You might be one of those people who assume that online marketing is as simple as running a website. However, the truth is that there are a lot of aspects that go into digital marketing, such as search engine optimization (SEO) and social media marketing. Each of them is useful in their own ways. 

When done right, digital marketing can take your business to a whole new level. It can help you reach out to your customers more and build longer-lasting relationships as well.

With this in mind, it’s crucial to make a digital marketing strategy that works and helps you grow your business. Since websites differ from one another, it’s essential to look at the key elements of digital marketing and utilize them in developing your own marketing strategy.

But before you can do that, you have to learn what digital marketing is all about as well as its key elements.

Definition Of Digital Marketing

Digital marketing has to do with creating promotional content that are then delivered through digital or online platforms. Marketing strategies involving the internet and devices used for web access are examples of digital marketing. 

Here are seven components you’ll commonly encounter when you decide to turn to online marketing for your business:

1)  Search Engine Optimization

One of the crucial elements of digital marketing is SEO. It’s a type of marketing based on using keywords to optimize one’s online visibility. When your website content is optimized, you’ll rank higher on search engine results pages (SERPs).

Most consumers start their online journey by visiting a search engine. When your website is optimized, users are more likely to see your website if it’s on the first page of the search results and therefore click on it. That means higher website traffic and visibility for you.

There are many approaches you can take when it comes to SEO. One of which is hiring a digital agency to help you with your SEO needs. Of course, you can also choose to try the following techniques on your own:

• On-Page SEO: This is used for website content that contains keywords. Those with a bigger search volume may make your website stand out more on SERPs. Thus, it’s often recommended to go for the most searched and reliable keywords for your niche when creating content.

• Off-Page SEO: This involves components outside your website that can influence your ranking as well. Examples of those are backlinks, which are links you find on another website. When users of that website click on a backlink, they’ll be directed to your blog posts, website, or other types of content. In order to rank higher using backlinks, you should utilize those from reputable sites. This means you should be linked to a high-authority or trusted website. That way, search engine crawlers will view your site or page as credible, and your chances of being ranked higher on search engines increase.

• Technical SEO: This has something to do with a website’s coding. The loading speed of websites is heightened when your website utilizes well-structured data along with optimized image compression. If your website has a higher loading speed, then you may rank higher on SERPs.

• Pay-Per-Click Advertising (PPC): PPC is a type of advertising that charges you a certain fee depending on how many clicks your ad receives. One of the most used platforms used for PPC is Google AdWords.

• PPC And SEO: The results you get can be even better if you combine PPC and SEO. This is because PPC puts your ad at the top of SERPs, so you’re more likely to receive traffic. Most often, people clicking on a PPC ad are already interested in the product or service mentioned in the ad and may even be ready to pay for it. Also, if you have a compelling PPC ad, potential customers are more likely to on it.

2) Web Design

Another element of digital marketing you must be familiar with is web design. No digital marketing is complete without this because all leads will be directed to your website. Your website is one of the first sources of information about your business that potential customers will encounter. It is a crucial part of your marketing strategy. That’s why you should have a website that leaves a positive impression on everyone who sees it.

Your visitors will be more likely to leave your website if it isn’t appealing or if it takes too long to load. To keep them interested, try using designs that are related to your brand. Plus, make sure that your website makes it easy for anyone to find the information they need.

Take note of user experience as well. You might want to simplify your navigation system as this makes browsing a website a more pleasant experience. Likewise, it ensures that your website will load quickly.

3) Content Marketing

Another vital element of digital marketing is content marketing. Blogging, together with other forms of textual content, has become more popular lately. 

Establishing a blog for your business will help you increase customer engagement. It’s now considered one of the go-to means of getting information and updates on a wide range of matters, coming second to online news outlets. 

You need to make your blog posts informative and relevant. That way, not only are you helping your potential clients, but you’re also engaging with them. You can even use your blog to build credibility. Show your readers that you know what you’re talking about so they’ll trust your services or products, too.

4) Mobile Marketing

Since most consumers use mobile phones, mobile marketing is one of the elements of digital marketing. With mobile marketing, you can make your interaction with customers more direct. 

When they receive a text message from you, they’re more likely to read and reply to it. This cuts down the time it takes for them to respond since they probably already have their phone with them when you send them promotional SMS. As a result, it’s now easier for brands to connect with their customers.

5) Social Media Marketing

The digital world is continually growing as more and more people are getting on the internet every day. Social media, in particular, has become incredibly popular among people of all ages. That’s why social media marketing is another crucial element of digital marketing. 

Many businesses use social media to better engage with potential and existing customers worldwide. It would be wise for you to do so as well. With social media, you can release content specifically for your target audience. You have the freedom to decide how many posts you create per day or what your posting schedule will be.

However, you must first identify the demographics of your audience. Doing so will allow you to choose the type of content that aligns with your customers’ needs. This also helps you get the most bang for your buck.

Probably the most important part of this strategy is making sure that your audience remains engaged. You have to give them reason to be on the lookout for your posts. If you stop releasing anything for a long time, then your customers might lose interest in your business altogether, so keep those posts coming. 

Moreover, you can keep up with your competitors with social media marketing. You’ll be able to see what they’re currently posting on their social media accounts. In addition, you’ll have an idea of what content on social media is most likely to be shared or discussed. 

It’s always a good idea to check new trends in social media marketing. If you’re aware of what’s happening around you, then it’s easier to adapt to any changes in the industry. Doing so will also help ensure that your brand remains relevant for a long period.

