In the modern day, there is no doubt how important online reputation is for a company. It can dictate what people think about you and how likely people are to become customers. If your company has a bad reputation, it can be hard to shake. Nearly every company believes that managing this reputation is very important, as well.

(via: https://pixabay.com/illustrations/customer-experience-best-excellent-3024488/) 

Your online reputation will follow you throughout the internet, and can make acquiring customers much more expensive. While there are many important factors that can dictate your online reputation, Google is at or near the top. It plays an incredibly important role in how your company is viewed online.

But why? What is it about Google that makes it so important for your reputation? Well, that is exactly what this blog post is going to take a closer look at. Read on and learn more about why Google plays such a massive role in dictating the online reputation of your company.

Because of Google My Business

When many people are thinking about becoming a customer or want to learn more about a company, they will Google said company. In many cases, they will be led to a Google My Business widget that will appear next to the search results. This is a free profile that you can set up to allow people to learn more about your company, such as location, hours, website and a variety of other things.

These profiles also have ratings, so customers can rate you based on their experiences with your company. These ratings are very important as everyone will likely see them when doing a Google Search for your company. This has the potential to be incredible for your company, as good ratings can give them more confidence. Because of this, be sure to offer great customer service, deliver on any promises you make, and provide an amazing product or service.

On the other hand, a bad Google My Business page that is incomplete or full of bad reviews can look bad for your company. As a result, your online reputation will often hinge on how people rate their experiences with your company on your Google My Business profile page. If you are struggling, there are services like GMB Gorilla that can help improve and optimize your Google My Business profile.

Completing your profile and keeping it current, as well as doing your part to encourage positive reviews can be a huge help. The better your rating and the more clean and complete your Google My Business page is, the more reputable your company will seem to the public. Thankfully, this is something you can control, so take time to work on your page to really make it shine.

It is the Most Popular Search Engine

(via: https://pixabay.com/illustrations/google-search-engine-browser-search-76517/) 

 

Another reason Google is so important to the online reputation of your company is the sheer size and influence it has. There is no doubting the power that Google has on the internet. There are billions of Google searches every day from millions of people all across the planet. No other site can come close to matching this level of use and popularity.

With so many people using it, how your company is presented on Google will often directly tie into the reputation that you have. Whatever Google decides to promote on the first page of results, is likely to dictate how the masses think of your business. While you might have a certain reputation on different social media platforms, the importance of that will be dwarfed by what comes up when you are searched on Google. 

If the first page is populated with positive reviews or articles of your company, your reputation will often be great. The opposite is true if it is populated with complaints, poor reviews or people who have had problems with your company.

While you cannot directly control where Google places these good or bad links, you can do your part to boost the content you want by using search engine optimization. If you use SEO tactics like link building, using the right keywords, optimizing page speed and providing valuable content, you can help push your positive content higher in the rankings, which should improve your initial reputation.

It Can Decide Your Fate as a Company

Google is also important for your reputation because of the control it has over the success or failure of your company. If someone makes a general search in your industry, and your company doesn’t appear in the initial results, it will be tough to stick out above the competition. Many may even think you are a lesser company simply because of this rank, which will contribute to a lower reputation.

While no one is 100% sure how Google decides how to rank companies and pages, your reputation will certainly come into play and could get better or worse depending on your rank. If your company is absent from the first few pages of Google, no one is going to think you are a leader in your space.

While companies can succeed with bad page ranks (and a lower reputation as a result), it is often much more difficult. Because of this, your page rank on Google can ultimately determine your fate as a company, both in terms of your reputation and otherwise. 

Tips for Boosting Your Online Reputation

Now that you know why Google is so important to your online reputation, let’s go over a few tips on how to improve it. First and foremost, as we briefly touched on earlier, you need to make SEO a big part of your strategy. It gives you a little bit more control about what people will see first when they search for your company.

