As part of our Bloggers Ideas interview series, today we have Amanda Disilvestro who is content marketing queen and currently working for highervisibility.com She had also recently guest post on my blog. Check out her guest post: blogging myths. She will be discussing various techniques about SEO, Social Media & content Marketing. So lets start with the interview.
Please introduce yourself to our readers. Can you tell us something about your blogging journey. How and when did you enter into blogging?
Well I am a content writer for SEO firm Higher Visibility, so my primary roles are creating content on-site as well as off-site. I work to establish relationships with authoritative SEO websites across the web and bring visibility to our company (from links as well as recognition) as well as educate small business owners about SEO and how it all works.
Therefore, I research and try different SEO methods all day long in order to create a great article, so I feel I have quite a bit of knowledge regarding SEO and not only content-related topics.
My blogging journey was actually very unconventional. I graduated from Illinois State University in May 2011 with a degree in Secondary English Education. Thinking back to my student teaching days seems like forever ago!
Writing was always my passion, so I applied for teaching as well as content-type positions when I graduated. I got a job in California with Business.com to do guest blogging, and the rest is history. I wasn’t sure what I was doing and had never blogged before, but I learned quickly and grew to love the job.
And who are your blogging role models?
As an SEO writer, I have always looked up to Kristi Hines from Kikolani. I started seeing her face everywhere when I first got started and I’ve always thought her articles were great and easy to understand, which is what I try to do with my articles.
She is also a freelance writer, which is also something I admire (it must be hard to get to a point where freelance gets you on so many major SEO websites!). Interestingly enough, she’s one of the few out there who I have never worked with!
Nonetheless, I hope that someday my articles and social networking will lead me down a similar path.
I also look up to Ann Smarty because she has accomplished so much as a blogger and has an excellent reputation in the industry. She is someone I have worked with in the past on several different projects, and each time she is so wonderful and nice to me.
I really value that in an editor (I’ve dealt with many, many editors that completely ignore me), so I definitely strive to be like her as I continue in this industry.
Why Content Marketing is playing keen role in SEO 2014. Do you think that only content marketing is king, other seo techniques are dead?
I don’t think that ONLY content marketing is king, but I do think that it’s incredibly important (obviously). We see a lot of websites, however, that have no content on them at all and do very well. Take any kind of currency exchange website, for example.
The websites you want to see have no content on the page at all, just a simple place to convert currency if you’re going to visit another country. These are the pages that convert.
I’m obviously a huge supporter of quality content (that’s my job after all), but we can’t ignore the fact that content isn’t always necessary. It can be overdone.
How to increase your twitter engagement ? How did you use your twitter account, how much tweets you do in a day ?
I don’t have a set number of tweets per day. I tweet whenever I have an article go live that I wrote, and I also tweet whenever I’m reading something online that I want my Twitter community to know about, and this isn’t always SEO related.
I assume that those in the SEO industry might also be interested in other interesting topics, but I do try to stick to SEO most of the time.
I actually think that Twitter is sort of tiring at times. I have found that retweeting and actually mentioning others in Twitter is a great way to foster engagement, but it is time consuming.
Sometimes it’s easy, but I haven’t mastered the art of crafting great tweets as I tweet yet. In other words, I still go through Twitter and take time out of my day to see what others are posting and decide what I really want to retweet and who I really want to talk with. Of course when it comes naturally it’s much better!
Twitter chats are something I want to start getting involved with in 2014 along with using Buffer more frequently. I love Buffer, but I don’t have a strategy down just yet. I want to figure out the best times to tweet, and I think that will help.
Do you use Pinterest for marketing, what kind of tools you have used?
I do not use Pinterest for marketing. I’ve read some great articles about how to do it and why it matters, but for me this isn’t a priority at the moment.
What are ghost networks in SEO ? Did you think these networks can survive?
My understanding is that ghost networks are sort of black hat and go against everything Google is trying to do with the search engine. I don’t think they can survive in the future, and I would not recommend using them.
People says Google doesnt pay much attention to small business website for ranking in SERP. Do you think it is true ?
I have head people say that Google only cares about big brands, and no I don’t really think this is true. I think with authorship and integrating Google+ as well as a few other initiatives from Google, it’s clear they are doing their best to give everyone a chance in some market.
Sure it’s going to be tough to rank for keyword phrases like “what is SEO,” but I’ve found that it is very possible to rank well if you really understand SEO.
What are your thoughts on Google Hummingbird. Do you think google results will be optimized in 2014. Will spamming in SERP’s stop ?