6) Personalized Email Marketing

Many visitors are reluctant to make a purchase the first time they visit your website. That’s why you have to utilize other digital marketing strategies apart from having a landing page. This is where email marketing comes in handy. 

Email marketing includes sending messages to customers through email. However, this doesn’t mean you can send the same thing to everyone on your email list. Doing this might make your customers think you’re spamming them as they may not be able to relate with the content of your email. That’s why it’s best to personalize your emails before sending them out. 

Moreover, automating your emails will make the task easier for you. You can use email templates for this, but see to it that your message is written well. 

If you’re just starting your email marketing campaign, it’s a good idea to send a welcome email to let your customers get to know you more. This makes for a great ice breaker and is an excellent way to establish a good relationship with potential customers. As you continue along with it, you can use software that’s particularly designed for email marketing. 

7) Reputation Management

Most importantly, you need to take the element of reputation management into account when dealing with digital marketing. Reputation management or reputation marketing is a way of promoting your existing image.

You can do this by highlighting positive customer feedback you’ve received or letting your customers state their opinions via customer-generated content. 

To ensure that your brand maintains a positive reputation, you must be proactive in your review response and monitoring. This means you must analyze what your customers are saying about you online. Most companies even hire a professional to do this. Once you know what people like and don’t like about your business, you can generate a proper solution if the situation calls for it. 

Reputation marketing is also connected to search engine optimization and social media campaigns. This is because SEO enhances the visibility of your brand in single searches. Thus, enhancing your brand reputation will attract more leads when they find positive information about you. 

Importance Of Reputation Marketing

The most crucial part of online reputation management is the reviews your customers are giving you. A new customer’s decision to buy from you is highly influenced by your previous customers’ testimonials. More consumers would be more convinced to purchase something if the brand’s reviews are mostly positive. Regardless if potential customers are offline, they can still get information about you from people who’ve tried your products or services.

Because of that, maintaining a good reputation online is important. You must take advantage of the ‘free advertisement people are giving you with their positive reviews. In this day and age, more brands are starting to value customers’ reviews like gold. Positive feedback serves as the building block of your online business.

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8) Web Analytics And Effectiveness

Lastly, you need web analytics to determine if your digital marketing campaign is effective. Web analytics involves the collection and analysis of gathered data to get a comprehensive view of web usage. Web usage is, in turn, used to optimize websites. Google Analytics is probably the most used platform when it comes to measuring website traffic and activity.

It’s important to note the difference between marketing analytics and web analytics. When talking about web analytics, specific metrics for your website are used. These can include but are not limited to page load times, page views per visit, and time spent per page. On the other hand, marketing analytics is limited to converted leads, sales funnel, traffic, and leads acquired. However, both types are essential when making sound decisions about web standing and presence. 

Deciding what to do with your digital marketing campaign without analytics is like walking down a street blindfolded—you wouldn’t know which direction to take in order to get to your destination. Analytics acts as a map that guides your marketing decisions and helps you get the results you want.

Conclusion : 

Utilizing online digital marketing enables you to connect with a bigger audience in a cost-effective and quantifiable manner. Compared to traditional marketing, you can maintain better relationships and increase customer satisfaction while saving money in the process. 

However, if you use all the elements of digital marketing without proper consideration, you may not be doing your business any good. You should find out which ones are appropriate for your brand and target audience. You can do this by gathering the right data, such as the demographics of your customers, and analyzing them. Once you know who you’re catering to and how best to reach them, you can decide which aspects of digital marketing may work best for you.

David Blanch

David Blanch is a digital marketing specialist. He is highly knowledgeable in content marketing and search engine optimization. David has been sought as guest speaker for webinars and also shares his expertise through blogging. He loves sports, watching action movies, and woodworking during his free time.

Fantastic, you have created a blog! You did the research, wrote the article, you might have even gotten some good quotes and statistics sprinkled into your content. But what you haven’t got is a lot of readers.

Unfortunately, a blog isn’t going to pick up on traffic unless you prime traffic to happen. But, isn’t your great content enough? It can be, but even the most read and well-loved blogs out there do a little pruning to keep traffic coming in.

Quick Checklist

Before we dive too far in, let’s cover a couple of basics. If you can check these off, you’re well on your way to having a successful blog (and probably good traffic)

1. Your content is niche – a blog that dives into too many places at once can be confusing. Someone who is looking for SEO wants to read content about SEO on a marketing blog, not a home decor or cooking blog.
2. You’ve given yourself time – If you’re tracking traffic, just know that it takes time. It takes a few weeks to get actual numbers on your articles.
3. Your blog is interesting. Yes, you need to be niche, but that doesn’t mean you can’t cover related topics. You may find that adding a variety (but still related topics), can maximize your blog audience even more.

Your blog is an extension of your brand. So you may find that working on increasing your brand awareness helps you drive traffic. Meaning get yourself out there and get people talking about, tagging, and sharing your content!

Let’s see some things you can do to increase your brand awareness, build up your name in your niche, and ultimately grow your blog’s audience.

Promote Your Content

Okay, if this isn’t obvious it should be. Think about it, even the top-notch brand’s of today use advertisements to promote their brand and new products.

Fortunately, there are a variety of ways to promote your content, that are free! Though you can always pay to boost content on social media (for a fairly cheap price too).