The higher the content on your own site ranks, the better. So take time to prioritize your own blog, and provide high quality content on a regular schedule. Also, make sure the experience of your site is simple, stress-free and intuitive. All of this should help content from your page populate the first page of Google, potentially knocking out third-party content that could bring your reputation down. 

Another good idea when it comes to boosting your reputation is engaging with your customers. Be sure to answer any questions, thank people for kind words, and try to rectify issues or negatives as quickly and efficiently as possible. Whether people reach out to you via email, social media or even your Google My Business page, do your best to deal with their concerns in a kind, timely and informative manner.

Be sure not to ignore anyone simply because they are negative, and never start an argument. Treat them well and properly find out what you can do to make them happy or improve their experience. This is a great way to turn negative reviews or articles into a potentially positive situation. A little bit of empathy and understanding can go a long way.

Other helpful tips to boost your reputation include:

• Asking customers to write reviews of their experience.
• Expanding your reach on social media.
• Sharing content that is created by your users or customers.
• Working directly with relevant influencers.
• Maintaining consistency.

In conclusion, we hope this article has been able to show you the importance of Google when it comes to your online reputation, and helped you know some great ways to boost your reputation.

Are you looking to drive more traffic to your website? Do you want to generate more leads that you can easily convert? Are you searching for ways to increase sales and ROI?

Then, you’ve come to the right place! Here you’ll learn how to create an online quiz for social media, which will help you increase audience engagement, generate qualified leads, and supercharge your sales.

Quizzes are generally fun, which is precisely why people love them. Creating a quiz relevant to your brand can really help you increase traffic, improve online visibility and SEO ranking, and yield positive results regarding your lead capture and conversion.

 

{Detailed Guide} How to Create an Online Quiz For Social Media 2022

Without further ado, read on to explore this step-by-step guide to creating your own social media quiz.

• Set up a Goal for Your Social Media Quiz

To make sure your online quiz is effective, you need to start with your goal. What is it that you want to accomplish with your social media quiz? What data do you want to collect? What do you want your quiz takers to do?

Only when you establish a clear objective and goal of your online quiz will you be able to make sure it actually helps you achieve that goal.

Here’s an example of Airbnb’s Trip Matcher quiz to help you get the big picture.

It’s a personality quiz for helping people find their travel personality, before providing them with an Airbnb trip itinerary for their next vacation. Once the quiz takers get their results, they can explore all the other travel personalities, each coming with its own exciting trip itinerary.

Since Airbnb is a hospitality service, a quiz about travel personalities definitely hits the bullseye. Offering trip itineraries that fit the quiz takers’ interests will help the hospitality giant capture more leads, and increase sales.

 

• Consider Your Target Audience’s Needs

This is just as important as your goal. You need to create an online quiz that provides real value to your audience, and you can’t do that if you don’t address their needs.

 

Find out your audience’s biggest pain points, and thoroughly think about how you will address them in your quiz. If you manage to tap into your audience’s emotions and truly engage them in the quiz, they will gladly give you the necessary information for following up and keeping in touch.

Creating a Social Media Quiz: Step-By-Step Guide

Once you have your goal, and you know what your target audience needs, you can start creating your online quiz. Here are all the steps you need to take.

 

 

• Choose the Right Type of Quiz

There are two main types of quizzes for social media that you can choose from:

• Personality quizzes
• Knowledge tests.

 

Personality Quizzes

A personality quiz, as its name suggests, helps people learn more about themselves. Once your quiz takers are categorized into different personalities, you can provide them with personalized recommendations regarding your products and services.

For instance, if your target audience consists of bloggers, you can create a “What Kind of a Blogger Are You?” quiz. You can incentivize your quiz takers to share their details with you by offering a free eBook on better blogging, for example or anything else that will give them real value.

Knowledge Tests

Knowledge tests are types of quizzes that help people assess how much they know about a particular subject.

By creating a quiz just like the example above, you can help your quiz takers know where they stand on a particular topic – in this instance, coffee.