Spamming in SERPs will not stop, no (I’m not sure that will ever happen). However I do think Hummingbird was an overall good thing. What really stuck with me was something that Search Engine Land wrote about it being like replacing an old engine with updated parts. People often search in a conversational tone—not by keywords.
The idea that Google is making efforts to bring more related, yet relevant, results to the top of searches is exciting to me. I don’t think it’s going to solve everything by any means, but I see it as a step in the right direction.
What are the best things to include in Email ? How to increase CTR of Email ?
I can mainly speak for emails talking about partnerships and contributing content as opposed to email marketing emails (I’m not in charge of the email marketing at my company). If you’re interested in how I get my emails opened, I always put the subject line “Higher Visibility Inquiry” and then start my email off by saying some of the authoritative sites I’ve worked with.
This is the best way that I know to get editors to open an email. I find that if the subject says anything about a “guest post” some editors might completely ignore it because they have too many of those from spammy websites (they really ruin it for the rest of us).
Have you ever use bing webmaster ? Do you think bing can beat Google in future ?
I have used Bing Webmaster Tools and I really do love them. Google was behind the game in a lot of ways (disavow links tool is the first thing that comes to mind) so sometimes I feel bad for Bing!
Nonetheless, I’m a hypocrite just like the majority of others—I’d like to see Bing beat Google and of course there is always a chance, but I can’t think far enough ahead to when it might happen.
What is your SEO superpower in 2014 ? What tactics you would be using for your company you currently working ?
I think reviews are going to be huge. We saw Google make a few updates to include reviews (such as review extensions for AdWords) this past year, and I’m expecting this to only increase.
Many companies already prompt users to leave a review, but if Google took this idea and was in control, I think reviews would be a big deal. I’m not sure what Google will do in the future, but I’m hoping to focus on reviews in 2014 regardless.
I hope you enjoy this amazing interview with Amanda ! She had shared her best strategies . For me she is definitely content marketing queen. Thanx a lot Amanda.
As part of our Bloggers Ideas interview series, Ann Smarty of InternetMarketingNinjas discusses how to use social media for marketing and figured out how to get links from difficult sources. Ann Smarty also writes for some of the top Online Marketing sites like SEOmoz, Mashable, Social Media Examiner and many more! I know This interview is rather long, but is worth for all bloggers & webmasters ! Thanks so much to Ann Smarty for spending the time to answer all of my questions!
Please introduce you to my blog readers? Explain who are you apart from blogging life?
My oldest site is SEOsmarty.com which is my personal SEO blog. That’s the blog that built my brand!
Please define terms “blogging” and “money making from a blog” your experience on them?
Wow, a tough one! Blogging means creating useful content regularly and sharing it with your audience. The content can be anything you have any expertise or interest in. For example, I started my blog when I was learning SEO and the main aim was to organize and apply the new things I was learning!
“Money making from a blog” is any way you can monetize your site (which I’ve never been too successful at).
What are your tips on traffic generation? Please reveal some must use techniques to get more traffic to new blogs?
The first step is to create content. It should be very unique (and I don’t mean just original). The content of a good blogger reflects his/her personality, taste and voice. If every new blogger just spent first 2-3 months of blogging just finding their voice and working on research and content creation, the web would have been a much better place!
Promoting and generating traffic comes next when you already have good content live. I’d suggest trying ViralContentBuzz.com as we are doing our best to generate valuable social media shares for your content!
Recommended: Importance of Social Media
How to get prepared for next Google updates and stay safe? What resources you read to stay updated?
I read and contribute to Threadwatch, I am also quite active at SEOchat. Those two would give any newbie a good update on what is going on in SEO world without too much cluttering.
As for getting ready… if you are honest to yourself and if you are putting high-quality content online, there’s not much you should be doing to get prepared. The only thing probably is to make sure you can filter FUD (filter, uncertainty, doubt) from real news and keep sanity!
Which social sharing sites your prefer and how to get more traffic from them?
Historically I am most active on Twitter. The best way to get results from Twitter is to participate in Twitter chats. TwChat is highly recommended for that as you can add favorite Twitter chats to bookmarks and use the calendar to plan your week!
What are your top favorite 3 tools for managing social media campaigns and why?
Social media signals + Authorship: This tool allows me to quickly copy-paste my recent articles and measure their impact.
Tweetdeck because it lets me tweet and interact while still actually working: I love the desktop updates and I have learned to read them without any sacrifice to my productivity
Commun.it I love the reports there and the easy dashboard to track interactions.