Ways To Promote

As soon as you publish your content you need to instill a few ground rules or a checklist for yourself. Consistency is key here. Some of the easiest things include…

1. Share on your social sites. You can easily promote new content on your social platforms and drive traffic. Create an intriguing and catchy phrase to get people to share, click, like, and of course read it!
2. Share on forums. You may be able to answer a question and link to your blog. Be careful though some sites are strict when it comes to promotional content, so you’ll have to make sure you’re not being too self-serving and actually contributing insightful information.
3. Try to get it syndicated. You can look for other blogs that republish content. Typically, these blogs have a ton of traffic, meaning you have the potential to really be seen.
4. Schedule it to be shared again at a later date(s). This isn’t a one and done type of thing. Getting exposure means creating situations that cause you to be seen. So go ahead and add your new content to your social media calendar a few times.
5. Use your existing channels. Share new blog content in your newsletters, to your email lists, to your friends, etc. People won’t know it exists unless you put it out there to be seen.
6. Learn from experts. Check out some great content marketing advice from top experts.

Work On Your SEO

Search Engine Optimization is a great way for you to focus on your niche and build content that truly suits you. If you are creating content around certain keywords, you’ll likely be able to expand your reach in that area and become a known name in that specific industry.

This one does take a lot of time, but it’s well worth it. SEO factors in many things, load speeds, image optimization, quality of content, use of headers, etc. If you work on improving your overall usability, and quality of content, and creating unique niche content, you can rank higher on searches.

Thus, increasing the chances of being seen, and ultimately being able to grow your blog’s audience.

Some quick SEO tips

1. Check for broken links. Fix what is broken, if your website is easy to crawl, search engines will have an easier time finding you. Not to mention users get annoyed if you lead them to a dead end.
2. Your formatting is concise. Some pages of your blog may be special or have a unique touch. But, generally speaking, people are looking for an easy to read and navigate a page. They want to know what to expect.
3. Easy navigation. To build on the point above, site navigation is essential. It helps your SEO and readers!

Ask for subscribers

You may have to ask to get. Lucky for you, the internet is full of wonderful tools to help you automate this, so you don’t have to ask each person who you talk to individually (unless you want to).  

Another thing that plays in your favor is if someone has landed on your blog, they are likely there to learn about something in your niche. Meaning, there is a good chance you can get that same person back to your blog if you ask them to subscribe.

We’ve all see the exit offer appear as we inch towards the edge of a page, or the pop up that flashes after you’ve been reading for a few seconds. These are your chance to reel people in and have them subscribe.

Here are a few ways you can ask for a subscriber

1. Add a CTA at the end of your blogs. If they loved it, they might subscribe to stay up to date on all your new content.
2. Ask current subscribers to refer a friend to subscribe. You can offer something in return… like an exclusive ebook or webinar seat. By using a referral strategy you can expand your audience while keeping past readers interested.
3. Use your social platforms to see who is interested in your content. You can retarget them with the intention of getting them to refer or visit your blog again.

Networking and guest posting

Working with other blogger and marketers is a great way to build your audience. You see, if you have something of value to offer their readers, you likely have more information those people would want to see.

When you collaborate with another brand you will be introduced. Meaning you have an opportunity to earn a backlink or a shoutout of some sort. This allows their audience to further investigate you. And chances are if they are interested in what you do or have to say during their first point of contact with you, they will likely be curious to find out more.

Therefore, they could land right on your blog!

Easy networking ideas

1. Guest blogging. If you work on building your relationships you may be able to snag a few guest posts. These are great ways for you to build your audience. Why? Well, readers on the blog you have contributed to will see your author bio and might be interested in reading more things you have written. Meaning they might go to your site.
2. Contribute to niche roundups. Find a niche, and see if they are doing any roundups. You might be able to offer good advice and get a backlink out of it!
3. Hang out online. You might find a few avenues to add in a comment or idea. For example, a marketing blogger might find answering and contributing ideas on things like Growthhackers.com or Quora worth their while. Often times, this can lead you to an unexpected collaboration, allowing you to have a new channel to increase your audience.
4. Look around your favorite blogs. They might offer guest posting opportunities.

Revamp existing content

Things change and become outdated, your perspective and knowledge change and grow too.

This is why it’s important to update your existing content. You may be able to add more in-depth content and expand on what you have.

This can be good for helping your SEO too. So not only will your content stay relevant, but it might be able to rank even higher on search engines. Therefore you might be able to get seen more easily.

You never know who you might attract by just doing a quick update on a blog.

Tips for revamping content

1. Work on low-hanging fruit. You may have a couple articles that don’t get much traffic but that you know you can rank higher for. Update these guys and get that traffic flowing.
2. Or get rid of the duds. Your blog may have taken a turn down a different content path. Either get rid of old content that no longer matches your theme, or spins it so it does.
3. Do a blog audit. Set a goal to go through all your articles and their stats. You may do a big clean up on a yearly or bi-yearly basis to help keep your content fresh and up to date with trends.

Summary

As you can see there are plenty of ways to grow your blog’s audience. And if your blog is attached to your business website, that could translate to a larger customer base as well.

On top of these solutions, there are always paid options like ads and running paid campaigns like an influencer or referral marketing program. The point is, you have a ton of ways to grow your audience, you just have to put in a little elbow grease and time.

Author Bio:

Megan Mosley is the marketing specialist at Referral Rock who believes every business has the potential to increase their word of mouth. When she’s not working, she enjoys sipping on coffee and hanging out with her dog, Mollie.

As part of our Bloggers Ideas interview series, today we have Nancy Badillo of NancyBadillo.com  discussing techniques about social media engagement, WordPress plugins and other SEO strategies. She is proficient online marketer and struggle a lot to get success. I appreciate her time she took out for this interview.