The incentive to get them to subscribe to your email list could be, for instance, offering them exclusive access to your healthy coffee recipes. You could also offer discounts for your espresso makers, for example.

You can easily wrap your quiz, no matter the type, around any product or service you’re offering. For instance, if you’re selling furniture, you can create a “What Is Your Interior Design Style?” quiz, and offer personalized product recommendations, specifically tailored to the answers the users gave. The options are really limitless.

 

 

• Come Up with a Captivating Title

 

This is perhaps the most important part of every online quiz. If the title is not catchy, people simply won’t click through and take the quiz.

So, you need to come up with something captivating that instantly grabs attention. You need to craft a headline that evokes emotions and makes people unable to resist taking the quiz. The title of your quiz is precisely what will help you get higher CTR (click-through rates).

How can you create quiz titles that actually get clicked? You can choose from the two main types of titles:

 

• The “Actually” titles

 

 

The “Actually” Title

When you add the word “actually” into the title of a quiz, the quiz instantly becomes a challenge that rarely anyone can ignore. 

This is a perfect title, if you have, let’s say, an eBook on online marketing. You can offer its free version, or an engaging excerpt, to everyone who subscribes to your email list.

 

The Comparison Title

These are all those “What/Which (blank) Are You?” titles for personality quizzes. You can use this type of title for pretty much any topic.

Instead of “digital marketer” in the example above, you can insert literally anything relevant to your brand that will address the needs of your target audience.

 

 

• Create Compelling Questions

 

Once you have the type and title of your quiz worked out, it’s time to come up with interesting and relevant questions that will keep your quiz takers engaged until the end. You need to make sure that they actually complete your quiz, instead of abandoning it halfway through.

To make your questions as engaging and effective as possible, you should:

• Keep them short and sweet – Don’t overwhelm your quiz takers with long, complex questions. Keep them concise, and don’t provide more than 5 answers per question.

Also, keep the quiz length between 5-10 questions, as that way it won’t take longer than 2-3 minutes for people to take your quiz. Anything longer than that, and you’ll make most of the people bounce back.

 

• Enrich them with captivating images – Adding images to each question (especially to each answer per question) will keep people engaged, and help you make a real connection with them.

• Stick to a relaxed, friendly tone – Craft questions in a friendly tone that reminds of a relaxed conversation with a friend. That way, your quiz takers will instantly feel genuinely comfortable answering all the questions.

This is great for showcasing your personality, and humanizing your brand, especially if you choose to sound a bit informal, which definitely isn’t something to be afraid of. People actually engage more in informal conversations.

 

 

• Craft an Engaging Lead Capture

 

Now, this is where the magic happens. This is where you incentivize your quiz takers to do something that will help you achieve the goal of your quiz. That’s getting them to sign up for your email list, which helps you move a step further in your marketing strategy and generate more conversions and ROI.

It is absolutely vital that you save your lead capture form for the part of the quiz that’s right before the results. There’s no point in trying to capture leads after you’ve provided the quiz results because there’s no incentive to get people to subscribe.

When creating your lead capture form, make sure you have these three crucial things in mind:

Value – If you ask for an email address, and offer nothing in return except for the quiz results, many people may bounce back. This is simply because they wouldn’t want you to potentially bombard them with irrelevant emails every single day (which you should never do).

You need to let them know exactly what value they will get if they subscribe to your email list. You can offer discounts, coupons, a free eBook, an entry to a free giveaway, or anything else that will make them want to share their details with you.

You can also choose to include the option to skip the opt-in step, like in the example above, if you’re perhaps only looking to drive more traffic to your website.

Honesty – You need to be completely transparent when it comes to your marketing strategy so that people know exactly what they’re signing up for. If you plan on sending them daily follow-up emails, let them know, so that they can make an informed decision.