Do you Pinterest for your business, what kind of Pinterest tools you use?
I am not using Pinterest too much apart from pinning images I like (basically I don;t have enough time to make the most of it).
Do you think 3rd party blog post links and eBook submissions are playing vital role these days? How to use these opportunities?
Of course it works! I believe in guest blogging and eBook marketing. Both boost your content marketing efforts and build your assets.
On Reporting – What Kind of Reports do you Give to your Clients?
I am not doing reporting these days – All i am doing is basically blah-blah-blah (the fancier word is community management:))
On Social Media – What Kind of Things have you Done on the Social Side?
When it comes to social media, I don’t think there is such a thing as “Done”. It’s a continuous never-ending process. I did a Slideshare presentation on what I am actually doing:
What kind of Content Marketing tactics you are using to increase user engagement? Why landing pages are playing important for increasing conversion rates?
My most successful content marketing tactic is a smart and creative re-packaging. You can turn text into an image, PowerPoint deck, video, etc. this opens up the whole new world of marketing channels (which you couldn’t have used with just text). I believe in this tactic and I think it adds value to the web while adding variety to your marketing tactics:
I hope you learned a lot from Blogging expert Ann Smarty. Dont forget to share this article in social media! You can also Join BloggersIdeas on Facebook & Google+ for getting similar updates.
If you are serious about the organic growth of your Gambling site, this article will help you for sure. We know that a casino or a gambling site faces a lot of competition and it is almost impossible to impress Google with normal keywords related to the industry.
As per the stats, in the USA alone, the online gambling industry is expected to touch 92.9 billion dollars in 2023 from its current level of 66.7 billion dollars.
Search engine optimization of a gambling site is a bit different from the SEO of other niches for obvious reasons.
Money-making keywords in this niche are limited and since everyone aims at targeting them, you need to broaden your SEO strategy.
As far as backlink strategy is concerned, you have limited sites to get links from as most of the leading blogs generally try to avoid linking to these sites.
Heck, these are all problems, is there any solution?
While you can get some portion of traffic through Search Engine Marketing or through SMM, but for better ROI, you must aim at getting the basics right. Building an effective content and SEO strategy can get you a regular flow of targeted traffic without spending a heavy budget.
We aim at the following benefits from our Gambling Website SEO –
Get top slots in search rankings for visibility and consistent free traffic
Build the user trust as getting a page 1 rank is deemed as a sort of recommendation by search engines.
Maximizing profits by getting traffic on targeted or money-making keywords.
For SEO of Gambling and Casino sites, you must aim at building long-term strategies and not just a few shortcuts you choose for churn and burn kinds of projects.
10 Best SEO Tips for Online Casinos and Betting Sites
Step by Step Strategy for Gambling Website SEO
We discussed the challenges above and now it is the perfect time to discuss the solution. We know how to do the gambling website SEO and here we are going to reveal it.
All these 11 SEO techniques are proven and are time tested that are guaranteed to deliver the results.
1.Focus on Basics
While this is basic, we thought to start with it as it is going to be the foundation stone of our gambling website’s SEO.
Practically speaking, we keep on auditing various sites from our competitors and find silly mistakes like – images without alt-text!
This is unbelievable.
On one hand, when we are looking for advanced SEO strategies, how can we ignore basics like Title, Meta Description, H1, H2, Images with Alt Texts on the other hand?
Revisit all your posts and check if you have a proper Title or H1.
Every post has H1, H2, H3 headings
Proper SEO title and Meta description should be there
All images should have proper Alt Text
Ensure short paragraphs
Keep your URLs short and include keywords there.
Once these preliminary things are in place, you are now ready to move ahead with the next steps.
2.Finding Easy and Money Making Keywords
We assume that you are aware of what actually a Keyword is. Finding a money-making keyword that is easy to rank is both an art and science.
Thankfully, it is not at all a Blind Game anymore as you have tools like Ahrefs, UberSuggest, and Semrush available today.
Semrush’s Keyword Magic tool suggests hundreds of related keywords along with its search traffic and Keyword Difficulty [KD].
For example, we checked the keyword – “Online Casino” and we got multiple keyword ideas along with KD%.
You can filter the results based on the number, volume and sort it according to traffic and difficulty level.
Thumb-Rule – Don’t run behind the volume, target keywords that may be of lesser traffic but the difficulty level should not be high. Lesser the KD%, Lesser is the competition.