Please introduce yourself to our readers. Can you tell us something about your blogging journey? How and when did you enter into blogging? And who are your blogging role models? 

First of all, thank you for taking time out to do this interview. My name is Nancy Badillo. I have been blogging for the past 3 years. You can find my blog at www.NancyBadillo.com I started blogging when the economy went downhill and my hours at work were cut. I started researching ways to make money online. I came across this YouTube channel that was own by, Lisa Irby. She explained the various ways you can make money online by having a blog. I subscribe to her YouTube Channel and joined a company she recommended called, “Site Sell.”  The company Site Sell charged $30 bucks a month and gave me all the tutorials and tools to learn all about building a successful blog.  This event marks the change of my career into blogging.

My blogging role model is Zac Johnson. He has taken me underneath his wing and has helped me reach the top 100,000 online marketing blogs.

Why Content Marketing is playing keen role in SEO 2014. Do you think that only content marketing is king other SEO techniques are dead?

Content marketing is playing keen role in SEO on 2014 because of the tremendous growth social media plays. Content marketing has the power to produce more than just links it can enhance your brand image and build potential relationships with others.

Top 10 WordPress plugins you are using for your blog? Please mention it in brief.

The top 10 WordPress plugins I am currently using are:

1. Akismet: The best plugin to protect your blog from comment and track back spam.

2. All In One SEO: All In One SEO automatically optimizes your WordPress blog for Search Engines.

3. Comment LUV: It rewards your readers by automatically placing a link to their last blog post at the end of the their comment. Encourage a community and discover new posts.

4. Google Analytics: is a great plugin for monitoring and tracking the efficiency of your online campaigns and get the best results in your marketing efforts.

5. SEO Friendly Images: Automatically ads alt and title attributes to all your images. It improves traffic from your search results.

6. Ultimate Tiny MCE: This plugin adds additional text functionality for your blog.

7. WP125: Lets me easily manage 125×125 ads within my WordPress dashboard.

8. Smart Layers by Add This: Lets you add buttons to your content. By adding buttons it help you increase visitor engagement. The plugin lets you add follow buttons and social share buttons.

9. OSE Firewall Security: The security of your WordPress is important so this is the plugin I use to secure my blog. This plugin will help protect your blog from attacks and hacks.

10. Google XML Sitemaps: The plugin helps generate and update the sitemap files.

What are the best press release website you are using?

I personally use 24-7 Press Release. It’s a great way to gain exposure for your website, company, or services. The press release has help me gain visibility in front of a many people as possible and reach a broader audience.

Top social bookmarking websites that you would suggest?

As a Webmaster, I use social bookmarking as a way to increase website traffic. You should write SEO content that can improve your standing on search results so that more people are able to find you. By getting your name in as many places as possible, you will be able to start building an audience.

These are my favorite social bookmarking websites that I currently use:

1. Reddit

2. Digg

3. StumbleUpon

4. Delicious

5. Technorati

Do you use any podcast? Any websites you would suggest?

Yes, I do use podcast to learn more about online marketing. Podcast can be an effective marketing analysis tool. The podcast that I currently listen to and recommend are:

1. Smart Passive Income

2. Foolish Adventure

3. Marketing Over Coffee

Does Google Adsense is only source to earn money? Can you suggest other alternatives?

No, Google Adsense is not the only alternative for monetizing your blog. There are many alternatives ways to monetize your blog.

Here are my top 3 monetization:

1. Affiliate Marketing: Involves recommending a product to your audience and receive a commission when the product is sold.

2. Popular Adsense Alternatives:

Kontera

Clicksor

Chitika

Bidvertiser

Media.Net

3. Make Money Selling Ad Spaces

Ways to increase conversions by guest blogging?

Understanding ways to increase conversions from your guest blogging is important to make the best out of your post.

Targeting The Right Blogs: Find targeted blogs that are relevant to your niche. Writing for targeted niche blogs will help you become the expert of your field. This will give you the opportunity to establish your brand.

Quality Content: Guest blogging will help you produce great results though high quality content as opposed to mere link building. Make sure every post you write is quality content.

Call To Action: Adding a call to action at the end of the post will help increase sales.

On how many blogs have you been interviewed can you mention it here?

This is actually my second interview. The first interview was conducted by top blogger Zac Johnson. You find the interview at

Things we online marketers could all improve upon 2014?

There are many things we can improve as online marketers on 2014. I have enlisted my top choices:

Be Mobile Friendly: Mobile searches are more likely to use a site and complete a purchase when the site is mobile friendly.

Build Partnerships: Building online partnerships are vital for the success of a website. Working with an influencer to develop a brand partnership can launch and help your online brand identity.

Social Media: Use social media to engage and attract new visitors. In 2014, try to venture out to different social medias that you have not used yet. Pick a new social media and give it all you have.

Use Google autocomplete feature to enhance your brand?

Google autocomplete is critical to online branding. Information gather from Google has a profound impact on personal branding. The first thing searches see’s when they type your name into Google search box is the autocomplete suggestion.

Google Hummingbird friendly content marketing tips?

Google recently released their newest algorithm known as the Hummingbird. The main goal of their newest addition to the Google family is to make Google search more interactive for their users and to give users better and more direct answer to their searches. A Google Hummingbird friendly marketing tip is to create evergreen content. Creating evergreen content your blog is a great strategy to generate more leads, backlinks, and drive traffic to your site. The main benefit of creating evergreen content is that it keeps growing stronger in authority, ranking, and traffic over time.