Minimum information requested – Never ask for more information that you’ll actually need. If you’re only going to need your quiz takers’ email addresses, maybe even their first and last names, don’t ask for more information. For instance, don’t ask for a phone number if you’re never going to give them a call.

Requesting only the most necessary information is what will help you actually capture more leads.

 

 

• Create Relevant, Shareworthy Results

 

At this stage of your quiz, you’ve already accomplished your goal, that is, compelled people to sign up to your email list. However, the results you craft are just as important, because you want your quiz takers to actually share them on social media, and help you extend your reach.

Social media platforms give you an opportunity to reach a wide, global audience, so you need to make sure your quiz results truly entice people to share them.

To create the results that people will be more than happy to share on social media, you need to:

Implement eye-catching images – Using high-quality images that instantly grab attention is an absolute must for your quiz results. This is because the image is the first thing people will see when they come across the results someone shared on social media.

Use positive emotions – Positive emotions are precisely what will make people share the results of your quiz. Compliment your quiz takers, and focus only on their best traits, because who doesn’t like being praised for their personality? However, make sure you speak only the truth.

 

Include a compelling CTA – To get the most out of your social media quiz, you should include a CTA (call to action) at the end of the results.

Your CTA could be inviting people to check out your blog and find out more about your brand. It could be a link to your landing page or a product page with personalized recommendations.

 

Or, like in the example above, it could be a link to your guide, an eBook, or anything else of value. Include anything that will entice your audience to keep interacting with your brand, and don’t forget to add social media sharing buttons!

Also Read:

Conclusion: {Detailed Guide} How to Create an Online Quiz For Social Media 2022

Now you’re ready to create an online quiz for social media that people will absolutely love, and share. Just follow this comprehensive guide, and you’ll soon have lots of fun quizzes to share on social media and generate plenty of leads.

As part of our Bloggers Ideas interview series, today we have Nancy Badillo of NancyBadillo.com  discussing techniques about social media engagement, WordPress plugins and other SEO strategies. She is proficient online marketer and struggle a lot to get success. I appreciate her time she took out for this interview.

Please introduce yourself to our readers. Can you tell us something about your blogging journey? How and when did you enter into blogging? And who are your blogging role models? 

First of all, thank you for taking time out to do this interview. My name is Nancy Badillo. I have been blogging for the past 3 years. You can find my blog at www.NancyBadillo.com I started blogging when the economy went downhill and my hours at work were cut. I started researching ways to make money online. I came across this YouTube channel that was own by, Lisa Irby. She explained the various ways you can make money online by having a blog. I subscribe to her YouTube Channel and joined a company she recommended called, “Site Sell.”  The company Site Sell charged $30 bucks a month and gave me all the tutorials and tools to learn all about building a successful blog.  This event marks the change of my career into blogging.

My blogging role model is Zac Johnson. He has taken me underneath his wing and has helped me reach the top 100,000 online marketing blogs.

Why Content Marketing is playing keen role in SEO 2014. Do you think that only content marketing is king other SEO techniques are dead?

Content marketing is playing keen role in SEO on 2014 because of the tremendous growth social media plays. Content marketing has the power to produce more than just links it can enhance your brand image and build potential relationships with others.

Top 10 WordPress plugins you are using for your blog? Please mention it in brief.

The top 10 WordPress plugins I am currently using are:

1. Akismet: The best plugin to protect your blog from comment and track back spam.

2. All In One SEO: All In One SEO automatically optimizes your WordPress blog for Search Engines.

3. Comment LUV: It rewards your readers by automatically placing a link to their last blog post at the end of the their comment. Encourage a community and discover new posts.

4. Google Analytics: is a great plugin for monitoring and tracking the efficiency of your online campaigns and get the best results in your marketing efforts.

5. SEO Friendly Images: Automatically ads alt and title attributes to all your images. It improves traffic from your search results.

