How To Use SEMrush 2022

In this article we will discuss How To Use SEMrush

Websites undergo a lot of changes during their life cycle. Because of these changes, technical SEO factors can happen on and off the page.

It’s important to do website audits on a regular basis to make sure that your site is working well. In this guide, we’ll talk about how to use the SEMrush site audit tool to look for SEO and website performance problems.

We can find out what our website’s technical performance is, as well as what SEO factors are missing or incorrect by using the SEMrush site audit tool.

Once we have the whole report, we’ll be able to see where we can improve and change things to make our website work better.

There are four major components of the site audit tool:

  • The Site Audit report
  • SEO content template
  • On-Page SEO Checker
  • Log File Analyzer

These parts make it easy to do an audit of our website, set up tasks to manage changes, and keep track of our progress. Let’s jump in and look at everything.

Site Audit 

You can find problems with your website’s technical SEO by using SEMrush’s site audit tool and then fixing them to improve its search engine rankings. It lets you look at more than 130 technical SEO factors on your website.

In the report that you receive at the end of your website audit, you’ll find a summary of your website’s health, as well as any errors, warnings, and notices. Here is a sample of how the report looks.

  • Site Health Score – Your website’s health score is based on how many errors and warnings have been found on it, as well as how unique each of them is. The higher the score, the less problems there are on your website right now.
  • Crawled Pages –The number of crawled pages is the number of pages on your website that the SEMrush audit tool has looked at.
  • Errors – The errors are the total number of problems found on all of the pages that were crawled. These are serious mistakes that can have a direct effect on where you rank in search engines.
  • Warnings – The warnings are problems that have been found on your crawled pages that aren’t too big or too small. They aren’t as bad as the mistakes, but you should still look into them.
  • Notices –Notices are small things that aren’t very important, but if you fix them, they can help your website as a whole. This can include pages that don’t have any internal links, pages that don’t have any outgoing links, and pages that don’t have any header tags.

Want to know more about semrush checkout our detailed SEMrush Review: Why Semrush Is The Best?

‍Why Does This Matter?

Fixing errors, warnings, and notices on your website is a great way to help it and its related pages rank well in search engines.

The higher your content will rank, the easier you make it for Google to crawl and index it. This starts with making sure that each page has all the technical SEO elements that are needed for a good indexing.

‍Thematic Reports 

Thematic reports help you look at how your website works from a technical point of view. This includes the site’s ability to be crawled, its HTTPS statistics, its performance metrics, and its structure of internal links.

  • Crawlability – This is a score that your website gets based on how easily search engines can find it. It’s supposed to show how many pages Googlebot can crawl and index. The percentage should be as high as possible.
  • Site Performance –This is a score that shows how quickly your pages load. Page loading speed is a very important ranking factor because it affects how users feel about the site. If you have a high score, most of your pages load in less than 3 seconds.
  • Internal Linking – This is a very important report that will show you what kinds of problems your website has with the links on its own pages. Internal links are important for the structure and organization of your website, and they can also have a good effect on your rankings. It’s important to make sure that your internal links go to the right pages.
  • HTTPS stats – The following report will help you keep an eye on how safe your website is. You and your visitors need a secure website.

The site audit tool checks to see if your SSL certificate is up to date and points to the right domain and subdomains.

SEO Content Template 

When content creators use a template for SEO content, they can get suggestions based on their keyword selection to help them create SEO-friendly content.

Just type in the keywords you want to use and the country you want to go to, then click “create SEO template.”

When the SEO content tool is finished, it will show you the top 10 search results that include your target keywords.

This is a great way to look at the best content for your keywords and figure out what they are doing to rank so highly.

It can also give you ideas for your own content and help you figure out how to make better content than your competitors.

Recommendations for Site Content

“Site Content Basic Recommendations” shows you how top-ranking content uses page titles, meta descriptions, H1 heading tags, and how much text to use.

This is great because it lets you see the basic structure of the content that gets the best rankings for your keywords.

Site Content Competitors Keywords

In the section on site content keywords for competitors, you can see how your competitors are using the target keywords in their content.

This is very helpful because it gives you a front-row seat to how the best-ranking content uses its target keywords.

Site Content Keyword Recommendations

The content template’s suggestions for keywords help you find other related keywords that you can use in your content. You can also see which domains you can go after to get backlinks that are relevant to your target keywords.

The tool also tells you how long the top articles for those keywords are on average. This is very helpful because it can help you narrow down the structure of your content even more.

On-Page SEO Checker

On Page SEO Checker semrush

The On-Page SEO Checker will give you a list of things you can do to improve the ranking of each page on your website.

The tool will tell you how to improve your on-page SEO, what related keywords to include on your pages, how long your content should be and how easy it is to read, and even how to get backlinks.

When you click on the “Total Ideas” section, you will see a list of pages on your website that need to be optimized, along with different ideas for how to optimize each page.

This can be a very effective way to get more traffic and move up in the search engine rankings. If you do what the tool says to do to improve your content’s ranking, you can then keep an eye on how your content’s ranking changes.

Inside the “Ideas” section next to each page, you’ll find seven ways to make your content better and help it rank higher.

They include:

If you improve all of these things on your pages, your individual page rankings will go up and your page authority score will go up as well.