How to explode your traffic and branding with blog commenting?

Blog commenting is a great way to gain links and increase traffic to your website. Blog commenting also helps get your name out there in the blogging community within your niche.

Additional Benefits Of Blog Commenting:

1. Helps Build Relationships

2. Gain Tons Of Traffic

3. Gain Quality Backlinks

4. High Search Engine Rankings

5. Gain More Subscribers

What are the best things that Webmasters need to know about Pinterest?

Pinterest gives you the opportunity to educate and inform others about your business by allowing you to post pictures that you love. To create a successful SEO Pinterest offers a business account with the option to describe your business in detail to attract customers. You want to choose an optimized business name. Social media signals factor into how high search engines rank a website content from Pinterest can show up in search engines results, leading customers to your page and creating potential clients. Pinterest is perfect in providing content that people are looking for.

What is broken link building? How effectively use it?

Broken link building is one of the most effective white hat link building strategies. Many Webmasters use the broken link building strategy to find broken links that can in return turn into a link building opportunity. Once you have found the broken link contact the website owner. You will need to encourage the Webmaster owner to replace the broken links with yours in return. Broken link building is very effective since no Webmaster wants to be penalized or want broken links on their websites.

Do people need to spend money (PPC, paid advertising) to make money with Affiliate Marketing?

It’s not necessary for anyone to spend money with PPC to make money with Affiliate Marketing. Learning how to optimize your website will helps you to become more appealing to a larger audience with out spending money.

Do you think 3rd party blog post links and e-book?

The 3rd party blogs does really well. On the other hand, I do not think e-book submission help.

I  hope you enjoy this long interview of Nancy Badillo . She had shared her valuable strategies here.  If you have doubts put your questions in comment section.  We will answer your queries for sure.

Dont forget to share this article in social media! You can also Join BloggersIdeas on Facebook & Google+ for getting similar updates.

CRM systems, or Customer Relation Management systems, are often considered to be business strategies and are now prevalently used in SEO (Search Engine Optimization) and in social media marketing.

CRM systems are used for a variety of purposes, including understanding a business’s customer base, attracting new customers, enhancing customer retention by creating better customer experiences and decreasing the cost of customer management.

                                                                    Image Credits: www.runnableconsulting.com

A good CRM system enables businesses to capitalise upon the possibilities that information bestows them with, and considering how important it is that businesses are able to effectively manage the information they’ve collected, it’s imperative that they possess an effective CRM.

A good CRM enables businesses to capture, manage and share information across different departments of their organisation. As many business managers will know from experience, this has traditionally posed problems because information doesn’t always travel easily between departments due to architectural and infrastructural differences.

CRM solutions are essential to good business practices because they enable businesses to effectively manage their customer relationships and that is very important in a crowded marketplace where consumers are seemingly forever on the lookout for better service standards.

Technological advances have aided CRM no end, especially in the field of consumer behaviour; moreover, now that social media networks are as popular as they are, CRM systems now offer businesses new and innovative ways to communicate with their current and future customer base with what is increasingly known as social CRM.

Social CRM

Social CRM is the name given to the addition of the social networking element that’s been added to traditional customer relationship management processes. It builds upon the framework provided by traditional CRM by connecting customer relationships from social media networking websites like Facebook and Twitter and adding them to the CRM process. This trend is increasingly known as SCRM, the abbreviation for Social Customer Relationship Management, or CRM 2.0.

The importance of SEO and social media marketing

Although SEO and social media marketing started as very different processes they have, like many aspects of the digital world, become somewhat intertwined over time. The importance of using SEO and social media marketing as tools of business promotion are increasingly well known and we have reached the point where it’s considered a mistake not to use these effective tools of business promotion to further a business’s interests.

SEO and social media marketing haven’t only proven effective promotional tools, because just as importantly, they’ve also proven to be cost effective tools. This has endeared them to businesses of all sizes because it’s enabled smaller businesses – which were traditionally at a disadvantage due to smaller marketing budgets – to level the playing field to a great extent.

Integrating CRMs, SEO and social media marketing

Integration has become tantamount to success with regard to CRMs, SEO and social media marketing and you’ll find that most, if not all, CRMs now combine and incorporate CRM, SEO, social media and often collaborative tools into the one convenient program like that of Micronet, well known for its Micronet job costing software. Most programs are very cost effective, with some starting from $20 per month, plus there are a few free plans available which represent a great way to try out a CRM solution before buying and implementing it.

Conclusion !

Some programs are better than others with regard to SEO and social media integration, so if you’re the owner or manager of a small business and regularly interact with your customer base on websites like Facebook and Twitter, read several CRM reviews and keep your eyes peeled for multi-faceted applications that seamlessly combine and integrate CRM with SEO and social media.

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Many businesses are now adopting video marketing as part of their core marketing strategy as most have realized that videos are a great way to advertise their products, services and attract more potential customers via search.

It is a sensible approach to online marketing because it holds the attention of the user longer than any other medium we have today. If you are planning to adopt video marketing to help you get more customers, here are some tips that will help make your campaign successful.

TIP #1:

The whole approach may seem intimidating as you may think that you will have to buy all the right equipment and then know how to make a film. This is not true. All you need is a decent camera that is mounted and then some content for your video OR, you could simply outsource the entire production process.

TIP #2:

Don’t limit the number of videos that you upload. Make as many as possible so that you can increase your exposure and teach people as many different things as possible about your product.