6. Ultimate Tiny MCE: This plugin adds additional text functionality for your blog.

7. WP125: Lets me easily manage 125×125 ads within my WordPress dashboard.

8. Smart Layers by Add This: Lets you add buttons to your content. By adding buttons it help you increase visitor engagement. The plugin lets you add follow buttons and social share buttons.

9. OSE Firewall Security: The security of your WordPress is important so this is the plugin I use to secure my blog. This plugin will help protect your blog from attacks and hacks.

10. Google XML Sitemaps: The plugin helps generate and update the sitemap files.

What are the best press release website you are using?

I personally use 24-7 Press Release. It’s a great way to gain exposure for your website, company, or services. The press release has help me gain visibility in front of a many people as possible and reach a broader audience.

Top social bookmarking websites that you would suggest?

As a Webmaster, I use social bookmarking as a way to increase website traffic. You should write SEO content that can improve your standing on search results so that more people are able to find you. By getting your name in as many places as possible, you will be able to start building an audience.

These are my favorite social bookmarking websites that I currently use:

1. Reddit

2. Digg

3. StumbleUpon

4. Delicious

5. Technorati

Do you use any podcast? Any websites you would suggest?

Yes, I do use podcast to learn more about online marketing. Podcast can be an effective marketing analysis tool. The podcast that I currently listen to and recommend are:

1. Smart Passive Income

2. Foolish Adventure

3. Marketing Over Coffee

Does Google Adsense is only source to earn money? Can you suggest other alternatives?

No, Google Adsense is not the only alternative for monetizing your blog. There are many alternatives ways to monetize your blog.

Here are my top 3 monetization:

1. Affiliate Marketing: Involves recommending a product to your audience and receive a commission when the product is sold.

2. Popular Adsense Alternatives:

Kontera

Clicksor

Chitika

Bidvertiser

Media.Net

3. Make Money Selling Ad Spaces

Ways to increase conversions by guest blogging?

Understanding ways to increase conversions from your guest blogging is important to make the best out of your post.

Targeting The Right Blogs: Find targeted blogs that are relevant to your niche. Writing for targeted niche blogs will help you become the expert of your field. This will give you the opportunity to establish your brand.

Quality Content: Guest blogging will help you produce great results though high quality content as opposed to mere link building. Make sure every post you write is quality content.

Call To Action: Adding a call to action at the end of the post will help increase sales.

On how many blogs have you been interviewed can you mention it here?

This is actually my second interview. The first interview was conducted by top blogger Zac Johnson. You find the interview at

Things we online marketers could all improve upon 2014?

There are many things we can improve as online marketers on 2014. I have enlisted my top choices:

Be Mobile Friendly: Mobile searches are more likely to use a site and complete a purchase when the site is mobile friendly.

Build Partnerships: Building online partnerships are vital for the success of a website. Working with an influencer to develop a brand partnership can launch and help your online brand identity.

Social Media: Use social media to engage and attract new visitors. In 2014, try to venture out to different social medias that you have not used yet. Pick a new social media and give it all you have.

Use Google autocomplete feature to enhance your brand?

Google autocomplete is critical to online branding. Information gather from Google has a profound impact on personal branding. The first thing searches see’s when they type your name into Google search box is the autocomplete suggestion.

Google Hummingbird friendly content marketing tips?

Google recently released their newest algorithm known as the Hummingbird. The main goal of their newest addition to the Google family is to make Google search more interactive for their users and to give users better and more direct answer to their searches. A Google Hummingbird friendly marketing tip is to create evergreen content. Creating evergreen content your blog is a great strategy to generate more leads, backlinks, and drive traffic to your site. The main benefit of creating evergreen content is that it keeps growing stronger in authority, ranking, and traffic over time.

How to explode your traffic and branding with blog commenting?

Blog commenting is a great way to gain links and increase traffic to your website. Blog commenting also helps get your name out there in the blogging community within your niche.