Secondly, Don’t just believe the one SEO tool. Cross-check the identified keywords using other tools as well.
In our case, we used the same keyword on UberSuggest.
We found the same search volume of 40500 visitors per month but SEO difficulty here is just 48. While Semrush was suggesting its KD% as 72.96.
UberSuggest is also a great tool that is ideal for keyword research, competitive research, and even site audit.
It can suggest a ton of keywords around you to create content.
Not only that, if you want to analyze some of the keywords that are yielding a good amount of traffic, you can use UberSuggest [a free tool] for this purpose as well.
Here is the snapshot of one site on this niche that we analyzed using this free tool and got multiple keywords that generate traffic for this site.
If you will see the snapshot above, you will find a few keywords with SD or SEO difficulty levels of just 14 or in the range of ’20s. Use these tricks to find out the low-hanging fruits for your site and start creating content around that.
We discussed how to figure out the golden keywords for your Gambling site that are generating traffic for competitors. We also looked at finding the keyword difficulty using various tools.
Now, it is time to start building the content. This content also aims at improving the overall ranking of your site by improving the structure and internal linking also.
But, for all of this, the first and foremost thing is to find a suitable topic around these keywords.
With Keyword, you just have visibility of the center topic of the post but for detailed articles, you need related topics and headings.
How do we find that? Well, we love Semrush again for this, and here is how to do it.
Visit the Content Marketing dashboard
Click on Topic Research
Enter the keyword and click on – Get Content Ideas
You will see a brilliant Mind-Map along with Headlines and Questions.
Pick the ideas from the headlines, mind map, and questions as suggested by this powerful tool. Start creating awesome content around it.
Alternatively, if you don’t have a tool right now, you can use Google for that. Just type the keyword on Google and try to understand the search intent.
For every keyword, try to analyze the type of content that is ranking. If you see the “How-To” kind of content on the top, you should create a similar kind of content.
For example, you searched for the keyword – “Casino” on Google.
If you see content like – “Top 10 Casinos”, “Best Casinos in Las Vegas” types of SEO titles ranking on the top, follow the suite and create your content accordingly.
Rankings are based on search intent, or the kind of content users wants to see for a particular keyword. That only helps the search engines to understand the user requirements for particular keywords and they rank the relevant content accordingly.
We discussed the topic research strategy above that is based on a suggestion by Semrush and even using Google’s search. Now, you can use the same strategy to optimize your content that is not doing really well or struggling to get page 1 rank.
Our first strategy would be to refer to UberSuggest again, enter the keyword and click on search. You will see a lot of Keyword Ideas there. Try to include them in existing content.
Our Second strategy would be to use Google itself and find the appropriate FAQ ideas to make your content more meaningful and helpful. Adding these questions tells the search engine that your content also covers a few questions that are being asked by users.
Check out the “People also ask” section, pick the relevant questions that match your content’s soul, and improve it.
Our Third strategy would be to keep your content fresh. Search engines do not rank stale content. Even if your content is ranking on the top slot, you will find its ranking goes down if it is not updated regularly. Check out this website which is doing very well in Casino and they have done nice SEO : Yggdrasil Casino They are putting lot of content related to Casino and have great on page.
5.Website Speed Optimization
Wondering how the page load speed is related to SEO and search rankings? As per the reports, Google has announced it officially that core web vitals will be a ranking factor w.e.f May 2021.
We recommend using Google Pagespeed Insights, a tool that shows your page’s performance in the real world and suggests you the ways and means to improve the speed.
Here are a few snapshots that will show you how beneficial this tool is for speed optimization.
You will see the overall score and on the same page, it also shows you the field data for FCP, LCP, FID, and CLS.
If you want to understand the improvement areas, you get to see using the “opportunity” section there.
You can also check these stats in your Google search console. Get cracking on these improvement areas and ensure a great user experience by enabling your visitors to see your page without a long wait.
As per the survey, around 92% of users accessed the internet through their mobile devices last year.
If you are a website owner, you should make all the efforts to deliver great UI/UX to mobile internet users, as this is where you are going to get your majority of the traffic from.
Google recommends using mobile responsive themes or templates and you also see a warning on GSC if this requirement is not adhered to.
What exactly do you need to ensure mobile-friendliness?
Here is some quick advice.
Check if your theme is mobile-responsive.
Keep the number of requests as low as possible.
Use the lightweight responsive version of images
Ensure Java and CSS files are not blocking the page loading
Design a page keeping in mind great readability and speed.