TIP #3:

One of the most important things when you are making a video is the title. It is what will make people click on your video link to watch. Take some time to come up with powerful, relevant, interesting topics for all your videos.

TIP #4:

Although they say that the easiest way to get attention from online user is through video, this is not guaranteed. If you don’t make an impression within the first 15 seconds, research shows that people move on. Use these 15 seconds to hook them with something that they did not expect. After that, they will want to watch all the way to the end.

TIP #5:

Using a team is a good way of making video interesting. Sound out friends and family and even colleagues and incorporate their ideas and participation.

TIP #6:

Some people are under the impression that to make a good online video requires a lot of money. This is not true at all. All you need is an good set-up and your own time or a good platform that allows you to create killer videos – Amimoto is a good starting point for creating videos for any Video Marketing campaign.

As long as you can come up with good content and you have a personality that will keep the viewers’ attention, you will be fine. Be sure to speak with a tone that is confident and clear.

TIP #7:

You must always strive for fresh, interesting content for all your viewers. This will make them come back time and time again because they know that they are getting something new and interesting every time. Reading is one way of getting ideas. You can also watch other online videos so that you can get ideas. It is important that you keep up with the trends so that you can know what people are looking for.

TIP #8:

Because videos expose your personality, make sure to come across as someone who can be liked and trusted. This means that you have to look happy and you have to look like you are fully engaged in what you are dong.

If this does not come very naturally to you, ask someone else to appear on the video in your place. There are people who you can hire to appear and they don’t cost a lot of money.

TIP #9:

Allow for people to comment and then respond to the comments. If you don like where the conversation is going, you can disable the comment function.

TIP #10:

Remember to link and share all of your videos on your social media profiles and with friends. This is how videos go viral.

Making a video to help increase customer base is easy if you follow these tips. The tricky part is making sure that you track all of them for feedback.

Promoting a business is never easy. You’ll need to learn the essential things you need to do so that other people will notice your brand. There are many ways you can do to promote your business. Promoting business through the use of the internet is just one example of marketing strategies you can do for you to be successful.

SEO is one of the examples of marketing strategy you can do to get the attention of other people. By doing this, you will have a higher chance of gathering clients and customers. Check this list of 7 essential types of internet marketing strategies you can try for your business.

7 Essential Types of Internet Marketing Strategies That Actually Works 2022

Search Engine Optimization (SEO)

SEO has been an essential part of online business for the past few years. It has helped many e-commerce businessmen grow their company. Learning the basics of SEO can help you get an advantage against your competitors because of good things it can do to your online business.

Adding a FAQ page or commonly known as frequently asked questions page on your site can also help boost your SEO strategies. By doing this, your marketing team can focus on other important matters.

If you want to know more about SEO, you should try asking tips from other digital entrepreneurs or online sellers who have enough knowledge about search engine optimization. You can also try using platforms such as Google Analytics so that ‘you’ll be aware of the things that are happening on your website.

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Content Marketing

Content marketing is one of the best marketing strategies people are using today. Writing an article for your site can help you get your brand known by other people depending on the context of the article ‘you’ve written. Guest posting and blog posting are two of the things you should do if you want other people to notice your brand.

Writing articles for your site can help you connect with your visitors. Some people who like the article ‘they’ve seen often leaves good comments or feedback in the comment section of your site. Providing excellent qualities and producing content that can educate other people should be your number one priority.

Email Marketing

Email marketing has been proven to be one of the most cost-effective marketing strategies people are doing today because it can directly reach people all over the world without wasting time and money. It is also known to be the best replacement to direct mail marketing. Email marketing can help build a relationship with the subscribers you have.

Gathering information using demographics and other reliable platforms can help you make your job easier and faster. Using this kind of strategy can help you get more opportunities for your business. Doing some research can also give you more ideas on what are the things you need to take in mind.

Social Media Marketing

People around the world are now using different types of social media platforms, which is a good thing for online sellers. With the help of the internet, you can now promote your business using popular social media platforms such as Facebook, Twitter, Instagram, etc. Getting other people’s attention is your number one goal in this kind of strategy.

You can also assign one of your staff or your business associates in your company to do the marketing and promote your brand on different social media sites. Using social media as one of your mediums in advertising can be very useful.

Social media marketing may not drive sales, but it gives you more chance to get your brand known by other people. This strategy can also help build links and increase engagement. You should take advantage of this because most people nowadays tend to engage or participate in the things they see in social media.

Reputation Marketing

Having a good reputation can give you more advantage against other brands because people trust your brand more compared to others. Social media, press release, and customer review platforms are the three things you need to take engage in for your brand to have a good reputation.

Reviews and online referrals are essential in an online business. Reputation marketing involves encouraging viewers or customers to post reviews or feedback, developing a distinctive brand, and responding quickly to solve or entertain any request or complains posted by a customer in review platforms or social media.

Influencer Marketing

Influencer marketing is known to be one of the latest marketing people are doing today to promote their brand. People who have a strong social following are paid to promote a company’s services and products. Asking influencers to advertise your brand can give you more opportunities which can make your company grow.

Using influencers to promote your brand can be very helpful because more people will be drawn to your brand. You can also easily persuade a lot of people by using an influencer to promote your brand. You should take advantage of social media because people are more into different types of social media platforms nowadays.

Affiliate Marketing

There are a lot of ways to earn profit and get your brand to be noticed by other people. If you want to achieve both things, you should consider trying affiliate marketing strategy. Your main goal in this kind of strategy is to sell or promote other companies brands and services so that ‘you’ll earn commissions.