Additional Benefits Of Blog Commenting:

1. Helps Build Relationships

2. Gain Tons Of Traffic

3. Gain Quality Backlinks

4. High Search Engine Rankings

5. Gain More Subscribers

What are the best things that Webmasters need to know about Pinterest?

Pinterest gives you the opportunity to educate and inform others about your business by allowing you to post pictures that you love. To create a successful SEO Pinterest offers a business account with the option to describe your business in detail to attract customers. You want to choose an optimized business name. Social media signals factor into how high search engines rank a website content from Pinterest can show up in search engines results, leading customers to your page and creating potential clients. Pinterest is perfect in providing content that people are looking for.

What is broken link building? How effectively use it?

Broken link building is one of the most effective white hat link building strategies. Many Webmasters use the broken link building strategy to find broken links that can in return turn into a link building opportunity. Once you have found the broken link contact the website owner. You will need to encourage the Webmaster owner to replace the broken links with yours in return. Broken link building is very effective since no Webmaster wants to be penalized or want broken links on their websites.

Do people need to spend money (PPC, paid advertising) to make money with Affiliate Marketing?

It’s not necessary for anyone to spend money with PPC to make money with Affiliate Marketing. Learning how to optimize your website will helps you to become more appealing to a larger audience with out spending money.

Do you think 3rd party blog post links and e-book?

The 3rd party blogs does really well. On the other hand, I do not think e-book submission help.

I  hope you enjoy this long interview of Nancy Badillo . She had shared her valuable strategies here.  If you have doubts put your questions in comment section.  We will answer your queries for sure.

Dont forget to share this article in social media! You can also Join BloggersIdeas on Facebook & Google+ for getting similar updates.

Hey you bloggers we are back again with another stunning interview session!

As part of our BloggersIdeas interview series, today we have Freelancer & Professional online marketer Florin Birgu, he is skilled  in programming and technology, who would be sharing his experience in online marketing. He is currently working at eggmetrics.com & always keen to learn new stuff in online marketing.

Lets explore with Florin Birgu.

First of all thanks a lot for coming on my blog Florin, you made my day by accepting my interview request. Tell me something about yourself & your educational background.

I’m glad to be on your blog. Well, I’m self taught for most part. I started out as a developer since high school, but later during college I got interested in internet marketing to promote my services.

Later on I started to get good at it, so I started offering online marketing services too.

What are your plans for the future?

Currently I’m working on eggmetrics.com where I plan to launch some useful marketing tools that will help users with their online campaigns. Working in the internet marketing field is something I enjoy doing either with eggmetrics or by consulting clients.

What’s the next move for your company and what can we expect to see in the near future?

I will launch a beta version most likely next month and then depending on the feedback add more features. I plan also to develop other cool tools and write more useful guides.

Feedback and data will influence a lot our future decisions for the company, and I expect to see constant growth.

Please define term “Niche Blogging” and guide us to make a perfect Niche blog to make some money.

Niche Blogging refers to writing articles on a blog for people belonging to a particular niche, like online marketers and bloggers in our case.

Write great articles that people will find interesting like guides, the impact of important news in the industry or case studies, but don’t forget to focus a lot on catchy titles since most of the time that is what people will be seeing first and also focus on.

To find profitable keywords for your articles you can go sign in to Google Adwords and use the keyword planner tool.

Type several keywords in your niche, after that you can download the table and multiply the search volume and the CPC and this way you can find the value of that keyword.

What are the risks involved in entreprenuership. Please tell us.

High overhead costs is an important one, you have to limit spending when you are starting up. Another risk would be having a product that people don’t want, before building anything make sure you make first a MVP(Minimum viable product) to test the market.

That way you will save time by not creating a product that people won’t buy. You can create just a landing page without having a finished product and pay ads to see if people would be interested in it.

Suppose if you were not SEO geek today, what you would be ?

Most likely I would have been focusing more on programming since is something I enjoy doing. I guess I would say that my programming skills help me become a better marketer because if I ever need a tool to do a certain task then I can just create it.

