’s a downside to offering a freebie like an ebook. After people get it they’re no longer interested in your further email updates and most of them will just unsubscribe after a few emails.So the workaround would be to turn your ebook into a series of emails and call it a “Free Email Course”.
The email subscription rates of an email form with a free ebook and the one with a free email course are exactly the same. But the people who opted for your email course will actually be looking forward to receiving those emails from you.
What e-mail management tool should you use?
I use MailChimp because it’s free and right now I don’t need any more features than those that it offers me. But I keep looking towards Aweber and Vero as well.
How do you convert social media traffic into business?
Social Media traffic is ten times worth than SEO traffic when it comes to making money with it. So most marketers I know don’t try to sell directly to visitors coming from social networks. They prefer to nurture them first.
The process is as follows:
1. Send traffic from social media to a landing page with a freebie (preferably email course)
2. After people opt in, send tons of value their way for free to make them trust you and percieve you as an authority
3. Announce a free webinar to help them solve an issue they’re facing
4. On this webinar explain them what can they do, to solve the issue. But don’t explain HOW to do this
5. Pitch them your premium product that will show them HOW to do the things you’ve shared with them in your free webinars.
Voila! You’ve got paying customers!
How do I know if social media is generating leads for my business?
You can quite easily setup event tracking in Google Analytics to see where your leads are coming from. Social Media is a very solid source of leads and then it’s up to you if you’re able to convert them into paying customers. But the formula I’ve shared above should really do the trick! That’s it. Thanks for having me for this interview, Jitendra. Hope that was helpful to your readers.
I hope you enjoy this interview, Tim had shared best strategies. So readers try to learn more and keep exploring in online marketing. Keep sharing knowledge and keep helping each other.