Why Should You Use the On-Page SEO Checker?

SEMrush customer review: Why Should You Use the On-Page SEO Checker

The on-page SEO checker gives you a standard way to check your website’s SEO and makes it easy to make changes. It gives you a structured list of things you can do to help make each page better.

The tool will tell you what you can do to improve the SEO of your pages and why these changes are good for your site in the long run.

Log File Analyzer

The log file analyzer is a more advanced tool that you can get from SEMrush. It can give you more accurate information about how search engines interact with your website’s content.

Log files from your website can be dumped directly into the log file analyzer using the tool. By using the log file analyzer, you will be able to figure out what happens to your website when search engines crawl it.

It gives you important information about how search engines read the content on your website. You can see, among other things:

  • Search engines did not crawl certain pages on your website
  • During crawling, search engines find errors
  • Your website’s crawling resources (crawling statistics)
  • The most frequently crawled pages

This is important information that can help you organize your website’s content in a way that makes it easy for search engines to crawl and index. This has an effect on how high your website will rank in search results in the long run.

Here are the three steps for how to use the log analyzer. To use this tool, you will need to pay for a SEMrush subscription.

Step 1: Download your website’s log files

Step 2: Upload your log files

Step 3: You will get a detailed report at the end of this step.

Quick Links:

Conclusion: How To Use SEMrush

All of the tools listed above that can help you do a full site audit can give you a better idea of how well your website is doing as a whole. By making changes to your site’s content and pages on a regular basis, you can make sure that search engines rank your site highly.

By keeping up with new SEO techniques, you can make sure that your website is running at its best. As your website grows, it’s important to keep it compliant and up-to-date by doing site audits every three months.

Websites that check their old content and change it to make it better are three times more likely to rank higher in search engines.



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adminde October 14, 2022 0 Comments

Why SEMrush Is The Best?

In this article, we will discuss the Benefits of SEMrush

The more you look into it, the more you’ll see how hard it can be to manage your SEO. It can be hard to find the right keywords and figure out how to use them in the best way to bring in organic traffic.

So, are there ways to make SEO easier to manage? There are, of course. You may have even heard of SEMrush, which is one of the best tools for managing SEO.

But what are the exact reasons to use SEMrush? So, let’s look more closely.

What Is SEMrush?

SEMrush is a set of tools that can help you be more visible online and keep track of your marketing ideas.

Marketers can do the following things with the help of the tools and reports: SEO, SMM,  PPC, keyword research, competitive research, content marketing, public relations, market research, and event management

Want to know how good is Semrush check out our detailed SEMrush Review: Why Semrush Is The Best?

The Benefits of SEMrush

Companies and institutions can get a lot out of SEMrush. The easy-to-use software just saves your website as a “project,” and under each project, you’ll find the tools you chose for that website.

Here are some of the main reasons why SEMrush is one of the most popular online marketing tools, depending on your needs.

Monitoring and managing your organic rankings has never been easier

Find out how visible your website is on the Internet, what your most important keywords are, and how you stack up against your competitors quickly. Not sure who you’re up against? SEMrush shows you companies that are similar to yours that it thinks are competitors.

Ranking and entering certain competitors is also necessary. You can even see your organic ranking on mobile and desktop using SEMrush. We can assure you that they may be very different. To see what has changed and what hasn’t over the past 7, 30, 60, or 90 days, keep track of your keywords.

1. Develops creative and compelling PPC campaigns

Your business’s success depends on choosing the right keywords and ad groups when using Google search ads. Also, your headline and description don’t have much room to convince people to click on your ad. Using SEMrush, you can look at the ads of your competitors, come up with new, appealing ad texts, and put the new ads into groups.

Use a keyword to search. You can also find out about different versions of a keyword, look at the number of searches and trends, and add new keywords to your ads. To group, you only need a few clicks. With the PPC SEMrush tool, you can improve your paid search strategy as a whole.

2. Get the most out of your content marketing

SEMrush is great for showing you which keywords are bringing people to your website and which ones need work. The software gives ideas for specific pages that need to be optimized, in terms of content, backlinks, strategies, and technical search engine optimization.

You can easily see what your competitors are doing on sites that are similar to yours. You can also see a list of websites that link to your website. This is useful if there are bad backlinks to your brand on the Internet and you want to find good backlink opportunities. Mostly to improve your SEO and content strategy.

3. Easy-to-read reports for your team

With SEMrush, you can gather information and export the results as PDF reports or Excel spreadsheets that are easy to read. You can change these reports as needed and share or send them out by email or through quick links.

This sharing feature lets everyone on your team know about the latest information at any time and from anywhere. Reports can now be generated automatically in a spreadsheet instead of manually entering data from Google Analytics. SEMrush makes simple reports that everyone on your team will love and understand.

4. Track & Analyze Social Media Performance

Social media marketing is an important part of building a name for yourself online. Potential customers can form opinions about your business based on the pictures, videos, posts, stories, ads, and interactions with customers that you share on social media.

SEMrush will track every time your brand is talked about on social media. This is called “brand monitoring.” This will help you figure out if impact marketing has any problems or if it has any good chances.

You can also keep an eye on your social audience and what they do on Facebook, Twitter, Instagram, and YouTube with you or your competitors to see how your social activities are working. SEMrush can also help you schedule social media posts across multiple platforms.