For example, I needed once to analyse the backlinks of a client, but instead of copy pasting them in the browser I made a free tool to help me go through them a lot faster.

How to optimize 404 page errors on websites.

First I would make sure the response code is indeed 404, then I would have on it some links to popular resources to keep the user on the site. This way you can also lower bounce rate.

Or you can get creative with it and post something funny on it and you can submit it to funny/creative page lists like http://fab404.com/.

Google Recently launched Panda and many big businesses got badly affected by it, did any of your sites got affected by it.

No, actually some sites actually improved their traffic. Even for online shops I recommend them to write good product descriptions in order to get better rankings, copying a product description wont make you rank higher, you should add more value to it such as a review or.

Must Read: SEO Tips From the Experts [Infographic]

It’s good to monitor your rankings in order to detect a penalty as early as possible and take action. If your rankings drop because of an algorithmical I recommend visiting Search Engine Roundtableto find out what could be the cause.

What is the reason behind your Blogging success ?

Targeting good keywords, catchy titles and promoting the articles, you can’t just rely on search engine traffic, and then hope someone will link to them.

Many popular blogs today were very active in promoting themselves. Wordstream is a great example and here you can see the strategies and methods they used in order to increase their traffic.

According to you, what are the best ways to promote a Blog?

Social media and SEO for me are the best ways to promote a blog. If you don’t have many followers you could reach out to influencers in your niche to give you a boost.

Also websites like Reddit, Digg and Stumbleupon are a great way to get a boost in visitors.

How you are building relationships with your Readers? How you make them stick on your blog?

The way I accomplish this is by trying to make interesting content so hopefully they will remember the website and return to it. Another way is to offer them a reason to follow us on social networks or subscribe, for example you can offer some exclusive content available only to subscribers.

Penguin Proof, Panda Proof link building – Do those things exist? (I’ve been seeing link builders package or talk about this one on their services offered)

I would suggest to keep away from automatic links since it might be harmful in the long term if it doesn’t comply to Google’s guidelines.

Recently even churn and burn sites aren’t as effective as they used to be, so I recommend people to have a long-term strategy and build a brand through your website. Also removing spammy links can take a lot of time and effort.

What is your biggest success & failure in SEO? Please share with us.

Success in SEO is usually slow and steady, this is how you win this race. I guess one of my biggest success would be removing penalties for several clients.

And one of my biggest failures is not realizing sooner the importance of good content and actively promoting it. The benefits of it is not only the direct traffic but also the increase in SERPs.

Why do you think Online marketing industry would sustain your interest in the long haul?

It’s something I enjoy doing and it’s a growing industry. We’ve also seen a major shift of the marketing budget from offline advertising to online campaigns.

Online marketing offers a better audience targeting and detailed reporting, which means more value for the money our customers spend as compared with traditional media and offline advertising in general.

As long as there will be a need for more profits, there will also be a need for industries that can make it happen such as online marketing.

If you have any questions  about this interview, please do ask in the comments below !

Dont forget to share this awesome interview in social media. I will be pleased if you share this now ! Join BloggersIdeas on Facebook, Google+ & Twitter .

 

If you would put yourself in the shoes of a consumer, you’d surely choose to become a wise buyer who wants to make sure that every purchase is a great deal. That being said, you wouldn’t spend your money yet on anything when you don’t have enough information about that certain brand. It’s your hard-earned money that you’ll be spending after all! You wouldn’t want to put it in the rubbish basket.

And so, you start asking questions. At times, these questions are directed to your friends or anyone who has experienced using a product or a service.

“How was the service in that restaurant?”

“Is that face mask really effective?”

“How long have you been using those running shoes? Are they comfortable?”

Indeed, we want to make sure that a product or service will give us satisfaction every time. And you don’t even have to put yourself in the shoes of a consumer because all of us continue to play this role.

