Social Media & SEO Techniques in 2014: Interview with Julie Joyce

As part of our Bloggers Ideas interview series, today we have Julie Joyce  of linkfishmedia  discussing techniques about social media engagement,  and other SEO strategies. She is proficient online marketer & Owner of the link building company Link Fish Media, Inc. and co-founder of SEO Chicks. I appreciate her time she took out for this interview.

Please introduce yourself to our readers. Can you tell us something about your blogging journey. How and when did you enter into blogging? And who are your blogging role models?

I started blogging when Lisa Myers and I began the SEO Chicks site back in 2007. We’d met in London and were chatting about the (at that time) lack of female voices in the UK industry and decided to start a site, and it just kind of took off.

I have several role models that I think are truly amazing bloggers, but I’d have to list my co-SEO Chicks first as I think they’re all amazing. I’d add Rae Hoffman and Debra Mastaler to the top of the list as I try and read everything they write. I think that Anthony Pensabene is one of the most amazing writers in the industry and I absolutely love reading his work, and I tend to read everything that Aaron Wall writes as well.

What are some examples of how you have worked to sell your ideas in collaborative environments?

The main collaboration has been with the SEO Chicks and I’ve honestly never had to sell them an idea. I think we’ve been lucky in that we all seem to get along very well and think about things in very similar ways. In terms of collaborating with clients or with other teams who work for my clients, it is difficult at times. Usually I try and make it clear why I’m proposing something and point out what could happen if they don’t listen. At that point, if they ignore me, it’s on them right?

What are your favorite social media tools ? Which tools do you prefer to use to increase user engagement?

I use Twitter to keep up with what’s going on and to promote content. I use Facebook more for personal things but I do promote content there occasionally. I’m still trying to fall in love with G+, and for the life of me, I can’t stand Pinterest. I love Viral Content Buzz for increasing user engagement mainly because it’s not just used by SEOs, so you can get a lot of good engagement from people in other industries.

Do people need to spend money (e.g., PPC, paid advertising, etc) to make money with affiliate marketing?

Unless they’re geniuses or really, really lucky, yes they do, at least initially.

Which of the following factors have an impact on the Google PageRank?

a. The total number of inbound links to a page of a web site

b. The subject matter of the site providing the inbound link to a page of a web site

c. The text used to describe the inbound link to a page of a web site

d. The number of outbound links on the page that contains the inbound link to a page of a web site .

I’ll start by saying that I don’t concern myself enough with their PR so I can’t really say what factors have an impact. In terms of importance, I think the first 3 are more important than the last one.

Mention some SEO myths you know and what the actual facts are ?

That the true measure of your site can be determined by Google’s Toolbar PageRank: it’s just not true. That links don’t matter: try having zero and ranking well today.

What do you see on the horizon for content marketing in 2014?

More bloat most likely, which is unfortunate. We keep telling people to do content marketing and sadly that means that there’s a lot of thin content out there that just dilutes everything else.

What are some of the best B2C content marketing examples that you like to reference?

Crowd sourced pieces that are updated yearly are my absolute favorite, and one stands out, which is Rae Hoffman’s yearly Link Building With The Experts piece. http://sugarrae.com/online-marketing/,link-development/.

How do I integrate content marketing in my own company?

Anytime we have a great piece of content to market, everything we do is easier. We try to build links to great content produced by our clients, but we don’t shop posts around, do article marketing, or try and get any infographics posted.

What’s the most underutilized content distribution tool?

Probably word of mouth.

How to increase your conversation rate ?

Increase engagement: when someone takes an interest or responds to something you’ve done, respond back. Thank them, further the conversation, etc. You may not see an immediate conversion increase but I do believe that it helps in the long run.

How to increase engagement on facebook page?

Ask people something. Don’t just post an article. Ask an opinion. Call people out, tag them, make them feel like you truly want to hear from them.

What’s your favorite website? Analyze it for me.

The Onion. Analyzing it? I’d give it a 10 out of 10 in everything possible. It’s hysterical. It’s subversive, it can be offensive, but it always makes me laugh.

What blogs do you read? Tell me about an article you recently read that stuck out to you.

I read the usual big ones like Search Engine Land and Search Engine Watch but I also read a lot of smaller blogs. I really love Alessio’s blog: http://www.alessiomadeyski.com/. He writes about marketing but more about just what he happens to feel like writing about, and I just love his passion for life.

I  hope you enjoy this long interview of  Julie Joyce . She had shared her valuable strategies here.  If you have any doubts put your questions in comment section.  We will answer your queries for sure.

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