5. All can use it with Ease

Semrush doesn’t care about your marketing skills, budget, or needs. Instead, it helps businesses of all sizes, budgets, and levels of marketing experience. Semrush was made for everyone, unlike some SEO or keyword tools that were made for advertisers or businesses with a lot of money.

As an example… Compared to the current Google keyword planner, you’ll know that the old Google keyword tool was created to meet the needs of marketers. The current version of the Google keyword planner is made for advertisers, not regular marketers.

The Semrush keyword tool was made to meet the needs of all marketers. Even if you’re not an advertiser, you can use the Semrush keyword magic tool to research your market and find out what people are looking for.

6. Strengthens Brand Awareness

Strong brand recognition is one of the most important ways to get ahead and gain loyal fans. When you have a strong brand, people will naturally do business with you.

Word of mouth will help you get more possible customers, close more business deals, and grow your business. Brand monitoring tools such as Semrush can help you improve your brand’s visibility and keep tabs on how people are referring to it. Brand tracking is done with Semrush.

You can set up a wizard with the tool that keeps track of specific keywords for any industry you want to target. It also lets you track when you or your competitors are talked about online, so you know when and how to join the conversation.

With the Semrush brand monitoring tool, you can find out which online sources (especially Twitter) talk about your competitors and the industry.

So you can figure out how reliable, authoritative, and SEO-friendly the source is. Find out what backlinks your competitor’s brand is getting so you can reach out to the editor and see if you can work together. This is more like a way to reach out to people in real-time.

SEMrush Features

How do you put these ideas into action now that you know how SEMrush can help your business? Here are a few of the software’s most popular features, so you can figure out how to get more people to visit your website and how to attract more potential customers. …

1. Domain Overview

The domain overview tool in SEMrush is probably the best part. It lets you see key statistics from your own company’s website or any other website, such as that of a local competitor, a national competitor, or the website of your dream company.

You’re doing well now, or you can look at what your competitors are doing and figure out where you can get better. A domain-specific view of organic and paid traffic, advertising, and backlinks services are easy to find with SEMrush.

2. Position Tracker

By far, our favorite tool is the SEMrush position tracking tool. List the main keywords, products, or services you want to show up on the first page of Google. Make sure to choose your desktop or mobile device and include your service area, which can be a country, state, city, or postal code.

The location tracking tool will show you where you are in a certain area and if any SERP features use your keywords. The amount of data used to determine page keyword rankings and the difference in position between the chosen time periods.

This is a big deal because it lets us talk to clients about SEO in real-time. The best part is that you can add competitors and see where they rank for the same keywords. In the position distribution, you can see which of your keywords are in the top 3, top 10, top 20, and top 100, as well as how you compare to us.

We like this tool because it lets you see which keywords are important and how they work. Changes to SEO will have an effect on your site.

3. Traffic Analysis

It’s important to measure website traffic, as well as to know how your keywords rank on Google and which Google page each keyword leads to.

Who is going to your site and where do they come from? With SEMrush’s traffic analysis tool, you can see how many people have visited your site in a certain amount of time.

You will also see average statistics about how many pages people look at per visit, how long they stay on the site, and how often they leave. You can look at trends based on device, traffic source, and other factors.

4. Keyword Research

Use the SEMrush Keyword research tool to learn everything you need to know about the website’s current keywords and to understand trends in both organic and paid searches. You can use this tool to change your current campaign, but you should definitely use it when making a new SEO or PPC.

The tool allows you to enter specific keywords or phrases and it will show the search volume, average cost-per-click,  difficulty, questions, keyword changes, and related keywords. You can use this information to figure out if the keyword is the one you are competing for or if a different kind of keyword would be better.

5. Market Insights

Market research is another way to get a leg up on the competition. SEMrush allows you to search for mature niche players and game changers in the market scanning tool business by just entering the name of the company you believe is the best.

This will help you figure out who you really are. Role models in the field and what you can do to get a bigger share of the market. This report provides detailed information about which domains get the most visits, strategies for bringing people to the website, and even demographic information such as age, gender, interests, and location.

Quick Links:

Conclusion: Benefits of SEMrush 

Semrush has more benefits than just SEO that you can only see for yourself if you try it out.

Semrush is a great marketing tool that is always getting new features to keep up with the way marketing works today. Semrush is one of the most effective SEO tools on the market today.

Over 7 million people have already used it to improve their businesses. I can only give you one piece of advice: try Semrush today. This link will take you to the 7-day free trial offer.

Also Read:



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adminde October 10, 2022 0 Comments

Semrush keyword Research 2022: Is Semrush keyword Free?

In this article, we will discuss Semrush keyword Research 2022

As a marketer, keyword research is vital for understanding which terms your audience is using to search for products or services like yours. It also gives you insights into what your competitors are targeting to attract potential customers.

But with so many different keyword research tools out there, it can be hard to know where to start. In this article, we’ll take a deep dive into one of the most popular keyword research tools on the market: Semrush.

We’ll cover everything you need to know about using Semrush for keyword research, including how to use the tool’s various features and get the most out of your results. By the end of this article, you’ll be equipped with all the information you need to make Semrush a valuable part of your keyword research toolkit.