Good news is, the internet has made it easier for us to become a more informed buyer and make wise purchases. Online reviews from real buyers are available for us to determine whether a product or service will give us satisfaction. Most consumers these days rely on those pieces of information. In fact, research reveals that 91 percent of people read online reviews about a product or service, whereas, 84 percent of consumers trust online reviews as much as they trust the recommendations of their friends. Read more about that in this article.

What this Means for You as an Entrepreneur

The research simply tells you as an entrepreneur that your business should have a strong online presence. When consumers look up information about your business, it should quickly show up on top of search engine results. They should find it on top social networking sites. Most of all, you need to strive to maintain a positive online reputation. Find out more:

But then, how can you possibly do that when you don’t invest much on SEO and other online marketing strategies? Would you gain ground in your industry? You may be somehow winning and doing great in sales, but you might be hindering your business to reach its full potential if you don’t reach out enough to your target market.

To reach out more to your target market and build relations with them, they need to know where they can find you. You should have an active, up-to-date website that’s visually appealing and full of valuable content. Your social media skills should be top notch. Because, hey, isn’t that the easiest way you can find something these days? Definitely.

Where Search Engine Optimization Comes In?

If you have a business here in Spokane, SEO can make a huge difference for your website. In fact, if you have a website, investing in SEO is the most basic thing you need to do to promote your business.

 

With effective SEO campaigns, you’ll be able to:

• Place your website on top of the rankings of search engine results.

That pretty makes sense. If there’s a reliable information on top of your search engine results, would you still put in more effort browsing the page 10 of all the results? Actually, we tend to think that the top results are more reliable and trustworthy. On the other hand, we chose not to visit the sites on page 10 if we already found the information we’re looking for.

Your target market may come across your competitors whose sites rank higher on search results. You wouldn’t want to get left behind, right? So, if you don’t take SEO seriously, it’s about time you do.

• Generate organic traffic for your website.

The higher your ranking on search engine results, the more site traffic you get, and the more traffic your site gets, the better ranking it gets on search engines. Most of us would quite take some time figuring out how to do that. Still, we end up not doing it right. Why waste time when you can work with experts? Outsourcing SEO is your way to go.

• Cut huge costs on marketing.

SEO lays the foundation for your strong online presence. While you can’t solely rely on SEO, it is actually cheaper than other forms of online marketing strategies such as social media marketing, PPC advertising, or email marketing. And yet, you usually get good ROI out of it.

Why Choose A Full-Service Company For Online Marketing & Your SEO Needs?

If you need to outsource your SEO, the question now is to whom should you outsource it. Should you hire a company that’s specifically dedicated to SEO alone? Or is hiring a full-service company way better than that?

Apparently, both are good choices. However, choosing a full-service company specializing in all forms of online marketing campaigns has certain advantages.

• One-stop shop for all your online marketing needs

If you choose a company that specializes on SEO alone, you’ll need to scout for other potential marketing experts if you have to outsource your other online marketing strategies. New hires would again take some time learning about your company and your business to figure out the right marketing campaigns they should come up with—something that fits your brand and your target market.

On the other hand, when you initially hire a full-service company for your SEO campaign, they would already get to know your brand well. And so, it would be easier for them to emphasize consistency in all your online marketing campaigns.

But perhaps, you still have another question in mind. Is outsourcing online marketing really better than doing it in-house? Check it out here.

• May offer huge discounts for a full-package online marketing campaign

Wait, did I just read HUGE DISCOUNTS on a full-package online marketing campaign? Exactly. You read that right. Full-service companies typically offer great deals for a full-package online marketing campaign—something you typically won’t enjoy when you outsource SEO to a company that focuses on it alone. Related:

Conclusion:

Letting expert professionals handle your online marketing needs enables you to focus more on the other aspects of your business. In the long run, you save more time, money, and energy while getting the best results out of your investment. We hope this post suits your purpose well.