Promoting another brand by posting blogs or video, and featuring ads on your website can help you achieve your goal much faster. You will receive payments once you made a sale through your links. Affiliate marketing is just one of the different types of marketing strategies you can do to earn or gain more profit.

Takeaway: Best Internet Marketing Strategies In 2022

Promoting a company or brand needs patience and a lot of planning. You will need to study every vital detail so that you will have an effective marketing strategy. You can also ask your friends to promote your brand. You should also consider going to symposiums that talks about different types of marketing strategies.

Starting your own business can be challenging at first. You will have to know all the essential things about business so that ‘you’ll become a successful entrepreneur. If you want to know more about SEO and marketing strategies that can help your business, you should visit sites that offer this kind of service and ask tips and advice from them.

Author Bio

Ivan Zoe Flores is one of the SEO Content Specialist of KKC Outsourcing Corporation. Ivan loves to write about marketing, entertainment, music, and SEO. He is currently running a small business with his friends. When not writing, Ivan spends his time watching scary movies and documentaries.

Hey you bloggers we are back again with another stunning interview session!

As part of our BloggersIdeas interview series, today we have Freelancer & Professional online marketer Florin Birgu, he is skilled  in programming and technology, who would be sharing his experience in online marketing. He is currently working at eggmetrics.com & always keen to learn new stuff in online marketing.

Lets explore with Florin Birgu.

First of all thanks a lot for coming on my blog Florin, you made my day by accepting my interview request. Tell me something about yourself & your educational background.

I’m glad to be on your blog. Well, I’m self taught for most part. I started out as a developer since high school, but later during college I got interested in internet marketing to promote my services.

Later on I started to get good at it, so I started offering online marketing services too.

What are your plans for the future?

Currently I’m working on eggmetrics.com where I plan to launch some useful marketing tools that will help users with their online campaigns. Working in the internet marketing field is something I enjoy doing either with eggmetrics or by consulting clients.

What’s the next move for your company and what can we expect to see in the near future?

I will launch a beta version most likely next month and then depending on the feedback add more features. I plan also to develop other cool tools and write more useful guides.

Feedback and data will influence a lot our future decisions for the company, and I expect to see constant growth.

Please define term “Niche Blogging” and guide us to make a perfect Niche blog to make some money.

Niche Blogging refers to writing articles on a blog for people belonging to a particular niche, like online marketers and bloggers in our case.

Write great articles that people will find interesting like guides, the impact of important news in the industry or case studies, but don’t forget to focus a lot on catchy titles since most of the time that is what people will be seeing first and also focus on.

To find profitable keywords for your articles you can go sign in to Google Adwords and use the keyword planner tool.

Type several keywords in your niche, after that you can download the table and multiply the search volume and the CPC and this way you can find the value of that keyword.

What are the risks involved in entreprenuership. Please tell us.

High overhead costs is an important one, you have to limit spending when you are starting up. Another risk would be having a product that people don’t want, before building anything make sure you make first a MVP(Minimum viable product) to test the market.

That way you will save time by not creating a product that people won’t buy. You can create just a landing page without having a finished product and pay ads to see if people would be interested in it.

Suppose if you were not SEO geek today, what you would be ?

Most likely I would have been focusing more on programming since is something I enjoy doing. I guess I would say that my programming skills help me become a better marketer because if I ever need a tool to do a certain task then I can just create it.

For example, I needed once to analyse the backlinks of a client, but instead of copy pasting them in the browser I made a free tool to help me go through them a lot faster.

How to optimize 404 page errors on websites.

First I would make sure the response code is indeed 404, then I would have on it some links to popular resources to keep the user on the site. This way you can also lower bounce rate.

Or you can get creative with it and post something funny on it and you can submit it to funny/creative page lists like http://fab404.com/.

Google Recently launched Panda and many big businesses got badly affected by it, did any of your sites got affected by it.

No, actually some sites actually improved their traffic. Even for online shops I recommend them to write good product descriptions in order to get better rankings, copying a product description wont make you rank higher, you should add more value to it such as a review or.

Must Read: SEO Tips From the Experts [Infographic]

It’s good to monitor your rankings in order to detect a penalty as early as possible and take action. If your rankings drop because of an algorithmical I recommend visiting Search Engine Roundtableto find out what could be the cause.

What is the reason behind your Blogging success ?

Targeting good keywords, catchy titles and promoting the articles, you can’t just rely on search engine traffic, and then hope someone will link to them.

Many popular blogs today were very active in promoting themselves. Wordstream is a great example and here you can see the strategies and methods they used in order to increase their traffic.

According to you, what are the best ways to promote a Blog?

Social media and SEO for me are the best ways to promote a blog. If you don’t have many followers you could reach out to influencers in your niche to give you a boost.

Also websites like Reddit, Digg and Stumbleupon are a great way to get a boost in visitors.

How you are building relationships with your Readers? How you make them stick on your blog?

The way I accomplish this is by trying to make interesting content so hopefully they will remember the website and return to it. Another way is to offer them a reason to follow us on social networks or subscribe, for example you can offer some exclusive content available only to subscribers.

Penguin Proof, Panda Proof link building – Do those things exist? (I’ve been seeing link builders package or talk about this one on their services offered)

I would suggest to keep away from automatic links since it might be harmful in the long term if it doesn’t comply to Google’s guidelines.

Recently even churn and burn sites aren’t as effective as they used to be, so I recommend people to have a long-term strategy and build a brand through your website. Also removing spammy links can take a lot of time and effort.

