Hey you bloggers we are back again with another stunning interview session!

As part of our BloggersIdeas interview series, today we have  Professional SEO Expert Jock Purtle and he is the founder of Digital Exits

He ‘ve become pretty much a fanatic for all things having to do with SEO & blogging, driving traffic to your blog and building relationships with your readers.

Lets explore with Jock.

First of all thanks a lot for accepting my interview proposal. I and my readers are very pretty glad to have you. Please tell us about yourself and your educational background.

Sure. My name is Jock Purtle and I am the founder of Digital Exits. We are a website broker firm that helps online entrepreneurs sell business. If people want to know what their online business is worth they can get an appraisal from one of our brokers for free.

I was educated at the university of western Sydney, Australia. However my main business education came form my parents businesses and working in them since I was at a young age.

What are your favorite social media tools? Which tools do you prefer to use to increase user engagement?

I also think Facebook is a great communication tool between people.

I like LinkedIn especially for business contacts.

Regarding user engagement I love using email. Our mail email client is Mailchimp. We also use Disquis comments for increasing user engagement.

Do you fear the possibility of web surfers having their browser’s  auto-clean cookies at the end of every browsing session? What if this becomes a default feature on browsers?

I am not as worried about this as others. Although this helps in many remarketing campaigns. If you have a good audience that naturally live to read your content you shouldn’t be worried about this.

Clickbank seems to be the big thing among affiliate marketers. Do you use this extensively as well, or most of the offers you promote come from other places?

A lot of my clients use Clickbank. It is the largest website in it’s division and provides a simple and easy service to start selling products online. There are a variety of places that you can find offers. I personally think the best strategy for affiliates is to go direct to the end user and get a private affiliate deal.

How do you measure success of any SEO campaign?

The main way we measure the success of an SEO campaign is

a) the increase in rankings for the keywords that we are targeting and

b) the increase in SEO traffic that we receive. You should also be measuring your sales from organic traffic as the main metric as well.

Suppose you are getting rebranding their name. What steps you will perform while rebranding. How you will promote your company’s new brand?

The major thing I would do is communicated with existing customers. I would look for modern branding that reflects the values that you are trying to portray in the market.

What type of email marketing services you use for your clients?

The main services are just general email blasts. We use Mailchimp as our provider.

What type of content marketing should be done in case of rebranding? Will press releases will help.

I think press releases will help. However the main thing is communicating with your customers the reason for the rebrand and also the direction of the rebrand. If you take the recent rebrand of airbnb.com you will see that they have created a whole set of values in and around the rebrand. I think that is the best move.

On how many social media accounts you are active on, please tell us?

I currently have three. Facebook, twitter and LinkedIn.

Do you think referral traffic helps in rakings on SERP? ? What are your thoughts on this?

No. I have done many SEO campaigns and the level of traffic to your website is irrelevant in ranking in the search engines.

How to make blog a brand among the top competitors in blogging.

The main thing is regular content. And also content that is exceptional. This is going to help you become one of the top brands in the market place.

Do you have suggestion for my blog, what things you didn’t like at bloggersideas, be frank in your answer?

I would do more guest posts on other people’s sites to increase your image. Blogging is all about authority and if you get known as the person for “X” then that is going to help your cause. I would create longer posts on more authoritative topics. I would also create some info graphics for the site.

If you have any questions  about this interview, please do ask in the comments below !

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 As part of our Bloggers Ideas interview series, today we have  Tim Soulo from Bloggerjet.com who have joined SEO world about 4 years ago, mostly working full time for different projects, doing some consulting and bootstrapping some personal projects. He will be answering various questions related to  SEO, Social Media & other Internet Marketing stuffs . So lets start with the interview.

First of all thanks a lot for accepting my interview proposal. I and my readers are very pretty glad to have you . Please tell us about yourself and your educational background.

Hey Jitendra, thanks for having me!

It’s really hard to describe what I’ve been doing for living for the past 6 years: I was involved in all kinds of internet marketing; I was building websites and online tools; creating and launching new products in different markets; optimizing web business of various online companies. So I guess that is something like “online business consulting”.