What Is Semrush?

Semrush is a comprehensive marketing toolkit that includes everything you need to run successful online campaigns. In addition to keyword research, Semrush provides tools for competitor analysis, site audits, rank tracking, social media management, and more.

How Does Semrush Work?

Semrush works by giving you insights into how your competitors are ranking for certain keywords. It does this by crawling the web and collecting data on over 5 billion pages. This data is then organized into a searchable database, which you can use to find out what keywords your competitors are targeting and how they’re performing.

To get started with Semrush, simply enter a URL into the tool’s search bar. Once Semrush has collected data on that URL, you’ll be able to see a wealth of information about that site, including its organic and paid keyword rankings, traffic levels, backlink profile, and more.

You can also use Semrush to research specific keywords. Simply enter a keyword into the tool’s search bar and you’ll be able to see how that keyword is performing in terms of search volume, CPC, competition level, and more.

In addition to giving you insights into your competitor’s keyword strategies, Semrush also provides a number of other features and tools that can be helpful for your online campaigns. These include:

– Competitor analysis

– Site audits

– Rank tracking

– Social media management

– And more!

How To Use Semrush For Keyword Research

Now that we’ve covered the basics of how Semrush works, let’s take a more in-depth look at how to use the tool for keyword research.

1. Enter a URL or keyword into the search bar

To get started, simply enter a URL or keyword into Semrush’s search bar. If you’re researching a specific keyword, you can also add relevant filters (like location, language, and device) to narrow down your results.

2. Review the keyword ideas list

Once Semrush has collected data on your chosen URL or keyword, you’ll be able to see a list of keyword ideas. This list will include both related terms and competitor keywords.

3. Select a keyword to view more details

For each keyword on the list, Semrush will provide a number of details, including monthly search volume, CPC, competition level, and more. You can use this information to help you decide which keywords are worth targeting for your campaign.

4. Add selected keywords to your project

Once you’ve decided which keywords you want to target, simply add them to your project. Semrush will then track your progress and provide insights into how your keywords are performing over time.

5. Export your results

When you’re finished with your research, you can export your results into a CSV file for further analysis.

Quick Links:

Conclusion: Semrush keyword Research 2022

Semrush is a powerful keyword research tool that can be extremely helpful for your online campaigns. By following the steps outlined in this article, you’ll be able to get the most out of Semrush and use it to find high-performing keywords for your business.

‘Semrush is a powerful and versatile keyword research tool that can be used by businesses of all sizes to find the right keywords for their marketing campaigns. The tool provides detailed data on keyword difficulty, search volume, and CPC, making it easy to find the perfect keywords for your needs.

Additionally, Semrush’s Keyword Magic Tool can help you find related keywords and get new ideas for your marketing campaigns. Overall, Semrush is an excellent keyword research tool that can help you take your business to the next level.



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adminde October 4, 2022 0 Comments

Serpstat Has 3.5B Keywords In Google USA Database Comparison With SEMrush

Keywords are something that governs the outreach of any website on the internet today. Be it an online store, business, educational website, personal blog, NEWS website or more, keywords are used everywhere to anything that is posted on the internet to allow viewers, readers, and customers to search and reach them.

It is a way to narrow the search result of a particular niche so that you can target the right section of the audience who you think can benefit from your services.

Why are keywords important?

Just like Hashtags, keywords are added to posts, articles, and uploads on websites that are meant to target a specific section of the audience. The idea behind adding the right keywords is that people surfing the web know exactly what they are looking for and will search some generic, yet specific keywords and terms to obtain relevant search results that suffice their purpose.

Thus, utilizing the right keywords while promoting your products/services will ensure that you get searched and reached more often, eventually boosting your SEO rankings.

  1. Since Keywords are such an important tool in the internet world, especially in terms of SEO, the keywords database of many major Keyword research and SEO platforms on search engines like Google, Yahoo and Bing are updated on a regular basis to ensure internet users get what they are looking for!

Serpstat Has 3.5B Keywords In Google USA Database Comparison With SEMrush

Serpstat pricing coupons

 

 Use coupon Code : BloggersIdeas 

It’s a 10% discount for all Plans from 3 months.

There are many leading platforms in the market today that offer powerful and advance SEO services to users, including keyword research and analysis. One such popular and leading SEO and keyword research platform out there is Serpstat!

Founded as a keyword research instrument in 2013, Serpstat has since grown and improved. An in-house software has become an autonomous product on its manner to becoming a worldwide leader. Serpstat became an all-in-one SEO platform in August 2016 and now provides five key instruments used by experienced digital marketers around the world.

Get Started With Long Tail Pro 

Rise through the ranks!

In a recent article on their blog, Serpstat revealed that their Google USA database was recently updated to 3.5 billion keywords in search, thus making their database the biggest available on the market at present! The database of Serpstat has grown rapidly since its creation in 2013 and is one of the best solutions today for working with keywords in the US Google database.

Serpstat trial pricing

With more than 95,000 active users, over 100 million keywords in the database, and 15,000 keywords updated every minute, Serpstat is rapidly growing in the SEO market against leading keyword research tools and arch-rivals like SEMrush and more! Currently, Serpstat boasts of a mammoth 10 TB+ of disk space used for storing data with over 5 million requests
processed every month.