Once you are done with these steps, it is now time to move ahead with more advanced techniques.
With Silo structure, you organize your site’s content properly and logically so that your visitors and even search engines can understand them well.
This is basically a hierarchical structure where you create a master page and multiple child pages or posts and link them properly.
For example, if you have a gambling site and you have content related to Poker, Casino, and Betting games.
You will aim at creating three master pages – namely – Poker, Casino, and Betting [or maybe the main keywords]
Place them on your home page.
Segregate all posts and pages under these three topics.
Give links to all “Segregated” posts from relevant pages, for example, a Poker-related post from the “Poker” page and not from the Casino or Betting page.
As you get most of the backlinks pointing towards your home page naturally, this structure passes the link juice to every post.
Also, this hierarchy helps the users to crawl more related pages and thereby reducing the bounce rate and increasing the time on the system.
8.Ensure Solid Internal Linking
Once you are done with “Silo Structure”, the next task is to have a solid internal linking. Why only look for external sites to give you links with anchor texts?
Internal linking is one of the most overlooked SEO strategies that otherwise is possible without spending even a single penny.
In fact, it is one of the best content optimization strategies also. Pages with proper internal links and outbound links get a better ranking on search engines.
As per this article of Yoast, a post that gets a lot of links from multiple other posts or pages, signals to Google that there is some sort of valuable content on that particular post.
Your internal links with proper anchor texts also signal the search engine about the purpose of all those posts or pages.
For example, if you have used an anchor – “Best Casinos of Las Vegas” and linked a related post on this subject, it will notify the search engines that this particular post is having valuable content related to the anchor specified by you.
Try this now and improve the search rankings of your Gambling site.
9.Make Your Site Crawlable and Known to Search Engines
Want to explore more on-page SEO tips for gambling websites?
We see a lot of articles on this topic and it is a mistake that you tend to make often. This step helps you identify the blockages and permission-related errors that hinder the normal crawling process.
While most of us do it for Google, we often miss it in the case of Bing and Yandex.
Check your Robots.txt and.HTACCESS files if erroneously some of your pages are marked as – not to be indexed.
Run the test from GSC and verify if the page is “Crawalable”.
Also, you must have an XML sitemap that is updated regularly and submitted to all leading search engines. As soon as you publish or update the post, it will help the crawlers visit them.
There are more such gaps that you can identify and close using our next suggestion below.
10.Regular Site Audit to Find SEO Issues
A site audit is an ongoing activity that should be performed at least once a month. There are various tools like UberSuggest’s SEO Analyzer or Semrush’s Site Audit that you can use to automate this task.
This is how these tools look like:
These regular audits will help you identify the gaps related to crawlability, speed or core web vitals, internal linking, markups, and most of the SEO-related parameters.
As you can see from the images above, we crawled 100 pages of a website and got 10 errors, 174 warnings, and 580 notices.
Once your site starts growing, it becomes almost impossible to check each page manually and manage these parameters.
Use these tools, identify the gaps and fix them quickly. This is how you do the SEO of gambling websites perfectly and without any errors.
Are you serious about the search engine optimization of your gambling website? Now you need to focus on off-page SEO also.
Earning links for your website is a part of an Off-Page SEO strategy that works for sure if done correctly. Link building aims at generating backlinks or hyperlinks on other websites that are pointing towards your website.
It is basically like the advertisement that generates referral traffic as well as a trust factor.
Trust Factor? Why?
When you have a lot of websites referring to your pages in their articles, that will surely build your gambling website’s credibility in the eyes of search engines. Crawlers will crawl billions of websites every day and if they will find the increasing trend in the number of sites talking about your pages in their articles, the ranking of your page will improve.
It can be a Do-Follow link or a No-Follow link depending upon the referring website’s policy but either way, a natural mix will help.
Understanding this concept is simple but getting a few backlinks from renowned websites is a tricky business.
Want to know how you can improve your backlink strategy for gambling websites?
Backlink Strategy for Gambling Websites
Acquiring a backlink needs regular efforts. For the link building strategy to work for your gambling site in a positive manner, you must ensure –
Links are generated from trustworthy sites.
The spam score of these sites should be as low as possible.
Referring sites should have some organic traffic.
A proper anchor text is used to refer to your particular page.
Now let us discuss some proven and innovative ways to get your first few links:
Affiliate Marketing gets backlinks
Ever heard of platforms like Commission Junction or Clickbank? If you own a casino or a gambling website, you can look out for affiliate program aggregators and can sign up there as an advertiser.