And a few years back I’ve started a personal blog where I was sharing some of the lessons I’ve learned along the way. It’s called BloggerJet. As for my education – it’s totally unrelated to marketing. So everything I know I’ve learned from books, blogs and friends.

How Can I Grow My Home-Based Business?

Well it really depends on the kind of business you’re running. If you have a solid product that really solves some issue – you can try putting up a sales page and buying ads. Oftentimes it’ll work if your product is good enough.

In case you don’t have any product idea yet, you can always start with a blog about something you’re passionate about and try to use this blog to attract clients.

You may also take products of other people and promote them either with ads or with your blog. That would be affiliate marketing. I mean there are tons of ways to launch and grow a home-based business.

How Can I Pitch My Product to Large Companies?

Well there are three fundamental rules you should follow:

1. Build a killer product.

2. Build a killer product.

3. Build a killer product.

If your product is really awesome, you won’t have any issues pitching it. Large companies may even reach out to you and offer you to become a partner if your product is worthy.

What Are Some Good Business Books to Read?

I’m a huge book lover and I can easily suggest you 20 good business books to read. But I’m going to name just three which I think are crucial for any business owner:

• Tim Ferris – 4 Hour Workweek
• Daniel Pink – Drive: The Surprising Truth About What Motivates Us
• Robert Cialdini – Influence: The Psychology of Persuasion

These three books cover absolutely different topics but each of them is absolutely crucial in running a successful business.

 If you build your site with WordPress what plugins should you install?

•  WordPress SEO by Yoast is an absolute must.
• Sharebar is perfect for displaying floating social media buttons next to your articles.
• PopUp Domination will skyrocket your email subscribtion rates with a fancy email optin form.
• TweetDis (this one developed by myself) will allow your visitors to tweet quotes from your articles with just one click

Is Guest Posting useful and how do you benefit from it? Matt Cutts recent article on guest posting had create panic situation among all webmasters.

I think Matt Cutts was referring to low quality articles that SEO companies create in hundreds and send out to every blogger in a hope that he may blindly publish it. Quality guest articles will always be a perfect tool to build traffic to your website and help it rank in search engines.

We shouldn’t stop our guest posting activities no matter what Matt Cutts says.

How do you improve your e-mail subscription rates?

The best known trick to improve e-mail subscription rate is to offer a freebie that can only be delivered to an email address of your visitors. Add PopUp Domination here and you will absolutely nail it!

However there’s a downside to offering a freebie like an ebook. After people get it they’re no longer interested in your further email updates and most of them will just unsubscribe after a few emails.So the workaround would be to turn your ebook into a series of emails and call it a “Free Email Course”.

The email subscription rates of an email form with a free ebook and the one with a free email course are exactly the same. But the people who opted for your email course will actually be looking forward to receiving those emails from you.

What e-mail management tool should you use?

I use MailChimp because it’s free and right now I don’t need any more features than those that it offers me. But I keep looking towards Aweber and Vero as well.

How do you convert social media traffic into business?

Social Media traffic is ten times worth than SEO traffic when it comes to making money with it. So most marketers I know don’t try to sell directly to visitors coming from social networks. They prefer to nurture them first.

The process is as follows:

 1. Send traffic from social media to a landing page with a freebie (preferably email course)

2. After people opt in, send tons of value their way for free to make them trust you and percieve you as an authority

3. Announce a free webinar to help them solve an issue they’re facing

4. On this webinar explain them what can they do, to solve the issue. But don’t explain HOW to do this

5. Pitch them your premium product that will show them HOW to do the things you’ve shared with them in your free webinars.

Voila! You’ve got paying customers!

How do I know if social media is generating leads for my business?

 You can quite easily setup event tracking in Google Analytics to see where your leads are coming from. Social Media is a very solid source of leads and then it’s up to you if you’re able to convert them into paying customers. But the formula I’ve shared above should really do the trick! That’s it. Thanks for having me for this interview, Jitendra. Hope that was helpful to your readers.

I hope you enjoy this interview, Tim had shared best strategies. So readers try to learn more and keep exploring in online marketing. Keep sharing knowledge and keep helping each other.

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