Serpstat now has 230 Google databases from around the globe that cover search queries and SERPs. Everything Serpstat has for qualitative keyword research and competitive analysis, no matter which nation you need information for.

 

Serpstat vs. SEMrush

Serpstat vs Semrush pricing

To avoid making empty claims that our database is the largest, I compared the Serpstat data with the information available from another tool. I decided as a benchmark the major SEO tool SEMrush.

I identified 6 niches and removed 10 keywords and 10 applications in the niche:

  • Electronics
  • Real estate
  • Cars
  • Games
  • Home appliances
  • General merch

I selected 2 points for analyzing the cloud:

1) Number of keywords for a search query and

2) Number of keywords for a domain.

 

Serpstat vs semrush

This in-depth assessment demonstrates that for most keywords and subjects, both keywords and fields, Serpstat offers more extensive information. Contact our account executives to generate a custom scheme if you have special needs for one or more modules.

Overview

We use two keyword indices. The bigger one is used to evaluate the query outcomes. The narrower one shows statistics for which fields are rated on query queries. Let’s see first of all, how we altered the number of keywords:

Before update After update
Keywords — 2 387 230 161 Keywords — 3 538 967 304
Keywords in SERPs — 161 096 715 Keywords in SERPs — 233 099 522

More keywords

Now you will discover more keywords for gathering and storing semantics for your location in Serpstat! I gathered and reviewed 10 famous query queries through the Serpstat database. Just look at the stats! Our base is getting larger, and you can check it out on your own.

Serpstat Vs SEMRush- Keyword Difficulty Tool

Follow the connections below in the document and see how big our service’s keyword database is:

Keyword Before update After update
iphone 5.3M 7.3M
tickets 3.1M 4.5M
samsung 4.3M 6.1M
rent apartment 428.9K 545.0K
cars for sale 344.1K 400.0K
wedding dress 358.5K 455.0K
pizza hut 244.3K 314.5K
cheap hotel 234.0K 260.5K
nike shoes 149.0K 197.0K
buy a gift 6.4K 16.9K

More domain keywords

serpstat keyword tool

Domain-by-domain keyword database has also grown. Competitor analysis has now become even easier, and you can even more effectively monitor your site’s situation. I compared the number of keywords in 10 common sites before and after our update.

You can see Serpstat’s keyword database for these fields. Just follow the following connections:

Domain Before update After update
amazon.com 131.9M 145.5M
ebay.com 62.0M 66.0M
apple.com 32.5M 36.0M
walmart.com 36.1M 42.7M
expedia.com 10.9M 12.8M
booking.com 9.6M 9.9M
airbnb.com 7.3M 9.5M
kayak.com 5.7M 6.5M
cars.com 3.1M 4.0M
asos.com 1.4M 1.6M

You can always check the Statistics page to get access to the total number of keywords for each database.

USA database timeline

We searched through the records and gathered the background of our updates to see how we created and extended our U.S. database. This is a timetable for you to evaluate our job:

Serpstat keyword trial

 

Keyword selection

Serpstat rubbish keyword removal

 

Our entire database is updated on a regular basis. First, we’re looking in different sources for keywords. Then we search for rubbish to delete sentences with a frequency near-zero or equivalent to zero, in other words, keywords of rubbish. Then we add to our database the remaining keywords.

You can also read the article on Mangools Black Friday Deals

What are rubbish keywords?

  • Keywords exceeding 100 characters
  • Keywords with an unnatural set of letters or words
  • Keywords with incorrect characters
  • Double words
  • Low volume keywords
  • Incomplete meaning queries
  • Artificially increased volume keywords

What are outdated keywords?

As the term clearly suggests, these are keywords that are in the database but are no longer relevant. Therefore, the base is regularly rechecked for rubbish. We do our utmost to guarantee that our customers obtain the full information for all databases and take the requirements of the entire crowd into consideration.

As a result, the most popular databases are being substantially updated, including the U.S. database, currently the largest Google database available with 2.4 billion keywords and 160 million domain query conditions.

You may also like:

Conclusion: Serpstat Has 3.5B Keywords In Google USA Database Comparison With SEMrush

SEMRush and Serpstat are such kinds of tools that every SEO and PPC specialist should be using. They will be perfect for keyword ideas, but SEMRush lacks backlink reporting. If you need a tool especially for backlink research, I would advise you Serpstator of course Ahrefs. When it comes to price, Serpstat is an undoubted winner. You can get as much as you get with SEMrush for less money.

 



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adminde September 5, 2022 0 Comments

Semrush vs Serpstat 2022: Which is Better Keyword Research Tool


Semrush vs Serpstat 2022: Which is Better Keyword Research Tool

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adminde July 30, 2022 0 Comments

What Is Semrush? Complete Guide To Semrush 2022

What is Semrush, and which of its functions are the most helpful in terms of monitoring and enhancing your search rankings?  Here’s everything you need to know

I’ve recently published a post that talks about running an SEO audit for your site, mentioning Semrush as the go-to solution.

And as I’ve had a lot of questions from my readers about the Semrush platform, I’ve decided to give you a well-rounded run-up of the key platform features you should absolutely make use of if you’ve decided to make the most of this exclusive 30-day Semrush trial. 