What is your biggest success & failure in SEO? Please share with us.

Success in SEO is usually slow and steady, this is how you win this race. I guess one of my biggest success would be removing penalties for several clients.

And one of my biggest failures is not realizing sooner the importance of good content and actively promoting it. The benefits of it is not only the direct traffic but also the increase in SERPs.

Why do you think Online marketing industry would sustain your interest in the long haul?

It’s something I enjoy doing and it’s a growing industry. We’ve also seen a major shift of the marketing budget from offline advertising to online campaigns.

Online marketing offers a better audience targeting and detailed reporting, which means more value for the money our customers spend as compared with traditional media and offline advertising in general.

As long as there will be a need for more profits, there will also be a need for industries that can make it happen such as online marketing.

If you have any questions  about this interview, please do ask in the comments below !

Dont forget to share this awesome interview in social media. I will be pleased if you share this now ! Join BloggersIdeas on Facebook, Google+ & Twitter .

Executing a successful marketing campaign regardless of the channel can be difficult even for the most experienced marketing professionals. Bloggers are forced to focus on more than simply creating content for publishing on their blogs but also how to master content distribution and building a solid reputation and authority – this requires an investment of time, sometimes trial and error and even some cash.

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This doesn’t mean that all of the time and experience, or the trials and errors, have to be yours though. Instead, you can learn from bloggers who have been successful in marketing themselves and their blogs and follow their lead while leveraging some of the most innovative tools and services in the industry.

Here are 6 vital services that successful bloggers have used to market themselves or their services:

1)  A Reliable host is an absolute necessity

Let’s face it; you cannot successfully market yourself, your blog, or your services if your blog experiences frequent downtime or is not capable of handling random spikes in traffic. You’llnot only risk losing your faithful followers and readers, but your reputation could be damaged beyond repair.

In addition, readers are impatient and expect content to be served practically instantaneously and if your blog’s load time is poor as well; you stand a chance of losing most of your readership. Up to 40% of website visitors will abandon your website if it takes more than 3 seconds to load.

Web hosting has evolved much in the last decade and server space has become more affordable, robust and adaptable to the economy of this age that requires quick and easy deployment and higher capacity. Innovators in the web hosting market like Hostt have made barriers to entry almost non-existent as their powerful hosting service is practically free allowing bloggers and startups launch seamlessly.

There’s simply no excuse now for using an underperforming hosting provider.

2) There’s value in list building

Email continues to be a top performer among marketing channels with around 4,300% return on investment reported by many marketers. Acquiring qualified email leads mean that you’ll have intimate access to people who are in tune and interested in what you have to say. If you have something amazing or useful to share on your blog, readers will follow and share your content.

In addition, collecting emails and integrating them with an email marketing service like GetResponse is as easy as quickly installing a free list building plugin like Sumome’s List Builder product which allows you to quickly capture email subscriptions at various points on your blog.

Email marketing performs and yields great results for marketers. Investing in a reliable service is your first step and should be employed from day one.

3) Being sociable is a must forevery blogger

Social has become as big, if not bigger, than search. In fact, Facebook is the top web traffic referrer for most news websites. SEO is still important, and we’ll get to that, but social has been quickly moving up in the ranks as being a top way to market anything.

Social media has been an area that bloggers know they need to utilize, but many admit that they don’t know how to best go about doing it or the time to execute.

Rather than struggling to do it yourself, bloggers can take advantage of a service like $99Social which, for only $99 per month, manages the entire social media campaign management process.

From posting updates, creating visual image based content; executing strategies and responding to followers, this service gets the practical tasks done for you that are required for growing your social reach and impact. Outsourcing social media management means that you have more time to work on your blog and other areas of your online business.

4) Keywords are vital

Targeting the right keywords to attract search engine traffic is a very important addition to every digital marketing strategy. With the massive increase in search engine competition in recent times it’s important that you understand where opportunities exist and how to navigate the SEO landscape.

Mastering the use of the right keywords to formulate useful, relevant content that performs in search engines has the potential to drive massive success for any blogger.

A service like SEMRush is powerful for determining which keywords are worthwhile with the potential traffic and competition associated with them. It’s a rich and deeply insightful services for formulating effective content strategies – a must for all content creators.

5) Monitor your marketing efforts

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How will you know how your marketing campaign is doing if you don’t monitor and analyze it? Using a service that monitors as much as possible in your campaign is so important to your knowing what is working and what isn’t.

Using Google Analytics is one way of tracking your blog’s traffic and seeing the results of your efforts. However, it’s not going to tell you everything you need to know about your blog or online business as a whole and it’s likely that you’ll end up using a multitude of apps to achieve various things and make sense of all your activities.

Sometimes having a dashboard tool like Cyfe is your best bet for making sense of all the data that’ll be coming your way while saving time from logging into 20 different accounts for instance.

Cyfe pulls custom data that you specify from over 60 apps to help you formulate the perspectives that you need to understand and manage your online presence and effort through email marketing, social media, SEO and other performance based data.

Final words

Although trial and error is how many bloggers determine which services they need to be successful in their marketing campaigns, it’s not something you’ll have to experience as put into action and use the experiences of others.

Using these 5types of services will put you ahead of the rest, even if you can only invest in a few to start with; and gives you most of what you need for growing and managing a successful presence online and blog.

Dont forget to share this awesome article in social media. I will be pleased if you share this now ! Join BloggersIdeas on Facebook, Google+ & Twitter .