If your payout structure will be good, you will find multiple publishers having online properties in related fields that will sign up and start promoting your products.
For this purpose, they will write various blogs, articles and social media campaigns mentioning your website, that will boost your backlinks and social signals.
SkyScraper Technique by Backlinko
This is one of the most popular and talked about backlink strategies these days. Backlinko’s SkyScraper suggests this three-step technique that works like charm:
Pick a Link-Worthy Topic
Analyze competition and create the best content
Take it to the right audience
If your content is powerful and the topic is worth referring to, everyone would like to refer to it.
Example: You will find multiple stats and articles which we have linked to in this article. Since we found those topics and articles worth mentioning here to make this piece of content powerful, we linked to them.
This is one of the most talked-about techniques of link building and doesn’t need a detailed introduction.
As a guest blogger, you either signup as an author or a contributor on other websites that match your niche. Once your authorship is approved, you can publish informative content there and can ask for a link mentioning your website.
To find such opportunities, you can use Google and can search for – “write for us”, “sign up as a contributor”, “author account available” etc.
Prepare a list of all such sites, check their spam scores, traffic, DA/DR, and start approaching them.
Bonus: Helpareporter, aka Haro.com, is one such great platform that you can explore. Various journalists while preparing their reports, seek a trustworthy source to link from experts, on this portal. You might want to get featured there.
Professional SEO Agencies
If budget is not a constraint, you can hire professional link building agencies who can perform all outreach-related tasks on your behalf and can get you valuable links.
They may charge on a monthly basis or per-link basis depending upon the deal. Check out some of the local SEO agencies or try contacting global brands like FATJOE, Screaming Frog, and Linkology.
Looking for a budget-friendly way to outsource your backlink program? Hire a Freelancer. Use platforms like Fiverr or may be SEOClerks and you will find various Gigs there.
Choose a gig that matches your requirements, discuss your terms and go for it.
The best part of this model is that you get the best quality according to your budget without any monthly fixed commitment.
Once your task is over, you are asked to rate your experience. Since the rating is an important factor of trust and their rankings, freelancers will not spoil your work at all. In case you are not satisfied, you can ask for modification or even a refund.
FAQ’s (How To Do Gambling Website SEO)
✔Is it illegal to make a gambling website?
A gambling website is illegal in few countries but legal in few. As it gives rise to a virtual gambling house. It is like a can of worms.
? How much does SEO increases traffic for the gambling websites?
Over 50% of traffic is increased by clicking on them in organic search results. If ranked on the first page more than 90% of traffic is received.
?How can I improve my website SEO?
You can improve your website SEO by publishing relevant content, updating it on a regular basis, using tags and a worthy site.
Conclusion: Gambling Website SEO and Backlinks Strategy 2022
Do you know how to do the gambling website’s SEO? Of Course, you do now. We have discussed some of the proven strategies and step-by-step techniques that ensure your gambling website sees an improvement in ranking.
Focus on on-page, off-page, and technical SEO part that starts from basics like keyword research, ensures crawlability, sitemap and reaches towards link building. This however is an ongoing process that never ends and should keep on moving ahead.
Remember, the content should include all related keywords, faqs, and must be engaging. If the content is link-worthy, it will get regular links too.
With all this in place, don’t forget to fix core web vitals, which are going to be a key ranking differentiator in the coming months.
Even today, there are those new businesses and entrepreneurs that consider the“blogosphere” an unknown entity. But the writing is on the wall, and according to Social Media Today all stats point to blogging as the driving force of online marketing. In fact, those businesses with an eye for the prime demo of 21-35-year-olds should know that some 53% of bloggers are in this age group.
That makes for a large sphere of online influence. On the marketing end, the data is just as ironclad,with 67% of B2B marketers using blogs to increase their leads. All these stats serveto buttress one point: blogging today is integral to small businesses and large.
Those on the smaller end — startups and their ilk — are likely still finding their footing when it comes to that perfect marketing strategy. Now that it’s established just how crucial blogging is in today’s world of commerce, the next step is implementing it properly in an overall plan of attack.
To this end, here are a few things every small business owner should know about blogging.
Be in it to win it
Blogging for business is not hobby, and therefore it can’t be treated as such. Google,that most giant of search engines, won’t waste precious algorithm time on a blog with less then 50 posts.
And even after hitting that number, the page rank will still likely be low for some time. That’s why business owners need to commit for the long haul. That means publishing at least two posts a week – preferably more.