Semrush is a vast toolkit that has over 50 tools that cover all things online visibility, so I don’t want you to think of it as a purely SEO solution. Yet it’s impossible to mention every possible feature within the platform.

Therefore, this post will highlight the most valuable and unique functionality of the toolkit that, to my taste, seems to have it all! 

Make sure to go through this post before activating your trial or jumping straight into the Semrush universe! 

Let’s go!

What Is Semrush?

Semrush is an end-to-end online visibility and content marketing management platform—at least, that’s how the toolkit positions itself in the market. 

What does that mean exactly? It implies that its 50+ tools will arm you with all the essentials—mainly data, insights, and hands-on recommendations—that will help to expand your online visibility and expand your reach across the key digital channels.

In a nutshell, Semrush has a few toolkits that cover the following areas of online visibility:

  • SEO: from rank tracking and keyword research to backlink management and gap analysis;
  • Online advertising: from historical advertising intel to PPC keyword management; 
  • Market analysis: from identifying the key market players to overall traffic generation trends;
  • Competitive research: from in-depth traffic insights to audience analysis;
  • Content marketing: from content ideation and topic research to creating an on-spot brief and optimizing your copy for higher ranks; and
  • Social media management: from unwrapping competitors’ social media strategies and posting to analytics and launching social media ads.

Looks impressive, right? It actually is. So it can be overwhelming to navigate through the platform if you are entering it for the very first time. So I’d like to make sure that you are using the most valuable features, capitalizing on the power of Semrush’s intel.

Now, let’s get into the details.

Semrush Highlights: Discover the Most Powerful Features of the Platform

As I already mentioned, I won’t get into each and every Semrush tool and feature—otherwise, you’d have to go through thousands of words that can describe the entire platform. Semrush has a dedicated features page that pretty much embraces it all.

Rather, I will outline some of the things you may miss unless you are working with the toolkit on a day-to-day basis, following all of the news and updates. So let’s dive right in!

1. Semrush has the largest and most high-quality keyword database

Semrush has always been well-respected among the SEO community for its keyword research and analysis capabilities. 

But the recent algo updates and enhancement gave Semrush’s keyword database an additional push that turned it into the best-in-the-market tool for all things keywords. 

As of today, Semrush has the largest (and most up-to-date) keyword database on the market.

Semrush stats: What Is Semrush

Source: Semrush stats

But it’s not just about the sheer size, it is also power-packed with the highest-quality search volume data, which is an essential element of your keyword evaluation process.

This study compares Semrush’s search vogue data quality against other popular industry solutions and found that Semrush beats them in all regards.

semrush keyword tool

But you may wonder, what does a database really give you? Well, all the insights and stats you get from keyword tools are based on that database. So if you have access to more keywords and the highest-quality keyword metrics, your analysis and keyword research will just simply work better.

This means that other keyword features I will highlight below are absolutely top-notch compared to any other solution:

  • Semrush’s keyword tools have both global and local search volume data so you can unwrap interest in a given keyword on different levels, depending on whether you are targeting a local or a global audience. Add a vast list of semantically related keywords, and you can run the most thorough keyword research imaginable. 
  • Semrush also has a very handy keyword difficulty metric that measures how hard or easy it is to win rankings for a given keyword. And its calculations are based on a comprehensive set of criteria it factors in—competition, backlinks, SERP features, and location.
  • On top of this, Semrush’s keyword tools feature one unique metric—keyword intent. It’s really useful as Google itself now puts more emphasis on meeting user intent rather than on your keyword relevancy. This means that you can create a more relevant keyword and content strategy than ever before! Just because with Semrush, you will know whether a user Googling a certain keyword is in a certain stage of a buying process.

Keyword Magic tool semrush: What Is Semrush

Source: Keyword Magic tool

You don’t even have to go outside of Semrush, managing multiple keyword lists you’re downloading throughout your keyword research process. Semrush’s Keyword Manager allows you to keep everything you discover within one spot, filtering your lists by various criteria, or finessing it based on different factors. 

2. Fast and furious large: a top-notch backlink database with access to unique backlink tools 

As I began my key feature analysis with a keyword database, let’s continue with data quality. 

When it comes to backlinks, Semrush also beats all the competition.  

I’ve seen some studies that also compared Semrush’s backlinks database up against the competition, finding it to be the biggest and fastest backlink database among other solutions. 

This means that Semrush’s backlink insights are also based on the best-quality data. 

In fact, when it comes to link-building, Semrush covers the entire scope:

  • The Backlink Audit tool has over 40 unique toxicity markers that help to assess the overall health of your backlink portfolio, pointing to links that might be harming your site’s performance. Also, it’s a great tool for keeping track of your backlinks as you can easily track any new or lost backlinks, as well as assess their quality.

Backlink Audit tool semrush

Source: Backlink Audit tool

  • Backlink Analytics is where you turn to in order to reveal competitors’ link-building strategies and get an in-depth backlink analysis of any domain. 
  • Backlink Gap helps to stack your backlink portfolio up against the competition to see if you are missing out on any backlink opportunities and to help you find new potential partners for expanding your portfolio.
  • The Link-Building Tool helps you manage your actual link-building process after you reveal all the new opportunities. You can find site owner info, contact them directly from the tool, and add your own notes to keep track of the progress. 

