To improve your search engine rankings, it is important to increase the number of backlinks. It involves placing links on other websites and direct people to your own web page. As you don’t have to place the other website’s link on your website, you can also call it one-way link building. Google takes these links as votes in favor of your website.

The only thing you need to bear in mind is that the link will hold SEO value only if you place it on a website with do-follow tag – Google bots cannot index a link with a no-follow tag.

Many people often ask exactly why different websites use no-follow tags if they offer no SEO benefits. Interestingly, it’s no black-hat thing to put no-follow tags on links. In fact, it works differently – it is an effort to keep spammers from putting spam messages or links on comment sections, and that’s probably the reason why WordPress comment sections come with a default no-follow status.

What many people don’t know is that affiliate advertising also comes with no-follow links, and that’s mainly because Google discourages the use of active links on adverts. It all suggests that no-follow tags are a lot more common than most people think.

You need to bear in mind that all your link-building efforts will go wasted if your backlinks are on a website that Google cannot index. That happens because the links section on that website has no-follow tags. Even if the Google search spider finds the page, it will not index the links due to no-follow tags. Therefore, there is no SEO benefit of such links.

It is true that most people conduct a link building campaign for better search engine rankings, but their ultimate goal is always to get more traffic to their website. That’s exactly when every new link that you build can lend a helping hand. It is due to this particular reason that even if you have placed your link on a website where they have no-follow tags, you will still receive new traffic.

Of course, you won’t experience any SEO benefit, but the change in traffic may be quite evident.

There is a dirty side to no-follow links, and it may interest you if you’re into spamming. Interestingly, you can spam away as much you want if Google doesn’t index a link or a page – you won’t have to worry about Google penalties in this situation. It is due to this particular reason that you can consider setting up spam bots and spam your links online with ease. Of course, it’s not the ideal thing to do, but you can definitely take it as an option.

Many people often ask the reason why Google don’t punish people who break its spamming rules using no-follow links. It’s true that Google won’t index these links, but they can definitely read them. It means it’s not difficult for them to see if a website is trying to spam links over the web. There is no real explanation for this, but Google says it’s a waste of their resources to find such spammers and punish them.

With every new search engine update, like the Hummingbird, Penguin, Panda, etc., it is easy to see a change in rankings, backlinks, and other SEO aspects. This often affects so many websites and change their rankings completely – you may have your website placed at the bottom of the results. Whatever the case, you will notice no change in your no-follow backlinks.

It implies the fact that even if you have spent days and weeks in building no-follow links, you won’t have to change them after every Google update.

The fact of the matter is that though you don’t receive any specific SEO benefit with no-follow link, you still end up making your website popular, as even no-follow links will help generate more traffic for your website. Once you have made your site popular, other people will talk about it on social media networks and you in turn will enjoy indirect SEO value.

Any thoughts about Nofollow Link Building Campaign , share it in the comments below !

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CRM systems, or Customer Relation Management systems, are often considered to be business strategies and are now prevalently used in SEO (Search Engine Optimization) and in social media marketing.

CRM systems are used for a variety of purposes, including understanding a business’s customer base, attracting new customers, enhancing customer retention by creating better customer experiences and decreasing the cost of customer management.

                                                                    Image Credits: www.runnableconsulting.com

A good CRM system enables businesses to capitalise upon the possibilities that information bestows them with, and considering how important it is that businesses are able to effectively manage the information they’ve collected, it’s imperative that they possess an effective CRM.

A good CRM enables businesses to capture, manage and share information across different departments of their organisation. As many business managers will know from experience, this has traditionally posed problems because information doesn’t always travel easily between departments due to architectural and infrastructural differences.

CRM solutions are essential to good business practices because they enable businesses to effectively manage their customer relationships and that is very important in a crowded marketplace where consumers are seemingly forever on the lookout for better service standards.

Technological advances have aided CRM no end, especially in the field of consumer behaviour; moreover, now that social media networks are as popular as they are, CRM systems now offer businesses new and innovative ways to communicate with their current and future customer base with what is increasingly known as social CRM.