Hire out (when necessary)
Those starting a muffler shop or small health food store, for example, may rightly feel some apprehension about undertaking a task that doesn’t fit in their wheelhouse. That’s okay. Those who don’t have the stomach for clacking away on the keyboard for hours a day can enlist content writing services from outside.
There are plenty of pro guest bloggers and SEO firms out there who will be happy to compose professional blog posts tailored to a specific audience, for a fee. Again,those who are apprehensive about shelling out this extra cash should remember this particular stat: 77% of all Internet users read blogs.
Publish first at home
Social media is great, and it is inexorably linked to blogging and business. However,social sites serve a specific purpose and should never be the launching pad for content. The goal should always be for business owners and marketers to first publish at home, on the business’ website, with a goal to getting folks to share it across social platforms.
Be personable and useful
Especially useful. Blogging is not the appropriate medium for the hard sell. This is a brave new marketing world, and in this realm folks want their content to be of some use in their daily lives.
The aforementioned health food store, for example,can publish blogs detailing low-calorie recipes that readers can prepare quickly at home. And if these blogs can offer a personal touch, such as writing in the voice of an employee or even the owner, then all the better.
The above four tips should provide a decent roadmap to those business owners new to blogging on how to cultivate success in that world. Above all else, diligence is the most important thing. Setting a regular, weekly blog schedule and adhering to it is paramount. Only then will the blogging strategy pay dividends.
Yes, there will be a lot of duplicate titles for identical content on Google search results, but if you want to increase ranks, you must develop original and highly engaging titles.
You should try to create titles that are appealing to both search engine bots and visitors. Make careful to use appropriate page names since Google crawlers may become confused if you utilise irrelevant page titles for your web pages.
Another essential consideration is to use distinct titles when interlinking.
Make sure that each page on your website has a unique title. It is not acceptable to use the same title for numerous pages on your website.
We discovered that many website owners copied the titles of their home pages into their internal pages. Such behaviours should be avoided.
2. Include your Main Keyword early in your Content
It goes without saying that you should use your keyword a few times on your website.
However, you may be unaware that the placement of your keyword also matters.
You should specifically include your core keyword at least once at the top of your page.
What is the significance of this?
Google prioritises keywords that occur towards the top of a webpage.
3. The Length of Your Titles is Important
Using an ideal title length is one of the most essential aspects of SEO friendly titles.
Google typically displays the first 50 to 60 characters of a title tag. There is no hard and fast rule, but it is a good idea to keep your titles brief and intriguing.
Try to restrict your titles to less than 60 characters. According to Moz, if your titles are less than 60 characters, you can anticipate around 90% of them to appear correctly in Google search results.
However, because characters might vary in width, there is no specific character limit. Did you know that Google’s display titles are presently limited to 600 pixels?
Another wise move is to avoid individuals that tend to take up more space. For example, a capital “W” is broader than a lowercase character such as e”, “l”, “i”, “t”, and so on.
Avoid the use of ALL CAPS letters in your titles at all costs since they are not only more difficult for search visitors to understand, but they also display fewer characters in search results because they take up more width (and space). As a result, they are shortened.
4. Improve Your Title Tag for SEO
When it comes to on-page SEO, the title tag is critical.
Google even stated that “it is critical to use high-quality titles for your web pages.”
Here’s how to make the most of your title tag:
Front-load Your Primary Keyword:
The term “front-load” simply implies that you begin your title tag with your goal keyword.
What is the significance of this?
Search engines, on the other hand, pay great attention to the phrases you include in your title tag. That is why you should include your keyword in the title of your page.
What you may not realise is that Google places greater importance on terms and phrases that appear early in your title tag.
So, if it makes sense, begin your title with the keyword for which you want to rank.
It is not always viable to use your keyword so early in the process since it will make your title tag seem strange. Search engine optimization is essential. However, your title tags must also be relevant to consumers.
It’s okay if you can’t begin your title tag with a keyword. Simply include your keyword as early as possible.
Use Only One Keyword Per Title:
Google has made this very obvious.
They don’t want you to pack a number of different keywords into your title.
Instead, use a single primary term in your title. And if your page is of great quality, you will automatically rank for that term… as well as many others.
Write Captivating, Shareable Titles:
Your title tags should entice visitors to click on your page to discover more.
When a large number of people click on your Google result, you may find yourself with better ranks for that phrase.
5. Improve the Loading Speed of Your Website
Google does not generally discuss the ranking elements in their algorithm publicly.