As you can see, once again, you get access to full-cycle management of one of the aspects of SEO.

3. The most comprehensive site audit you can get

I’ve shared a very detailed post on how to run a thorough site audit with Semrush, and most of the process can be run with its Site Audit tool.

site audit semrush

Source: Site Audit tool

But if you want some highlights on the tool that gives your audit the widest coverage imaginable, here they are:

  • This tool has over 140 checks that audit your site for any health issues that might be affecting your organic performance and rankings.
  • You get to discover issues that range from crawl ability, site speed, and wrong structured data implementation to internal linking, security, and low-quality content.

All the checks you don’t pass come with quick tips on how to make a quick fix so, in most cases, you don’t have to be a technical SEO expert or get into the technicalities to run effective site improvements.

4. On-page improvement ideas that can get your pages to the top of SERPs

Semrush has one unique tool that will get into each individual page of your site and offer actionable improvement ideas. It’s called On-Page SEO Checker.

So even if you fix all the issues with your site and get a 100% score in your site audit, it doesn’t necessarily mean that your pages will reach the top spots in Google’s search results. Because while you have to have a perfectly healthy website to even qualify for the top ranks, Google indexes individual pages.

The tool analyses the top-performing pages that compete for the same keywords as you and summarizes the dos and don’ts in a very intuitive way. So you get a set of improvement recommendations based on rivals’ success strategies.

From SEO and SERP features to semantics and user experience—you’ll get a well-rounded list of things to improve if you want to win the top rankings for a certain page.

On Page SEO Checker semrush

Source: On-Page SEO Checker

If you don’t know which pages to start with, I suggest using the tool’s suggestions as it assesses the top-priority pages based on the impact of your improvements. This means that you can make some quick wins with fewer efforts. 

5. Automated and efficient rank tracking that keeps you alert to any change

From technical SEO to on- and off-page SEO, you can see that Semrush covers it all. Yet it seems like we missed one of the most important parts of your online success—tracking it!

Google algo updates, new competitors, and many other factors affect your rankings so they never stay the same. This means that you need to take quick action whenever there are early signs of a drop.

This is where the Position Tracking tool comes in to save the day.

I personally think that this tool is way more advanced than any other rank trackers I’ve tried as it goes beyond simple position tracking.

And here’s why:

  • Semrush has and gives access to mobile data to all of its users regardless of the subscription they are on. 

While this is great for any feature, it’s crucial when it comes to rank tracking as you’d want to monitor your mobile rankings as much as desktop. Why? Because in the mobile-first era where users are mostly browsing the web through mobile devices, you’d want to know if your mobile rankings are down. Only a few tools have this kind of data, and more so, make it available to everyone.

  • Position Tracking allows you to track your rankings on the most granular level—across any device and location, allowing you to specify your target geo down to the ZIP-code level.
  • The tool also automatically determines your fiercest rivals and helps to benchmark your visibility against their rankings. And given that you can go narrow in specifying your location, it’s the most accurate view of the closest competition. You can even see your share of voice.

Position Tracking tool semrush: What Is Semrush

Source: Position Tracking tool

  • You can also go advanced and make use of the tool’s all-rounded SERP feature coverage that (unique!) lets you monitor the local 3-pack.

The tool supports various languages, so if you have a multilingual site, you can specify your target language.

6. End-to-end content marketing capabilities—all you need is to actually write the copy!

At this point, you could be under the impression that Semrush is all about SEO. And it is, but the platform has way more than that!

So I will shift my focus to another aspect of Semrush—namely, its content marketing capabilities. 

As you can tell from the title, Semush pretty much covers it all to the point when your entire job comes down to writing the actual copy.

Semrush’s Content Marketing Platform contains a set of tools that help you at every stage of your content success journey:

  • Topic Research is designed to give you data-driven topic ideas. You should simply specify your target keyword and location, and the tool will deliver the most popular and resonating topics that you should cover to meet the audience’s interest and needs. 

Also, the tool embraces all the questions around that topic, which can help you build up the structure of your copy or add a useful FAQ that might win you a SERP feature.

Topic Research tool semrush

Source: Topic Research tool

  • Once you have your topic, you can use SEO Content Template to create an actionable brief for your copywriter—whether you are writing the content internally or outsourcing. This will be an SEO brief that will help the writer make sure that the copy meets all the necessary SEO specs—keywords, semantics, and text length. The brief also covers things like target readability score and even backlink ideas for further link-building. 
  • SEO Writing Assitant will help to finesse your copy once it’s ready so that it has all the potential to get you to the top of SERPs. It’s an add-on you can add to your Google Docs or WordPress, or you can simply use the tool within the Semrush interface and copy/paste your text. 

SEO Writing Assistant semrush

Source: SEO Writing Assistant  

Once again, just specify your target keyword and location, and the tool will check your rivals’ top strategies and deliver improvement suggestions based on the best practices. From SEO and readability to originality and tone of voice, your text will be thoroughly audited and you will get a set of improvement ideas. 

Make sure to implement as many fixes as you can before publishing your content to maximize its potential to appeal to both readers and the search engines!

The tools I mentioned before are all designed to help you with creating new content. But Semrush’s Content Marketing Platform doesn’t stop there. 

