Is it a Good Idea to Conduct a Link Building Campaign with No-Follow Links?


To improve your search engine rankings, it is important to increase the number of backlinks. It involves placing links on other websites and direct people to your own web page. As you don’t have to place the other website’s link on your website, you can also call it one-way link building. Google takes these links as votes in favor of your website.

The only thing you need to bear in mind is that the link will hold SEO value only if you place it on a website with do-follow tag – Google bots cannot index a link with a no-follow tag.

Many people often ask exactly why different websites use no-follow tags if they offer no SEO benefits. Interestingly, it’s no black-hat thing to put no-follow tags on links. In fact, it works differently – it is an effort to keep spammers from putting spam messages or links on comment sections, and that’s probably the reason why WordPress comment sections come with a default no-follow status.

What many people don’t know is that affiliate advertising also comes with no-follow links, and that’s mainly because Google discourages the use of active links on adverts. It all suggests that no-follow tags are a lot more common than most people think.

You need to bear in mind that all your link-building efforts will go wasted if your backlinks are on a website that Google cannot index. That happens because the links section on that website has no-follow tags. Even if the Google search spider finds the page, it will not index the links due to no-follow tags. Therefore, there is no SEO benefit of such links.

It is true that most people conduct a link building campaign for better search engine rankings, but their ultimate goal is always to get more traffic to their website. That’s exactly when every new link that you build can lend a helping hand. It is due to this particular reason that even if you have placed your link on a website where they have no-follow tags, you will still receive new traffic.

Of course, you won’t experience any SEO benefit, but the change in traffic may be quite evident.

There is a dirty side to no-follow links, and it may interest you if you’re into spamming. Interestingly, you can spam away as much you want if Google doesn’t index a link or a page – you won’t have to worry about Google penalties in this situation. It is due to this particular reason that you can consider setting up spam bots and spam your links online with ease. Of course, it’s not the ideal thing to do, but you can definitely take it as an option.

Many people often ask the reason why Google don’t punish people who break its spamming rules using no-follow links. It’s true that Google won’t index these links, but they can definitely read them. It means it’s not difficult for them to see if a website is trying to spam links over the web. There is no real explanation for this, but Google says it’s a waste of their resources to find such spammers and punish them.

With every new search engine update, like the Hummingbird, Penguin, Panda, etc., it is easy to see a change in rankings, backlinks, and other SEO aspects. This often affects so many websites and change their rankings completely – you may have your website placed at the bottom of the results. Whatever the case, you will notice no change in your no-follow backlinks.

It implies the fact that even if you have spent days and weeks in building no-follow links, you won’t have to change them after every Google update.

The fact of the matter is that though you don’t receive any specific SEO benefit with no-follow link, you still end up making your website popular, as even no-follow links will help generate more traffic for your website. Once you have made your site popular, other people will talk about it on social media networks and you in turn will enjoy indirect SEO value.

Any thoughts about Nofollow Link Building Campaign , share it in the comments below !




How to Create Content That Actually Drives Links


When it comes to content marketing, it’s no secret that a well-balanced mix of owned, paid and earned media is critical to success. To truly create a comprehensive plan, one that effectively captures customers, marketers must consider that the lines between each of these three types of media has blurred–one influencing the other and vice versa. And therefore, the solid approach will no longer cut it. Instead, you must choreograph the successful interplay of these three types of media.

How to Create Content That Actually Drives Links

According to the Content Marketing Institute, more than 80% of both B2B and B2C marketers said they create and then host content on their own assets–owned media. Additionally, 92% of B2C marketers and 80% of B2B marketers said they used at least one paid advertising method to promote and/or distribute content. Unlike owned and paid, earned media can’t be fully controlled from the comfort of a corporate armchair, making this the most difficult of the three-part mixed-marketing plan to influence and acquire.

But it’s impact cannot be ignored. Webbed Feed reported that 92% of consumers say they trust earned media, while only half trust paid ads. Earned media drives 4 times the brand lift of paid media and 51% of millennials are more likely to be influenced by earned media, according to BazaarVoice. And Conductor reported that lead generation driven by earned media out-performs lead generation driven by paid media by a delta of 10-15%. Earned media is a veritable unicorn–magical, powerful and beautiful.

This type of media is the most influential of the trio. In fact, it is this modern equivalent of classic word of mouth that will differentiate the content marketing standard from the stellar in the years to come.

Typically, earned media is sparked from supremely effective uses of paid and owned media. From there, people share, tweet, comment and, in the best cases, link to your content in their own posts. The challenge: You can’t force people (at least not in good conscience) to share or link to your content. What’s more, you can’t predict with 100% certainty whether or not your efforts will result in links. You can, however, be smarter about the content you produce.

With a bit of strategic research, some carefully penned content, and a few tweaks to both readability and format, you can increase the likelihood that you will earn links.

1. Don’t reinvent the wheel


How Social Media Can Project Your Business Reputation

There’s no shortage of content out there. Social media automation company Buffer admitted to losing 50 percent of their viewership due to what’s being called the Content Crush. Buffer’s content curators argue that this content crush–or excessive amount of available content–makes it even harder to create a splash in the Internet ocean.