So when they talk a lot about a particular ranking indicator, you KNOW it’s important.
One of those uncommon ranking criteria is site loading speed.
As a result, I strongly advise making your site load as soon as possible.
The first step is to determine the current loading speed of your site. That way, you’ll know where you stand before making adjustments.
After all, the recommendations you receive from this service are provided by Google.
Moreover, it does not just inform you if your website is fast or slow. The program generates a thorough report that includes suggestions for how you might improve.
In any case, here are a few tips for increasing the speed with which your site loads:
Image Compression: This is a huge one. Images often take up the majority of the space on a page (in terms of KB). That is why I propose utilising a program like Kraken.io to reduce the size of your images.
Make Use of Lightweight Themes: WordPress themes that are too large might slow things down. So, if your theme isn’t speed-optimized, try switching to one that is.
Use Lazy Loading: Lazy loading pictures may increase the performance of your site by 50% or more. The disadvantage is that pictures appear as visitors scroll down the page, which is bad for UX. As a result, there is a tradeoff.
Use a CDN: CDNs provide pictures and other material on your website from servers located near your users.
6. Optimize Images for SEO
Image SEO is used for more than just ranking in Google Images.
According to Google, correctly optimised pictures can help your rank higher in Google online search.
So, if you use pictures on your page, make sure they’re SEO-friendly.
Fortunately, this is a pleasure. All you have to do is remember these two image SEO recommended practices.
Use Descriptive Filenames for Your Images: Images cannot be “seen” by Google (yet). And the filename of your image is one factor that helps people comprehend the content of your image.
Use Image Alt Text: According to Google, they rely heavily on alt text to interpret photos.
Writing alt text for each image takes a few extra seconds. However, in my experience, it is effective.
7. For SEO titles, use this three-step approach.
If you want to develop enticing title tags for SEO, here’s a three-step structure just for you.
Step 1: Determine the major keyword for each title.
A primary keyword is critical, and if you want your sites to rank in search engines like Google, you must target at least one major keyword for each page. When you have tools like Semrush at your fingertips, coming up with main keywords is easy.
Step 2: Identify and target relevant LSI keywords.
Yes, you should include a major keyword in your title tags; but, if you want to organically optimize your titles, you should target LSI (Latent Semantic Indexing) keywords.
LSI keywords are keywords that are semantically related to a certain term. For example, “Apple” is an LSI keyword for iPad, MacBook, iPhone, and so on.
If you want to uncover LSI keywords for SEO, use programs like Semrush, Ubersuggest, and others that give a large number of keyword phrases.
Step 3: Examine the top ten search results for your topic
Finally, keep an eye on the top ten ranking titles for the topic you’re writing about. Determine whether they are using how-tos, list postings, or something else. Is there anything you’ve noticed in common? Create titles that reflect this.
8. Using the Google Search Console, you may monitor your progress
You’re flying blind with your SEO if you don’t have the Google Search Console set up.
The Search Console functions similarly to a live dashboard, informing you of your site’s performance in the SERPs (Search Engine Results Pages).
The Search Console has a number of useful features and functions.
However, you are unlikely to require the majority of them.
Instead, I propose that you review these three reports on a regular basis.
This information tells you how many people view and click on your website when they search for it on Google.
You can also view the precise keywords that people use to locate your content… as well as where you typically rank.
All of this is really helpful on its own. The true benefit, though, is in measuring your impressions and clicks over time. If they are progressing, it is evident that these SEO best practices are effective.
If not, it may be time to try something new.
The coverage report informs you of which pages on your website have been indexed by Google.
It will also notify you if it is having difficulty thoroughly crawling any of your pages.
If you find “errors” or “warnings” here, I urge that you solve them as soon as possible.
After all, if Google is unable to index your website, it will not rank for anything. Fortunately, Google does not just say, “We can’t index this page.” They typically tell you what’s causing the problem.
The key point to focus on in this study is “Mobile Usability.”
Given that Google’s index is now mobile-first, you must ensure that your site is user-friendly on mobile devices.
Conclusion- Best Practices To Write SEO-Friendly Titles In 2022
Before you publish your blog articles, make sure the page titles are no more than 60 characters.
Find and use your concentrated keywords in your page names to rank higher, and use them at the start of your titles to acquire more weight. Don’t go overboard with optimization. Increase your organic click through rates from SERPs by using captivating meta descriptions in conjunction with outstanding titles.
Do you have any further questions about creating SEO-friendly titles? Leave your views in the comments section.