Chances are, you have underperforming pieces of content that simply need a bit of refinement. Content Audit is the perfect tool to use to spot them. Simply use it to monitor the performance of your content, and use the On-Page SEO Checker or SEO Writing Assistant to make quick improvements to the text or the entire page. 

7. Exclusive Deals on Third-Party Marketing Apps

I haven’t even gotten into Semrush’s advertising or social media capabilities. But honestly, they are what you’d expect them to be after my SEO and content marketing coverage—top-notch, helpful, and pretty much covering the entire scope of your job!

While there is a lot more I could cover on Semrush per se, I’d like to highlight one of the perks you get as a Semrush user that isn’t exactly a part of the Semrush solution.

Because it is a truly unique offer and can be handy if you aren’t strictly dealing with online visibility only.

Semrush has recently rolled out a Semrush App Center—a platform that puts together different marketing apps that you can make use of as a paid Semrush user. 

This implies that you can’t access these apps if you aren’t a part of the Semrush user base. Semrush hand-picks all the apps that are a part of this platform, which means that they all come with the Semrush quality check!

You better explore the App Centr yourself as it comes with various marketing solutions, but the most useful apps I’ve found cover pretty much everything I need to manage my-to-day marketing job:

  • Building engaging banners for social media.
  • Get detailed competitive intel on rivals’ advertising strategies across display, video, and social media.
  • Cross-browser and cross-device website testing that makes sure your site work correctly whatever device, browser, or location a user comes from.
  • Finding influencers your audience trusts and engages with. 
  • Unwrapping in-depth audience insights that factor in cultural factors.
  • Tracking your rankings on YouTube.
  • Helping e-commerce site owners with product research for Shopify and AliExpress and in-depth e-commerce keyword analytics that reveals the top-performing keywords for major retailers.

There’s much more, but it’s really up to you to discover the right set of apps you might need for your marketing success.

Semrush App Center

Semrush App Center

But don’t think that it’s a simple platform that only lists high-quality marketing apps. The App Center makes it much easier to manage all the aspects of your marketing efforts as:

  • You can save up time and resources you’d otherwise spend looking for the right marketing app.
  • All the apps comply with Semrush’s UX so you don’t have to go through an entirely new learning curve each time you sign up for a new solution.
  • You can use a single sign-in, meaning that you don’t have to come up and remember multiple logins and passwords.
  • And….Semrush features exclusive prices for all the apps that are a part of the App Center so you have access to unique and cheaper pricing!

Semrush: Any Cons?

No unbiased review can come without a round-up of the cons. But honestly, I can barely think of any.

Yet I’d say that the size and power of Semrush that I praise can come as its only con. Because Semrush does require some learning curve as you won’t be able to leverage all of its capabilities in one go.

But I’d say that the Semrush team is doing a great job negating this aspect as they have a lot of helpful resources that will guide your way through the platform:

  • Emails: once you sign up for Semrush, you’ll receive a set of really helpful emails that help to navigate through your first steps.
  • Blog: Semrush has a really helpful blog that unwraps how to make use of its tools, but also features the latest industry news and covers a lot of the aspects of marketing—from tips to actionable how-to’s.
  • Knowledge base: Semrush has a dedicated spot that reveals the ins and out of all of its tools and features. It has useful “how to get started” articles that will also help to find your way around the platform.
  • Semrush Academy: If you’re less of a reader, you can browse FREE courses from the Semrush Academy to not only learn about the specific Semrush toolkits and tools but also take a deeper dive into the various aspects of marketing—from SEO and advertising to content marketing and digital PR.
  • Customer service: if all the resources from the above aren’t enough, you can always get a helping hand from one of the Semrush team members. They offer customer support across any channel imaginable—from emails and web chats to social media and phone. 

Quick Links:

What’s Semrush’s Pricing?

Now that we’ve scratched the surface of what Semrush is capable of and what perks you can expect to receive as a Semrush user, it’s time to get to the most interesting part—pricing.

You might be wondering how much does all this goodness cost?

Semrush comes under three plans that cost from $119/mo (PRO plan) to $449/mo (Business plan):

What’s Semrush’s Pricing

Source: Semrush pricing 

The key difference between the plans is access to various features and different limits.

While there are a lot of nuances that you can get into on Semrush’s pricing page, you can determine your plan based on the size of your business—if you’re a startup, a fairly new business, and don’t have super-large or multiple sites to manage, a PRO plan should definitely suffice. If you have a large enterprise and have to manage a few businesses (say, you own a digital marketing agency), you might need a bigger Guru plan.

Yet if you like the solution, I recommend signing up for an annual subscription as you get a pretty substantial discount—the PRO plan will then come at $100/mo.

Whatever your plan, in return, you get access to everything you need for creating a smart and efficient marketing strategy for your business:

  • Over 50 tools that cover various parts of digital marketing.
  • In-depth data and insights that easily span from one tool and report to another.
  • Smooth and intuitive management and reporting capabilities.

If you are almost fully ready to try Semrush’s power to yourself, you may want to try out an exclusive free 30-day trial before signing up for whatever plan fits your needs! This is an exclusive offer that’s available to my readers only so make sure to use this quick guide and make the most of your experience with Semrush!



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adminde July 27, 2022 0 Comments