To overcome this, it’s more imperative than ever for marketers to use the insights from content that’s already driving traffic as a springboard for their own original articles. Ensure that your content doesn’t become yet another article that doesn’t yield results by doing your homework. Take a look at what’s already catching reader attention through the use of one of the many online tools. Just pick a keyword, and start searching.

  • Google Search: A simple Google search will show you the results Google (and therefore readers) deem most useful. Review these results, taking note of style and format. Then, think of ways you can improve upon it or put a fresh spin that you don’t already see represented in what you find.
  • Buzzsumo: Buzzsumo is a content intelligence tool. While this tool may not prove useful to laypeople, to businesses seeking to capture attention with content, it provides invaluable information necessary for strategic planning. To use the content intelligence tool, simply enter any topic or domain, such as customer service techniques or to return a list of high-performing articles. You can filter by date, language, content type and more. The list of results also includes the total number of shares broken down by social network.
  • Ahrefs: monitors keywords, backlinks and brand mentions through the use of a proprietary web crawler. Take the content you’ve gathered from google search and Buzzsumo, and use Ahrefs backlink checker to see who’s linking to it. Keep that in mind when youÕre writing, because you can frame your content specifically for a particular website or audience.

Ahrefs also offers a Content Explorer, similar to the one offered by BuzzSumo, allowing you to identify the most shared content relevant to your business. Also explore here some high quality backlinks methods which can help you get more organic traffic.

2. Think about searchers queries

If you want other businesses to link to your article, you need to think like content marketers –their content marketers. What are they going to search when researching support for their own articles? To create reliable and professional articles, these writers will likely look for statistics and data to support their arguments. Increase the probability that they land on your article by pairing the keyword with the words they might include in an attempt to narrow their search results. Try words similar to:

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  • Facts
  • Information
  • Data
  • Statistics
  • Benchmarks
  • Best Practices

When you couple the above with your keyword, and you’ve significantly increased your link intent. You increase the likelihood that content developers will find and use your article to support the arguments they’re making in their own content.

3. Crown your content with a killer headline

According to Copyblogger, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the remainder of the text. You have literally a couple of seconds to snag a scanner’s attention. “The Father of Advertising”, David Ogilvy urged advertisers to remember the importance of the headline, famously saying, On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Do your headlines need some TLC? Making your headlines engaging isn’t quite as hard as you may think. While you’ll still need to flex some creative muscle to pen a headline that shines, following some basic rules can make your headline immediately more appealing:

  • Include a number or other specific data (i.e. Quick Ways to Increase Conversions by 50%)
  • Make it a list title (i.e. The 7 Secrets to Busting Belly Fat)
  • Stick to odd numbers Ñoddly enough, according to the Content Marketing Institute, readers tend to believe them more
  • Use a colon or hyphen in the headline
  • Make the headline a question to get readers thinkingÑand clicking
  • Include rationale or a reason why the reader should go deeper
  • Write with a sense of urgency

4. Provide actionable raw data

Many searchers take to the web seeking a specific fact or figure. How about giving them what they want? People looking for a statistics absolutely hate slogging through an entire article to get it. Providing tables or charts can help readers easily access and digest information, endearing them to your simple and easy style.

5. Write with the web in mind

This may go without saying, but articles that drive links are typically engaging, scannable and easy to digest. Online readers aren’t really reading they’re scanning. Serve up content in bite-sized chunks, using bulleted lists and subheads to break it up. Content that’s easy to absorb is easy to share. And be sure to pay attention to readability. While flowery language reminiscent of a writer from the Romantic era may sound fancy and be pleasing to the ear, it’s going to turn-off your average reader. Twenty-one percent of adults read at a fifth grade level, so your lofty sounding prose, rich in jargon, will likely find a small audience.

6. Obtain powerful quotes

Including quotes from experts and/or industry influencers is one of the most effective ways to boost the credibility of your content. Again, it’s important that the quotes are relevant to the source content, are accurate and add value to the reader. This is also a great way to generate more links to your site: if you include a link to your expert’s site from your content, they may return the favor.

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7. DonÕt forget the design

Impressing a modern Internet user is far more difficult than it was back when the whole idea was shiny and new. Today, web searchers donÕt just want information. They want information that’s dressed up and topped with a bow. A poorly designed website can hurt your credibility just as much as a website containing weak copy. By creating an attractive website to frame your content, you can capture the discriminating web searcher and make yourself–and your content–seem legitimate and worthy of attention.

Bonus: Make it worth their while

There’s a growing trend among content providers, offering a meaningful incentives or bonus content to readers who finish an entire article. This typically requires the reader to enter their email address or share the content on their social media networks before gaining access. People like positive reinforcement, so getting something for actually attending to an entire article–a feat in these frenetic times–can provide the little extra motivation that readers need to both finish and share your articles.

What other tips and strategies do you use for creating high-performing content?