Social CRM

Social CRM is the name given to the addition of the social networking element that’s been added to traditional customer relationship management processes. It builds upon the framework provided by traditional CRM by connecting customer relationships from social media networking websites like Facebook and Twitter and adding them to the CRM process. This trend is increasingly known as SCRM, the abbreviation for Social Customer Relationship Management, or CRM 2.0.

The importance of SEO and social media marketing

Although SEO and social media marketing started as very different processes they have, like many aspects of the digital world, become somewhat intertwined over time. The importance of using SEO and social media marketing as tools of business promotion are increasingly well known and we have reached the point where it’s considered a mistake not to use these effective tools of business promotion to further a business’s interests.

SEO and social media marketing haven’t only proven effective promotional tools, because just as importantly, they’ve also proven to be cost effective tools. This has endeared them to businesses of all sizes because it’s enabled smaller businesses – which were traditionally at a disadvantage due to smaller marketing budgets – to level the playing field to a great extent.

Integrating CRMs, SEO and social media marketing

Integration has become tantamount to success with regard to CRMs, SEO and social media marketing and you’ll find that most, if not all, CRMs now combine and incorporate CRM, SEO, social media and often collaborative tools into the one convenient program like that of Micronet, well known for its Micronet job costing software. Most programs are very cost effective, with some starting from $20 per month, plus there are a few free plans available which represent a great way to try out a CRM solution before buying and implementing it.

Conclusion !

Some programs are better than others with regard to SEO and social media integration, so if you’re the owner or manager of a small business and regularly interact with your customer base on websites like Facebook and Twitter, read several CRM reviews and keep your eyes peeled for multi-faceted applications that seamlessly combine and integrate CRM with SEO and social media.

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Is Squirrly SEO Good lets know how good is Squirrly SEO plugin. 

Is Squirrly SEO Good?

Squirrly SEO Tools for WordPress are used by the best SEO experts and content marketing specialists. Personalized routes are provided by Squirrly SEO to help you rank each page in the top 10 of Google. It tells you exactly what to do to get there. People who sign up for this service will get advice from the first ever non-human SEO consultant who has looked at more than 600,000 websites over the course of 7 years. Everyone will think you’re an SEO master, and you will be, too. If you use all that Squirrly has to offer many features.

It’s not very often that I write a review but Squirrly SEO is very good at what they do.

The SEO tool I use the most is Yoast SEO. I’ve been using it for a few years now. I bought it because it had a lot of good reviews and looked like the SEO package everyone else used. It was just that I didn’t know how well I did when I used Yoast SEO. I could search for my keywords and see where I came up, but Yoast SEO didn’t give me any ideas about how I could improve.

After using Squirrly, I can see exactly where my pages need to be cleaned up, so I can fix them right away and make them better. I now know a lot more about how to go through to try to rank, so it might take me a while to get through them all. However, thanks to Squirrly, I have a lot of my clients’ pages in the top 10 of Google. I’m not very good at SEO, but I’m always learning. You know what else? Squirrly has given me all the tools I need to make my site rank better. If you aren’t sure if you want to buy Squirrly, just do it. You will not be dissatisfied with what you get.

Pros: Squirrly has the Complete SEO Funnel and Cloud Services + WordPress Plugin. This means that Squirrly SEO can work for both WordPress-based websites and non-WordPress websites, which means that it will work for both types of websites.

Pros & Cons of Squirrly SEO

Pros

• “Very fast and amazing software that is efficent.”

• “The learning curve is fairly fast. Helps to check how you are ranked on Google and how to improve it.”

• “Easier to setup and use. It has a nice keyword search tool and the features are great.”

• “It helps you with keyword research and content optimization. The best part of the plugin is the Focus Pages feature.”

Cons: 

• Slow Results unlike paid campaigns. It needs a lot of efforts to improve SEO of our website.

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